Last week I traveled from Milwaukee to Florida for work. While it should have been exciting to leave below-freezing temperatures for 80 degrees and sunshine, things kept going wrong.
First, I couldn’t find a parking space because the 6-story parking structure at the airport was reduced to only 2 active levels. Which felt like an April Fool’s joke. But it was March 9th. And March Fool’s Day is still not a thing in Wisconsin.
Then, after clearing security I heard an announcement in the terminal that some silly rabbit left their keys at TSA. After patting my pockets I realized that I was that silly rabbit. So I bunny-hopped back to security with my cotton tail between my legs to retrieve my little lost fob.
When I finally reached my gate and attempted to board the plane, my mobile ticket came up as invalid. Even though I had checked in 24 hours earlier and had a QR code for boarding, apparently when I deliberately changed from my complimentary seat upgrade back to my original exit row window, the system unchecked me. Because I was no longer checked in 30 minutes prior to boarding, they gave away my seat.
They rebooked me in the last row of the plane. But when I got to the last row, someone was already sitting in my seat. And he was more Papa Bear than Goldilocks.
All of this happened before 5:45 am.
It would have been easy to decide that I was having a bad day. Or that I was unlucky. Or to take it all as a sign that I wasn’t supposed to leave Milwaukee that day. And maybe that is all true. But I interpreted it differently.
I recognized that some days you run a sprint. Some days you run a marathon. And some days you run hurdles. And I was running hurdles.
Things go wrong all the time. It is the nature of a world run by humans, Mother Nature, and ever-present gravity. It doesn’t mean that life is bad. Or that you are unlucky. It’s just how things work, or don’t work as the case may be.
Key Takeaway
Keep life’s challenges in perspective. Life is good. Challenging situations are just part of the deal. Don’t let the hurdles of life stop you. Clear them and keep going. That’s what successful people do.
*If you know someone who could benefit from this message, please share it with them.
I love the song We Are The World. It was one of the biggest hits of my early childhood. It is up there with other timeless classics like Karma Chameleon, Rhinestone Cowboy, and Pac-Man Fever.
We Are The World, was written by Lionel Richie and Michael Jackson, and produced by Quincy (Don’t-Call-Me-Adams) Jones. The song features 50 of the biggest musical acts of the 1980s, plus Dan Akroyd.
The iconic song was recorded after the 1985 American Music Awards show and was released by the supergroup USA for Africa. It is catchy, beautiful and poignant. It tells listeners that it’s time to help aid the people of Africa who were suffering from devastating food shortages because of famine. I’m guessing it’s one of the most uplifting songs about starving ever recorded.
Listening Now
When I hear the song today, the thing that stands out is that I can instantly recognize each of the singers’ voices. Despite the fact that there are 21 soloists in the song. And each of them only sings a line or two. So why is it that nearly 40 years after the song was released I can still identify each voice?
Different is Better Than Better
Because each singer’s voice is unique. They all sound distinctly different. When you listen to the song you realize that one reason these singers became popular is that they have their own unique sound. Which makes them special and easily identifiable, even when they aren’t wearing their signature glove.
Developing Your Voice
If you have a business or work in marketing or advertising, you have to think about developing your unique brand voice. It is how you get recognized and remembered. It is how the Search & Rescue team spots you in the Sea of Sameness. You need to position your brand as different from everyone else. Unless you are a counterfeit brand. If that’s the case you should study every move your model brand makes. And every breath that your model brand takes. I’ll be watching you.
Study To Stand Out
Know what others in your category do and say. But then either do or say different things, or do and say the same things differently. And say, say, say what you want. That’s how you stand out. Like Paul McCartney and MJ.
Your Personal Brand
If you have a personal brand, and we all do, think about developing and nurturing your own unique style. This could be your own unique way of talking, walking, acting, or dressing. You can distinguish yourself with all of those things or anything else that feels unique and interesting to you.
Through my blog posts and books, I have developed my own writing style. Which is typically laced with pop culture references and random things I think are funny. Like the bones in my elbows.
My personal goal is to help everyone who reads my writings learn a little, laugh a little and lift a little. (Lift as in spirits, not dumbells.) I believe this is why I receive so many requests for speaking engagements. (But it could just be that other speakers are unavailable.)
Through the advertising and ideas agency, The Weaponry, I help brands create their own unique voice every day. I highly encourage you to find your way of standing apart from the crowd. Positive differentiation will ensure that more great opportunities find you simply because you own a distinct space in the minds of the opportunity holders. And that is a valuable place to be.
Key Takeaway
Discover and develop your unique brand voice. This is true whether you have a business brand to nurture or a personal brand to perfect. Stand apart from the crowd to get noticed. And people will be much more likely to recruit you to be part of their supergroup.
*If you know someone who could benefit from this message, please share it with them.
There is no shortage of great people, products, or services. But far too few of those great offerings are known by those who could really use them. In many cases, growing your business isn’t about creating a stronger offering. It is about publicizing the great offering that already exists. So as Billy Joel said, tell her about it. And to be non-gender biased, tell him about it too.
Advertising!
Make sure that your greatness doesn’t go unnoticed. That is why advertising and marketing are so important. And why this post is advertising the importance of advertising. Which is totally meta. But not like Zuckerberg.
Send Your Invitations
Creating an excellent product, service, or experience but not marketing it, is like throwing a party and not sending out invitations. No one will ever know they were missing out on a good time. No one will come down with a bad case of FoMo. And worst of all, you won’t make any money. But it’s your party and you can cry if you want to.
Promote Yourself
The same holds true for people. If you are great at what you do and no one knows about you or your skills, your talents are wasted. You have to promote yourself, your abilities and your potential. In a challenging economic environment, this is even more important.
If you are a new graduate or soon-to-be new graduate you MUST promote yourself. Or you will end up in a job that you didn’t need your education to perform. All while living in a van down by the river.
The Weaponry
Nearly 7 years ago I launched the advertising and ideas agency The Weaponry to help brands promote their great products and services. The advertising we do every day makes our clients money. Which is why The Weaponry grew by 50% in 2022. But if I hadn’t told you about our year-over-year growth you wouldn’t have known we were really good at what we do. And if I hadn’t told you that we are an advertising and ideas agency you might have thought we sold catapults. Although metaphorically, you would have been correct.
Key Takeaway
You have to tell people about your great stuff. It’s not bragging. It’s necessary. It is often the missing link between failure and success. Or success and wild success. So share your own story. Talk about all of the stuff you are good at. And you will naturally write your own happy ending. That is the power of marketing.
*If you know someone who could benefit from this message, please share it with them.
I love my work. I always have. When I was in college I drew out a chart that listed things I was good at and things that I thought I could get paid to do. My career treasure map pointed me towards becoming a creative person at an advertising agency. I had no idea what those people were really called. Turns out they are basically called creative people at advertising agencies.
I started my career as a young copywriter. I loved that I got paid to be creative. I loved writing. I loved making something out of nothing. I loved seeing my work on tv, on billboards, and in magazines. Perhaps most of all, I loved the dress code. You definitely had to wear clothes. But what kind and how much was totally up to you.
As my carer advanced I loved my work even more. I loved directing creative teams. I loved the strategic thinking and problem-solving that fed the process and drove client success. I loved traveling to amazing locations and developing deep new friendships with clients. I found they deepened quickly when you face life-threatening conditions together in a blizzard at 10,000 feet with no matches and no way to call for help. #BadSituationGoodStory
I loved pitching new business. I loved putting on a show and sharing my love for smart ideas that help develop brands and grow businesses. And I loved hearing, “Adam’s got a lot of energy!’
When I became a Chief Creative Officer I loved leading a creative team across multiple offices. I loved the opportunity to help create culture and processes and Weness. I loved digging into how the entire business worked and influencing major decisions and initiatives. #MoreCowbell
Then, when I became an entrepreneur I loved creating The Weaponry, an advertising and ideas agency. It has been the most exciting chapter of my career. I got to bring everything I had learned over the first 19 years of my career together, and create a new team without baggage or historical limitation. I loved creating The Weaponry brand and assembling a team of Weapons that clients love. I didn’t love the name The Weaponry while trying to enter India at 2 am and appearing to be a threat to their national security. #BadSituationGoodStory
I loved writing my first book, What Does Your Fortune Cookie Say?I loved the entire process and all that I learned. I have loved talking about the book and the lessons in it that have been so valuable to me. And I love signing copies for people with personal messages the way I used to sign high school yearbooks. Only with less, ‘Science class with you was hilarious!’
However, my absolute favorite day of my career came in the first week of June 2000. I got on the elevator at work that day and saw a beautiful woman on the right side of the packed elevator. When she smiled at me my whole life changed. Birds sang. Fireworks fired. And I forgot what floor I was going to. That new coworker, Dawn, and I began dating 6 weeks later. One week after that we told each other we were in love and started talking about marriage. Then came Ava, Johann and Magnus in a baby carriage.
Dawn and I have now been married for 20 amazing years. She inspires me to work hard. She has been my biggest cheerleader. (Measured in cheer, not in pounds.) And when I brought up the idea of launching The Weaponry she was fully supportive. Despite the fact that she had the most to lose. She could tell how much I love this stuff. And when you love your work this much, the work loves you back.
Key Takeaway
Find work you love. Find a place you love to do that work. Surround yourself with people you love and who love you. It’s a recipe for a life you’ll love. Happy Valentines Day!
*If you know someone who could benefit from this message, please share it with them.
Before I launched the advertising and ideas agency, The Weaponry, I read an article about Pharrell Williams in Fast Company. In the article, the famously happy singer, songwriter, and producer talked about his success and inspirations that have helped him along the way. He didn’t mention the Arby’s hat.
Williams raved about the book The AlchemistbyPaulo Coelho. In fact, he claimed that this book was like his Bible. And since The Bible is my Bible, I figured The Alchemist was probably also worth reading. So I bought a used copy. And I devoured it. (In a literary way, not a digestive track-way.)
The book helped me think about the story of my life and my personal legend. It made me start paying attention to all the signs the universe was sending me, encouraging me to follow my own path. This was highly valuable because at the time the universe started putting up neon signs everywhere. Like Reno.
Those signs were telling me that I should launch a new ad agency. So I did, in part because The Alchemist helped me recognize the signs, and taught me that when you want something enough the whole universe conspires to help you get it. (Except maybe for short sellers. Those people love a good dumpster fire.)
Shortly after reading The Alchemist, I started my entrepreneurial adventure. That was 7 years ago. Entrepreneurship led me to blog. Which led me to write my first book, What Does Your Fortune Cookie Say? Which has led me to amazing speaking opportunities. Which has made me think a lot about what’s next for me and my personal story.
So I recently picked up The Alchemist again. I eagerly read through it in 3 days. But I also recently read a quote (or maybe it was a fortune cookie) that said You never read the same book twice. That was definitely true of my reread of The Alchemist.
This time around I didn’t feel like I was just starting my journey. I felt like I was in the thick of writing my story every day, with the universe as my co-author. And the story keeps getting better. Today I feel a little like Clark Kent or Bruce Banner must have felt once they began understanding their superpowers. Except my superpowers are more like smiling, offering encouragement, and dropping random pop culture references. But I’ll take what I can get, yes I’ll take what I can get. (And then she looked at me with big brown eyes and said…)
Key Takeaway:
Read The Alchemist. Or re-read it if you have read it before. You will find something new and inspiring. I am sure there are signs the universe is giving you right now that you don’t recognize. This book will help you see.
*If you know someone who could benefit from this message, please share it with them.
Last week I was invited to Minneapolis to give the keynote address at Ungerman’s annual meeting. Ungerman is a Twin Cities-based restoration company that offers 24/7 emergency cleanup and repair. They are a great company to have on speed dial after a flood, fire, storm, or epic house party.
The company gathered to reflect on its successes from 2022 and plan for a great 2023. I spoke to the Ungermaniacs about one of my favorite topics: How to become your best self. I related lessons from my book What Does Your Fortune Cookie Say? to the company’s core values. Everyone who attended got a copy of the book. I announced the giveaway like Oprah announcing that everyone gets a car. At least it sounded like that in my head. (And you get a book! And you get a book!)
Ungerman Top Dawgs, Kirsten Meehan, Ron Ungerman Jr., and Lindsey Uselding. Sisters Kirsten and Lindsey are stars of the upcoming HGTV show Renovation 911! (Not to be confused with Reno 911)
After my talk, there was a Q&AA portion of the program. (Questions and Adam Albrecht.) Heather Jurek, the head of Human Resources, shared that the team at Ungerman focuses on strengths and opportunities/growth areas. She asked me to share what I thought my #1 strength was.
While I shared an answer with Ungerman, I’ve thought a lot about Heather’s questions since the talk. (Those sneaky HR leaders know how to get you thinking about yourself!)
However, I have reframed the question to elicit an even more valuable answer. The question I find most interesting is:
‘What strengths of yours earn you money?‘
I began searching for the answers by considering the ways that I earn money.
The 4 ways I earn money:
The Weaponry. The advertising and ideas agency I founded and lead.
With this backdrop, I analyzed why people choose to spend their money with me. The answers came quickly when viewed through this lens.
Creativity: I have spent my career in advertising as a professional creative. First as a writer, then as a Creative Director and Chief Creative Officer, before launching The Weaponry in 2016. Creativity is my craft. If I lost everything and had to start again with just my children and my wife (like Lee Greenwood sang about in God Bless The USA) my creativity is the strength I would lean on for my comeback. Because there is always a demand for creative thinking.
2. Strategic Thinking: This is my career strength 1A. It provides the valuable foundation for my creative thinking. My problem-solving and game-planning skills are critical differentiators. They are why I get so many calls from business leaders who want my help thinking through their challenges. Work on your problem-solving skills and strategic thinking every day. Study other successful people. You can learn a lot from their examples.
3. Energy/Enthusiasm My natural energy is my most visible strength. I love taking on whatever work needs to be done. I get invited into a lot of important rooms because my energy has a positive effect on those around me. It has had a major impact on sales and business development because people enjoy spending their time and money with people they know have the energy to make a valuable contribution to their business. My energy is also a significant reason I get hired for speaking events. Because as Maya Angelou said, ‘People will never forget how you made them feel.’ I encourage you to put more energy into your energy. It is both a highly valuable and highly renewable resource.
4. Trustworthiness: Those who have worked with me in the past keep coming back because they trust me. They trust that I will deliver. They trust that I can help them navigate their challenges, which can seem ethereal in advertising and marketing. My trustworthiness is the reason clients took a chance on The Weaponry when it was a startup with no website, no logo and no business cards. Trust me on this.
5. Relationships I am better than most people at developing and maintaining relationships because I value relationships more than most people. People like to work with people they like. (Or as the kids would say, People like, like to like work with people they like, like.) My relationships keep leading to new opportunities, new referrals and new relationships. All of which positively impact The Weaponry, my book sales, speaking opportunities, and my investments. Make sure you develop and maintain more and better relationships.
6. Risk Taking: My above-average risk tolerance is what led me to bet on myself and launch The Weaponry. It is what lead me to invest time, energy and money into books that had no guaranteed ROI. My risk tolerance also enables me to invest in businesses when they are in the toilet. Which has led to several of my greatest returns. Pairing risk tolerance with research and good strategic thinking is a powerful recipe for success. If I ever write a cookbook full of recipes for success, I will include this recipe as a hot dish. If you want more rewards, take more risks.
7. Storytelling On day one of my career I would not have guessed that my storytelling skills would have made me money. But storytelling has been an extremely valuable strength for me. And it is a strength everyone should work on. It creates value in job interviews, when developing relationships, when writing books and when delivering speeches. It is central to marketing and advertising. And it is the best way to convey the rest of your valuable strengths to the world.
Key Takeaway
You must first add value before you can extract value. Which makes it important to know which of your strengths provide the most value to others. Develop your rare and valuable skills. Become sought after for your strengths. It is the best way to have the greatest impact on the world. And making a significant impact pays off in more ways than one.
*If you know someone who could benefit from this message, please share it with them.
+Thanks for inviting me to talk Heather, Lindsey and Kirsten. And special thanks to Nate Uselding for suggesting me to the Ungerman team!
Like a soccer player, I am goal-oriented. I always have been. I set goals in all areas of my life. They challenge me. They motivate me. And they make it easy to track my big-picture progress.
However, I also recognize that my ultimate goals are really lag measures. They are results. Or outcomes. Or accumulated totals. And if all I ever did was focus on my lag measures, I would be unlikely to ever achieve them. Which would be laggravating
The secret to achieving your goals is to focus your attention on the lead measures.
The lead measures are the inputs that are likely to lead you to the results you want.
An Example We Can All Relate To
I have a big birthday coming up in May. So I set a goal of weighing 210 pounds by May 25th. I picked the number because it is what I consider to be my ideal weight, where I feel and look my best. For context, I weighed 215 lbs when I graduated from high school and 211 lbs when I graduated from college. But I have been as heavy as 224 lbs within the last 6 months.
But I don’t obsess over the number 210. And I am not dieting. Instead, I am focusing on the 2 lead measures that impact weight loss:
Calories consumed
Calories burned.
It’s that simple.
I weigh myself first thing every morning. That gives both a progress report and a baseline for the day. I write the number down every day to track progress over time. Because if I can measure it I can manage it. (Which I think was a quote from Stanley, the retractable tape measure guy.)
I eat every day. But I don’t eat beyond the just-full feeling. (Which is better than that not-so-fresh feeling.) This means I am eating what I need. But I’m not taking on excess food or calories. So my lead indicator is ‘Did I eat past just-full? If ‘no’, I have a positive meal experience, and I give myself a tally, Ali. I want to have 3 of those every day.
However, I also track my calorie burning. In fact, to improve my calorie-burning habit I bought cardio equipment for my home gym so that I can burn calories every day that I am home. Each day I track whether I burned calories through deliberate exercise of at least 30 minutes.
By focusing on my lead measures I am taking actions that are leading to predictable weight loss. Today I weigh 214 pounds. And I have 4 months to lose 4 pounds. Which is quite manageable. Or woman-ageable.
But Wait, There’s More!
On my quest for self-improvement and achievement, I track several other lead indicators:
Hours of sleep at night: This is a great indicator of energy, mood, productivity and Zzzs caught.
Books Read Per Month: This is my indicator of increased intelligence. I want to read at least 2 books per month. One of them can’t be a picture book.
Hours spent writing per day. This is a great indicator of how many blog posts I will publish and pages I will write for my next book. If I write for 1-2 hours every day, my progress is steady and good. By doing so I can usually come up with one funny joke per day. (As judged by me, which is totally cheating.)
Hours spent on business development per day. I am the Founder & CEO of the advertising and ideas agency The Weaponry. Which means that I am responsible for growing the business. The most important thing to know about business development is that you have to plant seeds in the spring if you want to harvest in the fall. So I track the time I spend planting. #WWJAD (What Would Johnny Appleseed Do?)
Placing water on my vanity each night: Drinking water is a valuable part of my health plan. It helps with my mood, and alertness, and makes me feel full, which prevents overeating. I track whether or not I set a glass of water next to my sink each night. Because if I do that I drink water first thing in the morning.
Dates with my wife per month. This year I want to have at least one date with my wife every month. It is an important investment in our relationship. You can’t just set the goal of having a happy marriage. You have to spend quality time together, talk, and focus on each other regularly to achieve the goal.
Speaking events per month: Since publishing my book What Does Your Fortune Cookie Say? I have had a lot of speaking opportunities. These enable me to share more positivity, inspiration and valuable life lessons with the world. I can track my positive influence on others, in part, through the number of talks I give.
Key Takeaway
Set measurable goals. Then determine which lead indicators you can measure to track your effort toward achieving your goals. Your lead indicators are great predictors of success. Focus on the lead measures and they will lead you where you want to go.
*If you know someone who could benefit from this message, please share it with them.
I thought about becoming an entrepreneur for a long time before I summoned my inner David Lee Roth and actually jumped. In fact, I thought about starting a business for nearly 2 decades before I launched the advertising and idea agency The Weaponry. Which means that, unlike Geddy Lee, I didn’t rush into anything.
Once I had my entrepreneurial awakening in the summer of 2015 I began generating income within just a few months. I officially legalized The Weaponry as an LLC (yeah, you know me) in the spring of 2016. And while I have physically looked back since then, I have had no regrets.
Over the past 7 years, I have learned a lifetime’s worth of lessons about entrepreneurship. (Starting with how to spell the word itself.) But the most important thing to know about entrepreneurship is this:
The entrepreneur is the great limiter of the business.
10 Ways Entrepreneurs Limit Their Business
You will be limited by your energy and ability to work hard.
2. You will be limited by your network and willingness to reach out and connect.
3. You will be limited by your ability to recruit and hire. (Think about it. There must be hire love.)
4. You will be limited by your willingness to create standardized processes.
5. You will be limited by your ability to give up control to others.
6. You will be limited by the size and scope of your vision.
7. You will be limited by your ability to control your greed and keep your hands off the cash flow, Gordon Gekko.
8. You will be limited by your ability to grow sales to scale your operation into a more effective and efficient machine.
9. You will be limited by your creativity and willingness to innovate
10. You will be limited by your risk tolerance. If you are not willing to walk the tightrope to the promised land you will never get there.
Perhaps most importantly, there is no one else to blame if you don’t become an entrepreneur at all. And if you are an entrepreneur, there is no one else that will prevent you from growing your business’s annual revenue to $100,0000, $1,000,000, $100,000,000, or $1,000,000,000 per year. That’s on you.
As the entrepreneur, you are both the gas pedal and the brake. Most people are afraid to take their foot off the brake, and as a result, never get going. Which means they never see where their journey could have taken them. Don’t let that be you.
Key Takeaway
Find your entrepreneurial gas pedal. Get going. Keep going. Then go faster. It will be your willingness to go, grow, create, and accelerate that will determine how far your journey takes you. We all have a limited amount of time. So go while you can. Realize that you are the determining factor. So be determined to be more.
*If you know someone who could benefit from this message, please share it with them.
On Monday my friend and former coworker Jeff Hilimire and I released our new book, . The book shares 9 proven ways to create an undeniable culture. A great culture is the X-factor that both magnetizes and propels an organization. When you get it right, you create magic. When you get it wrong you create the Los Angeles Lakers.
The “Before the Book” podcast
One of the most enjoyable experiences in the process happened last week. Jeff and I sat down to record a podcast talking about our life and career experiences that have taught us the importance of culture.
I loved recording the podcast. But it was weird how the book & phone floated near Jeff’s head the whole time.
This fun 30-minute-ish podcast covers:
Engauge: (How we found our momentum after highly disruptive mergers)
Weness: How it fuels culture. (So follow your weness.)
My Family’s 5 Most Things: One of them surprised and delighted Jeff.
Our families: I find it interesting that Jeff and I both have 3 sisters and no brothers.
Sports: We were both college athletes. (I talk about my college track experience and my high school football team.)
Bad bosses: (They teach us so much. Like the importance of finding a new job)
This time of year always brings out the Clark Griswold in me. Which means that in late November or early December, I like to decorate my house and yard with Christmas lights. Yet, I try to avoid stapling my sleeve to my house, and kidnapping my boss.
I don’t have a preset date for my lightification. Instead, I watch the weather closely. I’ve been doing this long enough to know that it’s not much fun to hang lights when it is 20 degrees outside. Or rainy. Or huricaney. By contrast, it’s an enjoyable task to do when it is in the 50s or above and sunny. (For international readers, all temps are in Fahrenheit. At 50 degree Celsius I turn into bacon.)
This year we have had a wintry November in Wisconsin. The snow arrived early and stuck around because of the cold temperatures. But as I kept checking the forecast, I noticed that off in the distance, on Saturday, November 26th, the temperature was supposed to warm up into the 50s. However, cold and rain were predicted for the following day. So I knew that yesterday would be my window of opportunity. Cue the Eminem.
I cleared my schedule for light hanging yesterday. And just as predicted, it was sunny, warm and beautiful. It was a perfect day for the task. I hung lights on the front of my house and 8 trees and bushes in my front yard. The universe presented a great window and I made the most of it.
But great windows of opportunity aren’t limited to light hanging. (Thank God.) They occur in all areas of your life. And when you plan ahead you are bound to find them.
My Window Watching
I always wanted to start my own business. That was my long-term career plan. So in 2015 when I had former clients tell me that I should consider creating my own advertising agency and that they had work for me, I knew I had found my window, Pella.
I always wanted to write a book too, but I needed time to do the actual writing. So when the covid lockdown of 2020 began, I knew my writing window of opportunity had also arrived. I got to work. Two months later I finished the first draft of my book What Does Your Fortune Cookie Say? And now it makes a great Christmas gift.
I look for windows of opportunity for travel, investments, and introductions. I look for windows for fun and for starting new businesses. I look for opportunities to support, teach and encourage too. My radar is always scanning for opportunities. As a result, I find them. And when I find an opportunity I act. And you should too.
Key Takeaway
Windows of opportunity are constantly opening and closing. But you have to be looking for them to notice. That’s why it’s so valuable to create a plan for your life, year, week, and day. Because when you know what you want in life you will recognize the windows of opportunity that open for you. Then it’s Go Time! Because opportunities don’t last forever. That’s what makes them valuable.
*If you know someone who could benefit from this message, please share it with them.
Adam Albrecht Blog 