I’m in the process of creating a process for creating processes.

Most businesses fail at some point. That is just a fact. I knew that 5 years ago when I began making plans to launch my own advertising agency. So I bought the book The E-Myth, because a bunch of smart people recommended it as a way of, well, not failing.

The E-Myth

The book is great, and I always recommend it to anyone thinking of starting their own business of any size or shape. I also recommend it to any business owner who hasn’t read it yet. In fact, The E-Myth is like my Frank’s Red Hot. I recommend that sh#t to everyone.

But I didn’t just read The E-Myth once. I study it. It has become one of my most important reference books. In fact, I handle this book so much it looks like I don’t know how books work. See the pic below. It looks like I tried to open it on the binding side until someone suggested that the other side might offer less resistance.

My copy of The E-Myth indicates I don’t know the proper way to open a book.

One of the key tenants of the book is that there should be a predictable, repeatable process for everything. I fully believe this. From the beginning, I established processes for my team at The Weaponry to follow. I have regularly revisited those processes, modified them, and added new processes.

But I have never been satisfied that our processes are as good as they should be. Which is the point. When people tell you to work on your business, not in your business, they typically mean, improve your processes. Unless those people are roofing consultants. In which case they probably mean you need to do some work up on top of your business.

Back to Business

Today, I am revisiting our processes again. In fact, last night, just before I went to bed, I went all the way back to the beginning, again. I asked myself, ‘What is The Weaponry’s process for establishing processes?’ And here is what I wrote in the notebook on my nightstand. (I translated it into type below so that non-chickens can also read it.)

My nightstand notes.

Process of Processes

  1. Figure out Step 1
  2. Write down Step 1
  3. List each subsequent step to a successful conclusion
  4. Follow established process until it reveals a flaw. Or until a better process is revealed.
  5. Modify process to eliminate the newly discovered problem, or to improve outcomes.
  6. Continuously evaluate each process, looking for flaws, and better ideas that will lead to better results.

Note: Always run the best process you know until you know better.

Note: Even this process process can be constantly improved until a better process process can not be found. At which point the process process will be perfect. (Then check the Vector Victor.)

Note: Run everything the organization does through The Perfect Process Process. 

Note: You will be able to do, make, and deliver anything with this process.

Key Takeaway

Creating a well-run business requires great processes. Creating great processes requires a strong process process. Figure out yours. Then use it. And perfect it until it can’t be improved any more.

*If you know someone who could benefit from this message, please share it with them.

Why you should have an excite hustle.

College is an exciting time. You get to pick a major that inspires you. Suddenly, it becomes fun to study and learn. You develop a vision of what your career will be like. And that vision provides motivation throughout your college experience.

More than 2 decades after graduation from the University of Wisconsin-Madison I can say that I have used the knowledge I gained while studying for my degrees in psychology and journalism every day of my advertising career.

The Great Compromise

But I noticed when I graduated that many of my classmates didn’t hold out for the jobs they really wanted. College debt, life expenses, nagging parents and a desire to simply get busy cause many, if not most college grads to take the first decent job to come along. Regardless of whether the job fit their original vision, major, or life plan.

This means that many of us end up in jobs or careers that don’t align with our greatest interests and deepest passions. That is okay. There are many good reasons we do this. But if you are not inspired or fulfilled by your day job, you should take on another project in your free time that fires you up like AC/DC in a high school weight room.

Excite Hustles

People often refer to these kind of side activities as side hustles. But I think of them as excite hustles. Because the best reason to take them on is that they give you something exciting to work on. They enable you to tap into your greatest interests, passions, and your desire for adventure, or self reliance.

Excite hustles can feel thrilling and dangerous because you feel like you are cheating on your day job. Because you are having a career affair with work that excites you more than your steady job. That is a great thing.

An excite hustle will wake you up early and keep you up late. It will call your name over the lunch hour, and during your commute. (I’m just kidding. No one commutes any more.)

An excite hustle provides even more reasons to look forward to the weekends. (Not The Weeknd. #ICantFeelMyFace) It will prevent you from filling your free time digitally grazing on your mobile device. It will prevent you from resenting your career, and going postal. (Can you still go postal if we don’t have post offices?)

An excite hustle is full of potential. It provides an outlet for your energy. It fans your flames. When you find your calling it creates a gravitational force that keeps drawing you forward to do more, create more and explore more. Like Roger Moore, Michael Moore, or Benjamin Moore.

My Excite Hustle

When I decided to launch my own advertising agency I created my ultimate excite hustle. I already loved my career, I just wanted an even greater challenge. And I found one. Today, as the Founder of The Weaponry, I couldn’t feel more excited about the work I do. I can’t wait to get to it each day. I approach each work challenge with enthusiasm. And at the end of each day I don’t feel spent. I feel invested and fulfilled.

Key Takeaway

If your day job doesn’t tap into your passions it’s time to find your excite hustle. Fill your free time with work that motivates you. That keeps you looking forward to more. And that makes you feel as if you are living into your vision for your life.

*If you know someone who could benefit from this message, please share it with them.

Take time off to tend to your other business.

I hold 3 jobs. I am the Founder and leader of the advertising and idea agency The Weaponry. Which is a full time job and then some. But I am also a husband. And as if those 2 jobs weren’t enough, I am the proud father of 3 kids. It’s hard to tell which of these 3 jobs is most important. But I know for sure that it isn’t the ad agency gig.

Up North

This past weekend I took a little time off from The Weaponry, and my husbanding duties (I wrote duties…) in order to take my kids camping. With August drawing to an end, this weekend offered a perfect opportunity for Ava(14), Johann (13), Magnus (10) and I (ageless) to spend some time together before the kid head back to school(ing) on September 1st. It also offered my wife Dawn some overdue alone time before she resumes the role of Chief Educational Officer of the Albrecht Family School System. Because this year, our school district will be virtually schooling for somewhere between 1 week and all of eternity.

Spending time together builds a family foundation on stone. (See what I did there?)

Dad’s Camping Adventure 2020 took us 200 miles north of our home in Mequon, Wisconsin. Our campsite was on Bear Lake in the Chequamegon-Nicolet National Forest in Northern Wisconsin. (You just mumble-read through the word Chequamegon didn’t you?) To say we got away from it all was an understatement.

Kids, clouds and quiet.

There was no electricity. No lights. No internet. In fact there was no phone service within 10 miles of our campsite. And that’s exactly the way I wanted it. Not only were my kids and I refreshed by the clean air, and cool lake water, we participated in a 3-day digital cleanse. Because with no phone service and no electricity to recharge our digital distractors, our mobile phones were quickly and thankfully dead.

It was 61 degrees this evening. My kids have viking blood.

I didn’t have to compete with social media, video games, or text messages. It was a full weekend of me and my children, fully engaged with each other. We talked and told stories. The four of us piled into our 17 foot canoe to go fishing and explore the lake together. We hiked. We campfired (which really should be a verb, right?). We cooked our own meals together. We stared at the stars as if seeing them for the first time. At night we crowded our sleeping bags close together in the tent.

Larry the Log Hauler.

As we were camping all seemed right with the world. In the middle of the woods we weren’t worried about COVID-19. We weren’t masking up or wearing out the pump on the hand sanitizer. We were just enjoying life together like it was 2019. Or maybe 1819.

We decided to come home through Michigan, which marked the 6th new state of the summer for my kids, who have now seen 42 states.

As a working parent, I can’t think of a better cherry on top of the summer than getting to spend 3 full days alone in the woods camping with my children without digital distractions. We were all completely present. Completely engaged. And completely invested in each other. We made memories we will never forget. At least until the Alzheimers or amnesia kick in.

We capped off our weekend with lunch in Escanaba, Michigan. Our table was as close to Lake Michigan as you can get without getting pruney.

Key Takeaway

It is easy to forget that we all have more than one job. Remember to put time and energy into your other important roles. Take your vacation days. Enjoy your upcoming Labor Day. Spend time with your family and friends. And Dad’s, spend time with your children. You can’t get that time back. Remember, it will be your kids that will decide which nursing home you end up in.

*If you know someone who could benefit from this message, please share it with them.

How to land your first customer as a startup.

Launching your own business sounds fun and exciting. Right up until the moment when you have to find your first paying customer. Because a business without customers is like a kite without wind. It just won’t fly.

A friend of mine wrote to me yesterday about a major challenge his startup is facing. He said that like Carmen Miranda, he has had several fruitful conversations with prospective clients. And he was excited about next steps. However, at some point in each conversation it came out that the prospect would be his organization’s first customer. After hearing that, all of them ghosted like Patrick Swayze.

Which comes first, the business or the customer?

I expect my friend isn’t the only person to ever deal with this issue. In fact, every business ever created has had to transition from fantasy-business to reality-business by acquiring their first customer. If you have had this challenge, or are concerned about it as you begin your entrepreneurial journey, here are some tips for getting over the humpty hump.

9 Ways To Land Your Startup’s First Customer

  1. Give Away Your Product Or Service For Free. This approach doesn’t technically give you your first customer, because customers are those who pay for your offering. But what it does do is give you proof of trial. You can point to someone you have worked with. You can refer to a user who has enjoyed your product or service. It can give you a testimonial to leverage. It can offer an example of where and how you delivered. All of those things help make your prospective customer feel like you have the experience they want.

2. Start With Friends and Family Start by turning to those who are most likely to want to help you succeed. If you are making a relatively low cost consumer good or service, approach your friends and family first. They will want to help. Unless you are one of the Menendez Brothers.

3. Site Examples Of Your Personal Experience. Maybe you haven’t offered this service or product under your own banner, but you have done this sort of thing in the past through a business you worked for.

For instance, if you are a barista, a financial planner or a home cleaner who has worked for someone else, and now want to start offering the same type of service on your own, point to the examples of how you have done this extensively in the past. Now, you are excited to offer your customers what you have spent years perfecting.

Even better, you have fixed all the problems your past employer had when offering such goods or services. In fact, the reason you were inspired to go out on your own was to offer an even better product than you could have when your hands were tied by your prior employer. Then show them the rope burns around your wrist to make the whole hands-tied-thing more believable.

4. Offer A Money Back Guarantee. The reason people avoid working with new businesses is because there is an inherent risk involved with working with a new entity before they get the kinks out.

The key is making yourself a safe choice. You can do that by offering a money back satisfaction guarantee. If wasting money is the customer’s concern, and it often will be, a guarantee helps a great deal. However, losing valuable time is also often a concern. And that you simply won’t be able to give back to them unless you have a Delorean and a flux capacitor. So understand when a prospect’s concern can be alleviated by offering to return their money if they aren’t fully satisfied, and when it can’t.

5. Seek Out Other Entrepreneurs. The people most likely to want to see you succeed, after your friends and family, are other entrepreneurs. They have been where you have been and just needed someone to take a chance on them, like ABBA. Someone who was willing to forgive a little early-in-the-game wonkiness. Entrepreneurs love startups. Startups are nostalgic and inspiring to those of us who have been there before. Use that against us.

6. Partner With Another Company That Already Has Credibility. There are lots of ways to sneak in the backdoor. One great way is to tuck yourself into an already proven entity. It’s how The Cowardly Lion, Tin Man and Scarecrow snuck into the Wicked Witch’s castle. In the beginning, my startup partnered with many respected organizations. Those businesses vouched for us. And that was all we needed for client approval. Everyone wins. And it opens up even more possibilities down the road.

7. Sell Your Prospect’s Role In Your Founding Story Every company magically transforms from dream to reality when they acquire their first customer. And that founding story will be told for eternity. This is your customer’s chance to be part of your history and the story you will tell for years to come. The opportunity will be appealing for many. It’s appealing to me. Practice your pitch until it becomes an irresistible Disney-esque story.

8. Offer Steep Early Bird Discounts There are plenty of services that provide sticker shock to new shoppers. Take weddings for example. The photographer, venue, catering, flowers and dress all cost way more than you would have imagined. If you want to break into the wedding game, offer a cure for the sticker shock by offering a soothing, doable price. This is how you get your foot in the door. You will be solving 2 problems for the happy couple. First, you will be offering the service they need. Second, you will provide room in their budget for the other things they really want. A discount on your first gig is no loss to you. In fact, lowering the barrier to entry to get your first clients can unlock the path to millions of dollars in revenues in the future. And with a little luck, your business will outlast most marriages.

9. Work With Former Clients Or Customers. If you already have a proven track record of success with happy former customers they should be the first clients you approach for your new venture. Customers know that people, not businesses are the key to delivering a great product, service or experience. And if you have delivered for your customers in the past, they will expect that you will do the same for them in the future.

This is how I launched my business. After nearly 20 years of working for other companies I started my own advertising and idea agency called The Weaponry. I talked to 5 former clients about my plans in order to get input, feedback, and hopefully interest in my new business. All 5 of them told me that if I did what I was planning to do they had work for me.

Global Rescue was The Weaponry’s first client. CEO Dan Richards and I have known each other since 7th grade. So we had a high level or trust. And he became one of my biggest cheerleaders. Doesn’t he look like a cheerleader?

In fact, my Original 5 became my biggest cheerleaders. They wanted to see me succeed, and wanted to be part of that success. I think they felt as if they helped discover The Weaponry, in the same way Clive Davis discovered Whitney Houston. Let those former clients in on the experience. Let them help mold your offering to meet their needs.

Because your former clients have history and trust with you, and they know you are starting something new, they will likely be more forgiving of you as you navigate the process for the first time.

Like so many others, I started The Weaponry as a side hustle. Not because I thought of it as a side hustle, but because I wanted to breathe life into it and gain momentum before I quit my day job. And I knew that my trusted former clients would understand why I needed to meet early, late or over a lunch hour. They wouldn’t expect me to be responsive throughout the day, and they would be forgiving of the various other quirks that came along with a startup side gig. And sometimes an understanding first customer is all you need.

Key Takeaway

A business is not really a business until you have your first paying customer. But there are multiple ways to find that legitimizing customer. Don’t worry about making a profit on your first client. Simply get the deal done. And you’ll have proof that someone else has trusted you with their hard earned money. That’s often all a prospect needs to hear. Then keep looking for that next customer as if your business depends on it. Because it does. Good luck. And get going!

*If you know someone who could benefit from these ideas, please share this post with them.

Want to be happy? Work on your work ethic.

When I was a kid I worked. My parents were both Minnesota farm kids with annoyingly untiring work ethics. My Grandparents were active farmers throughout my youth. So were my Uncles Allan, Jerry, Randy, Rod, Kendall, Jim, Gerald, Tom, Paul, Chuck and Tim. Which meant I had a lot of opportunity to work. (It also means my grandparents liked to get busy.)

At an early age I began breaking child labor laws. I baled hay, picked rock, mowed lawns, painted houses and barns, and hauled firewood. I worked in construction during high school for my neighbor Tom Kearney, whose daughter Hannah Kearney would go on to win the Olympic Gold Medal in mogul skiing in Vancouver, and the Bronze medal in Sochi. My college summers were spent swinging a sledge hammer driving tent spikes into the granite of Northern New England. If you’ve never seen someone ring the bell in the strongman game at the fair, I’ll show you how it’s done.

I know the hard, physical labor I performed at an early age has benefited me ever since. The work ethic my parents, Robert and Jill Albrecht, natured and nurtured into me has been an important driver throughout my career. It mentally prepared me to step fearlessly into the entrepreneurship arena when I launched  The Weaponry, my advertising and idea agency. But apparently I am not the only one who understood how important a strong work ethic is to your success.

silver macbook on brown wooden table
Working late one night, this guy invented the white computer screen, then shared it on Instagram.

George Vaillant

Harvard psychiatrist George Vaillant spent his career studying predictors of success. He found that childhood work ethic was perhaps the best and most accurate predictor of adult success and mental health.

The Work Ethic Study

Vaillant conducted a longitudinal study of 456 men from the inner city of Boston. The study began when the men were just 14 years old. As barely-teenagers they were rated for their ability to work. Their lives were then tracked regularly into middle age. The results showed that the men who had the highest work ethic rating at 14 years old earned 5 times more than their lower ranked counterparts. They were also happier and had far more successful marriages and other social relationships. I assume they liked the 80s band Men At Work more too. #WhoCanItBeNow

Vaillant’s finding means that your willingness to work relates not only to your financial success, but to your ability to work on your relationships. Even more importantly, it indicates your ability to pursuit your own happiness. Which means that your capacity for work is actually the greatest predictor of how much you will enjoy your life.

Key Takeaway

Your work ethic drives your actions. Which drive your financial success. The ability to put work into your relationships means you get more out of your relationships. So develop your work ethic. Lean in. Build your endurance, your grit, and your tolerance for pain and discomfort. Grow your ability to delay gratification. Don’t just eat the first marshmallow you are given. Teach your kids to work too. And to enjoy the rewards of their labor, like my parents did for me. It is a lesson that will last a very happy lifetime.

*If you have kids, consider sharing this with them.

When your opportunity comes you have to be prepared to jump.

Every opportunity has a time constraint. If you don’t jump, you miss out. You have to be ready and willing to act when the chance comes along. Which means that before the opportunity arrives you have to prepare yourself.

The Start-Up Opportunity

I had thought a lot about starting my own business over the course of my career. Then one day an opportunity came my way. A former client called me and encouraged me to start my own advertising agency so that we could work together again. Two hours later another former client called me with the same conversation.

After checking my office for candid cameras and Ashton Kutcher, I realized I wasn’t being punked. The opportunity to start my own business had arrived. I quickly arranged phone calls and meetups with other former-and-potential-future clients. I discovered there was great interest in what I was planning to do. And Morris Day told me this was the time.

So I jumped. I launched The Weaponry. I have been growing and improving it, and preparing for new opportunities ever since. The key was that I was ready to roll when the opportunity pulled up and asked if I wanted to get in.

The Opportunity Party

The COVID-19 crises and the economic fallout have created unprecedented opportunities. Great businesses in many categories have disappeared during these unusual times because they weren’t prepared for this storm. But the storm will pass.

For the vast majority of the businesses that have failed the issue was a short term demand issue. And those ready and willing to step in and fill the demand on the other side will find the opportunity of a lifetime. And I don’t mean television for women.

The health and economic crisis of 2020 has also created amazing new opportunities. Did you own a face mask before this year?  Have you ever seen so much plexiglass? Or hand sanitizer? Or stickers on the ground saying stand here?

There are new needs that are not being met yet (like perhaps the 2-Yard Stick). There are also new wants. Like the want to be connected to others. To socialize. To get away from home and still feel safe. To exercise in a non-frightening way. To laugh more. To watch sports with a community. Take on any of these opportunities now before someone else does.

Hot & Cold

Remember that hot coffee and hot chocolate are only hot for a short time. The same holds true for ice-cold beer and ice-cold lemonade. If you don’t drink them quickly the opportunity to enjoy their perfect state passes you by.

Key Takeaway

Prepare yourself to take action before opportunities come along. Read, train, learn, network, save, and build up your confidence so you are ready to take action when your time comes. Then don’t dilly or dally. Don’t miss your opportunity. Jump. Make things happened. Find your happiness, your money, your purpose, your calling. And do it quickly. Before the opportunity slips away.

*If you know someone who could benefit from this message, please share it with them.

If you want to start a successful business find your one thing.

Yesterday I talked to a good friend of mine about his entrepreneurial ambitions. He is a rockstar who has held impressive positions with 5 elite brands that everyone in America knows. Thanks to COVID-19 he is now starting the next chapter of his career. This is an exciting opportunity for him to do something new and self-directed. Like a Spike Lee joint.

As he told me about all the things he has in the works right now I was impressed. There were interesting partnerships, licensing opportunities, consulting requests, new product development ideas and brand building thoughts. It was like a Thanksgiving table full of opportunities. And everything looked delicious.

A blessing and a curse

Having many options in front of you is a gift. It is also a recipe for entrepreneurial failure. Because entrepreneurship doesn’t require dabbling and exploring and nibbling at a number of interesting things. It requires you to focus your attention on one thing completely. Like a hitman.

Dreaming Vs Doing

When you have many opportunities available to you, you are still in the dreaming phase. You are considering the possibilities. It is exciting. But it is still fantasy. And there is a big difference between dreaming, dabbling and doing. Which sounds like a Fred Flinstone-ism.

The Weaponry

When I started my advertising and idea agency, The Weaponry, I was completely focused on my mission. I threw all other options aside. I put all my eggs in one basket and then focused on the basket as if nothing else mattered. Because it didn’t. That focus made all the difference.

Getting Obsessive

To be successful as an entrepreneur you have to become obsessive. You have to roll a rock up a hill to get started. Which is hard. And it can’t be done while texting. Or with one hand in your pocket. Unless maybe you are Alanis Morrisette.

If you are thinking about starting your own business, pick something you are really excited about and focus on that one thing completely. Think of it as your one nail to drive. Then hammer away at that one nail until the job is done. Don’t touch, tap or tickle another nail until the alpha nail is hammered home.

Once you have the business humming it will afford you new opportunities to do more. You can pour all that you learned bringing the first business to life into the next. A successful first business will also provide additional funds to deploy towards your next venture. You can repeat the process over and over, and make many great things happen. But start with one. Just like Brian McKnight.

Key Takeaway

If you are thinking of starting your own business, think singular, not plural. One business opportunity should step forward and take all of your attention. Find the one idea among the many that you are most excited about and feed it. Fuel it. Fixate on it. And force it to happen.

*If you know someone who could benefit from this message, please share it with them.

Passionate people don’t focus on passive income.

People love the idea of passive income. Or earning money while doing nothing. I blame Dire Straits. But if you focus your attention on making money while doing nothing there is a high likelihood that you will earn nothing too.

The focus should be on passionate income. The money you make from aggressive moves, serious work, and taking risks. The money you make from following your passion. And harvesting that passion fruit. (Which sounds abstractly naughty.)

Don’t get me wrong. I’ve read Rich Dad. Poor Dad. Everyone should. And I understand the value of accumulating assets, investing and letting your money work for you.

But I don’t believe that should free you from work. It should free you from the work you don’t want to do. And let you work hard at your favorite challenges and opportunities. That’s the sweet spot. Aim there.

What happened after I had my This-Can’t-Be-My-Life moment.

The summer after I graduated from the University of Wisconsin I didn’t have a job. No full-time job. No part-time job. I was living in Madison, lightly looking for an entry-level position in advertising. But not looking in a way that gets the job done. In fact, I still hadn’t set foot in an ad agency.

The Ricki Lake Show

On a hot afternoon that July, when real grown-ups were at work, I found myself lying on my couch in the middle of the day watching The Ricki Lake Show. And suddenly the reality of my situation hit me like a Miley Cyrus wrecking ball. 

I was a good student. I went to a great school. I now had degrees in both Journalism and Psychology. I had ambition. And goals. And pride. And bills to pay. And here I was in the middle of the day, in the middle of the week, plopped on my couch, watching a crappy talk show, because I had nothing more important to do with my time. I thought, WTF? (even though WTF hadn’t been invented yet), This can’t be my life.

In that moment, my life changed. I rose from the couch, an unemployed man on a mission. I bounded up the staircase to my bedroom. I grabbed a scrap of paper on my desk that my Profesor Roger Rathke had handed me weeks earlier. On the paper was written Paul Counsell and a phone number.

Paul Counsell was a college buddy of Profesor Rathke’s, and the CEO of Cramer Krasselt, one of America’s great advertising agencies. He was someone I was told I should call. But I hadn’t.

I plucked my corded 1990’s phone from the wall, punched in the phone number, and was introducing myself to Mr. Counsell less than a minute after dumping Ms. Lake. And things started changing.

From that phone call I got an informational interview. Then a job offer as a copywriter. Then I started my real job, with a salary and benefits, and opportunities for growth and travel. All doing what I always wanted to do. I met my wife Dawn at that job. And I met a client there who years later would call me out of the blue, just like I called Paul Counsell, and encourage me to start my own advertising agency. Which I did.

Today I am the Founder and CEO of the advertising and idea agency The Weaponry. Over the past two decades I have worked with some of the best brands in the world. And the best people. My career has taken me to Argentina, Iceland and India. My wife Dawn and I will celebrate the 20th anniversary of our first date tomorrow with our 3 kids. This is my life. Because I got off the couch and made it happen.

Is this your life?

Are you living the life you imagined?  The life you thought you would have when you graduated from high school or college? Or did you fall behind, veer off course, or never get started? Have the recent health and economic crises spun you around and left you wondering what’s next for you?

If you are not living the life you imagined, I hope you have your own This can’t be my life moment. Because that moment can change everything. It can motivate you to take the actions needed to get you where you always wanted to go. There are on-ramps everywhere. So take one. Make that call. Or make a thousand. Change jobs. Change careers. Start your own business. Get back to work. Get away from toxic people. Get near sunshine people. And can-do people. And finally, do what you always knew you could.

Key Takeaway

This-Can’t-Be-My-Life moments are a gift. They are the push you need to get to the place you are supposed to be. The first half of 2020 was full of challenges and setbacks. But it also created opportunities. Take advantage of them. Get off the couch. And make your life happen.

*If you know someone who could benefit from this story, please share it with them.

Want to do great things? Follow someone who already has.

If you want to do something great, find someone who has already done it. Or is doing it now. And doing it well, like L.L. Tuck in behind them and learn as much as you can from them. Ask questions. Observe. And follow.

There is no reason to waste time reinventing the wheelie. Get the blueprints. And the Cliff Notes. Learn as much as you can from those who have already traveled the path. And you’ll experience the least resistance.

sport bike bicycle cyclist
This dude is tucked in and ready to draft.

You still have to put in the work. Like RuPaul. Your endpoint will be your own. But playing follow the leader will allow you to expend less energy in the early stages. Which will allow you to travel faster and farther and spend more time on course than off.

You will condense the journey to your initial success by squeezing out the mistakes and missteps. The types of mistakes and setbacks that are inevitable if you go alone. Going down the only road you’ve ever known.

Your success will also be the success of the person you are tucking behind. Because you are Them 2.0. You are them but smarter, sharper, and more efficient. You are them with experience, time traveling back to the beginning. Like Uncle Rico playing high school football again.

img_1274
I played follow the leader when I was a kid, and never stopped. 

You can follow a person you know. Or a person you want to know. But you can also follow someone who has done it, and written a book about it. Or created a podcast, newsletter blog or poem about it. You can even follow Robert Frost by not following Robert Frost. Think about that for a moment in the yellow woods.

I have been following too many people to count. They have all made my journey to this point easier. Becuase there is so much already figured out that I didn’t have to figure it out myself. And that has made all the difference

Key Takeaway

Dream a big dream. Then get going. But don’t go it alone. Find someone to break the wind for you. #snickering  Follow a proven recipe for success. Then add your own nuts and marshmallows. The world is full of great stories. Find one you like. Or mix several together to create your own formula. But find a guide. You’ll get there faster. Then just keep going.

*If you know someone who could benefit from this message, please share it with them.