Month: December 2023

Here’s the best way to start a great new year in 2024.

Tonight is the big night! It’s New Year’s Eve! Like the Lexus December to Remember, it’s time to put a big red bow on 2023. Or, if your 2023 was a lemon, it’s time to put on some Del Amitri and kiss this thing goodbye. Either way, this is the biggest party night of the year. Because we always save the best for last. Or do we always start off with a bang? (I always forget.)

New Year. New You.

With the new year comes new expectations. We set goals and resolutions for the next 366 days. It’s exciting to think that, like a new iPhone or Fast & Furious release, the new and improved version of ourselves will hit the shelves tomorrow!

Most of us think our lives, habits and body fat will all get better, starting tomorrow morning. But there is one simple thing you can do tonight, on New Year’s Eve, to give yourself the best possible start to a great 2024.

Don’t stay up until midnight.

Go to bed at a reasonable hour tonight. Going to sleep early on New Year’s Eve is a wonderfully rebellious move that sets you up for success in the new year. I have gone to bed before midnight on New Year’s Eve for the past several years. And I love it.

No Bonus Points

You don’t get any credit, in either the old year or the new, for staying up to witness the clock tick to midnight. There will be very little productive work that happens between 10pm and midnight. If you haven’t made your goals in the first 364 days and 22 hours, you’re not likely to achieve them in the last 120 minutes.

The simple fact is that you don’t get a jumpstart on your goals, hopes, dreams or resolutions by staying up past midnight tonight. You get tired. And maybe you’ll start the new year with a hangover. Neither of which you really want.

The Downside To Staying Up Late

If you stay up until midnight tonight, one of 2 things will happen:

  1. You won’t get an early start tomorrow morning. Getting an early start to your day is the best way to be productive. So if you are motivated to achieve more in the year ahead, get up early and get going.
  2. You won’t get a good night’s sleep. Let’s say that you stayed up late, but also get up early tomorrow. That means that you are not fully recharged, fully energized, and ready to make January 1st an outstanding start to the new year. If you are serious about making positive changes, you should seriously get serious about creating good sleep habits, starting tonight.

Let’s get it started

Aim for getting a good 7 or 8 hours of sleep tonight. As we all know, the end is determined by how we begin. One great step leads to another. And one great day leads to another. Remember, the longer you wait to get into a new, positive habit, the less likely it is to happen.

Key Takeaway

Consider being a rebel tonight and turning in early. Get a great night’s sleep. Start 2024 early, well-rested, recharged and re-energized. It’s the best way to start your best year yet. Have a fun and safe New Year’s Eve!

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Great advice on how to best position yourself.

I spent a lot of time this fall with Oscar-nominated cinematographer Jeff Cronenweth. Jeff was the cinematographer for a couple of little movies you may have heard of, including Fight Club, and A Social Network. He also filmed the Shake It Off video for Travis Kelces’ girlfriend, Taylor, which has been viewed a Dr. Evil-sized 3.3 billion times!

Our team at The Weaponry worked with Jeff and his director brother Tim on a great new TV commercial for a great client that I can’t talk about yet. Kinda like the way you can’t talk about Fight Club. Except in this case nobody gets punched in the tooth.

The Photos

Throughout the month-long multi-timezone shoot, the agency, client and the Cronenweths would take a picture after we wrapped at each location. As we gathered for our team photo following an early morning sunrise shooot, Jeff gave our group a piece of advice. He told us to position ourselves so that we could feel the warmth of the sun on our faces. This would ensure that our face was lit for the picture. It was great advice that allowed us all to direct ourselves, kinda like Kevin Costner, Tyler Perry, or Pam & Tommy.

Positioning ourselves so that we can feel the warmth of the sun on our faces. Jeff and Tim are in the front. John Hancock is in the back.

But I couldn’t help but think that Jeff’s great advice transcends photography and film. In fact, I think it is one of the best pieces of advice and direction we can give another person.

The Sunshine Advice

Always position yourself so that you feel the warmth of the sunshine on your face. Don’t be content to stand in the shadows. As you navigate your personal journey always position yourself amongst people who shine on you. Surround yourself with others who provide the warm glow of kindness, support, respect and encouragement. Find a career where you can feel the glow of the work you do on your face. Spend time in places where you can feel the warmth of the people and the culture. That warmth you feel is the sign that you are exactly where you should be.

Key Takeaway

When you are in the right place with the right people doing the right things you can feel it like warm sunshine on your face. Seek out that feeling. Enjoy it when you find it. And don’t settle for less.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

What kind of reputation are you building?

Earlier this month I was in Orlando for a speaking engagement. I was invited to talk to an organization about branding and customer experience. The two are inextricably linked. Like flotsam and jetsam, dilly and dally, or Tony Orlando and Dawn.

Because we were in Orlando, and nearly everyone flew in for the meeting, I used airlines to illustrate an important point about customer experience. I said that every employee who works for an airline has the ability to impact the customer experience. And like blood types, the impact could be either positive or negative.

Then I asked the audience if they could name an airline that offers a bad customer experience. Immediately, a chorus of brand names was shouted out from across the large hotel conference room. Clearly, there were a lot of people in the room who had negative customer experiences while flying.

However, this wasn’t a condemnation of the airline industry. Because everyone in the room who spoke up shouted the same name. This specific airline was called out as the airline with the bad customer experience. Like The Ohio State University.

In the minds of these customers, this airline brand was synonymous with bad customer experience. And by the number of witnesses who testified against them, the airline in question had clearly earned that brand reputation over and over and over again.

The important reminder.

Every interaction you have contributes to the brand reputation of the organization you represent. This is true whether you are the CEO, a front-line worker, the newest employee, or a volunteer. You are creating the brand and the customer experience through the experience you offer to those with whom you interact.

You also have a personal brand. Your brand is one of your greatest assets or your greatest liabilities. And while Joan Jett doesn’t give a damn ’bout her reputation, you should. And you should remember that it is created by each interaction you have with other people.

Key Takeaway

You earn your brand reputation every day. Consider the experience you are offering those you interact with. A positive experience enhances both your personal brand and the brand of the company or organization you represent. It is true when you are reliable, helpful, funny and kind. And it is true when you are unreliable, unresponsive, and rude. So choose to be great to others. You’ll earn the best reputation you could ever want.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

My book just turned 2 years old! Here are 9 ways it has changed my life.

I have dreamed about writing a book since I realized people did such things. As a kid, I knew Dr Suess did it. So did Laura Ingalls Wilder. But it seemed super hard. And time-consuming. But in March of 2020, I took the pandemically-induced gift of time, and started writing. And like a literary Forrest Gump, I just kept write-ing and write-ing. Today, my little paper baby, What Does Your Fortune Cookie Say? is 2 years old! So I have taken a moment to reflect on how writing this book has impacted my life.

9 Ways writing a book has impacted my life.

  1. I learned I can do hard things. Doing hard things demystifies the hard things you do. Yes, writing a book requires a lot of time, energy and focus. But it requires a little bit every day, not a full deposit at one time. Writing a book is actually like running 3 marathons. A writing marathon, a publishing marathon, and a marketing marathon (which only ends when you stop promoting your book.) I wrote more about it in this post. I enjoyed the process. It was not too much for me. And it’s not too much for you either.

2. I have earned a new level of respect. Our society respects published authors. I think it’s because you have done something that other people know is hard. And it indicates that you have a deep level of knowledge in a specific area. Or that you are both creative and disciplined. #createiplined I consider being a published author The Poor Man’s Ph.D. (Or Poor Woman’s Ph.D.) Because when you add author to your title it earns you a higher level of respect. (I always say respect like Ali G says respek!)

3. I get hired to speak. Since publishing my book my speaking requests have quadrizumpled. (Which is a Mary Poppins-like way of saying ‘greatly increased’. This year I traveled all over the country speaking at conferences, symposiums, company meetings, association events, rotary clubs, chamber of commerce events, and schools. I love speaking. For me, it’s right up there with smiling and chocolate milk.

4. I have made money. Between book sales and speaking engagements, my book has become a source of income. It’s cool to have a product that you only have to create once, but you can sell over and over again, like Nelly and Tim McGraw.

5. I get invited to be a guest. Since publishing my book I have been a guest on countless podcasts. (OK, I could probably count them if I tried really hard, but I haven’t.) I have also been invited to be a guest on the Milwaukee morning show The Morning Blend on NBC about 6 times, including this week! (Tune in here Friday morning at 9am, or find segments from the past anytime.)

6. I have been quoted. A cool result of writing a book is that I have been quoted on social media by people I don’t know. I have been alerted of mentions of my name, and when I followed the thread I realized that people I didn’t know shared quotes from the book. I have reached out to some of these people to thank them and find out how they read the quote. Some of them read the book. Others googled for quotes on positivity or other such positive terms. It’s pretty cool to have your work spread like that. Now I know how Jif and Skippy feel when people spread their work.

7. I attend book club discussions. I have never joined a book club. Perhaps because I am a dude, And book clubs have historically seemed less dudey. But I always thought they seemed like a cool idea. Now, every time I hear of a book club reading my book I volunteer to attend the discussion. My next one is coming up in January. It’s enjoyable to have conversations with people who read your book critically. And I love it when people share their favorite funny lines from the book. #DepecheMode

8. I have seen pictures of my book all over the world. Ok, so not North Korea or Antarctica. But, you know, a lot of cool places. People often take my book on vacation and enjoy reading it in some spectacular locales. Then they send me pics or tag me in photos. It is safe to say my book has been to more interesting places than I have.

9. I can buy my book from any bookseller. Initially, my book was only available on Amazon, from my publisher, Ripples Media, or from the trunk of my car. However, now, you can order my book from virtually anywhere. All the online booksellers that I have ever checked now carry it. And all independent bookstores can order it too. (Shout out to Boswell Book Company in Milwaukee for being amongst the first stores to stock the book on their shelves.)

Key Takeaway

Writing and publishing my book has added to my life in many positive and rewarding ways. And the impact continues to compound. Yes, it takes work. But the payoff has been well worth it. If you have considered writing a book I strongly encourage you to do it for real. I am happy to share everything I know. Although the key is to simply open a Google document (or Word doc) and start writing. Then write a little more every day, just like Elvis Costello.

If you are still looking for a great Christmas present that doesn’t break the bank, please consider giving What Does Your Fortune Cookie Say? If you read this too late to be delivered and you live in the Milwaukee area, reach out to me directly at adam@theweaponry.com. I can hook you up with a signed copy, even up to the last minute. Boom!

The 2 key ingredients you need for a great year in 2024.

You have just over 2 weeks until you jump into 2024 like David Lee Roth. Which makes now the perfect time to prepare for a great year. It is important to realize that great years don’t just happen on their own. They are created by you, with a strong assist from God.

I have had a lot of great years. And I’ve come to recognize that great years consist of success in 2 key areas. The first area I call PSI, which stands for Productivity and Self-Improvement. The second area I call ME, which stands for Memories and Experiences. (Although you could easily call it EM if you wanted to.)

Your PSI comes from a great routine.

A great routine ensures that you are working, growing and maintaining your mind and body. This is how you build productivity, and self-improvement into your days, weeks and months. This is done by developing strong habits in the following areas:

  • A good sleep schedule
  • Exercise
  • A strong and productive work routine
  • Good eating habits
  • Reading
  • Reflection
  • Prayer
  • Church
  • Meditation
  • Hygiene
  • Laying off the drugs

If you want help developing your own great habits I strongly recommend the book Atomic Habits by James Clear.

Your ME success comes from breaking your routine.

If everything you did was within your routine you wouldn’t create special experiences. And special experiences are critical to developing memories and an interesting, well-flavored life. The routine breaks are where your great stories come from. Because no one wants to hear your story about that time you followed your routine, and things went the way you expected.

Your scheduled routine breaks include:

  • Travel
  • Shows
  • Parties
  • Vacation
  • Competitions
  • Parades
  • Concerts
  • Hikes
  • Romance
  • Practical Jokes
  • Non-required shopping
  • Group Dinners
  • Taking an elective class
  • Reindeer Games

Key Takeaway

As you prepare for a great 2024, make sure you have the ingredients you need for a great year. Develop a strong routine that will help drive strong and productive habits. But then regularly disrupt your routine with special events that will add to your life and your experiences with friends and family. These disruptions are what will create a well-balanced life. Because your success comes from what you do repeatedly. And your memories come from the novel experiences. Together, they provide you with everything you need for a great year and a great life.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

How to create your own best practice approach to practice.

My 13-year-old son Magnus plays the cello. He has been playing for 4 years and I can tell that he has a natural talent for it. But he doesn’t typically practice the way you need to to Rumplestilskin your raw straw talent into golden skill.

Last week, I tried a different approach to Magnus’ practice routine. I asked him to tell me what he thought an effective practice schedule looks like. He said, ‘I should play all 3 of my songs for the week twice every day. And I should listen to my songs once every day.’ Like everyday people.

While I thought playing the songs twice seemed too light, I wanted his practice plan to be driven by him. So I overruled my judgy internal objection and sustained his proposal.

Following our discussion, something interesting happened. Magnus followed his own prescription for a successful week of cello practice. While it was not Yo-Yo Ma level, The Yo-Yo Magnus approach got good results.

Last night Magnus had his cello lesson. He had the best lesson ever. It happened because he followed his own formula for success. And his formula was self-prescribed at a strength he felt he could sustain for a week. Which is the best way to start. Then, as you enjoy the return on your time invested you are more likely to increase the input to enjoy an even better output.

Key Takeaway

Practicing is the key to self-improvement. But the key to getting yourself to practice is spelling out what you think appropriate practice should look like in your world. Create a plan that works with your timing, your energy and your desired outcome. Once you have set your own plan based on those criteria, you are more likely to follow through and enjoy the return on your invested time.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.