How Our Team Won An Impossibly Close Championship.

I have loved track and field since I first joined my high school track team as a freshman. I loved it when I was no good. I loved it when I set a state record. And I loved the whole self-improvement journey in between. (Other than the times that I threw up. Which was a lot.)

While track and field is thought of as an individual sport, some of my favorite memories were winning conference team championships, both in the Connecticut Valley Conference as a Hanover High School Marauder and in the Big Ten Conference, as a University of Wisconsin Badger. There is something about being part of a great team win that makes you feel like part of a gang. A very fit gang with good nutritional habits.

Today, my day job is running the advertising and ideas agency The Weaponry. But in the spring, my later afternoon job is coaching athletes to throw the discus and put the shot on the girl’s track team at Homestead High School in Mequon, Wisconsin.

Conference Championships

On Tuesday afternoon we had our North Shore Conference Championship meet. Our conference is loaded with 10 great schools with top-tier talent and excellent coaches. (I note that because it is true and because some of them also read this blog.)

We knew the meet would be close, but just how close we never would have imagined.

The Homestead girl’s team is deep and talented. But so are our competitors. And despite our high hopes and the fact that we have won the team championship the past 2 years, we stumbled right out of the blocks. #UhOh

We had a talented runner, Sophia LaGalbo, hit a hurdle and take a nasty fall. We had an athlete we expected to score in several events, Korynne Moga, get hurt in her first event and have to drop out of the competition. We got disqualified in an early relay for passing the baton outside the zone. And we had other girls enter the competition ranked high in their event and wind up just outside of the top 8 places that score points. #gulp

As the defending conference champions this was all very disappointing. Especially as we watched other teams rack up great performances and the well-deserved points that go with them.

But despite the poor luck and poor performances, the Homestead Highlanders kept going. And we kept collecting points. Senior Savannah Fraley won the 800-meter dash like a rock star. And Eva Brandenburg dominated the 300-meter hurdle race. Plus Sophia LaGalbo, road rash and all, finished 7th in the 300 hurdles to add 2 more points.

Too Little. Too Late?

It was getting late in the meet and we were still well behind. But we had some late events with great potential to add points to the team total. In the 200-meter dash, Brandenburg took 3rd and Natalie Mueller took 8th to add 9 more points. Which was great. But that was followed by the 3200-meter run, where we had no entries, which was bad. Then came the discus results. One of the events I coach. And I was a very proud Coach-Dad when my athlete-daughter Ava took 1st place by 7 feet. And Senior Mariah Reynolds took 5th. This meant we added 14 points to the team total, which was great.

The Final 2

The meet came down to the final 2 events. The triple jump and the 4×400 meter relay.

We have a strong 4 x 400 relay. And we started strong with Grace Zortman finishing the first leg in first place. Then Shaylin Swenson ran an equally strong 2nd leg to lengthen our lead. Natalie Mueller added a great 3rd leg to maintain the lead. Which meant the race all came down to first-year track athlete Charlotte Lueck, a smiley and talented sophomore, and her 4th and final leg.

Charlotte, who is one of my favorite athletes on the team, came around the first 100 meters strong and steady. But a strong runner from Grafton High School charged hard and was right behind Charlotte by the time they reached the backstretch. But Charlotte kept her cool, and at 200 meters the challenger had dropped back several meters. The Homestead home crowd was going crazy. But on the final 100 meters, the race tightened up again, getting closer and closer as they approached the finish line.

But Charlotte held the lead and ran a very fast lap against very tough competition. Like all-you-can-eat-steak-buffet tough. With the victory, we added 10 more points to our total. Which meant that the conference championship all came down to the triple jump to determine if Homestead or Slinger High School would be conference champs.

One…Two…

Our team is great at the triple jump. Standout athlete Anisa Barnett won the event. And Sheba Bentum-Mensah grabbed 8th to help us rack up 11 more points. However, the Slinger Owls are also great at the triple jump. And they placed 2nd and 6th, to also scored 11 points. OMG!

The Final Tally

In sports, there are close competitions. And then there are really, really, really close competitions. In football, basketball and baseball you can win by as little as one point. And our track team would have been thrilled to have just one more point than our competitors. But we fell short.

However, in track and field, because of ties within the field events, (typically in the pole vault and the high jump, where competitors can finish at the same height) you can be awarded half points. And when the final total was tallied our team had won the North Shore Conference Championship by 1/2 of a point. A freaking half-point!

This meant that if any of our scorers had finished just one place lower we would not have won. It was the truest possible team victory. Every performance matters. There was no literally no breathing room. No room for error. But we won. And winning by 1/2 point is as good as winning by a mile. Maybe better.

There are 3 great things about team championships:

  1. Your teammates are there to help you out when you stumble, fall or pull a hamstring.
  2. Celebrating a victory together is far greater than celebrating alone.
  3. The win creates a team bond that lasts forever. And at the end of the day, the relationships and team memories are what you will remember and value most.

Key Takeaways

  1. Sometimes bad things happen. Keep going.
  2. Get up when you fall.
  3. Never give up.
  4. Work hard.
  5. Run your race.
  6. Lean on your teammates. You’ll go farther together.
  7. Finish Strong.
  8. It’s not over until it’s over.
  9. Sometimes 1/2 point is all it takes.
I am very proud to coach and win 3 conference team championships in a row with this crew of Laura Bosley, Jay Fuller, Me VonMe, John Krueger and Heather Krueger.

Congratulations to the following girls on their hard-fought team championship!

  • Ava Albrecht
  • Anisa Barnett
  • Scout Bonkoski
  • Eva Brandenburg
  • Savannah Fraley
  • Sierra Gill
  • Alexandra Gaskin
  • Korynne Moga
  • Natalie Mueller
  • Kyah McCray
  • Savannah Fraley
  • Shaylin Swenson
  • Charlotte Lueck
  • Sophia LaGalbo
  • Julia Gaskin
  • Sheba Bentum-Mensah
  • Mariah Reynolds
  • Emma Rader
  • Grace Zortman
  • Leila Lu Maye
  • Annika Johnson
  • Grace Zortman
  • Kelsey Hart
  • Caroline Garsha
  • Addie Kane
  • Amelia Horwitz
  • Ava Lamb

*If I missed anyone I am sorry. If I duplicated any names you are welcome. The search engines will find you first.


Why it’s so valuable to think about who will show up for your funeral.

I am a big believer in beliefs. I like a good framework to guide my actions and behaviors. And as I wrap up the last few weeks of my 40s, I have been planning for a great new decade ahead. Heck, AARP has already invited me to the party.

I am wiser than I have ever been. The important things in life keep getting clearer. That’s why I approach my next decade with a new funeral mindset.

In this mindset, I regularly imagine the sanctuary where my bon voyage service will be held. No sound. So commentary. Just the attendance.

I am focused on who and how many people will show up. And who will shake the pews for me. (I come from a family of pew shakers who laugh silently at everything we find funny in church.)

I have always been concerned that I wouldn’t have many people show up for my last shindig. It’s a healthy concern about what happens if you do the wrong things in life. When I was in college Jeffrey Dahmer’s funeral was at my church in Madison, Wisconsin. I planned to go because I thought that would have been an interesting life experience. And it would have been. But I had a class at that time and decided not to skip it. I read in the paper that only 26 people attended the service. I expect most of them were there to confirm he was really dead. And to finish the job if he wasn’t.

Dahmer did bad things that left him with a lonely funeral.

I want to live each day in the opposite way. Which means collecting as many friends as possible. Maintaining and strengthening my relationships with my friends, and family. Conducting business in a fair and honorable way. And having a strong positive impact on my communities. I want to have a positive impact on people in both my innermost circle and my outermost rings of influence. And I want to remember not to eat anyone.

I want to be known as a listener. And as someone who shows up to help. I want to be known as a friend. I want to be enjoyable to be around. I want to share my time and knowledge with other people to have a positive impact on their lives. If I do all those things, at the end of it all, I hope people will dress up and come shake a pew with me for an hour. But just to be safe, I’m going to insist on serving delicious ham sandwiches afterward. And maybe free beer.

Key Takeaway

Always keep your funeral attendance in mind. Live in a way that will pack that house with those you have positively impacted. Put effort and care into your relationships. Build bridges. Mend fences. Share your gifts and lessons. Create great memories. And set a strong example for others to follow. Be a positive force in your communities. And the community will show up to confirm your contribution.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Here are the 3 inspiring words for my next tattoo.

I don’t have any tattoos. At least none that I know of. But I like to think about what I would get inked in my epidermis if I was into such things. This little exercise keeps me looking for significant words, images and icons with the potential to provide a powerful, positive and long-lasting impact on my life. Yet, because I only think about it, I save money on both the inking and the laser removal cost when I realize the tattoo artists I hired didn’t use spellcheck on their work.

If you asked me today what tattoo I would get, I have a quick answer. There are 3 words that I would have written under my eyelids so I could still see them when I am wearing a turtleneck or asleep.

The 3 Words:

Opportunities Never Cease

I love this phrase. It is the optimist’s motto. It is the pessimist’s hope. It is the entrepreneur’s crack. It is the start of every great story.

This phrase is a great reminder that you can change the trajectory of your life at any point. You can improve. You can reinvent. You can shed your skin. Heck, you can even shed your backyard. Or your aquarium.

There are always great new opportunities:

  • To create new things.
  • To develop new relationships and improve or repair old ones.
  • To learn, grow and transform.
  • To establish a great habit.
  • To create wealth and prosperity.
  • To improve your attitude and outlook.
  • Create your legacy.
  • To have a positive impact on others.
  • To make minds sparkle.
  • To take control of your health.
  • To apologize.
  • To randomly write the word fart just to make people laugh.
  • To salvage a bad day.
  • To take the first step.
  • To drop the weight you have carried. (Both literally and figuratively.)
  • To discover how much you are capable of.
  • To start your winning streak.
  • To do something new for the first time.
  • To discover a new favorite.
  • To forgive yourself.
  • To reprioritize.

Key Takeaway

Opportunities never cease. Discover the opportunities all around you. They are gateways to growth and happiness. And they are the blank pages for you to fill with the great stories and successes of your life.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

We all make mistakes. Here’s how to make the most of them.

I recently had a talk with someone who had made a mistake. They didn’t break any rules or laws. The mistake was more of a personal accountability issue. It was like a failure on a mental fortitude challenge. The kind of mistake that won’t get you in trouble with the law, but it could get you voted off an island.

After discussing the mistake I shared 2 simple lessons with this person. Because there are lessons in everything. Kind of like high fructose corn syrup.

The 2 lessons:

  1. Know how The Ideal You would handle this type of situation. The Ideal You provides a north star for navigating all decisions.
  2. Allow this experience to help your self-confidence, not hurt it. This is the key difference between a learning and a losing situation.

When you identify a mistake and can quickly learn and adjust from it, the mistake is a win. A positive. A way to quickly get better. You fail fast, learn, and improve. It’s a basic success formula for startups and sitcoms with teenage casts.

When you make a mistake don’t continue to beat yourself up over it. Because then you deal with both the mistake and the loss of self-confidence. Which is a lose-lose proposition.

Mistake identification and correction should always lead to both growth and an increase in confidence. After all, you have just learned how to avoid the same mistake in the future. You are better equipped. You have more experience. And more knowledge. All of which should make you feel more confident. Like Demi Lovato. Or like you used Sure deodorant.

Pay careful attention to your mental trajectory when you leave a mistake. If you are still pointing down, you are mistaking wrong. You have already made your error. You have learned your lesson. You already know what to do better next time. So point your attitude arrow up and to the right. It is time for growth and improvement. Time to rise and shine.

Key Takeaway

When you make a mistake learn from it. Let the learning add to your confidence. Emerge from a mistake better and more prepared for whatever comes your way next. Give yourself permission to be an amateur at everything. Then just keep getting better with every mistake you make.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

How to tap into the great value of a room full of strangers.

A couple of months ago I had a meeting with a board of directors. When I entered the room a dozen people were already there. After I greeted the host who invited me, she cheerfully turned to the room and asked, ‘Does everyone here know Adam?’ This is a question I hear often at my witness protection program meetings.

But I had studied who was going to be in the room. I always prepare for such meetings. From my prep work, I knew that I wouldn’t know anyone but my greeter.

And I loved that.

In that meeting, I was introduced to 12 new people in the town I live in. (Which is kinda like being the defendant in a jury trial.) I met leaders. People who were involved. Successful people. Board members. Good people to know. And suddenly 12 unknowns became known to me. My life improved as a result.

While some people dislike going places where they don’t know anyone, it is among my favorite things. Right behind being in a room where I know half the people. Like at my friend Molly’s recent birthday party.

Molly and I have a lot of friends in common. But she also knows a lot of people I don’t know. Because, as Digable Planet said, she’s cool like that. The great thing about a room half full of friends is that the familiars introduce you to the unfamiliars. By the end of the evening, I had met 14 new people. (Well they weren’t really new people. I could tell they have been people for a while. But they were new to me.)

It all adds up.

Meeting 14 new people at a party or 12 new people in a business meeting is a greater reward than it appears. Because when you meet someone new you are suddenly just a degree away from their friends, families, coworkers, and business associates. Which always leads to an interesting yet unpredictable way of improving your life.

If you conservatively assume that everyone knows 500 people, when you meet 10 new people, you are now a single degree of separation from 5,000 new people. This increases opportunities for new and better friendships, partnerships, introductions and recommendations. You never know when and how those associations may prove valuable. But experience has taught me that the value always appears.

Key Takeaway

Most great opportunities come from humans. The more humans you are connected to, the more opportunities you will enjoy. That’s why a room full of strangers is a room full of value. Take the initiative to make as many new friends as you can. They are among the most valuable assets you will ever collect.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

My exciting new opportunity with one of the country’s hottest new brands.

A few weeks ago I was watching an interesting video reel on Instagram. It was a clip from the Pat McAfee Show, featuring a conversation between host Pat McAfee and former NFL linebacker and Green Bay Packer great, A.J. Hawk. The former NFL stars were not discussing football. They were talking about a bar. And not one made of chocolate. Or soap.

The bar in question is called PINS. And to call it a bar is an understatement. It’s really a massive entertainment space. Yes, it features large and well-stocked bars. But it’s also loaded with fun activities, including duckpin bowling, and high-end pinball games. Hence the name PINS. (I don’t get to drop the word hence nearly enough.)

Pretty cool, huh?

Pins also offers bocce ball, ping pong, giant Jenga, life-sized beer pong, foosball, arcade games a slide, ring toss thingies, and fire pits. In other words, it’s more like a party than a bar. Or maybe it’s half bar, half party. Like a Barty.

McAfee was not just discussing the bar, he was raving about it. He described the atmosphere at the PINS in Indianapolis as electrifying! He said it was amazing! And he said it was huuuu. (I assume he was saying it was huge, but someone cut him off. But maybe he was saying it was Hugh. As in Hefner. Which would be an innovative new-school /old-school complement in one.)

A lot of ball action here. But check out that ceiling art!

Hawk replied that indeed, he knew all about PINS. In fact, his son had his birthday party at PINS in Dublin, Ohio. (Because PINS is entertainment for all ages until little kids’ bedtime.) Hawk also shared that the guy who created PINS was from Columbus Ohio, where Hawk lives.

The rest of the crew on the show chimed in with more praise and accolades for PINS, and McAfee concluded the segment by saying, ‘Thank you Columbus. And thank you to That Guy!’

I was excited to see the segment and hear these great testimonials about such a popular new brand. Not just because I love great new brands. And not just because I love Columbus, Ohio where I lived for 7 years. But because of my exciting new opportunity.

PINS has 9 locations across the Midwest and South, with 6 more locations planned. Including locations in Atlanta and Austin, slated to open this year.

Let’s Talk!

PINS CEO and Founder Troy ‘That Guy’ Allen and Director of Engagement Erin Frum, contacted me to ask if I would speak at their annual meeting. Well, more accurately, Erin invited me to speak. Troy just told me I was going to be speaking as if I had no decision in the matter. Which was just as well, because being involved with a hot company like Rise Brands is a no-brainer. (Or what I call a scarecrow decision)

Pins, whose full name is Pins Mechanical Co., is owned by a great brand creation company called Rise Brands. Their claim is ‘We create kick-ass brands.’ Indeed they do. To date, Rise Brands has created 4 great brands including Pins Mechanical Co., 16-Bit Arcade (an old-school arcade game bar), Weenie Wonder (think Chipotle for hot dogs, not Magic Mike), and No Soliciting, a members-only club. (Which is another good reason not to be dismembered.)

Me and That Guy, Troy Allen and some serious blinds.

The meeting and my keynote are next Monday in Columbus. I am thrilled to share some learnings and lessons from my book What Does Your Fortune Cookie Say? to help the team become even greater. Thanks for the invite Troy and Erin. And thanks to Pat and AJ for making this opportunity feel even cooler than it already did.

I’m ready for you Rise Brands! See you Monday!

Key Takeaway

Keep adding value. People love great people, places, and things that enhance and enrich their lives.


+If you are looking for a speaker for your next event you can reach me at adam@theweaponry. Although I probably don’t have any more speaking availability until July.

Do you know the most valuable asset you will ever accumulate?

I just got back from a spring break vacation with my family. We were in Florida for a week. The weather was in the 70s. The Gulf of Mexico was blue and beautiful. Which is why my sons tried to sneak half of the gulf home with us in a saturated Nerf football.

Vacations serve as a great reminder that there are 2 ways to create tremendous wealth. At least there are 2 ways that won’t land you in an orange jumpsuit with a lifetime supply of gruel.

The first way we create wealth is through our careers. The money we earn, save and invest through our hard work creates both wealth and financial freedom. Which is good. Keep doing this.

The second way that we create wealth is through the accumulation of good memories. These memories are the result of our life experiences and enjoyable interactions with others.

While having money is good, it is mostly good because you can invest it in creating more memories. And memories compound in value every time you revisit them. You profit from them each time you reminisce, like Mary J. Blige. You profit from them each time you look at your photographs, like Nickleback, Ed Sheeran, or Def Leppard. And you profit each time you talk about your fun, funny or heartwarming stories with your friends and family. Do this as often as you can.

Key Takeaway

Your memories are the most valuable possessions you will ever own. Invest in creating more of them. Collect as many as you can. Spend time thinking and talking about your memories and you will become wealthier and wealthier in the most important way. The older you get the less you will be able to use the money you have saved. But your memories will rise in value all the way to the end. Because your collection of memories is your life. Never forget that.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

How positive and negative thinking end up in very different places.

As I drove south for spring break I kept noticing signs that I was entering different watersheds. A watershed is an interesting geographical designation. It means that a drop of rain that falls in that area will flow into a specific river, sea or other body of water. And while it is poetic to think about the flow of that pure drop of rain, the forces of a watershed work just as well on a spilled can of Mountain Dew or that 40-ouncer you poured out for your homie.

Attitude Flow

The same dynamics that govern water in a watershed also apply to your thoughts and attitude.

Negative thoughts land in a negative watershed where they will collect with other negative thoughts. They create a river of negativity that will naturally flow into a sea of negativity. And in that sea, everything sinks. No one wants to go there. Yet almost everyone ends up there at some point. Kinda like a funeral home. Or the Newark airport.

Conversely, your positive thoughts land in a positive watershed and will naturally flow into a river and ultimately a sea of positivity. That Sea of Positity provides boundless buoyancy. It is where everyone wants to be. And the cost of admission is simply a positive attitude.

Key Takeaway

Your attitude determines your thoughts. Your thoughts determine your future. This flow of thoughts into watersheds is a universal law as reliable as gravity. So choose your attitude carefully. Because it will dictate your destination.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Here’s a better way to think about having a bad day.

Last week I traveled from Milwaukee to Florida for work. While it should have been exciting to leave below-freezing temperatures for 80 degrees and sunshine, things kept going wrong.

First, I couldn’t find a parking space because the 6-story parking structure at the airport was reduced to only 2 active levels. Which felt like an April Fool’s joke. But it was March 9th. And March Fool’s Day is still not a thing in Wisconsin.

Then, after clearing security I heard an announcement in the terminal that some silly rabbit left their keys at TSA. After patting my pockets I realized that I was that silly rabbit. So I bunny-hopped back to security with my cotton tail between my legs to retrieve my little lost fob.

When I finally reached my gate and attempted to board the plane, my mobile ticket came up as invalid. Even though I had checked in 24 hours earlier and had a QR code for boarding, apparently when I deliberately changed from my complimentary seat upgrade back to my original exit row window, the system unchecked me. Because I was no longer checked in 30 minutes prior to boarding, they gave away my seat.

They rebooked me in the last row of the plane. But when I got to the last row, someone was already sitting in my seat. And he was more Papa Bear than Goldilocks.

All of this happened before 5:45 am.

It would have been easy to decide that I was having a bad day. Or that I was unlucky. Or to take it all as a sign that I wasn’t supposed to leave Milwaukee that day. And maybe that is all true. But I interpreted it differently.

I recognized that some days you run a sprint. Some days you run a marathon. And some days you run hurdles. And I was running hurdles.

Things go wrong all the time. It is the nature of a world run by humans, Mother Nature, and ever-present gravity. It doesn’t mean that life is bad. Or that you are unlucky. It’s just how things work, or don’t work as the case may be.

Key Takeaway

Keep life’s challenges in perspective. Life is good. Challenging situations are just part of the deal. Don’t let the hurdles of life stop you. Clear them and keep going. That’s what successful people do.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

How to respond to adversity like a good pilot.

Earlier this week I was on a flight from Milwaukee to Atlanta when the plane encountered significant turbulence. I wasn’t worried about my personal safety. But I was concerned about my MacBook Pro’s electrical circuits as the flight attendant passed a very bouncy cup of orange juice over my laptop at a low altitude.

After several long minutes of bouncing, I felt like a pioneer crossing the prairie in a covered wagon. Except this wagon featured wi-fi, a lavatory, and lighted signs and placards.

Finally, the pilot decided it was time for his State-of-The-Cabin address. He announced, ‘We are dealing with a lot of chop here. So we’re going to try to find a better altitude.’

I immediately loved the idea of finding a better altitude. Not just on a bouncy Boeing. But anytime you encounter chop that doesn’t come from a butcher.

When you find resistance and rough going, you can suffer through it. Or you can look for a better altitude. Which means trying a different path, adjusting your angle, or altering your approach.

Exploring different altitudes can help you find a better way to solve problems, reduce resistance, and connect with others people. But most importantly, exploring different altitudes can help you find the best attitude. And that often makes all the difference.

Key Takeaway

When things are bumpy look for another altitude. There are many different paths to take. Some are better than others. There is no single approach that works best all the time. But you won’t find a better alternative unless you look for it. Because a little trial and error is often the best way to find the best way.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.