Last Friday evening the commute from my office to my home was 7 hours-long. Not 7 minutes. 7 hours. While that may not be surprising in cities like Atlanta and Los Angeles, it is outside the normal range most other places.
I left the office at 5pm and didn’t pull into my driveway until just after 11pm. You math wizards are probable thinking, ‘Bro, that is 6 hours!’ (Actually, I hope all of you are thinking that.) But it was 7 hours. Because I crossed a time zone in the middle of the drive.
This reason the commute took 7 hours was not because of construction, an accident, weather or car problems. It was because I drove home from my office in Columbus, Ohio to my home in Milwaukee, Wisconsin.
The Home Office Strategy
When I launched my advertising and idea agency, The Weaponry, I adopted a home office strategy. Which meant that I wanted to have an office every place I’ve had a home. The strategy allows me to regularly travel to the places I feel most at home. It means I can continue to spend time with the close friends I’ve accumulated across the country. It also means that I can hire former teammates again. And become a great local resources for my former clients. (That is if I am not adding them to my team too…) #foreshadowing
The Weaponry C-Bus
The Weaponry has had an office in Columbus since March of 2019. We have a full-time creative team in that office. We are planning on adding more team members in Columbus by the end of the year as we continue to expand our presence in the Buckeye State.
Last week in Columbus I met with people I am recruiting. I met with potential collaborators and potential clients. I introduced a couple of exciting brand-building side projects to my team, in which The Weaponry itself could be developing its own brands. We also edited 7 new videos and commercials for one of our best clients.
As I wrapped up my work day on Friday and prepared to head home to Milwaukee I did 2 things I don’t usually do. First, at 4:30pm ET I called the local Donatos Pizza in Grandview, and ordered 2 large pepperoni pizzas. If you haven’t had a Donatos thin crust pepperoni pizza, with at least 100 slices of pepperoni on each large pizza, you are missing out. It is in an elite class with In-N-Out Burgers and Chick Fil-A nuggets as an elevated version of a classic American staple.
However, the pizzas were not for me. They were for my wife and kids in Milwaukee who needed a Donatos fix. (They also asked for bread from the Beehive Bakery in Powell, and the store-made tortilla chips from the Whole Foods in Dublin, which we have not found at a Whole Foods anywhere else in the country.)
Calling All Callers
The second unusual thing I did was share a message on Instagram requesting people to call me. The message looked somewhat exactly like this:
When I drive alone I love to catch up with people on the phone. This trip turned into a catch-up fest. On my drive I caught up with friends and family in:
- New York City
- New Hampshire
- Stevens Point
- St. Paul
- North Carolina
Strengthen Your Bonds Like Barry
Keeping in contact with your people is really important. It’s how you invest in your relationships and continue to grow them. Unfortunately, most people spend very little time calling, texting or meeting up with people they haven’t seen in a long time. Those are exactly the people I love to reach out to most. Because the more recent your social interactions, the stronger your social bonds. (Bonds. Social Bonds.)
The Last Leg of The Journey
As I neared the end of my commute I drove through Milwaukee. It was 11pm CT on a beautiful summer night as I rolled through Brew City. If you’ve never been to Milwaukee, it is as a nice of a place to be during the summer as anywhere in America. I had my window down, my sunroof open (despite the lack of sun) and my music up as I hit my last 15 miles.
It was then that I was greeted by 2 fun surprises in downtown Milwaukee. I saw 2 billboards The Weaponry created for the UW Credit Union. They stood tall and clear and bright against the Milwaukee night. They were created to promote the expansion of the UW Credit Union footprint in Milwaukee.
Billboard Thing #1
Billboard Thing #2
Having these new billboards greet me after 6.5 hours of driving was a treat. Seeing your work in place, grabbing attention and offering a smile is always fun. But at that hour of night, at that point in my drive, they felt like a couple of juicy red cherries on top of a juicy red day.
We only get one shot at life. So be greedy. Design a life that lets you combine all of your favorite things. Find work you enjoy. Spend time with the people you enjoy. Live in and frequently visit the places you enjoy most. Keep your relationships active. And live like you are on one epic roadtrip. Because you are.