Why I don’t believe the lesson I was taught in driver’s education.

When I was 16 years old I enrolled in a driver’s education course so I could get my driver’s license, my freedom and my own pair of fuzzy dice to hang from the rearview mirror.

I took the class over the summer so it wouldn’t interfere with the spring track season or the fall football season. Both of which were far more important to me than the fuzzy dice.

My great friends Greg Rozycki and Marcus Chioffi were also in the class, which made it hilarious. I still remember us trying to control ourselves when the instructor said that to make a left turn at a green light you should nose into the intersection and perch like a beaver.

Enrolling in that class paid dividends for years to come. Not just in the lessons I learned, but in real money too. In fact, the owner mailed me a check years later when I was in college when it was determined that he had overcharged students and was forced to offer a refund many years later. Ouch.

But there is one lesson from that course that sticks with me today. In one class a police officer came in to talk to us about the dangers of speeding. He said that speeding doesn’t really get you there faster. Because ultimately stoplights and traffic, even things out. And even when you speed you end up getting to your destination about the same time you would have if you just drove the speed limit.

Decades later as I reflect on this lesson I realize it was total garbage. I appreciate the sentiment, the theory, and the fact that they were trying to slow us down. After all, they had to reprogram what we learned watching The Dukes Of Hazard and Smokey & The Bandit. #yeehaw!

But the Everyone-will-get-there-about-the-same-time-anyway Theory is a lie.

In driving, and everywhere else in life, pace matters. I don’t advocate speeding on the road. And I limit myself to 8 or 9 MPH over the posted speed. Most of the time. But I know that the faster you go the quicker you will reach your goal. It works in cars. It works in career advancement, self-improvement, and wealth accumulation.

If you want to separate yourself from the crowd pick up the pace. The world rewards those who put in the extra work. You have to be ahead of the average to get noticed. And that doesn’t happen unless you move quicker.

Key Takeaway

Move faster. You have a lot to accomplish. And if you don’t pick up the pace you won’t get it all in. Separate yourself from the pack by moving faster than they do. Work harder. Work smarter. That’s what the elite in every field do. Compare yourself to them. Even if you don’t become the best of the best, you will become a whole lot better than the masses. And the rewards will be substantially better.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Before people will pay you money they need to know you exist.

Radar was first invented in the early 1900s. Depending on how you look at it, radar was either invented by German Christian Hülsmeyer, British Robert Watson-Watt, or American Radar O’Reilly.

Radar is a very useful technology in war and navigation. It alerts you that someone or something is within a determined radius of you. It makes you aware of things you weren’t aware of before. Including things that you can’t see with your naked eye. Or any other naked parts for that matter.

This concept is very useful to humans in other arenas too.

If you have a business that needs to develop new customers, having potential customers on your radar is important. But it’s critical for your business to be on your potential customer’s radar. Because, in the words of NSYNC, if you are not on their radar they can’t buy, buy, buy from you.

That is why marketing exists. You first need to ping on your customer’s radar before you can make a sale. Because if they are looking for products, services or experiences that you offer, but they don’t notice you, you both lose out. (Insert Game Show losing sound effect here.)

To be found, you have to send regular signals. That signal that you are sending should be loud and detectable by your most important audience. You do this both through placement (being where others can find you) and promotion (through messages you share with the world).

Once your products or your messages are discoverable, you will begin to ping on your most important customers’ radars. That is the goal. That’s where it all starts.

Key Takeaway

Great things happen as a result of awareness. Make sure you are taking steps to be discovered. Show up. Send messages. That’s how you get noticed. And once you are noticed, the possibilities are endless.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

The award I have been obsessed with since high school.

When I was in high school I participated in track and field each spring. It was the perfect sport for someone like me who lives at the Venn diagram intersection of interested-in-self-improvement and terrible-at-baseball.

Track & field is simple to understand. It provides clear and immediate feedback on both your performance and your improvement. If your times go down, or your distances go up, you improved. If your measures go backward, you are going backward. As Jerry Reed sang, ‘When you’re hot you’re hot. When you’re not you’re not.’ Nothing is subjective.

However, at the end of each season, there was one subjective element: The Awards Banquet.

At Hanover High School in Hanover, New Hampshire, there were 4 awards handed out at the Track & Field Team banquet.

1. Freshman Of The Year.

2. Most improved.

3. MVP

4 The Samuelson Award for Oustanding Athlete (The award was named after the Samuelson family that Olympic gold medal marathoner Joan Benoit Samuelson married into. Her husband Scott has now held our high school’s pole vault record for 47 years.)

During my 4-year high school track and field career, I won 3 out of 4 of our school’s awards. But there was only one of them that I really wanted.

Freshman Year

I was totally forgettable my first year. While I scored enough points at meets that season to earn a varsity letter I wasn’t turning any heads. My good friend Ben Soderholm was the Freshman Of The Year. No contest. Ben was special right out of the blocks. Looking back now I figure that God knew that his life would be a sprint and he better get started fast to get as much in as he could during his relatively short life. (I miss you bro. Also, I realize that you probably don’t read my blog posts anymore. Or do you…)

Sophomore Year

My sophomore year I improved 30 feet in the discus and 7 feet in the shot put. I placed well in our conference meet and in the state championship meet in the discus. At the banquet, I was named the Most Improved Athlete.

Junior Year

My junior year I improved another 31 feet in the discus, and another 6 feet in the shot put. I was the state champion, New England Champion, and broke our school record in the discus. I also ran some hurdles, sprints and high jumped too. None of those performances would have won me any awards other than Most Willing To Be Vulnerable. At the banquet, I was named the team MVP.

Senior Year

My senior year I won a state championship, repeated as the New England champion, and set a state record that would stand for 12 years. At the banquet, I won the Samuelson Award as the Outstanding Athlete (male or female).

Me and my Mom and Dad after my last high school track meet in East Hartford, CT where I defended my New England title in the discus and broke the state record.

While I was certainly honored to win the Samuelson Award, I was envious of my teammate who won Most Improved. I was obsessed with that award. It was my personal quirk. But that quirk served me well. And the obsession with the MIA award is what won me the other 2 awards.

Reflection

I wanted to improve so much each year that I would be the obvious and undisputed Most Improved Athlete each year, no matter how good I became. It was a healthy obsession. (Not a case of possession obsession.) I loved the work. I loved the sacrifice. I loved the process. And I loved the results like Joan Jett loves rock n’ roll.

Looking back several decades later, I also loved what the process of improvement in track and field taught me about improvement in the rest of my life. The desire to greet each day a little better than the day before is core to my mission and my self-image.

Today, I am focused on self-improvement in various roles including:

  • Husband
  • Father
  • Friend
  • Entrepreneur
  • Marketer
  • Investor
  • Coach
  • Author
  • Speaker
  • Person who has a body. (I am focused on improving my fitness. But this construct made it awkward to state that. Sorry.)
  • List maker

Today, much of my self-improvement comes from reading, studying, and reflecting on what works and what doesn’t. It comes through listening to the wisdom of others. And through trial and error. It is a product of accumulating knowledge. As a result, I get better at things slowly, but steadily.

The most encouraging part of my journey is that I can feel the improvement. Just as I could tell that I was improving as an athlete thanks to the tape measure, I can tell that I am better at the 10 roles listed above. And as I get better at these, other people inquire about my approach to each of these roles. I have found that the simplest measure of your improvement in any area is whether or not people are asking you for insights and advice on that topic.

Key Takeaway

Life is one long self-improvement journey. Take what you learned about self-improvement through athletics, music, dance, acting, scouts, or any other childhood activity and apply it to your adult roles. Get a little bit better every day. The compounding effect of your improvements will change your life in ways that you can’t even imagine.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

The fastest way to get to your goals.

The shortest distance between 2 points is work.

Dreaming and considering are easy to do. But they don’t do doo-doo to get the job done.

Sure, wishin’ and hopin’ and thinkin’ and prayin’ worked for Dusty Springfield. But only because she wrote them down and turned them into a song.

But for the rest of us, they delay the process. They spin your wheels.

It is the work that provides traction that creates progress.

The writing creates the book.

The cooking creates the meal.

The steps create the journey.

The trial creates the error. And the correction. And the completion.

The doing creates the done.

Key Takeaway

The plan is only 1% of the process. Executing it is every else. Put in the work and get from start to finish faster.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Here’s a better way to think about having a bad day.

Last week I traveled from Milwaukee to Florida for work. While it should have been exciting to leave below-freezing temperatures for 80 degrees and sunshine, things kept going wrong.

First, I couldn’t find a parking space because the 6-story parking structure at the airport was reduced to only 2 active levels. Which felt like an April Fool’s joke. But it was March 9th. And March Fool’s Day is still not a thing in Wisconsin.

Then, after clearing security I heard an announcement in the terminal that some silly rabbit left their keys at TSA. After patting my pockets I realized that I was that silly rabbit. So I bunny-hopped back to security with my cotton tail between my legs to retrieve my little lost fob.

When I finally reached my gate and attempted to board the plane, my mobile ticket came up as invalid. Even though I had checked in 24 hours earlier and had a QR code for boarding, apparently when I deliberately changed from my complimentary seat upgrade back to my original exit row window, the system unchecked me. Because I was no longer checked in 30 minutes prior to boarding, they gave away my seat.

They rebooked me in the last row of the plane. But when I got to the last row, someone was already sitting in my seat. And he was more Papa Bear than Goldilocks.

All of this happened before 5:45 am.

It would have been easy to decide that I was having a bad day. Or that I was unlucky. Or to take it all as a sign that I wasn’t supposed to leave Milwaukee that day. And maybe that is all true. But I interpreted it differently.

I recognized that some days you run a sprint. Some days you run a marathon. And some days you run hurdles. And I was running hurdles.

Things go wrong all the time. It is the nature of a world run by humans, Mother Nature, and ever-present gravity. It doesn’t mean that life is bad. Or that you are unlucky. It’s just how things work, or don’t work as the case may be.

Key Takeaway

Keep life’s challenges in perspective. Life is good. Challenging situations are just part of the deal. Don’t let the hurdles of life stop you. Clear them and keep going. That’s what successful people do.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

How a strong brand voice helps you stand out from the crowd.

I love the song We Are The World. It was one of the biggest hits of my early childhood. It is up there with other timeless classics like Karma Chameleon, Rhinestone Cowboy, and Pac-Man Fever.

We Are The World, was written by Lionel Richie and Michael Jackson, and produced by Quincy (Don’t-Call-Me-Adams) Jones. The song features 50 of the biggest musical acts of the 1980s, plus Dan Akroyd.

The iconic song was recorded after the 1985 American Music Awards show and was released by the supergroup USA for Africa. It is catchy, beautiful and poignant. It tells listeners that it’s time to help aid the people of Africa who were suffering from devastating food shortages because of famine. I’m guessing it’s one of the most uplifting songs about starving ever recorded.

Listening Now

When I hear the song today, the thing that stands out is that I can instantly recognize each of the singers’ voices. Despite the fact that there are 21 soloists in the song. And each of them only sings a line or two. So why is it that nearly 40 years after the song was released I can still identify each voice?

Different is Better Than Better

Because each singer’s voice is unique. They all sound distinctly different. When you listen to the song you realize that one reason these singers became popular is that they have their own unique sound. Which makes them special and easily identifiable, even when they aren’t wearing their signature glove.

Developing Your Voice

If you have a business or work in marketing or advertising, you have to think about developing your unique brand voice. It is how you get recognized and remembered. It is how the Search & Rescue team spots you in the Sea of Sameness. You need to position your brand as different from everyone else. Unless you are a counterfeit brand. If that’s the case you should study every move your model brand makes. And every breath that your model brand takes. I’ll be watching you.

Study To Stand Out

Know what others in your category do and say. But then either do or say different things, or do and say the same things differently. And say, say, say what you want. That’s how you stand out. Like Paul McCartney and MJ.

Your Personal Brand

If you have a personal brand, and we all do, think about developing and nurturing your own unique style. This could be your own unique way of talking, walking, acting, or dressing. You can distinguish yourself with all of those things or anything else that feels unique and interesting to you.

Through my blog posts and books, I have developed my own writing style. Which is typically laced with pop culture references and random things I think are funny. Like the bones in my elbows.

My personal goal is to help everyone who reads my writings learn a little, laugh a little and lift a little. (Lift as in spirits, not dumbells.) I believe this is why I receive so many requests for speaking engagements. (But it could just be that other speakers are unavailable.)

Through the advertising and ideas agency, The Weaponry, I help brands create their own unique voice every day. I highly encourage you to find your way of standing apart from the crowd. Positive differentiation will ensure that more great opportunities find you simply because you own a distinct space in the minds of the opportunity holders. And that is a valuable place to be.

Key Takeaway

Discover and develop your unique brand voice. This is true whether you have a business brand to nurture or a personal brand to perfect. Stand apart from the crowd to get noticed. And people will be much more likely to recruit you to be part of their supergroup.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

How to respond to adversity like a good pilot.

Earlier this week I was on a flight from Milwaukee to Atlanta when the plane encountered significant turbulence. I wasn’t worried about my personal safety. But I was concerned about my MacBook Pro’s electrical circuits as the flight attendant passed a very bouncy cup of orange juice over my laptop at a low altitude.

After several long minutes of bouncing, I felt like a pioneer crossing the prairie in a covered wagon. Except this wagon featured wi-fi, a lavatory, and lighted signs and placards.

Finally, the pilot decided it was time for his State-of-The-Cabin address. He announced, ‘We are dealing with a lot of chop here. So we’re going to try to find a better altitude.’

I immediately loved the idea of finding a better altitude. Not just on a bouncy Boeing. But anytime you encounter chop that doesn’t come from a butcher.

When you find resistance and rough going, you can suffer through it. Or you can look for a better altitude. Which means trying a different path, adjusting your angle, or altering your approach.

Exploring different altitudes can help you find a better way to solve problems, reduce resistance, and connect with others people. But most importantly, exploring different altitudes can help you find the best attitude. And that often makes all the difference.

Key Takeaway

When things are bumpy look for another altitude. There are many different paths to take. Some are better than others. There is no single approach that works best all the time. But you won’t find a better alternative unless you look for it. Because a little trial and error is often the best way to find the best way.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Is this your thing or is it leading you to your thing?

I want you to stop for a moment and think.

Think about where you are in life right now.

Think about your work, your school, or your primary non-cinnamon role.

Ask yourself:

  • ‘Is this the thing I am destined to do?’
  • ‘Is this what I have been working towards?’
  • ‘Have I arrived?’
  • ‘Or is this simply leading me to where I am going?’

It is easy to think that where you are right now is your story, role, or great achievement.

But if you are growing, there is always more. Like the sizes at a Big and Tall clothing store.

There are new chapters. New challenges. New knowledge. New capabilities. And new identities. And if you are Mork from Ork, there is Nanu Nanu.

I have been surprised by how many doors I have passed through at the back of wardrobes. But instead of finding lions, and witches, I keep finding new opportunities and perspectives.

These doors have led me to great new experiences that I didn’t realize were coming. But now I expect more incredible things ahead. Which is probably how Dave Grohl feels.

It is a beautiful place to be in your life, career, or avocation when you expect more and better roles in your future because growth and transformation have become the rule, not the exception.

Key Takeaway

Keep going. Keep Growing. There is more and better ahead.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

What I have learned from writing 850 blog posts.

It’s hard to believe that I have been writing this blog for over 7 years now. This is my 850th post. (The headline out front should have told you.)

When I first started blogging I was a new entrepreneur and wanted to share my experiences with the world. I wanted other people to benefit from both my failures and successes. Plus, I loved the idea of writing with no client, editor or teacher telling me what I could or couldn’t include. #boogerpoopbutt

I thought that blogging was a simple undertaking where I just sat down to type out my thoughts, learnings, and experiences 5 days a week. But now it is starting to feel like blogging was never just blogging. It was building a bridge to something else. Although I am not sure what. Maybe Terabithia.

Not long after I started writing the blog I was encouraged by readers to start a podcast. Or a vlog. Neither of which I have done. So if that was my thing, I’m not picking up the hint. Kinda like when that girl in 8th grade kept asking me to go for a walk in the woods behind the library.

But readers also encouraged me to write a book. I never thought I would find the time to write something so significant. But then covid happened. Which was bad. But it did cough free time all over me. Which was good.

I used that free time to write my first book, What Does Your Fortune Cookie Say? Readers have offered such a positive response to the book that I thought maybe blogging was setting me up to become an author. Maybe I was supposed to Twain myself up with an alias. Perhaps I was supposed to move to Paris. Or become a recluse in Cornish, New Hampshire. Or shoot my remains out of cannon in Aspen. So I began working on more books. In December I published another book I co-authored with Jeff Hilimire titled The Culture Turnaround.

But the book writing led to speaking opportunities. Not 1. Not 2 or 3. But many. And they keep coming. I don’t advertise that I give talks. But the requests keep coming anyway. Plus, they pay. Which means there must be value in what I am doing. In fact, I have made more money from speaking than from book sales. And no one ever paid me to blog. But then again, I like the control I have as Kenny Bloggins.

So, is the speaking the thing? I have no idea. I have grown and shed my skin enough times now that I am resigned to the fact that I don’t know where this is going. And I’m not sure it matters.

What I have learned

  • I learned that by starting a blog I gave myself a platform to create from.
  • I learned that by writing 5 days a week I developed my own writing style. Which is exactly like my speaking style. Only quieter.
  • I learned that sharing positivity gets positive responses. (Well mostly. Cuz grouches gonna grouch.)
  • I learned that if you always drop funny lines in your writings people will read anything you write just for the funny parts.
  • I learned that authors have much greater credibility than bloggers.
  • I have learned that speaking opportunities are great because they let you see people’s reactions to your stories.
  • I learned that the writer learns more than the reader.
  • I learned that the 2 great keys to success are getting started and not stopping.

Key Takeaway

Start doing that thing that really interests you. When you are excited about what you are doing you will pour a lot of time and energy into it. When you do that you will become really good at it. And people will notice. And it will open more doors to more opportunities. You never know how far it will take you. Which is part of the fun.

*If you enjoyed this please consider subscribing to receive my latest posts at AdamAlbrecht.blog by email 3 days per week.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

The important event happening today that most people won’t see.

There is a cute story about 2 young fish who are just hanging out when an older fish swims past. The older fish says to the younger fish, ‘Hey boys! How’s the water?’ The younger fish smile and wave. Then, after the older fish passes, the younger fish turn to each other and ask, ‘What is water?’

It is a reminder that we often miss the things that surround us. In human life, it is not the water that we miss. And it’s not really the air either. Unless you are hiking at altitude. Or have emphysema.

The thing that humans don’t recognize is life itself.

I try to remind my family and friends of this regularly. When good, fun, beautiful and interesting things happen I take a moment to say, ‘This is your life.’

It is my way of saying, enjoy this. Recognize that this moment is life. Because your life is really just a collection of moments. Some are small. Some are large. But all are valuable.

Your life is not about what is coming. It is not about your hopes and dreams. It’s not about someday when you’ll be living in a big old city with Taylor Swift.

Your life is not the destination at the end of the journey. Because, spoiler alert, the end of the journey isn’t that great. Just ask Steve Perry.

If you don’t take a moment to recognize the moments of your life, as your life, the whole experience will pass you by without you even recognizing it.

Don’t let that happen to you.

Key Takeaway

Your life is happening right now. Don’t miss it. Awareness enables you to enjoy and appreciate the great things, large and small that make up your experience. Don’t waste this gift. Don’t settle. Do the things you have always wanted to do now. There is no other time.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.