Why 2021 might not be all you dreamed of.

As we approach the final two months of the year I have noticed a trend. People are TGIFing 2020. They are thankful that this year is almost over, and can’t wait to move on to the next 365 days.

But be careful. We have no idea what 2021 will hold. Yes, 2020 has been a year for the history books. We have had an assorted collection of challenging issues develop over the past 7 months. You may have noticed.

Covid-19, the economic recession, the renewed spotlight on systemic racism, and our contentious political environment have made for quite a cocktail. It’s hard not to have bitter-beer face just thinking about these issues.

A lot has been broken and burned this year. Cities near me, including Kenosha and Madison, Wisconsin look nothing like they did on February 29th. In fact, so much has happened this year you probably forgot we had a February 29th. Poor, forgotten February 29th…

In 2020 we are also experiencing unprecedented weather issues, including an unprecedented wildfire season, and a double shot of hurricanes and tropical storms. We have also had the earliest heavy snowstorms to ever hit the midwest, and that windy thing that knocked over grain bins in Iowa.

But don’t fast forward to next year just yet. The calendar flip will not solve the issues we are facing.

The Future

I am not a pessimist, but I fully recognize that 2021 could be even more challenging than 2020. The weather is not likely to back off. The pandemic is showing all signs of intensifying before it recedes. And the economic implications are sure to mount as people are out of work, businesses close, and loans are unpaid. Plus, what’s up with coins? (Said in my best Jerry Seinfeld voice.)

Back to Today

Instead, look for the good in this year. And in every day. If you are healthy, and your family is healthy, you have much to appreciate. Be thankful for increased time with those closest to you. We can all be thankful for a renewed awareness of old issues, and the great possibility of us solving them together. Cue We Are The World

2020 has introduced innovation and adaptability that will move our entire planet forward. We are all now more prepared for all manner of challenge to come.

2020 has created an amazing opportunity for businesses and entrepreneurial-minded humans. If you can’t find a problem to solve right you are not thinking outside the box. Speaking of boxes, would someone please launch a business to fix the box problem? I am tired of breaking down and recycling cardboard boxes, only to have new boxes arrive at my doorstep the next day. #ReuseTheBoxes

2020 has redirected travel from crowded cities and manufactured tourist attractions to quieter countrysides. We have spent more time in local, state and national parks. Many of us have reconnected with the wonders of the natural world. We have recognized the value of a walk in the woods, the view of mountains and the magic of sunrise and sunset that we haven’t noticed since Fiddler On The Roof.

2020 has helped us recognize more value in the little things. We have slowed our rushing and hard-charging a notch. We are being more understanding of the challenges of working parents and single moms. We recognize that anyone can suddenly be out of work. Even great pilots, chefs, and professional athletes.

We have become thankful for our schools and all the teachers have done for us. That awareness of the challenges other humans are facing is a gift. And just as the Great Depression impacted the financial decisions of those who lived through it for the rest of their lives, I hope the lessons we have learned in 2020 will last us all a lifetime.

Key Takeaway

There will be more challenges ahead in 2021. So find the good in every day. And do your part to help solve the issues that won’t go away without our help.

Published by

Adam Albrecht

Adam Albrecht is the Founder and CEO of the advertising and idea agency, The Weaponry. He believes the most powerful weapon on Earth is the human mind. He is the author of the book, What Does Your Fortune Cookie Say? He also authors two blogs: the Adam Albrecht Blog and Dad Says. Daughter Says., a Daddy-Daughter blog he co-writes with his 16-year old daughter Ava. Adam can be reached at adam@theweaponry.com.

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