Why it’s good to explore options that sound terrible.

Yesterday I grabbed lunch at a Willy’s Mexicana Grill in Atlanta. After I ordered my go-to lunch, The Frito Burrito, I headed for the beverage area to determine how I was going to liquidate my meal.

The beverage area included a Coca-Cola Freestyle beverage mix-master. There was an iced tea section with several suitably southern options. And there was a lemonade department with both lemon-flavored (go figure) and raspberry-flavored lemonade.

I love such liquidation stations. Not just for the variety. But for the opportunity to play mixologist and create my own signature concoction.

But you know who else loves that kind of liquidation station? Little kids.

As I was prepping to Frankenstein my cup I heard a kid tell his Dad about his fun new drink concoction. His Dad wrinkled his nose and furrowed his brow at the thought of the boy’s non-intuitive flavor collision.

Then the boy said something important.

“It sounds bad. But it tastes great!”

-Experimental Beverage Boy at Willy’s

When I heard the boy’s cheery response I felt immense gratitude for humans like him. I am thankful for curious minds who want to discover new options. People brave enough to try things that sound bad, but that turn out to be amazing. Like Ben & Jerry for putting pretzels in Ice Cream. Like Willy, for putting Fritos in my burritos. And for whoever it was that first decided to try drinking the white liquid that came out of a cow. And the brave soul who thought to eat the egg-shaped thing that popped out of a chicken’s nether regions.

Key Takeaway

It is those willing to experiment that discover the great new ideas. They create new flavors, sounds, styles, designs, and processes. They create new genres and shake up industries. They disrupt categories and reveal new possibilities for growth and expansion. Thank you explorers, creatives, inventors and pioneers. And thank you to the little boy and his beverage experiment that reminded me of all this yesterday at lunch. This week I hope you try something new that sounds bad. May you be well rewarded for your curiosity.

*If you know someone who could benefit from this message, please share it with them.

Published by

Adam Albrecht

Adam Albrecht is the Founder and CEO of the advertising and idea agency, The Weaponry. He believes the most powerful weapon on Earth is the human mind. He also authors two blogs: the Adam Albrecht Blog and Dad Says Daughter Says, a Daddy-Daughter blog he co-writes with his 14-year old daughter Ava. Adam can be reached at adam@theweaponry.com.

One thought on “Why it’s good to explore options that sound terrible.”

  1. Thank you for stopping by our little restaurant, Adam. Next time, be sure to try a Dr. Mellow Barq Mist Crush (a combination of equal parts Dr. Pepper, Mellow Yellow, Barq’s Root Beer, Sierra Mist and Orange Crush.)

    Liked by 1 person

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