What not to do with your extra time right now.

When I was in 6th grade I went to the Lake of The Ozarks in Missouri. It was long before Jason Bateman made it look both scary and binge-able. I lived in Columbia, Missouri at the time, and my friend Matt had a family lake house in the LOTO. Matt and his family invited me to come down to the lake for a summer weekend. Which at the time felt as big and exciting as going to Cancun. Except I could speak the language, and drink the water.

I remember 4 things from that weekend:

  1. ‘Glory Days’ by Bruce Springsteen was brand new and we listened to that song over and over all weekend long. I had a sneaking suspicion that the Boss Man was trying to tell me that my glory days as a 12-year old kid would soon pass me by.
  2. I saw a monster truck in the middle of the lake. The giant tires held so much air that the truck floated. It was tooling around the lake just like a boat. Except it was a monster truck. That was some real hillbilly shiznit.
  3. My friend’s sister Lisa and her friend Brooke asked me if I would jump in the lake and fetch the inner tube that was floating away from the dock. I gladly dove in, swam to the tube, and brought it back to the dock. When I climbed out of the water feeling 6th grade-heroic, they expressed their extreme gratitude. Then they added, ‘We didn’t want to go get it because we just saw a huge water moccasin swim under the dock.’

Number 4 On Cove 4

But it was the 4th memory from that trip that I have thought about most often over the past 3 decades.

One day me, Matt, Lisa, Brooke and several older kids went out on the family’s water ski boat. After all the older kids had skied, Matt’s cousin, who was in his early 20s, asked if I wanted to go waterskiing. I said no. I explained that I had never gone before and that I didn’t want to waste everyone else’s time.

He responded by saying, ‘Hey man, don’t worry about that. We’re just out here killing time.’ He said it as if killing time was a good thing. A necessary thing to do to get rid of all this pesky time we all have to deal with.

I understood what he meant. But I couldn’t get past what he actually said. Killing time seemed crazy to me, even then. Killing time sounded as rational as burning money. Or eating veal.

Time For Time

Today, during the global lockdown created by the COVID-19 crisis, you may find yourself with a surplus of time. And you could be tempted to just kill it. But don’t. Don’t waste it. And don’t pass it either.

Time Scarcity

Time is the scarcest of all resources. In fact, one of the most impactful things I’ve read over the past 2 months was So Much Quarantine. So Little Time. by my friend Drew Hawkins. He details how he and his wife are extremely time-challenged right now as they both work from home, while simultaneously caring for their 1 and 3-year old children. They are spinning plates like a carnival act. For Drew and Megan free time is harder to find than live sports. Almost all of their time is multi-tasking. And that time is working as hard as any time ever has in the history of time.

Key Takeaway

If you are lucky enough to have time right now, for Drew and Megan’s sake, don’t kill it. Cherish it. Use it. Employ it. Value it. Make the most of it. Time is a gift. It’s the most valuable thing you will ever have. Except for maybe toilet paper.

*If you know someone who could benefit from this message, please share it with them.

Published by

Adam Albrecht

Adam Albrecht is the Founder and CEO of the advertising and idea agency, The Weaponry. He believes the most powerful weapon on Earth is the human mind. He also authors two blogs: the Adam Albrecht Blog and Dad Says Daughter Says, a Daddy-Daughter blog he co-writes with his 14-year old daughter Ava. Adam can be reached at adam@theweaponry.com.

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