An important spark on my entrepreneurial journey.

Today I am at the beach vacationing with my family. I am also working. This is the reality of entrepreneurship. When work needs to be done you do it. Even if you are at the beach. Even if it is your birthday. Even with a fox or in a box or wearing socks.

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The sunrise this morning from my balcony as I write this post.

The Night Shift

On Sunday night, Father’s Day Night, I worked until 2am. Late in the night when my family was asleep, and my keystrokes were the only noise in the hotel room, I was reminded of a story from 6 years ago.

Cathy Maas

In the spring of 2014, my great friend Cathy Maas contacted me. I worked with Cathy, who is everyone’s great friend, for several years at Engauge. She is an excellent brand planner. And by 2014 one of the world’s greatest food companies had snatched her up and made them their Director of Consumer Insights.

One of the brands Cathy worked on needed some strategic concepts written for an upcoming round of new product research work. I told Cathy I was happy to help. Although when I discovered the timeline I realized that the whole project would need to be completed while I was in Florida, on spring break with my family. I took on the project anyway.

The Taste Test

On that vacation, my family and I had fun each day on Marco Island (which was also one of Cathy’s favorite places). Then, each night after my wife and 3 small kids went to bed, I would fire up my laptop and work on my side project like Rumplestilskin.

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My babies on Marco Island back in 2014.

I loved everything about that project. I thought the work was fascinating. I loved feeling like I was the head of my own ad agency. Albeit an ad agency of one. And I loved that the money I was being paid for the project would pay for our family’s vacation.

Start Me Up

That experience lit a fire in me. It gave me a glimpse of how I could create an advertising agency, develop great work for great clients, and provide for my family without being someone else’s employee. The door had opened just a crack. But all I needed was that little crack. Kinda like Whitney Houston.

George Mort

At the end of my vacation, I had lunch with my snowmobiling buddy George Mort. George had moved from Wisconsin to Marco Island. I was inspired by my freelance experience, and I told George that I was seriously thinking of starting my own agency.

George is a wise guy. I don’t mean he’s a mobster or a dude who gives frankincense and myrrh to a newborn. But George is a genuinely wise guy. And I remember George’s response to my entrepreneurial plans like it was yesterday. He said matter-of-factly, ‘This is the time to do it. It’s now or never.’

It’s Go Time.

I knew George was right. So I got to work. And less than 18 months I had planned out my agency in detail and landed my first client.

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My family and George Mort at his home in Marco Island in 2014

Today

Six years after Cathy Maas sent that spark project my way, The Weaponry, my advertising and idea agency, is 4 years old. We have offices in Milwaukee and Columbus. I am working on vacation. And I couldn’t be happier. Over the past few days I’ve been swimming and boogie boarding and enjoying time with my family. I have also been working on clients based in San Francisco, Los Angeles, Philadelphia, Dallas and Milwaukee. Because I chose now over never.

Thank You

Thank you Cathy Maas for providing a spark. My journey has been propelled by hundreds of important and inspirational events. But this one was special. It allowed me to see what the future might look like if I started my own agency. And today, that future looks exactly the way I thought it would back in March of 2014 during those late nights of work in a hotel room on Marco Island.

*If you know someone who could benefit from this story, please share it with them.

Published by

Adam Albrecht

Adam Albrecht is the Founder and CEO of the advertising and idea agency, The Weaponry. He believes the most powerful weapon on Earth is the human mind. He also authors two blogs: the Adam Albrecht Blog and Dad Says Daughter Says, a Daddy-Daughter blog he co-writes with his 14-year old daughter Ava. Adam can be reached at adam@theweaponry.com.

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