A reminder of the business leader’s primary responsibility.

We’re all experiencing some crazy right now. But if your biggest challenge is that your kids are home from school, demanding fruit snacks, and TikTok-ing around the clock, you are dealing with a great kind of crazy. Enjoy it.

Business Crazy

Unfortunately, many business owners and leaders are dealing with a more challenging kind of crazy right now. For many, everything has gone off script. And now they have to figure out what to do next. Kind of like the fake wrestler who gets hit in their real face, with a real medal folding chair, and it really hurts. But the show must go on.

Right now leadership is all improv, all the time. In many industries business and revenue have been shut off like a water faucet. In times like this, entrepreneurship feels a lot less sexy, and I know it.

Decision Making

If you own a business, or are part of an organization’s leadership team, you are likely facing some very challenging decisions in the immediate future, or as part of your early planning for worst case scenarios (not to be confused with wurst casing scenarios at the sausage factory).

In your war room you will weigh the pros and cons of various decisions. You will model and remodel. You will debate and disagree. And none of it will be easy.

But before you make any final decisions, remember this:

A business leader’s primary responsibility is to make sure the business survives forever.

Key Takeaway

Do what you have to do to keep the business going. The difficult decisions you make now will ensure that once the current climate changes you will once again be able to provide great opportunities for great people and great partners.

*If you know a business leader facing difficult decisions right now, please share this with them.

Published by

Adam Albrecht

Adam Albrecht is the Founder and CEO of the advertising and idea agency, The Weaponry. He believes the most powerful weapon on Earth is the human mind. He also authors two blogs: the Adam Albrecht Blog and Dad Says Daughter Says, a Daddy-Daughter blog he co-writes with his 14-year old daughter Ava. Adam can be reached at adam@theweaponry.com.

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