Do you remember the very first day of your career? You probably remember what the day was like. (You didn’t know anyone. You had to ask where the bathroom was. Lunch options were a mystery. And you didn’t know when it was acceptable to go home.) But do you remember the date? I do. I started my career in adverting 21 years ago today, on October 7th. I’ve always remembered that because it is also my Mom’s birthday. It must have been a pretty great birthday present for her, knowing that her son wouldn’t be living in her cellar (I’m from Vermont. We didn’t have basements).
Feeling Lucky.
Today I am feeling lucky that 21 years later I am just as excited about my career as I was on Day 1. Maybe even more excited.
On that first day, 21 years ago, I became an advertising copywriter. I think. I never actually saw my title written anywhere in that first year. Today, I am lucky to be the Founder and CEO of my own advertising agency called The Weaponry. I’ve been able to take everything that I have learned about creativity, strategy, customer service, business development and having fun, and turn it into The Weaponry Way.
I’ve been lucky to develop a lot of really great personal relationships over the first 21 years. And I’m enjoying those relationships more now than ever. My latest chapter is a product of the trust my clients have in me and my team. As well as the faith that my colleagues have in my ability to help keep them fed and sheltered.
I feel lucky that my Weapons and I will soon move into our new office space (hopefully we will get our keys this week).
I am lucky to be working with so many great brands and great clients. There are even more great clients joining us over the next few months. Which is likely to make this year the most exciting year of my career yet.
I am lucky to still be learning. But now I am also in a position to share all that I have learned.
As many of my friends consider career changes I am still intensely passionate about my work. I still get to wear t-shirts and flip-flops most days. I still get to play loud music in the office. And I still find nothing more exciting than a smart new idea.
On the first day of my career, 21 years ago today, I sat next to a young art director named Vince Demarinis. On Thursday I am traveling to Miami to meet with a potential new client. Thursday night I will be staying with Vince. We have remained good friends despite the fact that we haven’t worked together for 17 years. And despite the fact that he has way better hair than me.

Today I’m thankful for my supportive wife Dawn, whom I met at that first job. I am blessed to have three great, healthy kids who get to see a father who really loves his work. And I feel lucky to have friends, family and others willing to read a blog post about my career anniversary. Thank you for your time and your continued support. I can’t wait to see what’s next.
Happy anniversary! Getting keys to the first Weaponry office space is a great way to mark the occasion!
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Hi Adam, congrats on the 21 years and the new digs. Hope to pay a visit out there sometime. Cheers! -bc
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Thanks Brad! And thanks for the follow! Sorry The Badgers roughed up the Huskers pretty bad last weekend.
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