I grew up in the small town of Norwich, Vermont. There were about 3,500 people in town. I knew many of those 3,500. And many of them knew me. After graduating from high school I left Norwich for the University of Wisconsin. The student population was 43,000. That is nearly 40,000 more people than lived in my hometown. Heck, it was more people than lived in the biggest city in my home state. #BurlingtonIsNotBurly
On my first day of school I moved from class to class within a massive sea of students. Between classes the sidewalks on campus in Madison were as packed as the sidewalks in Manhattan. And as I hustled my bustle through the crowds, I didn’t see a single face I knew. It was really weird.
On the 3rd day of classes, walking across campus from Bascom Hall to the chemistry building I saw someone I knew. One familiar face among the 10s of thousands crisscrossing campus (making you jump, jump). I was so excited that I remember telling people about it that night back at the dorms.
The next day I saw 3 people I knew while walking around campus. It was amazing. The day after that I saw 5 people. I was so excited. The day after that I stopped counting.
Within the first month of school I saw people I knew everywhere I went. By my sophomore year I felt like I knew everyone on campus. And by my junior year I felt like 43,000 students were not enough.
I was reminded of this story yesterday morning when I went to the health club that my family belongs to. We joined when we first moved to Milwaukee from Atlanta. The first day I worked out there I didn’t know anyone. In fact, I did’t talk to anyone at the club for the first 2 months. Despite the fact that I wore both normal clothes and deodorant.
But yesterday club-goers stopped to talk to me before I got to the locker room. I saw friends on the way to the weight room. Other people I knew stopped by to say hi when I was on the elliptical trainer. And while I was lifting weights. And on the way back to the locker room. What a difference that was from my first 2 months.
Entrepreneurship works the same way. You have to be willing to start over at zero. With no clients. No employees. And none of the stuff you took for granted before. But when those clients or customers finally show up you value them more than you could ever imagine.
I launched my advertising and idea agency, The Weaponry in 2016. Today we have 19 clients. And I couldn’t appreciate them more. Because I remember when I had no clients at all.
Don’t be afraid to start over at zero. Don’t be afraid to move, or join a new club, class, church or volunteer organization where you don’t know anyone. Don’t be afraid of that new town, new job or new career. Knowing no one is not the end of the world. It is the beginning of a new one. Starting at zero is the start of something exciting. And nothing makes you value what you have more than starting again at zero.
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