How to use video conferences to improve your appearance.

According to the Chinese calendar, 2020 was the year of the rat. No one is likely to argue that designation. But for most of us, 2020 was also the year of the video call. In 2020 I used Zoom, Google Meet, Microsoft Teams, Cisco Webex, Go To Meeting, Ring Central, Skype, and PantsOptional. (Ok, I may have made the last one up.)

Zoom and its various alternatives have provided a way for life to continue with some sense of normalcy since covid-19 burst on the scene and began stealing our toilet paper. Thanks to these platforms we can still have meetings and meetups. We can still conduct business. We can still educate our youth. And we can still answer No when asked if we drink alone on those pesky diagnostic questionnaires.

The Zoom Advantage

While it is easy to think of a Zoom meeting as inferior to in-person meetings, there is at least one major advantage Zoom offers over in-person get-togethers. And it’s not related to deodorant.

Watch Yourself!

Zoom offers you the unique opportunity to see yourself the way others see you in meetings. It is arguably the greatest gift of 2020. And it’s a gift you should take advantage of.

When you are on a video conference, and you select to view the meeting in gallery mode, meaning that you can see all participants, you also get to view yourself, in real-time.

This self-view is extremely valuable whether you are talking and presenting or simply listening to others.

7 things to look for when you see yourself on Zoom.

  1. How do you look? Check your attire and your grooming. Do you look professional and respectable? Are you well dressed? Are you properly groomed? Or do you look like you just stumbled in from a pajama party? Your clothing and your hair still matter on Zoom. Look the part.
  2. Are you smiling? Do you look friendly? Are you scowling? Do you have RBF? It makes a big difference. Especially when you are not in the room together. A pleasant smile is a good default.
  3. How is your posture? Are you upright and attentive? Or are you lounging like you are watching a late-night informercial? I am surprised at how many loungers I see on Zoom. Especially among the student population. Don’t be that kid.
  4. Do you appear engaged and interested in the conversation? Or do you look like you would rather be anywhere else? People take as much interest in you as you take in them. So engage.
  5. Do you come across as energetic or lethargic? When you bring energy to the screen others do too. When you lack energy you put people to sleep, like narcolepsy.
  6. Are you providing affirmations? On video conferences, simple head nods go a long way to convey that you agree and support the points being made. However, one long head nod means you have fallen asleep.
  7. How are people responding? You can easily tie your delivery to the response you see on screen form others. Are you connecting? Are you knocking it out of the park? Or have you lost the audience? Make adjustments to make sure you are getting the response you are looking for.

Additional Considerations

To make sure you are presenting yourself well check the following:

  1. How is the lighting? Are you bright enough? Are you too bright? Do you look like you are beaming in from Heaven? Adjust your lighting using lamps or windows until you look great.
  2. Does your background help your brand image or hurt it? Be aware of what is behind you. It has the ability to make you seem more interesting, or reveal that you are really a slob.
  3. Check the camera angle. Think about TV news anchors. The camera should be at eye level. It should not be looking up your nose. Use books or boxes to raise your computer camera if necessary.
  4. Are you looking at the camera? If you have a second monitor it can appear as if you are never looking at the camera. This happens to me sometimes. It is weird. Fix it if you can. It makes you appear distracted or disinterested.

Take The Fast Feedback

Zoom and other video conference platforms provide you with a mirror during meetings and meetup. They allow you to monitor, evaluate and adjust how you are presenting yourself to the world. This is a rare opportunity to see what you are offering the world in real-time. It is like watching game film. It enables you to see how you are being received. And it allows you to change up your style and delivery, on the fly, and see how your audience responds.

Key Takeaway

Take advantage of the opportunity video conferencing offers and tune in to see how others see you. Notice how others respond to you. And experiment with adjustments. Zoom will teach you how to become a better presenter and a better audience. All you have to do is pay attention.

*If you know someone who could benefit from this idea, please share it with them.

Published by

Adam Albrecht

Adam Albrecht is the Founder and CEO of the advertising and idea agency, The Weaponry. He believes the most powerful weapon on Earth is the human mind. He also authors two blogs: the Adam Albrecht Blog and Dad Says Daughter Says, a Daddy-Daughter blog he co-writes with his 14-year old daughter Ava. Adam can be reached at adam@theweaponry.com.

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