Are you sinking, floating, treading water or swimming?

How is your life going?

How is your career going?

How often do you stop and ask yourself these questions?

(And how often do you get asked 4 rapid-fire questions to start an article?)

Self-Evaluation

If you don’t perform a simple self-evaluation regularly you are likely to waste valuable time and energy moving in the wrong direction. Or not moving at all. And honey-child, your time is far too valuable to be wasted.

The 4-Mode Method

We are always in one of these 4 modes: Sinking, Floating, Treading Water, or Swimming. (We are also sometimes in pie à-la-mode, but that’s a different story.) Use the following criteria to determine how things are going at any given point.

Sinking

Sinking means you are not keeping up with the most basic requirements. You are falling behind. You are regressing. You are deeper in effort-debt each day. Sinking is failing. Untreated health issues, substance abuse, and other addictions can all contribute to sinking. Without an intervening act, sinking will lead you to the bottom of the pool. If you are sinking you need help. Don’t be afraid to ask for it. If you don’t, sooner or later you won’t be able to ask for anything again. (That went dark quickly…)

Do you sink you are sinking? (Ask in your best German accent.)

Floating

Floating means you are putting in the minimum effort. You are waiting. You are doing nothing to improve, grow, or progress. You are simply letting external forces have their way with you. Floating leads to a lot of regret at the end of your days.

Don’t be a floater. Also, don’t wear a white shirt in the water.

Treading Water

Treading water means you are putting in an effort. You are expending energy. But it is ineffective. All of your motion is simply enabling you to hold your current position. Your intention is good. But your results are not. It is like floating but with a terrible return on your calories burned.

Treading water is motion without results. It’s also what people are doing in scary movies before the underwater thing attacks.

Swimming

Swimming means you are making progress. You have forward movement. You have coordinated efforts. Swimming means that you have discovered a repeatable process that works. You have direction. You have a goal and you are working towards it.

Just keep swimming.

Key Takeaway

Always be swimming. Know what you want and work to get it. It’s the only way to get ahead. And it’s the best way to make the best use of your time.

*If you know someone who could benefit from this message, please share it with them.

The money lesson I taught my son that he then shared with his class.

Over the past year, I have been able to spend more time with my family than ever before. For several months I conducted all of my work from my home office. Which allowed my 3 kids to see more of what I do during the day. This created interesting new opportunities to talk to them about work, business, and making money.

As an entrepreneur and business owner, I couldn’t resist talking to my kids about the challenges the pandemic was causing for businesses. And how toilet paper didn’t grow on trees. (They corrected me). But more importantly, I shared how much opportunity there was for businesses to innovate, solve new problems, and benefit from helping others.

As the stock market went into the toilet like a dooky, I shared that this was an amazing time to invest. My kids asked me if they could invest some of their money. So I helped them buy their first stock.

We also read books on money, investing, and wealth. I was surprised by how interested they were in the topic. And it gave me hope that someday they may be able to afford to put me in the good nursing home.

I was even more surprised when my youngest son Magnus came home one day and told me he wrote a story in school on how to get rich. I was curious to read it. I wanted to know what his 10-year old mind was thinking. When the paper finally came home I was tickled, like Elmo, to read what he wrote. I have reprinted the story here in its entirety with permission from Magnus.

How To Get Rich!

The first thing you need to know to be rich is the difference between what you need and what you want. Another way you can put this is you need to know the difference between an asset and a liability.

A asset is something that makes you money. A liability is something that wastes your money.

Some assets would be starting a business, buying stocks, set up a lemonade stand, or any stand, mow someone’s lawn or sell things.

But buying stock is the most efficient way to make money. Especially at a time like this when all the stocks are down.

If you don’t know what a stock is, it’s something you buy on any device and without doing anything you make money. You can also hold on to your stock and get paid four times a year.

My stock pays me 30 cents four times a year. When I bought the shares of my stock each one cost me $3.75. So in total I paid $37.50. And that stock has went up so high that last time I checked it was worth $120 if I sold it.

You can sell things, but I sometimes wouldn’t recommend it. What my Dad taught me is sell when it is high, buy when it is low.

A book I would recommend to get you started is called, Rich Dad. Poor Dad. That was the first book I read about how to get rich. So after reading this get up and ‘Act Now!’

-Magnus Albrecht 3-9-21

Key Takeaway

Teach others what you know. By sharing your knowledge you raise the intelligence and confidence of others. Talk to kids about important life lessons and skills, including financial literacy, when they are young. They are like sponges, primed for learning. Make it fun. Make it interesting. And you can make a positive, life-long impact. It may just be the most valuable investment you ever make.

*If you know someone who could benefit from this message please share it with them.

Why adults should tap into the power of playing Pretend.

When I was a kid we didn’t have electronics. Check that, we had one television in our living room. It had no remote control, so you had to get up and go to the TV to change the channel and volume, or to fix the vertical hold. I didn’t have any video games. Our only phone was wired to the wall. And the only fun things you could do with the phone was prank call your friends, or dial 867-5309 and ask for Jenny.

The Pretender

As a result of my Amish-ish youth, I had to find other ways to fill my time. One of my go-to activities was playing Pretend. It worked like this: I pretended I was someone else with a more interesting life than my own. That’s pretty much it.

My pretending covered a wide range of roles. Sometimes I pretended to be a farmer, doctor, astronaut, or soldier. Other times I pretended to be a professional athlete or a cowboy. I used to pretend to run a chapel in my basement. And my older sister Heather and I even used to regularly play (wait for it…) Brother and Sister! We played together the way we saw brothers and sisters play on TV, or in the movies. Which meant that we got along better and did way more adventurous stuff.

Today I am full-grown-ish, yet I still play Pretend. Because I now recognize that if you play Pretend long enough, and really commit to the part, you can make things happen for real.

How it has worked for me.

College

In college at The University of Wisconsin, I pretended I was going to be an advertising creative. So I declared a major in journalism to learn about writing, strategic communications, and the other isms behind journals. I also declared a psychology major, because I wanted to know more about human thinking and motivation. I realized that declaring a major is simply a fancy name for playing Pretend. Just like kilt is a fancy name for man-skirt.

Entrepreneurship

In 2015, at the height of my employed career, I started pretending I was an entrepreneur, and that I owned my own advertising agency. So I started doing all the things I thought entrepreneurs do. I read books about launching and running businesses. I hung out with successful entrepreneurs. I wrote down all my plans. And I talked to people as if I was a real entrepreneur. Suddenly, real people started asking me if I could do work for them with my pretend business. When that happened, my pretend business instantly became a real business. Just like Pinocchio became a real boy. No lie. And no strings attached. Today that business is called The Weaponry.

Blogging

About the same time, I also pretended that I was a blogger. So I did what I thought real bloggers did. I went to a blogging website called WordPress.com, I created a pretend blog, and I started writing pretend posts. Then, after I had written 5 of those, I started publishing them. Within minutes people started reading them. You, my reader-friend, are proof that I am a real blogger. Because you are most certainly a real reader. (Maybe you could write ‘Real Reader’ in the comments to confirm my Real Reader hypothesis.) My blog has now been read in nearly 130 countries around the world. (Because there aren’t 130 countries crowded into one part of the world).

No ending to the pretending.

Today, I am playing Pretend more than ever. Over the past year, I have pretended to be a cartoonist, an author, a community organizer, a high school track coach, an investor, an employee of a tech start-up, a t-shirt maker, and the owner of a food business. All of these things that I have pretended to be are now in various stages of reality. Just like Kanye West.

What About You?

Are you pretending to be who you really want to be? Are you pretending to do the things you really want to do? It’s easier than you think. Just act like you did when you were a child. You knew what to do then. Simply do the same thing now. And if you pretend all the way, you will get all the way to what you were pretending to be. Just like Jackson Browne. Or Chrissie Hynde.

Key Takeaway

Never stop pretending. It is the first step to creating. It is how you activate your beliefs, manifest your dreams, and live into your vision. Because when you pretend hard enough everyone will take you seriously. Including yourself.

*If you know someone who could benefit from this message, please share it with them.

To accomplish more, learn to quiet your curiosity.

Curiosity is a powerful force. It drives creativity and innovation. It fuels growth and understanding. It inspires us to challenge assumptions and explore new frontiers.

However, just as curiosity can be highly detrimental to cats, it can also be the kryptonite to your success. Because unchecked curiosity kills focus. And focus is the key to progress.

When attacking your work you need a singular focus on the task at hand. (Even if you are in a relationship.) Curiosity is constantly working to distract and disrupt your focused efforts. Like a gremlin. Or The Noid that used to ruin your pizza in the 80s.

Curiosity, paired with the access to infinite information and endless rabbit holes at your fingertips, means that a fleeting thought or a sparkle of a question in your head can be instantly acted upon. By following your curiosity you destroy the momentum, thinking, and effort that pays off in the form of progress, creation, and accomplishment.

You have to train yourself that curiosity is not to be acted upon when you are in total focus mode. Or what I call ToFo. Which is when your most important gains are made. You need to fight curiosity like you would defend your house if you wore Under Armor. Or the way you would combat an opponent during competition.

It is valuable to train your brain to take greater pleasure from defending itself against the sirens of curiosity than from the scratched itch of answering trivial questions. Learn to recognize the negative influence of ill-timed curiosity. And don’t be afraid to tell curiosity, ‘You be illin’. (Just like I told spellcheck that it must not be a Run DMC fan.)

The Question

Ask yourself, ‘If I pursuit this curiosity now, will it distract me from more important work?’ When the answer is yes, simply don’t pursuit the answer. That simple act of denial will help you accomplish more every day..

Key Takeaway

Curiosity is a double-edged sword. While it drives innovative thinking, it often distracts us from our most important work. Make social media, search engines and other curiosity sucks off-limits during sessions of Total Focus in order to enjoy maximum progress. Put in the mindpower needed to accomplish the task at hand. Keeping curiosity at bay is the single greatest step you can take to accomplishing more. Focus on feeding your focus. There will plenty of time for curiosity when the work is done.

*If you know someone who could benefit from this message, please share it with them.

Why it is so darn important to be patient with yourself.

When I was a little boy I had a piece of needlepoint art hanging on my wall. It featured a simple image of a little cowboy and his broomstick horse. On the needlepoint were the words, Please be patient… God isn’t finished with me yet… It was a daily reminder to a growing boy that I was a work in progress.

My art looked a lot like this. Except it had a wooden frame. And both of my ellipses had 3 dots.

Today, most people would consider me a full-grown man. After all, I can grow a full beard and mustache. I am over 6 feet tall and can reach the highest shelves on my tippy toes. I am married with 3 children. I own my own business. I can legally drive a car, vote, and drink alcohol. Although I vote not to drink alcohol because my tastebuds stopped maturing when I was 13, right in the middle of my chocolate milk/ Fun Dip/ Pop Rocks phase.

Despite the fact that I have been wearing the same shoe, pant, and shirt size for multiple decades now, I can proudly say that I am still growing. I am still learning new things every day. I ask questions. I read books and magazines. I listen to audiobooks and podcasts when I drive. And I watch a lot of hilarious videos that teach me things, like how much human weight is too much for a porch swing.

Plus, I still make mistakes. A lot of mistakes. But I learn from them. In fact, I get better by making mistakes. Because my mistakes help me discover more things I didn’t know. Like the fact that dickssportinggoods.com is a better place to find running shoes than dicks.com.

I am willing to bet that you are still learning and growing and making mistakes too. I hope you are. It is how the human machine continuously improves itself. It is the hallmark of intelligent life. And it is how we can all end each day a little better than we were when we woke up.

Key Takeaway

Let’s all remember that we are all still works in progress. Let’s be patient with ourselves and with each other. Because as I was reminded daily when I was a boy, God isn’t finished with me yet. And he isn’t finished with you either.

*If you know someone who could benefit from this message, please share it with them.

How to move your most important initiatives down the track.

We all have big goals we want to achieve. However, the goal setting isn’t the hard part. It is not enough to know what you want to do. It’s what you do do that matters. In order to achieve your goals, you have to take action. A lot of action.

The good news is that to accomplish your most important goals you don’t need to make things happen in giant steps. You simply have to make steady progress. I find it useful to think of my most important initiatives as trains. The objective is simply to move the trains down the track.

The Process

1. Identify your trains.

Start by focusing on your 1 to 5 most important initiatives. Remember, 5 is the max. More than 5 dilutes your attention and your energy. This is why we don’t have the Jackson 6, or go around high six-ing each other.

2. Start each day with your list of trains.

They could be businesses you want to build, fitness goals, work projects, passion projects, volunteer efforts, or travel plans. In fact, your trains can be anything you want to do, make or accomplish. Heck, your train could be to catch drops of Jupiter or to meet Virginia.

3. Write down an action you can take that day to move each train down the track.

Determine the next step in the process that will help you make progress. Always be thinking about the next task to take on, like A-ha said.

4. Take that action.

Some actions will move you inches. Some will move you feet. Some will move you yards. And others will move you miles down the track. However, all actions, large or small, will get you closer to your goal.

Keep Moving

The key is to get your trains movings. Your biggest goals, hopes, and dreams are like locomotives. They are heavy, powerful, and hard to get going. Simply getting the wheels to start turning can feel like a monumental task. Especially if your goal is to build a monument.

But once your trains start moving it is easier to pick up speed, like Sandra Bullock. You will soon find yourself taking more and bigger actions faster. Before you know it you will have momentum on your side. Your actions become habits. And you will start ticking off tasks like the clicking and clacking of a train speeding down the track. (By ticking off I mean completing. Not making-mad, like my parents used to say to me.)

At the end of each day, check to see if you moved your trains down the track. The answer should be clear. You either took action or you didn’t. If you did take action, note whether you moved inches, feet, yards, or miles. Of course, these are meant to be symbolic relative measurements. They translate to small, medium, large and Neil Armstrong-sized steps forward.

If you take no action your train will remain in the station. But through consistent action, your trains will reach their destination. It’s as simple and certain as that.

Key Takeaway

Move your most important initiatives farther down the track every day. Small, consistent actions start the wheels turning. Then come bigger actions with bigger results. Which ultimately help you build momentum. A train with momentum is very hard to stop. A person with momentum is nearly impossible to stop. Make yourself that person.

*If you know someone who could benefit from this message, please share it with them.

20 things I learned from the most unique year of my life.

One year ago today, on Monday, March 16th, 2020, I began the strangest, most interesting year of my life. My team at The Weaponry, an advertising and idea agency, abandoned our perfectly good offices in Milwaukee and Columbus and began working from home.

I had no idea what the future would hold. We were facing a mandatory government-enforced quarantine. In an unprecedented move, healthy people were being forced to quarantine at home in an attempt to prevent the relentless spread of a novel coronavirus called covid-19. Schools and businesses were closed. Everything imaginable was canceled. And hair began to grow wild and un-colored.

It was clear we were facing a historic global event. But I would have been shocked to know that one year later we would all be wearing masks in public and that we would be just beginning to crawl out of our year-long covid-induced hibernation.

The past 365 days have been fascinating. To mark the anniversary I sat down to reflect on what I have learned from this experience. Here’s what I came up with.

20 things I learned from the year of covid.

  1. Always have a rainy day fund. You can sleep easier at night knowing you are financially prepared for the unknown Whether it’s a rainy day fund or a virusy day fund, surprises can happen at any time. So have money on hand. (Well, not literally on your hand.) Because you never know when your income is going to stop coming in.

2. Crisis is full of opportunity. The past year presented an incredible opportunity for thinkers, inventors, problem solvers, and risk-takers. It has been a time for leaders to lead. It has been a golden era for innovation, upheaval, and for hand sanitizer salesmen. It has provided a great reminder to not stare at the problem. But instead, look at the new options available.

3. Good teammates are good teammates. Surround yourself with good people in good times, and you’ll appreciate them even more when things go bad like LL Cool J or Michael Jackson. #shamone. Even when my team was working from home they were accountable, responsible, dedicated and proud of the work they put out.

4. Adversity brings people closer. Despite the social distancing, we now have a tighter bond with our clients. It feels as if we went to war together and we were all fighting for our businesses. And for our right to party.

5. Marry someone you love spending time with. My wife and I got to spend more time together over the past year than ever before in our 20-year relationship. I loved all the extra time with her. Throw in my 3 kids and we had a great Quaranteam. There is a lot I will miss about our bonus time together.

6. Good advice is priceless. In tough times people need advice. Those who offer good counsel will always be sought after. Side note: Those who storm the Capitol will also be sought after. So don’t wear a distinct horned -helmet and face paint that draws additional attention.

7. We are all more adaptable than we thought. Things we thought we couldn’t do without we can do without. There is a huge difference between wants and needs. And we can all get used to new conditions quicker than any of us like to admit.

8. Toilet paper is super important Absence makes the heart grow fonder. But it makes the bum feel more bummed out. The toilet paper crisis of 2020 made us all reconsider the role these valuable rolls of squeezable softness play in our daily lives.

9. I am more productive without spectator sports. When all sports were halted I found a lot of other valuable things to do with my time. Remember to spend more time playing your own game. Because life is not a spectator sport. (But it is a board game from Milton Bradley. Batteries not included. Or necessary.)

10. A mask mandate is better than a mask suggestion. I was much happier wearing a mask when it became a requirement than I was when it was an elective. I appreciated us all looking dorky together. Thanks for making it non-negotiable, so I could negotiate other things.

11. Awards shows are not the same without the crowds. I have now watched parts of several different awards shows over the past couple of months. And they have all disappointed me. They are just not the same without playing to large crowds of famous people. Because I can see a small crowd of non-famous people in my own family room anytime.

12. We need to watch out for each other. I did a lot of Zoom socializing over the past year. I wanted to check in on my family and friends. I organized a lot of online events to make sure people knew they were not alone. We should keep doing that. Because technology will enable us to continue to stay connected to our friends who don’t live nearby. At least our non-Amish friends.

13. I miss almost everyone. Everyone I interact with is like a character in the play that is my life. When I don’t see you, my play feels less interesting. All of the characters together help make my life the rich story that it is. I can’t wait to see everyone regularly again.

14. I am happy to have a nice yard. When you are confined to just your home and your yard it is nice to have a nice yard. For a couple of months in the spring and early summer, it was like we were in prison. But if your prison yard is a full acre on a pond full of largemouth bass you feel like you are doing time like Martha Stewart. And it’s a good thing.

15. Isolation is great for accomplishing personal goals. When the initial lockdown was announced I began working on my first book. I now have a 50,000-word manuscript. I’m hoping to get it published without the need for more quarantining.

16. Rules are only rules under current conditions. All kinds of hard and fast rules changed during covid. Heck, even taxes weren’t due until mid-summer. I hope we remember this and remain more flexible moving forward.

17. Church from home offers larger communion portions. St. Albrechts Couchthedral serves up some tasty and abundant body of Christ that tastes remarkably like caramel rolls. And we have bottomless blood of Christ in whatever flavor you prefer. But nothing else about church from home is better. In-person church services are among the things I miss most.

18. There is light at the end of the tunnel. Over the past month, it is finally looking like we are closer to the end than the beginning. I can now imagine life returning to normal-ish by this summer.

19. We all have different tolerances. We all respond to crises in different ways. We all have different rules and risk tolerances. Don’t force people to conform to yours. We are all running our own race. Even if we are running it from the couch.

20. Humans are amazing. The fact that we whipped up these vaccines in less than a year and got them thumbed up by the approvers is incredible. Once again we have proven that the human mind is the most powerful weapon on Earth.

*If you know someone who could benefit from this message, please share it with them.

Welcome to the best day of the year!

There are a lot of great days in the year. In each 365-pack there are 52 Fridays, 52 Saturdays, and 52 Sundays to enjoy. Which means you have 156 golden days before you throw in banner days like Memorial Day, 4th of July, Labor Day, and the days you get free stuff from stores.

Then there are your personal vacation days, which are diamond days that enable you to live your best life. Add blockbuster days like Christmas, Easter, Thanksgiving, New Year’s, and Taco Tuesday, and there is a lot to look forward to each year. (Note: substitute your favorite religious, national, and food holidays for any days mentioned above that mean nothing to you.)

Daylight Saving Day!

Today is among my very favorite days of the year. Because there is nothing quite like Daylight Saving Day. I think of today as the day that the house landed on The End-Of-Daylight-Saving Day. And now all the Sunchkins are dancing and singing and slathering on more SPF.

Today the sun sets an hour later than yesterday. This simple shift of an hour of sunlight makes everything better. Starting today, we have more light in our lives. Which means more useful, productive and enjoyable time. It means you will still have daylight to enjoy when you get home from work, school or jury duty.

Sunshine is a gift. It illuminates and provides hope. It energizes. It makes the world feel more positive. With an extra hour of sun gold, we are all able to do more. Live more. And see more.

Today is a day for us all to recalibrate too. Take a moment to enjoy and appreciate the extra light. There is much more good ahead. And there is a little less darkness every day.

Key Takeaway

Today is a great day to recognize the power of sunshine. Sunshine is gold. It energizes us. It provides hope. It makes everything better. But remember, you have the power to provide sunshine every day too. Share your energy and positivity with others. Never forget that you have the ability to make every day the best day of the year.

*If you know someone who could benefit from this message, please share it with them.

Hey big-picture thinkers, is it a 10,000, 30,000 or 50,000-foot view?

I like to think of myself as a thinker. I think all the time. If I was a cartoon character I would be Thinker Bell. If I was a pop star I would be Robin Think. And if I was an assassin I would be John Thinkley Jr.

I think about small details. I like to consider all the little things that matter. Because, as the band Bush sang, it’s the little things that kill. I also find great value in big-picture thinking. It is immensely valuable to be able to step back and see an entire system, business, system, or opportunity.

As a professional ideator, I spend a lot of time in both micro and macro-thinking modes. It is important to be comfortable in both. I am also quite comfortable at mecro thinking, which is what I call the medium view. Or at least I have been calling it that since the last sentence.

However, I have noticed that big-picture thinking suffers from a branding consistency issue. People can’t seem to agree on a standard elevation for big picture evaluation. I have frequently heard people refer to this as the 10,000-foot, 30,000- foot, or 50,000-foot view. I would prefer not to have to develop 3 different calibrations for big thinking. So I am hoping we can settle on one standard. Like VHS.

10,000 feet

10,000 feet sounds nice and clean. It uses a nice, round, large number. So there is good rationale for using it. Plus, it’s a 10-base number, which makes it like the metric system of big views.

30,000 feet

The 30,000-foot view sounds pretty random. Like a 32-degree freezing point. Or 212- degree boiling point. However, I fly a lot. Correction – I used to fly a lot. #covid I know that airplanes typically fly in the 30,000-foot range. So it is the highest view I have ever really experienced. It looks a lot different than the 10,000 foot view. Plus, the tallest mountain on Earth, Mt. Everest, is just about 30,000 feet. And the view from the top is amazing. (I’ve never climbed Everest, but I was a long-time subscriber to Outside magazine.)

50,000 feet

The 50,000-foot view is interesting. It is the highest of the 3 options. So, therefore, offers the biggest picture view of all. Although I have never seen the world from 50,000 feet. So I have more of a guess as to what it would look like. Perhaps at 50,000 feet, we have gone too high. There is a good chance that this elevation pushes things too far to be useful. Like 6 Minute Abs.

My View

I have chosen my default big picture elevation. But I feel like I am being constantly overbid or underbid on my view, depending on whether we are playing Big Picture Christie’s Auction House or Big Picture Name That Tune. (You should be able to tell from my last statement which elevation I use.)

The Question

So what is the correct standard for big picture thinking? I want to hear from you. How high do you go? And if you know why you choose that elevation I’d love to hear. After my ears pop that is.

*If you know someone who thinks big, please share this with them so we can all get on the same altimeter.

The great value of reading through your old notebooks today.

I love great books. I have several of them lately. So far in 2021, I have read The Cashflow Quadrant by Robert Kiyosaki (again), Pitch Anything by Oren Klaff, Titan: The Life of John D. Rockefeller Sr. by Ron Chernow, and The Magic of Thinking Big by Daniel Schwartz. I highly recommend all of them. Although Titan is 832 pages. So if you are low on time you may prefer to ready about someone poorer.

What I’m Digging Now

However, I have also been into another fascinating series recently. These books are not by a well-known author. They are not flying off the shelf. In fact, they have never even been published. Because the other great books I have been reading lately are my own notebooks. Like James Garner, but without the nursing home and the dementia.

I have a shelf of old notebooks. They are filled with notes, quotes, ideas and doodles. There is humor and profound thought. Lessons and charts. There are business ideas T-shirt designs. And there are inappropriate comments I had in meetings that I wrote down and nudged over to the person sitting next to me to read.

Pro Tip: Always sit next to me in boring meetings for the notebook nudge.

Each time I crack open an old notebook I feel like I am transported to a day of discovery and creation in my past. I find so much inspiration in these books that I regret not looking at them more frequently. I also appreciate the really boring meetings more in hindsight because they filled pages with doodles and funnies.

Plan A Revisit

Make sure to find time to read YOUR old notebooks. There is gold in them thar quills! And it is waiting to be cashed in by you.

Whether you keep notebooks, sketchpads, journals, diaries, or even notes on your phone, make sure to revisit them regularly. Because once you begin filling the blank pages, they are transformed into books you have written.

Your notebooks are full of inspiration, reminders, lessons, and quotes. They are sprinkled with great ideas you’ve had, or heard. The ideas captured in your notebooks are likely your most powerful, memorable, and important. They spring from your greatest moments of inspiration, and the depths of boredom. And either will do.

They may contain plans you’ve had, strategies you’ve considered, or challenges you faced. They may hold the schedules of days in the past, that you can look back on and see when important steps were taken that positively impacted your path. They may serve as your personal history books of dates, plans, tasks, priorities, meetings and obligations. With the gift of hindsight you can determine the value of your actions, and perhaps the cost of your inaction.

Notebooks from talks, presentations, seminars are particularly useful. Because at those time you were exposed to new people, ideas, lessons, methods, and insights. Often times the value we reaped in such situations goes unrealized until we revisit our notes again.

Only You Can Think That Thought

Your life experience and perspective create thoughts that only you could have. Which is why they are so valuable. But you are also so busy that a fleeting thought is often gone forever if not captured in your notebooks. Which means that your notebooks are often full of gems you never would have rediscovered any other way.

Key Takeaway

Some of the best ideas you have ever had are found in your old notebooks. Make sure to revisit them. Remind yourself of your best lessons, thoughts, and plans. They can serve as inspiration, comfort, or humor. Of all the books that you should reread, the books you’ve written yourself often hold the most value. Keep them close. Read them often. And profit from the rediscovery.

*If you know someone who could benefit from this message, please share it with them.