Now is the time to be bold.

This has been an interesting 2 weeks for our planet. Like the movie Parasite, the coronavirus has come out of nowhere, and messed up plans from Wuhan to Hollywood. As a result, the financial markets have gone totally Tom Petty. From Learning to Fly Into The Great Wide Open, to Free Falling.

In the midst of one of the strongest sustained period of economic growth in American history, suddenly we are dealing with travel restrictions, cancelled national and international events, medical supply shortages and panic at the disco.

The Stock Market

Today, the stock markets are in the toilet. And I couldn’t be more pleased.

Because if you are looking for an amazing financial opportunity, this is it. In bad times, when people are panicking, the table is set for you to dig in and take advantage. If you need a refresher course on this lesson, rent the movie The Big Short or Trading Places tonight.

Be Bold Like Barbecue Sauce

If you have a little money to work with, it is time to be bold. You have to find your chance, and take it, like Steve Winwood. Which means picking up an asset that others have dropped like a bad habit in January. It means doing your homework. Taking action. And having faith, like Tim McGraw. Because nothing is guaranteed. And you could go bust. But there is a very good chance that you will go boom boom pow.

The Mortgage Crisis

During the subprime mortgage crisis from 2007 to 2010, American banks were in major trouble. There were fears that some banks would not survive. And some didn’t. But there was an opportunity with those that did. To take advantage of the opportunity you had to buy into those stocks during the darkest days of uncertainty.

During that time I went dumpster diving, and bought stock in 4 different banks that were in the trash. I bought those stocks for as low as $2 per share. And I learned a valuable lesson from that experience. I swore that if I was ever in such a position again, I would buy far more next time. Because those banks stocks have proven to be the smartest financial investment I ever made. Aside from my decision to start my own advertising and idea agency, The Weaponry.

Key Takeaway

I am not telling you to buy stocks. Or to start your own business. I am simply reminding you that fortune favors the bold. And this is a prime time for the bold. So be bold. Make bold choices. And see what happens next.

Right now there is a great parking spot with your name on it.

What do you do when you arrive at a crowded parking lot? Do you mutter to yourself about the crowd? Do you turn around, like Bonnie Tyler, and leave? Do you look for a spot in the back, farthest from the building, because it is most likely to be available?

When I come to a crowded parking lot, even when it looks like there are no spots available, I head straight to the front row. #BobUeckerStyle. I assume that even in a seemingly full parking lot, there is a great space waiting for me. And a funny thing often happens when I do this. I frequently find a cherry parking spot, open and waiting for me.

I don’t know why that spot is so often available. Maybe someone recently left. Or maybe most people simply figured there were no great spots left, so they didn’t bother to look. Either way, one of the most coveted spots was left unoccupied and waiting for me to claim it.

I believe rockstar parking spots are usually available. And I believe that I deserve one of those spots. I also believe that this is how life works. The same rules of availability that govern parking lots also apply to business, the arts, friendship, entrepreneurship, courtship, and all of the other desirable ships of life.

Key Takeaway

Great spaces are open and available to you in all areas of life. Believe you deserve yours. And go take it before someone else does.

*If you know someone who could benefit from this story, please share it with them.

How your opportunities are like popcorn.

Opportunities are like popcorn.

They both start as small unassuming kernels.

And if you leave them alone they will stay that way forever. Just small kernels of potential. Unrealized. And Inedible.

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Look at all that opportunity!

There are millions of un-popped kernels around you. They are in jars. In stores and in cupboards. Just waiting to be popped.

But unless you live in Hades, those kernels won’t pop in the store. They won’t pop in the jar. And they won’t pop on the shelf in your cupboard.

You have to pop them yourself. The way your grandparents and Orville Redenbacher did.

The Recipe For Popcorn

  1. Pour kernels into a pan.
  2. Bathe them in oil.
  3. Crank up the heat.
  4. Start shaking the pan. Then keep shaking and shaking until all the kernels pop.

Key Takeaway

Opportunities surround you. But they won’t pop on their own. You need to apply heat and action. But when you do, the results just keep piling up. So crank up the heat to high and start shaking. Then keep heating and shaking until you have a bowl full of delicious, salted, buttered popcorn in front of you.

Today is the best day to declare your independence.

The 4th of July is one of my favorite holidays. Even when it falls awkwardly on a Wednesday. Today I will hit two parades, watch fireworks, have a cookout, and tune in to watch a professional scarf down enough hot dogs to feed all the Pilgrims on the Mayflower for a week. #Murica

 

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Me and my family getting our 4th of July parade on. Notice the sign my daughter chalked in front of us.

The thing I love most.

As much as I love celebrating the 4th of July, I love what it symbolizes even more. Independence. It’s the not-so-secret ingredient that makes our country a powerful global magnet. Independence is what attracts those looking for a better life of their own making. I love that our country is powered by a population that left their native lands with the courage to say, ‘We think we can do this better on our own.’ That is so badass! Of course, Australia is built on a population of criminals. That’s pretty badass too, mate.

Career Independence

As we celebrate America’s independence I am also celebrating all the Founders who have declared their independence by taking charge of their careers. I admire the entrepreneurs who have the courage and confidence to do what our nation’s founding mothers and fathers did in establishing this country.

I am thankful for the inspirational stories and examples I’ve heard and read from Founders across the country. I love the consultants, freelancers and solopreneurs who have decided to bet on their own skills and abilities. It is the safest bet there is.

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Is it time for you to fly your own flag?

My Independence.

I declared my independence when I started by own advertising and ideas agency, The Weaponry, two years ago. I always felt I had the ability to attract great clients and extremely talented creative thinkers and doers. I was willing to bet my financial wellbeing on that belief. Today, The Weaponry is thriving. Which makes every day feel like Independence Day (no, not the creepy alien movie).

Embrace your independence.

But you don’t have to start your own company to declare your independence. Because independence is a mindset. You must believe that you are a rock star at what you do, and that you could do it wherever you want. Just as Lebron James decided to take his talent to South Beach, then back to North Beach, and now to West Beach, you need to know that whether you are a business executive, a salesperson, teacher, professional creative, or burger flipper, you have the freedom to take your set of skillz anywhere that makes you happy. Even Cleveland.

Key Takeaway

Our foremothers and forefathers founded this country with the belief that they could design a better life for themselves and for all of their cute little red, white and blue-wearing offspring to come. By doing so, they have empowered you to design your own life in a way that makes you happiest. Never forget that. Recognize and take advantage of the great opportunities that come your way. Or create your own opportunities. You always have the freedom to choose what is best for you. Nothing is more American than that.

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Happy Independence Day!