Everyone makes mistakes. Will Smith reminded us of that on Sunday night. And if you are a learning, growing, improving human your mistakes make you better prepared for the next challenge life throws your way. And life is going to throw more challenges your way. It’s what life does.
Early in my career, I made a mistake kinda like Will Smith’s. Granted, there were no Oscars involved. It was not on national television. I wasn’t mad at Chris Rock for saying that my wife looked like one of the fittest, most beautiful Hollywood actresses of all time. (You go Demi!) And I didn’t actually touch anyone.
But I did overreact to a coworker who had done something wrong.
In the moments that followed my overreaction, my boss gave me one of the most valuable lessons I have learned in my career. He simply and calmly told me:
‘When you are right, don’t respond in a way that makes you have to apologize.‘
It was great advice. It perfectly reframed my mistake for me. I could see that I was in the right, until I wasn’t. Yes, I had been wronged. But I became wronger. The court of public opinion would have acquitted me, until my behavior was such that they could no longer support me. #IWishIKnewHowToAcquitYou…
For two decades now that piece of advice has been written into my decision-making code. When I am processing how to respond to aggravations, slights, irritations, and insults I frequently access that code. And it always helps me make better decisions. As a result, I don’t give my power of rightness back to those who have wronged me.
Key Takeaway
When you are right, don’t respond in a way that makes you have to apologize.
*If you know someone who could benefit from this message, please share it with them.
Every year, throughout your career, you will gain another year of valuable experience. Which means that you will get a little bit smarter every year. This process of steady improvement could go on for 40 or 50 years. The accumulated knowledge makes you more capable and more valuable to your organization. Which leads to more responsibility and more income. Which is good.
The problem is that everyone else who started their career when you did is gaining knowledge and experience at the same pace. So while you are growing as an individual, you are maintaining pace with the cohort who began their careers when you did. Which is like the nuclear arms race. Only without the threat of global destruction and Olympic figure skater subplots.
The Key To A Highly Succesful Career.
The key to a highly successful career is to outpace your peers. This means that instead of gaining 1 year of experience and knowledge in 1 year, you gain 2 years in one. Or 3 years in 1. Heck, why not gain 20 years of experience in just 12 months? That’s what Doogie Howser would do.
How Do You Do This?
To pack multiple years of growth into one year you can’t simply rely on your own experiences. You have to borrow from others. Luckily, there are many ways to absorb mass quantities of knowledge and experience from others in a short time. And none of them involve cannibalism.
1. Books. Books are quite literally the lessons and experiences learned by others, captured and summarized for you. Which means that you can buy 10, 20 or 40 years of knowledge and experience for under $30. Crazy, right? (Do this.)
2. Workshops: Workshops are designed to put you through time-compressed experiences to help you improve your skills at a highly accelerated pace. During a workshop, there are eyes on you to make sure you learn how to perform a task the ideal way. You receive quick and constructive feedback. It’s the kind of feedback that may have taken you years or decades to receive on your own. Especially if you and your Swingline stapler are still stuck in the basement.
3.Coaching: Coaching comes in many forms. From actual career, business or executive coaches. From mentors. From experts who take you under their wings. Coaches feed you their knowledge and experience like a mama bird feeds a baby bird. Which means they are directly regurgitating their knowledge into you. Just not usually by barfing it in your face.
4.Podcasts: Podcasts drop knowledge like an audio college. Podcasts are often great knowledge aggregators that share insights, ideas and experiences from many different perspectives. It’s easy to listen to a podcast while doing something else, like commuting, mowing the lawn, or sitting at your child’s sporting or religious event.
5.Blogs: Blogs are full of smart, informative and actionable tips. They usually come at you fast-paced with dense growth nutrition. Eat that stuff up. If you need a blog to subscribe to I suggest adamalbrecht.blog.
6. Magazines: Magazines that are specific to your industry or role are extremely helpful. The great advantage here is that the knowledge is purposefully fresh and well-polished by a professional staff. There are many different topics covered in every issue which has the potential to add a lot to your knowledge base every month. Pro Tip: Choose magazines where everyone wears clothes.
7. Documentaries: I love watching a film or TV show about a successful person. It’s an easy way to learn what made them successful. Then simply start doing what they did. You just may end up with your own documentary.
Next Level
To gain the most knowledge and experience in the shortest amount of time, stack multiple knowledge sources. Read books, listen to podcasts, and attend workshops. Or any combination that works best for you. The pace at which you gain knowledge will quickly surpass your peers. It will turn heads. And make you seem like you are smarter and more capable than others in your competitive set. Then you will Usain Bolt past those in front of you. You’ll be surprised how quickly you can overtake others who are gaining one year of experience per year.
Key Takeaway
Don’t settle for the natural pace of growth and improvement. Accelerate your knowledge, experience and skill acquisition by learning from other people. The accelerated path is available to anyone interested. But far too few people take the opportunity. Be one of those who do. It’s possible to pack a decade of growth into one year. And you will feel yourself pulling away from others. And when you do, make sure to share what you have learned so that others can benefit from you.
*If you know someone who could benefit from this message, please share it with them.
Have you ever run out of gas? I have. I did it on purpose.
I was in my early 20s and home from college for the summer in Vermont. It seemed like knowing how far your car could go on empty was a valuable life lesson. Did E Really Mean E? Or was the needle on the fuel gauge of my 1982 Ford Escort just the little needle who cried E? Inquiring minds want to know.
On a warm June morning, I planned my knowledge-seeking pilgrimage. I called a friend and told him that I expected to run out of gas somewhere along my route that morning. I gave him a specific time to come look for me. And to bring some fuel.
Then I left my parents’ house and drove down a quiet country road in Vermont. And if you have ever been to Vermont you know that a quiet country road in Vermont is a redundant statement. Or maybe a redundant redundant statement.
About 5-miles into my trip, I ran out of gas and rolled to a stop on the side of the road. Minutes later my friend arrived with some spare gas. I gave the car 1 gallon of petro from the classically red gas can. I fired the car back up, and drove it to the nearest gas station a mile or so down the road and filled the tank with 12 gallons of gas.
How Low Can You Go?
As I climbed back into my car, not only was my tank full of gas, my brain was full of new knowledge. I now knew how far my car could go on empty. I knew what my car did after it drank its last drops. I knew that a good backup plan minimized the impact of running out of gas. And I knew how far I could safely push things in the future. Or as Salt N’ Peppa said, I now knew I could push it real good.
I have applied this same limit-seeking approach to other areas of my life. Because I want to find my real limits. Not for limit’s sake. But so that I know what the possibilities are. I want to know how far I can really push myself before I can’t go any farther. Most people never do this. But we all should.
Key Takeaway
Explore your outer bounds. You should know where the real limitations are. Know when your car will really run out of gas. But also know your real limits are for strength, work, endurance, and pain. Find the edge. It is the only way to know how much you are truly capable of. It’s more than you think.
*If you know someone who could benefit from this message please share it with them.
Back in the fall of 2015, I knew I was going to launch my own business. It was such an exciting adventure that I decided to document it by starting a blog. But like so many big ideas (and Band-Aids on freshly washed hands), I didn’t know if this blogging thing would stick.
Well, it stuck.
Today I am proud to say I have published 700 blog posts. I don’t know many people in the 700 Club, besides Pat Robertson and Jim Bakker. The whole point of the blog was to share what I have learned. But through the process of writing this blog, I have learned a lot too.
My Learnings From Writing 700 Blog Posts.
I do this a lot.
To do something big simply start with something small. The 700th post is not really that important. The most important one was the first post. Just like an estate begins with a single dollar put away, you need that first post, or first step, most of all. If you have a goal (of course you have a frick’n goal!) take the first step!
2.I found my writing voice. I started my career in advertising as a copywriter. So I wrote a lot. But I wrote in the voice of the brands I worked on. Writing this blog has allowed me to dial into my own writing voice. Most people who know me would say my writing voice is exactly like my speaking voice. (I am one of those people.) I simply write this blog the way I think and the way I talk. That’s my style. Once you find your style, writing becomes easier. It just flows out of you. Like pee.
2.5 You can write anything you want in your own blog. (See the last 2 words of the last paragraph.)
I started the blog when I started my business. Both have grown into healthy adults.
3. Develop your good habits. I never think about whether I am going to write in the morning. It’s totally automatic. Like that Pointer Sisters song. Writing is a strong habit for me. Sunday through Thursday morning I am in my office writing by 6:10 am. I write until 7 or 8 am. On Friday and Saturday mornings, I write, read or exercise. Studies show that it takes an average of 66 times to create a habit. Then you don’t think about it anymore. You just do. Today I just do. Like Whitney Houston in So Emotional.
4.A blog lets you take control. The world is full of gatekeepers who are trying to keep you out. They are trying to not let you in up in da club you’d like to be in. I prefer to make my own club. I love musicians who put their music on YouTube. Artists who put their work on Etsy. And Dancers who show off on TikTok. Blogs let writers show off what they can do without anyone else getting a veto vote. The most beautiful thing about technology today is that it empowers you to create and share. So, create and share any way you can.
5. You can be read around the world. I publish my blog on WordPress. This platform is read all over the planet. Today, my writings have been read in over 120 different countries. That’s pretty crazy. This past Valentine’s Day I wasn’t scheduled to publish anything. I was just going to enjoy being in love. But I had an idea on my drive to work. So as soon as I got to work I sat down and hammered out that additional idea and posted it right away. Within 2 hours that idea I had on my commute had been read in 30 countries. That’s wild. That’s WordPress. (That should be their new tagline.) (No it shouldn’t.)
A circle of my people.
6.It’s not about who you know. Before starting my blog and launching The Weaponry, my advertising and idea agency, I read The Little Black Book of Connections by Jeffery Gitomer. In his book, he writes, ‘It’s not who you know. It’s who knows you.’ I took that to heart. By writing this blog I have been able to reach and connect with far more people than I could have met on my own. This has brought opportunities my way that I never would have had without the blog. That compounds over time. Like Compound W.
7. I think differently now. I have always been a creative thinker. I have always had a lot of ideas. But by writing a blog and needing to have new ideas to share 3 days a week you begin finding ideas everywhere. When I was a kid Tootsie Roll had a commercial with a jingle that said, “Everything I think I see become a Tootsie Roll to me.’ And the kid in the commercial saw Tootsie Roll-shaped things everywhere. Now, I am like that kid. Except, instead of seeing Tootsie Rolls I see business lessons, creative lessons, marketing lessons, and the ever-popular life lessons, everywhere. My finder is finely tuned to detecting lessons because of the blog. That has been one of the greatest gifts of writing this thang.
8. The Blog Was a Gateway Drug. I didn’t know it in the beginning, but the blog was just the start of something bigger. Eventually, all that writing built into more. I have now published a book, and have more books in the works. I don’t know how far this will go. I guess we’ll find out together.
The first time I held my own book. I didn’t know yet not to cover up my name.
9. Getting Paid To Write. All the blogging I do is free to read. I have never made any money directly from any of my blog posts. But people who read the blog encouraged me to write a book. So I did. And while writing a 50,000-word book is more challenging than writing a 500-word blog post, it is a natural extension of what I have been doing for 6 years. Three months ago I published my first book titled What Does Your Fortune Cookie Say? with Ripples Media. Now I get paid a royalty every time someone buys a book. Which is exciting. Because it demonstrates that I am providing others with value through my writing. Which is rewarding in multiple ways.
Me at a recent book talk at the Milwaukee Athletic Club.
10. Getting Paid to Speak Throughout my career I have spoken to many different groups. But since writing my book the opportunities have mushroomed. Despite having written 700 blog posts, it was the next step of writing a book that has made people seek me out for speaking engagements. Today I have paid speaking engagements lined up into August and September. By paid engagements, I mean that I am either being paid directly to speak, or the organization I am speaking to is buying books for attendees, or some combination of the two. The key learning here is that I wouldn’t have these opportunities through blogging alone. But I wouldn’t have written the book if it weren’t for the blog. Which means that first, you have to get started. Then you have to keep pushing yourself to the next level for greater rewards.
Key Takeaway
A journey of 1000 miles begins with a single step. And to get to 700 blog posts you have to first write one. But if you create a good habit it will compound over time, leading to bigger and better results and open doors to new opportunities. I don’t know where all of this will lead. But I am certainly glad I started 6 years ago. I encourage you to start that thing you have always wanted to do by taking that critical first step. If you have already created a good habit and developed some positive, value-creating work, ask yourself what’s next? Keep challenging yourself to take that next step. And make it worth writing about.
> For more of my lessons on blogging check out these past posts:
March is a thrilling month for sports fans. The NCAA basketball tournaments for both men and women provide an exciting distraction from the weather that never seems to be as warm and Marchy as the March in my head.
The basketball tournaments, affectionately known as March Madness, are fun to watch. Until they aren’t. What we fail to remember each year when the brackets are announced is that of the 64-ish teams in the tournament, all but one of them will end their season with a loss. That’s bad news, bears.
I pull for 3 teams that made the tournament: my home state University of Vermont Catamounts, my current hometown’s Maquette Golden Eagles, and my alma mater, the University of Wisconsin Badgers.
All 3 teams lost this weekend.
UVM and Marquette lost in the opening round. The 3-seed Badgers got bounced by the 11-seed Iowa State Cyclones after our starting point guard went down with a brankle late in the first half. (I don’t know what the official diagnosis was, but it looked like something broke in his ankle.)
Yes, I was disappointed by the losses. But I have noticed something very interesting in my adulthood. Unlike the lingering, long-lasting disappointment of my younger years, my disappointment today is very short-lived. By this, I mean that I bounce from a loss very quickly. In fact, I would say that I consistently move past my team’s losses within about 10 seconds. Which means a major loss now feels more like a mosquito bite than a bee sting or a Pamplona-style bull goring.
The Secret.
I know that the reason I bounce back from disappointment quickly now is that I feel like I am winning on my own scorecard. I engage in many personal and professional challenges and competitions. My progress, wins and successes in those arenas help minimize the negative impact I experience when my teams lose.
Here’s a list of some of my current challenges and competitions:
I own a business. As an entrepreneur and owner of the advertising and idea agency The Weaponry, every day is an exciting challenge to win and get better than the day before.
2. I have written a book. In December I published my first book titled What Does Your Fortune Cookie Say? It features 80 of the most important life lessons I have learned, packaged as simple, memorable fortune cookie fortunes. Promoting the book and related speaking events are fun ongoing challenges. (I currently have 8 speaking events in the works and would be thrilled to do more.)
3. I am coaching high school track and field. The improvement of my shot putters and discus throwers at Homestead High School in Mequon, Wisconsin is a major outlet for my competitiveness. I am challenged to get better as a coach every day. I am constantly trying to improve my processes, systems and coaching techniques. And I have found that I have way more influence over the outcomes of my track athletes’ performances than I do with the college basketball teams I support.
4. I coach youth football. The growth and development of our now 5th-grade boys are way more important to me than the wins and losses of a college basketball team. Which means I can enjoy a Marquette win, but I quickly shrug off a loss. (I am talking about Marquette basketball. Their football team can’t buy a win.)
5. I work out. My personal exercise routine and its impact on my health, strength and fitness is an infinite game that I play every day. I get quick feedback and great returns on my investments in my health.
6. More books. I have more books in the works. Writing a book is a major challenge. So when you make regular progress on major challenges like this it is hard to get thrown off by an external event like a basketball loss.
7. Appalachian Trail. My wife Dawn and I are planning to hike the entire Appalachian Trail in a decade. It is good to have future challenges planned. It gives you something to look forward to. The planning and preparing for this type of challenge makes you feel like you have an ever-expanding life.
Key Takeaway
The best cure for sports fan sadness is to have wins in your personal life. Make sure you are still competing and winning. Set goals and challenges for yourself both personally and professionally. Create your own scorecard. Play your own games and win. Start a business, side hustle or volunteer organization. Exercise. Enter competitions. Write a book. Enter a race or any other challenge that makes you feel like you are pushing yourself to do more. These will keep you focussed on your own wins. Which minimizes the impact, duration and magnitude of external losses.
*If you know someone who could benefit from this message, please share it with them.
+If you’re interested in other messages on how to live a happier, more positive life, check out my book What Does Your Fortune Cookie Say? from Ripples Media. Heck, reading the reviews alone sounds like a win to me.
Etc. (That simply means there is a lot more stuff on this list. Not that there is a great way to et cetera.)
There is also a far-from-ideal way to do everything. In fact, there are many far-from-ideal options. They make for good reality TV, bad dental hygiene and something we now call comorbidities.
What Successful People Do
Successful people do things the right way. They develop strong habits. They create great processes and systems that ensure that things are done the right way.
Join The Club
But success is not a private club. The doors are always unlocked. And we all have an open invitation.
To join The Successful People Club just start doing things the right way. The way you know they should be done.
Take the actions you know you should take.
That builds momentum.
Success is a result of momentum.
Momentum is a result of executing good habits.
Habits are simply doing the right things the right way regularly.
But it all starts by doing the right things once.
You can do that today.
Then do it again tomorrow.
It’s easier than you think.
*If you know someone who could benefit from this message, please share it with them.
Sunday was the first day of Daylight Saving Time in America. We all gained an hour of sunshine but lost an hour of sleep. Which is a pretty good trade, unless you are a vampire.
Late Sunday afternoon I told my 14-year old son Johann that it was time for us to go to the gym. Not surprisingly, he told me he didn’t want to go. He said he was tired. I told him that I was too. But that we were going to go lift weights anyway.
When we got into the Jeep I knew it was time for a Father-Son talk. Thankfully, it wasn’t going to be one ofthose Father-Son talks where you have to use all the anatomically correct language and try not to giggle.
Me and Johann the moment I first held my book.
As we pulled out of our neighborhood and headed towards the gym I told Johann that I was about to share one of the most important lessons I would ever share with him. And I wanted him to listen closely. Here is what I said:
The Daylight Saving Day Lesson
You will always be tired. For the rest of your life, you will be tired every frick’n day. And being tired will always be an excuse you can use to get out of doing anything.
But if you use the ‘I’m tired’ excuse you will never accomplish great things. You will never have big successes. You will never break away from the massive pack of average.
When you are tired, you have to go anyway. Work anyway. Compete anyway. Exercise anyway. Maintain your best habits anyway.
Become the type of person who does things despite being tired. And you will build momentum. You will separate yourself from others who use being tired as an excuse to not do what they know they should do.
You will do special things. You will make something great of yourself. You will make your parents proud. You will make yourself proud. And you will know that you are a badass. A badass who gets tired, like everyone else. But when you are tired and don’t feel like doing hard work you do it anyway. That’s how you win at life.
-Dad
Key Takeaway
You will always be tired. Don’t use it as an excuse. Go anyway. And use it as proof that you are a tough mofo who does the necessary work, even when you are tired. Because that’s what great people do.
*If you know someone who could benefit from this message, please share it with them.
In 2016, after having been an employee of three successful companies for 19 years, I became an entrepreneur. I left behind the predictable employment, the benefits, the 401(k) and the Free Lunch Fridays.
I pushed all my chips to the center of the table and bet on myself when I launched the advertising and idea agency, The Weaponry.(The chip reference was supposed to be a poker thing. Not a potato chip thing. #JustClarifying)
Me and a wall at The Weaponry.
But when I left my job as the Executive Vice President and Executive Creative Director of the largest advertising agency in Atlanta to start my own business it never seemed crazy to me. Because I knew a lot of other people who had started successful businesses. They seemed a lot like me. And they all looked like they were fed, sheltered and clothed. (Wait, yep, they were definitely clothed.)
My man Troy Allen started a design agency before starting the wildly successful Rise Brands.
I knew a bloggle of bloggers before I launched this blog.
I knew a stockyard of people who invested in stocks before I bought stocks.
I knew a neighborhood worth of people who owned rental property before I properly rented my property.
Writing my own book didn’t seem hard. Not even the hardcover.
Always Remember:
You Are Becoming More Like The People You Spend Your Time With.
Your peer group is your mirror group. To upgrade your likelihood of success upgrade your friends. Surround yourself with doers and diders. It creates positive peer pressure that pushes you to do better, more impressive things. The Joneses I know are badasses. And I want to keep up with all they are accomplishing. (Shout out to Bryan, Jill, Adam, Patti, Garrett, Kristen, Sharon, Courtney, Arnita and Rachel! Sorry you guys didn’t make it into that new truck commercial.)
My college teammate Bryan Jones is hard to keep up with, but I am trying.
Key Takeaway
Your friends are your on-ramp to success. Surround yourself with others who have already done the next big thing you want to do. It decreases the perceived degree of difficulty. It increases the odds of you successfully completing the same challenge. And the more successful your peers are the more insight they offer to all you can accomplish in your lifetime.
*If you know someone who could benefit from this message, please share it with them.
We could all use a good role model. Someone to model our behavior after. Someone who has work and life figured out. Someone who inspires us to think better about the big picture. For some that person may be Jeff Bezos, Sara Blakely, Jesus, Kim Kardashian, or Willie Nelson. To be clear, not all role models are created equal. No judgment. (Ok, a little judgement.)
If you are looking for a role model to pattern your thinking after I have a suggestion. Look to Hedge Fund Managers. (You thought I was going to say Bezos, didn’t you?) Like Jeff Bezos, the people who run hedge funds are among the wealthiest in the world. They bring in clinically insane amounts of money for their funds and their investors.
But the money itself is a lag indicator. It is a result. Which means you have to jump in the DeLorean and go back to the original lead indicator to see what makes the hedge fund manager so successful.
At the foundation of the hedge fund is a very simple philosophy. It’s a mindset that any of us can follow. The hedge fund is built on this basic belief:
No matter what happens, I will win.
-Hedge Fund Managers
The fund managers place Big Ben-sized bets on what they expect to happen. They place educated bets that derive from studying the past. They place data-driven bets on the future. And they place smart bets that I assume come from eating a lot of Smarties.
Yet all investment funds do this.
What sets hedge funds apart is the hedge. (Not the popular landscaping boundary made of bushy greenery.) The hedge in hedge funds means that you also place bets that things will go the opposite way that you expected or intended. Which means that you put contingencies in place to capitalize on shifts in markets, conditions, and trends. Or to protect yourself in case a dictator with small tators decides to invade a peaceful neighbor and jack up the world economy.
The hedge fund manager expects the unexpected and expects to win anyway.
I am an entrepreneur. But if you cut me open (please don’t) you’d probably find a hedge fund manager. Because I believe that I will win no matter what happens.
2020
2020 was considered by most to be a doo-doo dumpster fire year. But there were many people who ended up benefitting from the pandemic in significant ways. I was one of them. Because the pandemic created new opportunities. My business, The Weaponry, did well because of how we responded. My personal life benefited from more time with my wife and children. I had more time to exercise than I usually do. I used the gift of time during the lockdown to write my first book, What Does Your Fortune Cookie Say? Because I simply decided that no matter what happened, it was going to benefit me.
Key Takeaway
In every situation, there is a way to win. Find it. Think like a hedge fund manager. Find your way to profit no matter which way the wind blows. See the opportunities disguised as bad news. Swim when the sun shines. Read when it rains. There is always an upside. Find it. And make it work for you.
*If you know someone who could benefit from this message please share it with them.
+If you’re on a personal growth journey check out my new book What Does Your Fortune Cookie Say? on Amazon. It features 80 life lessons the universe is trying to share with you.
Let me be totally clear with you. As the author of What Does Your Fortune Cookie Say? I am totally biased towards this book. After all, I shared some of the best advice and nuggets of inspiration I have ever received in this book. Which is why I think What Does Your Fortune Cookie Say? from Ripples Media is the perfect Spring Break book.
So, what exactly makes this book so perfectly Spring Breaky? I’m glad you asked via that last sentence I wrote.
It contains 80 valuable life lessons the universe is trying to share with you. So if you are tired of books that only contain between 1 and 79 life lessons, this book will finally live up to your demanding expectations.
You can fill time waiting for the water show at the Bellagio with my bookagio. (Thanks for the pic Heather Scufsa!)
2. It was written to help readers learn a little, laugh a little, and lift a little. And who couldn’t use more L’s in their life?
3. The book fits easily into carry-on, checked, and road trip luggage. Best of all, this book is book-sized. So it is designed to fit easily anywhere books typically fit easily.
Whether you are traveling to Paris or Vegas this book wants in on your adventure.
4. It’s packed with inspirational quotes from such notable thinkers as JFK, Peter Druker, Lincoln, Annonymous and My Kids. (Who occasionally say really smart and profound things by accident.)
5. You can learn inspirational personal growth techniques in as little as 1 minute of reading. Because this book is like the Minute Rice of Inspirational Books. In fact, you can sneak in full chapters of WDYFCS between naps, kid interruptions, or the cabana boy coming to ask if you would like another pina colada. (Fun fact: Pina Colada literally translated means ‘Ef-yeah I want another pina colada!’)
All I do is Wynn, Wynn, Wynn, Wynn, Wynn when I read this book, book, book, book, book!
6. You can simply read the Last Bite summaries at the end of each chapter and get the gist of the book in about 25 minutes. However, the Last Bites are not funny. Because in the bare-bones summations of the Last Bites there was no room for the funny bone.
7. Each chapter provides an easy and actionable life lesson you can implement while still on vacation. Or as soon as you return to your regularly scheduled programming at home.
There is plenty of goofy stuff in the book too! (Thanks for the pic Jennifer Willeck!)
8. The book is funny. I sprinkled funnies throughout to keep people reading in the same way a spoonful of sugar helps the medicine go down. The humor and pop culture references will have you smiling and laughing. And they will have everyone else asking you ‘What’s so funny?’ If you don’t believe me read this.
9. The book features 82 easy-to-read chapters. So you can read a lot of pages quickly. Which will make you feel like you got something out of that Evelyn Wood speed-reading class.
Maybe you are heading somewhere cold but cozy for spring break, like my friend Sheila Konz. The words in the book are designed to hold up in both hot and cold conditions. Like the McDLT.
10. The book itself has a very high SPF rating. Holding it between the sun and your skin will augment your sun protection program. All without lotions, sprays or a zincy schnoz.
How fun is this pic of Liz Matkovic? She looks so happy! It’s lucky she had that book or she would have been miserable in that setting. Photo Credit to my man Victor (V-Babe) Matkovic.
Key Takeaway
Leaving for Spring break without a book is like taking a bath without a rubber ducky. Sure, you could do it. It just wouldn’t be as fun. And there would be no reason to sing that Rubber Ducky song from Burt and Ernie on Sesame Street. So pick up your copy of What Does Your Fortune Cookie Say? today. Or find out more about the book and the author at FortuneCookieBook.com.
*If you know someone who could use a good Spring Break book, please share this with them.
+If it is too late to order from Amazon before your spring break, and you are in the Milwaukee area, stop by Winkie’s in Whitefish Bay, or shoot me a message and I’ll get you a book for your trip. I’ll happily sign it for you too.
Adam Albrecht Blog 