When I wrote my first book What Does Your Fortune Cookie Say? I quickly recognized that writing a book is like running 3 marathons.
- The Writing Marathon
- The Publishing Marathon.
- The Promotional Marathon.
The writing and publishing marathons are finite. You complete them and move on. (You should also shower and rehydrate.)
But the promotional marathon only ends when you stop. And when you stop promoting your book your book stops selling.
It’s a good reminder that when you have products or services to sell, you should never stop promoting them. Otherwise, they lose awareness and, in turn, lose value. Because they only have value when people see them, think about them, and value them.
Which means that more exposure leads to greater appreciation. Which leads to preference, desire and demand.
This is how you generate value for your organization.
It’s also how you generate more value for your personal brand.
People have to know you to know your value.
They have to desire what you have in order to give you their money, honey.
If you are unknown, you are also uncompensated.
If your offerings are invisible, they are inconsequential.
If potential customers and clients don’t see you, they won’t see value in you. Unless you sell Invisibility Cloaks. In which case, the opposite is true.
This is why advertising is so valuable.
It’s why trade shows are valuable.
And public relations.
And talking about your offering on social media.
And promotions of all sorts. Even the wacky stuff.
We created The Weaponry to help our clients with all of these activities.
Because the more people who know you, the more they help grow you.
Key Takeaway
Create products worthy of promotion. Offer services that people want. Then talk about them as much as you can. There are always more people who should know about you, your products and your services. You will reap the rewards until the talking stops. Which is why advertising is a never-ending discipline.
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+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media. And consider subscribing to Adam’s Good Newsletter.
Adam Albrecht Blog 