Who should go to the pitch?

Whoever does most of the talking at the initial meeting needs to work with us the whole time.  -Elise Demboski

Published by

Adam Albrecht

Adam Albrecht is the Founder and CEO of the advertising and idea agency, The Weaponry. He believes the most powerful weapon on Earth is the human mind. He is the author of the book, What Does Your Fortune Cookie Say? He also authors two blogs: the Adam Albrecht Blog and Dad Says. Daughter Says., a Daddy-Daughter blog he co-writes with his 16-year old daughter Ava. Adam can be reached at adam@theweaponry.com.

2 thoughts on “Who should go to the pitch?”

  1. We just had a review and several agencies pitched. It was interesting to see who came. One agency brought 15 people and all had a minor role in the pitch except one who was the “MC.” One brought all Sr people who would obviously not be working day-to-day with us. Another brought a small team but only one person talked.

    Ultimately it was a well articulated and creative approach to the challenge we laid out for these potential partners that won the day.

    We probably would’ve overlooked the concern with a “too senior” pitch team, if their work would’ve resonated with us. However because the work didn’t connect, the professional pitch team helped serve a an eliminator.

    Liked by 1 person

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