The greatest teacher of all time doesn’t work at a school.

One of the great mistakes you can make in life is studying things to death. By this, I mean that you read and research the things you want to do. And then you die. Your life is full of studying, thinking and preparing. But never actually doing. This is a big mistake. Huge. Like Julia Roberts said.

Most people think they need to prepare to get started. But they are never prepared enough to go. If you subscribe to this philosophy you will never meet the greatest teacher of all. Because she isn’t in your books. And she isn’t part of the PTA in Harper Valley.

The best teacher in the history of the planet is action. Action provides immediate lessons, feedback and progress. You learn by doing. You do not really learn by not really doing. I think Dr. Doolittle said that.

You learn to play a game by actually playing the game. This was true on the playground. It’s true in board games, video games and head games. (Just ask Lou Gramm.) It is also true in the game of life and in the great game of business.

As an entrepreneur, I learned how to start and run a business by simply jumping in and doing it. I learned more in the first week I launched The Weaponry than I learned from all of the books, magazines and articles I ever read.

I’ve learned how to coach sports by jumping in and doing it, while I was still totally ignorant. (Now I am just 3/4 ignorant.) Each step you take teaches you what you should do next. It’s how Mark Zuckerberg invented Facebook. And why the Winklevosses did not.

Key Takeaway

If you really want to learn how to do something don’t study it. Do it. You will learn more and faster by taking action than you could through any other approach. The more action you take the more you will learn. You are already prepared enough. It’s go-time.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

If you want to be an entrepreneur the great limiter is you.

I thought about becoming an entrepreneur for a long time before I summoned my inner David Lee Roth and actually jumped. In fact, I thought about starting a business for nearly 2 decades before I launched the advertising and idea agency The Weaponry. Which means that, unlike Geddy Lee, I didn’t rush into anything.

Once I had my entrepreneurial awakening in the summer of 2015 I began generating income within just a few months. I officially legalized The Weaponry as an LLC (yeah, you know me) in the spring of 2016. And while I have physically looked back since then, I have had no regrets.

Over the past 7 years, I have learned a lifetime’s worth of lessons about entrepreneurship. (Starting with how to spell the word itself.) But the most important thing to know about entrepreneurship is this:

The entrepreneur is the great limiter of the business.

10 Ways Entrepreneurs Limit Their Business

  1. You will be limited by your energy and ability to work hard.

2. You will be limited by your network and willingness to reach out and connect.

3. You will be limited by your ability to recruit and hire. (Think about it. There must be hire love.)

4. You will be limited by your willingness to create standardized processes.

5. You will be limited by your ability to give up control to others.

6. You will be limited by the size and scope of your vision.

7. You will be limited by your ability to control your greed and keep your hands off the cash flow, Gordon Gekko.

8. You will be limited by your ability to grow sales to scale your operation into a more effective and efficient machine.

9. You will be limited by your creativity and willingness to innovate

10. You will be limited by your risk tolerance. If you are not willing to walk the tightrope to the promised land you will never get there.

Perhaps most importantly, there is no one else to blame if you don’t become an entrepreneur at all. And if you are an entrepreneur, there is no one else that will prevent you from growing your business’s annual revenue to $100,0000, $1,000,000, $100,000,000, or $1,000,000,000 per year. That’s on you.

As the entrepreneur, you are both the gas pedal and the brake. Most people are afraid to take their foot off the brake, and as a result, never get going. Which means they never see where their journey could have taken them. Don’t let that be you.

Key Takeaway

Find your entrepreneurial gas pedal. Get going. Keep going. Then go faster. It will be your willingness to go, grow, create, and accelerate that will determine how far your journey takes you. We all have a limited amount of time. So go while you can. Realize that you are the determining factor. So be determined to be more.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my new book, What Does Your Fortune Cookie Say? from Ripples Media.

5 simple steps to convert your dreams into reality.

I had several conversations this week with dreamers. They all had interesting ideas that they wanted to bring to life. Which led to our discussions about the next steps on their journey.

Through my countless conversations, with dreamers, it is clear that we do a poor job of teaching people how to bring their dreams to life. Which means that most people have an easier time creating a human than creating a blog. Which is crazy. Or it’s a sign that God wanted more babies than blog posts.

I have spent my entire career bringing ideas to life. First, as a professional advertising creative, then as a t-shirt creator. I ramped up the degree of difficulty when I created The Weaponry, a full-service advertising and ideas agency. Most recently I published the book What Does Your Fortune Cookie Say? Then I made 80 real fortune cookies, with my real fortunes inside them.

I know how to make dreams a reality. I follow a simple process. And I want to make sure you know it too. Here it is.

5 simple steps to convert your dreams into reality.

1. Dream: Think of the fun, interesting, and rewarding things you would like to create or do. Most people who come to me to talk about their next steps have gotten this far. I’m guessing you’ve gotten this far, or you probably wouldn’t have been interested in this article. Because headlines help us decide. That’s the power of advertising.

2. Write: Get the dream out of your head and write it down. This creates the first real manifestation of your idea in the real world. It makes it tangible and detailed. This physical form of the idea is like a blueprint or a recipe card. Once you have the dream written down you can bring it to life. The more detail the better. You would be shocked how few people come to this step on their own. Most dreams never make it to written form. Yet it is the easiest part of the process. Easy like Sunday morning.

3. Research Once you have your dream written down, do a little research to educate yourself on the topic, process, industry, or whatever you need to learn to get the train moving. Google is your friend. (If you’d don’t know what Google is just google it.) But the key is to do a little research. Don’t analyze things to death. Learn just enough to get moving. Then go. If you are researching more than a week before you take your first steps you are procrastinating.

4. Deadline Give yourself a deadline. Dreams without a deadline are pure fantasy. To get into the non-fiction section you have to constrain your plans with a due date. Or a Do-date. Or a Zippity-do-date. Set a date to take your first action. And set a date for completion. If you really want results, create an entire timeline. And block time on your calendar to take action, Jackson. Again, none of this is hard.

5. Action Get to the doing. Take the very first action. When you do, the next action will magically appear. Like Platform Nine and 3 Quarters. Then just keep taking steps. Always have a bias towards action. Bloggers Note: I once dreamed of writing a blog. By the end of this month, I will have written 800 blog posts. Because I just keep taking action.

Key Takeaway

Bringing your dreams to life is easier than you think. Follow the process. The steps are not hard on their own. Just keep taking steps and soon your dream will be your reality. If your progress stalls, revisit the process. Your problem will be solved by taking steps 2, 3, 4 or 5.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my new book, What Does Your Fortune Cookie Say? from Ripples Media.

Want to become a mid-career entrepreneur? Here are 20 actions to take now.

I always loved the idea of being an entrepreneur. But like most normal people, I started my career as an employee. I worked for my first employer for 10 years. I worked for my next employer for 9 years. I liked my jobs. But I always knew that in my dream scenario I wanted to own my own business. I bet your dream scenario has a similar entrepreneurial ending. And maybe a swim-up bar.

After years of semi-scientific research, I have concluded that there are 3 great times to start your own business. I have published my findings below for your evaluation.

The 3 Great Times To Start Your Own Business.

  1. When you are first out of school, and have nothing to lose.
  2. When you retire, have plenty of money and time, and have nothing to lose.
  3. When you are 40ish, have a lot of experience, skills, contacts, and confidence. And a lot to lose.

The first 2 paths are popular for obvious reasons. Like the-nothing-to-lose part. When you are right out of school, you aren’t giving up anything. And at the end of your regularly scheduled career, you get to choose an overtime period. Which is fun. And only threatens your shuffleboard time.

I am a mid-career entrepreneur. Jeff Hilimire started his entrepreneurial adventure while still in college. We’re both happy with our decisions.

Track Switching

But how in the world do you switch from the employee track to the entrepreneurial track mid-career? Even more challenging, how do you do it if you have a really successful career and are well compensated? How do you make the transition when you have a significant mortgage? And car payments? And kids? And a spouse you really want to keep? Plus, there is the insurance thing. And the annual company Christmas party with all the free alcohol! How do you walk away from all that gravy?

Dream it up and make it happen.

You can do it!

Well W-2 Nation, I did it. And it has been an amazing experience. When I turned 40, I realized that if I died then and there, on the dance floor, while doing the Electric Slide, my greatest regret would be that I never started my own advertising agency. So I resolved to start my own business within the next 2 years.

I launched The Weaponry, an advertising and idea agency, 6 years ago. Today, we have 26 clients, 2 offices, health insurance, dental insurance, and a matching 401(k) plan. (Never forget the k, or all you have is an area code.) We are looking at a 50% year-over-year revenue growth rate. And most importantly, I got to create the dress code.

Make the move!

Now, I want to help you begin your mid-carer entrepreneurial adventure. What lies below the fold is the collection of tips, how-tos, and advice I wish I had 7 years ago. This isn’t how-to-build-a-unicorn stuff. I’m not talking about a Zuckerberg, Gates, or Jobs path, where you drop out of college and start a trillion-dollar business. I am talking about advice for regular people, with regular careers, who want to use their experience as a launchpad to entrepreneurial success.

That’s what I did. And you can too. Here’s how, brown cow.

20 Key Steps To Becoming A Mid-Career Entrepreneur.

  1. Surround Yourself With Entrepreneurs. Entrepreneurship is a mindset more than anything. It helps to spend as much time as you can with other entrepreneurs. It helps rewire your brain to see opportunities and become a problem solver. It will help you develop your risk tolerance. Because once you are around entrepreneurs who are enjoying the rewards of their risk tolerance you will realize the nice homes, cars, vacations, and freedoms are well worth the wager. Ask your Mentorpreneurs all the questions you can think of. They will want to help. And by hanging with your Mentorpreneurs, you realize it is far riskier to leave the control over your income to someone else. Plus, you quickly realize that you can create anything you dream up. Like the word Mentorpreneur.

2. Become really great at what you do. When you are great at what you do you become sought after. And when people seek you out, it means you no longer need your employer to develop opportunities for you. Because you can create those opportunities for yourself. This is called career capital. The more you develop the easier it becomes to call your own shots (shots shots shots!) When your clients at your day job are more in love with you than the company you work for you have a green light to start your own business. And green means go, Mario!

3. Develop And Maintain Your Network. People work with people. And they love to work with people they like and trust. Continuously expand and strengthen your relationships. The more people who like and trust you the better. Those people will become customers, partners, connectors, and referrals. And those are the 4 most important people in an entrepreneur’s life. (After the supportive spouse and great coworkers.) If you’ve neglected this area of your career, it’s time to get to work. When I started The Weaponry I quickly realized I had done much of the hardest work of entrepreneurship decades earlier through my relationship-building.

4. Save Your Money. By having reserves in your bank account or investments you can tap into, you buy yourself running room to start your own business. Most people can’t consider starting their own business because they don’t have the luxury of not having a dependable paycheck for several months. Don’t be that kid. If you don’t have the money on hand yet, start your Run-My-Own Business Fund today. You might not need the money. Or not much of it. But simply having it available provides the confidence to jump, like David Lee Roth.

5. Live Below Your Means. As your income increases, don’t let your expenses rise at the same rate or you will always need your current level of income. That’s a problem. You’ve heard of the golden handcuffs of a high-paying job that keep people locked into their employer. But the most dangerous career situation is the one where you need your current income level to support your lifestyle. Because you will never be able to downshift into a lesser-paying situation, even temporarily. And the first move an entrepreneur needs to make is downshifting into a lesser-paying situation for an undefined length of time. That is the price of entry. That is the entrepreneurial initiation ritual, my friends. Tip #4 helps you bridge that gap. My dip only lasted about a year. But it really made me hustle. And hustling helps you make money. #dothehustle

6. Don’t Quit Your Day Job. To combat the money challenges outlined in the previous points, don’t do something rash, like quit your job. Hold onto your job as long as you can. It will be the primary source of funding for your startup. Use your current job to help pay for the expenses of your next job as long as you can. Work on your startup at night and on the weekends. Like Shania Twain said, no one needs to know right now. Not quitting your day job allows your startup to gain speed, momentum, and cash flow. Not quitting until you have to makes it much easier to jump from the Employee Train to the Entrepreneur Train. If we were swinging from ring to ring on a playground, think about not letting go of the ring you are holding until you have your hand firmly on the next one. And if you never have a firm grip on the next ring, then you never let go of the one you were already holding. No harm. No foul. You tried. You can be proud of that.

7. Read The Book The E-Myth by Michael Gerber. This book is the bible on how to start and run your business the right way. (Only there is no Jesus.) I followed all of the guidance in this book before launching The Weaponry. It helped me think about the whole process the right way, and avoid a lot of problems. When people tell me they are planning to start a business, or are floundering in their startup, I always recommend they read this. And everyone always thanks me. If I were you I would hit the link above and order the book right now. Tip #8 can wait.

8. Create Your Legal Entity: It’s easy to create a legal business entity. Start simply by applying for your FEIN. Which is your Federal Employer Identification Number. It’s like your business’s social security number. This ID number enables you to do everything the way the government and IRS want you to. With this in hand, you can file your legal business entity with your state as an LLC (Limited Liability Company), Corporation, Limited Partnership, General Partnership, or as a Sole Proprietor. I set up an LLC. (Yeah you know me.) It’s quick and easy. Then you can open your business bank accounts and get your company credit card. With these things in place, you have your financial and legal structures ready to roll. Which means you won’t need to ask your customers to pay you in cash. Or chickens.

9. Get Quickbooks. Quickbooks is the accounting software that makes it easy to track and manage your accounting. You connect all of your bank accounts and credit cards to this. It makes it easy to create and send invoices (bills) and to know what is due and when. It also provides reports (profit and loss, profitability, balance sheets, etc.) and dashboards that help you manage your business. Get this going as soon as you can afford to. It will become the backbone of your accounting system. And your scoreboard. Best of all, Quickbooks is not the book equivalent to quicksand.

10. Get A Good Bookkeeper. Bookkeepers are God’s gift to entrepreneurs. They are reasonably priced specialists who have a valuable skillset that you likely don’t have. They can help you stay on top of your accounting while enabling you to spend more time on the things only you can do. Like finding paying clients. And putting on your deodorant.

11. Collect Recognizable People And Logos: You can start your business by working with anyone. But the goal should be to collect recognizable names as customers. That could mean that you work with well-known brands or people that other people know. When you share the kinds of brands or people that you work with you are elevating and legitimizing your brand by using theirs. If you work with individuals, work with the most popular most trusted, and most respected people you can. Their decision to work with you will carry more weight than say, your grandma. Sorry, Grandma.

12. Get involved in your community. The more involved you are in your community the more you will be connected to others and the opportunities they can introduce you to. You could be involved as a volunteer, member, attendee, or sponsor. You are going to want strong ties to the people around you and this is one of the best ways to get to know as many people as possible. Even better, when you support your community you will find that your community supports you too. It’s a thing.

13. Grab Chocolate Milk. Entrepreneurs understand the power of spending time with other people. Getting together for chocolate milk, (my preference) or coffee (most of America’s preference) is not about the beverage. It’s about the sharing and comparing of experiences and ideas. Through the process is sitting down with another person and talking you discover new ideas and resources. It creates a great transfer of knowledge and experience. It is the best way to tap into another person’s perspective and network. You could also meet for breakfast, lunch or drinks. Or fricken caramels. It’s all ah-bu-trary. #namethatmovie

14. Start A Blog, Podcast, Or Regularly Published Knowledge Share. It is not about who you know. It really is about who knows you. The more people who know about you, what you know, and what you are doing, the better. I started a blog right when I launched The Weaponry. And it has been a great vehicle to share my thoughts, ideas, successes, and learnings with the world. By doing so, my business and I are both top of mind when people have relevant opportunities. Podcasts, newsletters, columns, and social media channels all work too. The key is to share information and value with the world broadly so that more people than you could reach through individual messages know about you, your skills, philosophy, and eventually your business offering.

Me and my crew.

15. Find a supportive spouse. In the middle of your career, you are likely to have a spouse or life partner who is tied to your success or failure. Their support and encouragement are critical to your success. My wife Dawn has been amazingly supportive. She never batted an eye or raised an eyebrow when I shared my entrepreneurial vision with her. I would share this post with your partner so that they have an idea of what you are trying to do. That way they can help and support you as much as possible. If they are not supportive you have an important decision to make. And that’s all I have to say about that.

16. Read Read as much as you can about business ideas, successful companies, leaders, and entrepreneurs. This is the greatest entrepreneurial hack there is. Learn all you can from others who you admire and want to emulate. Read about how other Founders did what they did. There is no end to what you can learn from others. Read books, online articles, and blogs. Listen to podcasts and audiobooks as you commute. Drink that knowledge in. Create your own curriculum. And give yourself your own, self-directed advanced degree. You can even walk across your own stage and hand yourself an official-looking piece of paper. That would be weird. But you could do it.

17. Grow Your LinkedIn Connections. LinkedIn offers the best measure of your network. Create a profile if you haven’t already. Become an active user. Add everyone you meet to your LinkedIn profile by sending a custom invitation reminding them of how you know them or why you want to connect. This will become ground zero for raising your profile and staying in touch with your broader network and the opportunities they bring. Like, comment, and share content from other people. Make people who don’t know you curious about who you are. Insider Tip: LinkedIn offers an audio icon next to your name that let’s you share how your name is pronounced. Click on mine to see how it works.

18. Learn As Much As You Can About The Business You Are In Now. While you are still employed by someone else, take advantage of the experts in the organization. Learn from the finance or accounting teams. Talk to HR about how benefits, recruiting, and reviews work. Talk to sales about how they generate leads and close deals. Talk to operations about what makes them such smooth operators. Talk to IT about, well, IT. You can learn about all of the things you are going to need to know as an entrepreneur while in your current job. Think of it like studying. Your coworkers will love your interest in their work. And they will be flattered when you start your own business and credit them as your sliver mentor in their specialty. You’ll also know who would be a good resource to hire after your non-compete clause expires.

19. Write down your plans. It’s one thing to think about starting a business. It’s another to write down a plan to make it happen. Once you have a vision for your dream business, write it down. The more details the better. That written plan becomes your blueprint to build it for real. I followed the written plan approach from The E-Myth, and it gave me great structure and clarity around what I was creating. Do this too. Also carry notebooks. Not only are they great for capturing spontaneous ideas, but if you get shot in the notebook, it just may save your life.

My great client-friend Nicole Hallada was one of the first people I told about The Weaponry.

20. Talk To Former Clients About Your Plans. Your best prospective future clients are your past clients. When I launched The Weaponry I discussed my plans with several former clients. Within the first week of discussions I had 5 clients tell me that if I created a business they would send work our way. That confidence, interest, and demand in my offering made it much easier to jump. 4 out of those 5 former clients became future clients. The other one is living with constant regret. Right Chad?

Key Takeaway

Starting your own business in the middle of your career can sound intimidating. But the more you know, the easier it is. You can do it. Utilize the knowledge of those who have gone before you. Most of it is easier than it seems. With the tips above (that I wish I knew when I was starting out) you will be able to start taking steps today. Then simply never stop. If you need a Mentorpreneur, just reach out to me through Linkedin. Tell me I sent you.

*If you know someone who wants to start their own business and could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my new book, What Does Your Fortune Cookie Say? from Ripples Media.

The best way to become an entrepreneur is through your unmet needs.

If you are like most people you have fantasized about owning your own business. It is an easy thing to fantasize about. Being an entrepreneur has many benefits. It’s an exciting challenge. It offers professional freedom and the potential for great income. Plus, it’s a really great way to finally learn how to spell the word entrepreneur. (The e always comes first.) But for most people, the hardest part is actually knowing what kind of business to start.

Here is a simple suggestion from a mid-career entrepreneur.

Think of products or services that you wish existed. Then create a business that delivers them.

Your business doesn’t have to be massive. It doesn’t have to change the world, go public or someday sell for a billion dollars. If those are your criteria you will likely never start anything. Instead, simply offer products or services that you would like to have for yourself.

I started a t-shirt business several years ago called Adam & Sleeve because I had humorous t-shirt design ideas that I wanted for myself. But when other people saw the designs, they wanted the t-shirts too. So I made enough shirts to sell to other people, which meant that I could get the shirt I wanted for free.

In 2015 I was ready for a job change. So I started talking to a number of advertising agencies about potentially joining their team. But I didn’t find the right combination of culture, clients, and opportunity. So I decided to create what I was looking for. And clients liked the idea too. After months of taking on night and weekend projects, the demand kept swelling. (Like my face after a bee sting.) So I officially launched The Weaponry, an advertising and ideas agency in April of 2016.

My friend Dan Richards started his business, Global Rescue, a worldwide field rescue service, after hoping that the business already existed. When he discovered that it didn’t, he decided it needed to, so he created it himself.

Today, I think about businesses that I wish existed all the time. In fact, my son Johann and I are in the process of launching a used piano business. But I also wish we had a local shoeshine that also cleaned sneakers. And I want a Flip Flop Ambulance that I can call when I’ve blown out a flip flop, or stepped on a pop-top. And maybe a business that came to clean out the bottom of your grill for you. (I would call that Grillax.)

Key Takeaway

Keep your antennae tuned to those things you wished existed. Businesses exist to fill a need. And if you have found a need that isn’t being met, you have found a space for a new business opportunity.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my new book, What Does Your Fortune Cookie Say? from Ripples Media.

The best first step to take to be highly successful.

Last week I was a guest on the ContenderCast Podcast with host Justin Honaman, Justin interviewed me about entrepreneurship, and the things I have learned by launching and running the advertising and idea agency, The Weaponry. We discussed lessons from my book, What Does Your Fortune Cookie Say? And we talked about his transition from Diet Coke to Coke Zero. (This paragraph has been brought to you by Coke Zero.)

I can’t wait for the podcast episode to drop. I expect it will change my life the way Sara Blakely’s life changed when she went on the Oprah Winfrey show. So don’t be surprised if the world starts wearing my undergarments too.

Advice

One of the great questions Justin asked me was, ‘What advice do you have for other people who want to start their own businesses?’

My answer was clear and instant:

Spend time with people who have already done it.

But that advice is not specifically for want-to-be entrepreneurs. Or wantrepreneurs.

It is the best advice I can share about any type of success and achievement.

The best way to achieve a massive goal is to spend time with people who have already done what you want to do.

When you spend time with superstars their mindset rubs off on you. Unlike tickets on the Polar Express, their mindset is transferrable.

Spending time with high achievers is like going to a Success Optometrist. They help you see success in much greater detail. You see the actions they take, the mindset they have adopted, and the relationships they develop and maintain.

When you see those things up close you realize that you can do all of those things too. Suddenly, your belief in what is possible expands. Your risk tolerance increases. Your view of money transforms. And your excuses fade away.

There is an intelligence that increases with increasing levels of success. It can appear mysterious or unattainable from a distance. But once you have a front-row seat to higher levels of success, it demystifies the process. It’s like seeing how magic tricks are actually performed. You quickly realize there is no magic. There are simply skills developed, practiced, and perfected until it looks like magic.

Key Takeaway

Seek out successful people. Step into their orbit and let their positive peer pressure propel you. Notice the way they act, read, and think. Modify their approaches to your needs and style. Soak up the education and inspiration. It will change your life like nothing else can. Because when you are close to those who model the behavior you want to see in yourself you can’t help but replicate it. It’s like a language immersion program. Only the language is success. Soon you’ll notice others who want to get close to you and learn how you do what you do. That’s when you know it works.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my new book, What Does Your Fortune Cookie Say? from Ripples Media.

It’s not too late to be who you wanted to be.

At the end of a gym workout recently my son Magnus asked if we could go sit in the hot tub. I said yes, and we made our way to the pool area. When we got to the hot tub there was one other guy already in it. After we settled into the water I greeted the guy, who was staring out the window, and we began to speak. (Which is also how the song The Gambler starts.)

As the conversation proceeded I asked him where he was from and what he does for work. He shared that he grew up near Mequon, Wisconsin, the town north of Milwaukee where we both live. And when he is not hot tubbing, he works at a nice job for a good company.

Then he asked me where I was from (Vermont), where I went to school (The University of Wisconsin), and what I do for work. I told him I owned my own business. I started my own advertising and ideas agency called The Weaponry.

My pruney new hot tub friend told me The Weaponry was a cool name for an ad agency. Then he revealed to me with great resignation, ‘I always wanted to start my own business. But now I am too old.’

I asked, ‘How old are you?’

He answered, ‘I am 37.’

I shot back, ‘F**k you. I was 42 when I started The Weaponry. This is a great time to start a business. And a great time to stop making excuses.’

(I should also mention that my son Magnus was cooling off in the swimming pool at that time. So he didn’t get hit with f-shrapnel when I dropped my f-bomb.)

β€œIt is never too late to be what you might have been.”

― George Eliot

Key Takeaway

If there is something you’ve always wanted to do, then do it. Do the things the kid version or young adult version of you wanted to do. You are not too old. It’s not too late. It’s time to get going. Now you have 2 weeks to plan the great thing you are going to start doing with your life in 2022.

*If you know someone who could benefit from this message, please share it with them.

If you want to be an entrepreneur you have to be willing to eat the butt.

Yesterday I was making myself a sandwich for lunch. I have packed my own lunch for school or work nearly every day since I was 13 years old. The sandwich is always the star of the show, with pretzels and a banana typically playing Kramer and Costanza.

When I pulled out the bread to make my daily sandwich magic I realized I had come to the last 3 pieces of bread in the loaf. Two out of the 3 pieces were butts (meaning the end slices of the loaf). However, there was a fresh new loaf sitting on the counter right next to the sad bag of butts. (Which is what we called the math teachers at my high school.) Now I had to decide what kind of sandwich to make.

Would I…

A: Make a sandwich with 1 butt and 1 regular slice?

B: Open the new bag and make a sandwich with 2 regular slices?

C: Eat a 2 butt sandwich?

Moment of Profunditude

At that moment I realized that this wasn’t really about sandwiches. It was about life. It was about my choices, values, and philosophies. I could decide that life is too short to not eat great sandwiches. Or I could decide to suck it up and eat a 2-butt sandwich for lunch.

The Choice

The choice was clear and easy for me to make. Throughout my life, I have trained myself to do the harder things and take the harder path. It has helped me as an athlete. It has helped me as a parent. And I simply would not have succeeded as an entrepreneur if I wasn’t willing to take the more challenging path. Because as an entrepreneur, you have to be willing to do whatever it takes to make the business succeed. Failure is simply not an option. At least not if you want to keep putting sandwiches on the table.

Key Takeaway

Entrepreneurship is like eating a 2-butt sandwich. You have to take on whatever is in front of you. You use all of your resources. You don’t make excuses or avoid hard or unpleasant things. Train yourself to be comfortable with less than the ideal and success will come much easier. And it will be more enjoyable as a result.

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The end of daylight saving is a great time to start your next big thing.

In 2005 I went to Iceland during the summer solstice to film a TV show. It was an incredible experience. On the flight from Minneapolis to Reykjavik, I watched what should have been the sunset through my airplane window. But instead of setting, the sun bounced off the horizon and went back up. And I knew I wasn’t in Kansas anymore.

The sun never set the entire week I was in Iceland. It never got dark. And we never got tired. It was fun and energizing, like being in Vegas. Except the buffets were mostly fish, lamb, and rhubarb.

The atmosphere created a natural high. It was as if we were binging life through the nonstop outdoor activity. However, I couldn’t help but wonder what the counterbalance to this experience was.

I asked our producer Sven (of course his name was Sven) what people did during the winter in Iceland when it was cold and dark for long stretches. He told me that winter was wonderful because people spent a lot of time on their projects. On creativity, reading, art, and making things. And keeping each other warm (wink wink).

Now is a great time to get comfortable and create. But don’t think too much about the weird bird statue in the corner.

The End Of Daylight Savings

Today marks the end of daylight saving time in the United States. Which means it will now be dark by the end of the typical workday. Plus temperatures are dropping and in many parts of the country, snow could arrive any day now. That is unless global warming gives Mother Nature Alzheimers and she forgets.

The Indoor Season

Today we all transition to our indoor season. Which should be just as exciting and interesting as the warm and sunshiney months. Because now is the perfect time to start new projects, or resume those important projects you couldn’t carry while wearing flips flops and bikinis or board shorts.

Create

Now is the time to focus on creating businesses, writing books, reimagining your home, painting, and drawing. Now is the time for making music and playing instruments, even if you’ve never done it before. Because you can learn anything online.

The indoor season is the perfect time to plan your next vacation, your next adventures, or the next chapter of your life. Enjoy the time to think, and to do all the things that thinking inspires you to do.

Key Takeaway

Reframe the way you see the darker and colder part of the year as the exciting indoor season. Embrace and enjoy all of the additive elements it offers. Tap into your creativity and make new things. Think, read, write, and learn. Challenge yourself to make progress towards larger life goals that demand the type of focus the indoor season affords. And let the sunshine of spring find an even better, happier more fulfilled version of you.

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Why it’s important to give yourself permission to be an amateur.

When I became an entrepreneur one of the greatest gifts I gave myself was permission to be an amateur. Or perhaps the only reason I became an entrepreneur is that I was okay with being an amateur. It’s hard to say.

Entrepreneurs ultimately need to know everything there is to know about starting and running a business. Yet the vast majority of this knowledge comes from on-the-job training. Which is how you learned to ride a bike. It’s how the Wright Brothers learned to fly. It’s how MLK learned to give great speeches. And how we all learned to do the Electric Slide. #boogiewoogiewoogie

By allowing yourself to be an amateur you allow for mistakes. You put a premium on learning, not knowing. Remember, you could never learn to juggle without making mistakes. The same is true for standup comedy. And parenting your children. (Don’t tell my kids that.) We start every area of life stupid. Being okay with that is the smart way to begin.

I make progress by doing what I know to do until I discover a better way. The secret is to always be looking for and open to that better way. Once you find it, you add it to your personal weaponry and you take another step forward. Those who reach the highest level of achievement simply never stop taking steps forward. Neither should you.

My kids and I recently learned to surf. Which is kind of like learning to ride a bike. Only with tighter fitting clothes.

Key Takeaway

Allow yourself to be a beginner. It makes you much more likely to begin. Allow for mistakes. When you accept your amateur status the journey from ignorance to intelligence is more enjoyable and rewarding. Learn and grow as you go. Recognize your improvements. And know that you can apply the same approach to anything in life.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my new book, What Does Your Fortune Cookie Say? from Ripples Media.