Don’t just think big. Schedule big.

Great achievement begins with great thinking. The great news is that great thinking costs the same as terrible thinking. Because they are both free. But the return on great thinking is infinitely better.

As Napoleon Hill wrote in Think and Grow Rich:

Whatever Your Mind Can Conceive and Believe, It Can Achieve.”

Napoleon Hill

But it’s not enough to think big thoughts, dream big dreams, or goal big goals. You have to schedule them into existence. You have to set specific times on your calendar to do the important work of bringing those goals to life. You must schedule time for research, action and creation. Even God scheduled his creation days. You have to block specific times for connecting, scripting, ordering, booking or whatever other ings your plans require.

Calendering is Key

Dedicate time on your calendar to make progress. THIS IS THE KEY to alchemizing goals, hopes and dreams into reality. So when you think big make sure to calendar big too. Like Marie Callendar.

Shopping For Goals vs Buying Them.

Thinking big is like window shopping. Which means that you walk by stores looking at things and consider buying them. But by simply thinking-shopping you don’t get to leave the store with the stuff you want. Because to actually own those things you have to buy them. And you buy your goals with time on your calendar.

The Weaponry

Before launching The Weaponry, the advertising and ideas agency I lead today, I thought about every aspect of the business. I had a clear image of what we would create, how it would run, who would work there, and what the culture would be like. I imagined there would be no A-holes at The Weaponry. I even baked that into the logo.

Notice the A in our logo? There’s no A-hole. Because there are no A-holes allowed at The Weaponry. And since there are 5 letters to either side of the A, this rule is as central to our beliefs as possible.

This Blog

I then thought about writing a blog to share my experiences and learnings as an entrepreneur. I could see the whole thing in my head.

My Book

A few years later I had a goal of writing a book. I envisioned what it would be about and who it would be for. I could see the book being read by people around the world.

Bringing It All To Life

All the envisioning simply let me know what I wanted. It didn’t make any of it real. (Read that sentence again.) But I then put time on my calendar to do the real work of bringing the business to life. I scheduled time every morning to write my blog. This blog. And I gave myself a deadline and dedicated time to writing the book. Today all 3 of those dreams are realer than Real Deal Holyfield. All because I dedicated time on my calendar to bring them to life.

My new book What Does Your Fortune Cookie Say? is now published because I made time to write, edit and push the book forward on my calendar.

Key Takeaway.

Don’t just think big. Schedule big. Give the big things you want to achieve big spaces on your calendar. It’s the only way to achieve your big goals. So block time in your day today. You’ll find that working towards your biggest goals is the most rewarding way to spend your time.

*If you know someone who could benefit from this message, please share it with them.

If you like messages like this you’ll also enjoy my newly published book What Does Your Fortune Cookie Say? from Ripples Media.

Published by

Adam Albrecht

Adam Albrecht is the Founder and CEO of the advertising and idea agency, The Weaponry. He believes the most powerful weapon on Earth is the human mind. He is the author of the book, What Does Your Fortune Cookie Say? He also authors two blogs: the Adam Albrecht Blog and Dad Says. Daughter Says., a Daddy-Daughter blog he co-writes with his 16-year old daughter Ava. Adam can be reached at adam@theweaponry.com.

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