Suddenly you appreciate the most basic things.

The best food I ever tasted in my life was a Wendy’s triple cheeseburger at an Oasis overpass in Chicago. I had gone 24 hours without eating anything due to travel craziness. And in my time of need, nothing Wolfgang Puck, David Chang or Jesus’s personal chef could have whipped up would have tasted better to me than Dave Thomas’s triple wonder did that day.

You Don’t Know What You’ve Got Till It’s Gone.

Deprivation changes everything. It changes priorities at work and at home. It makes the least valued most valued. But the truth is, the value is always there. We simply miss it. We factor in the basics as constants in our science, math and social equations.

Instead of the basics, we get to focus on the less important things. Sports, movies, concerts, Happy Hour, Kardashians. These are all luxuries. Abraham Maslow knew it. When he created his Hierarchy Of Needs he put all of our most basic needs at the bottom. Not because they are least important. But because they are most important. Without those basic needs met, nothing else matters. No prestige or feelings of belonging or accomplishment matter at all if you are hungry, tired, worried about lung inflammation, or wondering what you will wipe your bum with next. 

Maslow's_Hierarchy_of_Needs

The 2 Week Lesson

Over the past 2 weeks everything has changed. We have flipped the Maslow’s hierarchy triangle upside down. Just like Suge Knight did to Vanilla Ice. What was last on our list is now first. We are now thankful for the safety of a simple shelter. We appreciate the security of isolation. We feel the value of the money we saved for a rainy day. Now we just hope we don’t get orders to round up 2 of every animal. Especially after seeing Tiger King on Netflix. #amIright

The Rise Of The Toilet Paper

Finally, we see the real value in toilet paper. Today, a carton of milk, a loaf of bread and a stick of butter are not food. They are peace of mind. Fresh fruits and vegetable are valued treats again. Like they were during most of human history.

For the first time in my lifetime, or at least since the movie Convoy, we as a nation are recognizing the critical importance of the truckers, transporters and delivery drivers.

The grocery store stockers and cashiers are our modern day militia. Without them we would all be scurvy pirates by now.

We suddenly see the value in the women and men who make our toothpaste, hand soap, disinfectant and medical masks. In fact, I am thanking them through my mask right now.

Timeout For A Reality Check

Today, we are reminded that we can carry on just fine without the athletic superstar we cared so much about 2 weeks ago. But without the farmer, nothing else matters. The janitors and cleaners who enter the building as you are leaving are no longer an afterthought. They are critical to the safety of us all.

When Forrest Gump, Mr. Rogers and Woody test positive for COVID-19 it is unfortunate. But the nurse who tests positive and cannot work is a threat to the safety net we are all counting on to catch us if we fall.

The Reset

This is an opportunity to reset. To realize how fortunate we are to spend so much time thinking well beyond our most important needs. It’s a time to recognize that unless you are Mr. Wipple, a roll of toilet paper is more important than most of the things you focused on 2 weeks ago.

Key Takeaway

If you let it, the scarcity and the scariness of these times can have a profoundly positive impact on the way you see and value the people and things around you. So let it. And emerge from this with a greater ability to appreciate what you have, what you need, and what you don’t. It will help you enjoy all areas of your life more. Just like Maslow said. 

*If you know someone who could benefit from this message, please share it with them.

Published by

Adam Albrecht

Adam Albrecht is the Founder and CEO of the advertising and idea agency, The Weaponry. He believes the most powerful weapon on Earth is the human mind. He also authors two blogs: the Adam Albrecht Blog and Dad Says Daughter Says, a Daddy-Daughter blog he co-writes with his 14-year old daughter Ava. Adam can be reached at adam@theweaponry.com.

6 thoughts on “Suddenly you appreciate the most basic things.”

  1. Absolutely Adam, we see what is most important now. Remembering our teachers and healthcare workers and MOM as well. My simplest pleasure this week was a 2 hour bike ride through the Wisconsin countryside and farms. It was surreal, unlike the Surrealistic Pillow.

    Liked by 1 person

  2. Spot on, Adam! Oh, the things we took for granted before this thing hit! I also loved the part about people worshiping athletes and celebrities and you’re so right! Now they don’t matter in people’s minds!

    When this thing is over, I plan to run straight to my mom’s house and wrap my arms around her! I think we’ll all be celebrating when this thing is over!

    Liked by 1 person

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