Why right now is the perfect time to create outside the lines.

If you want to develop as a creative thinker you have to color outside the lines. I don’t mean the way a young kid does when they have no sense of how to stop themselves when they get to a delineating line on a piece of paper.

What I mean is that creative thinking can not and should not be contained. To improve your creative thinking don’t simply create when and where you are told to create. Don’t create only when a teacher gives you a creative project. Don’t create only when a boss says they want you to help develop a new idea for the summer picnic (which was a fun event we used to have pre-covid, or what I am now calling PC).

As a creative thinker, you should create all the time, because you can’t help thinking, creating and making stuff. And we should all see ourselves as creative thinkers.

Since the initial covid lockdown back in March, I have written over 80 blog posts. I started an illustrated cartoon series called Kirky. I have written the manuscript for a book, which I am deep into the second draft of right now. I am working on bringing a new brand to life in my spare time with my son Magnus and friend Dan Koel. And I have been using Moleskin notebooks the way most people use mousetraps to catch my ideas and make sure they don’t get away.

I always ask people interviewing for creative jobs what they do creatively in their spare time. This isn’t just a curiosity. It helps me tell if you are a true creative thinker who can’t help but develop ideas and bring them to life. Or if you are someone who wants a fun job. But if they tell me they like to make furniture and lampshades out of human remains I know not to hire them. #SorryNotSorryEdGein

One of the women who freelances for The Weaponry (whom I hope to hire full time) is regularly sharing her extracurricular creative projects on social media. I love that. It shows me that she is really a creative thinker at her core. Those kinds of thinkers don’t have to be spurred into action. They can’t stop the thinking and the valuable actions that follow even if they wanted to. Those are the most valuable thinkers to have on your team. And they can’t be replaced by an app or a monkey, or automated by a machine. #JobSecurity

My great friend Betty Garrot, who lived across the street from me in Atlanta, is a Pediatrician by day. But Mrs. Dr. Garrot as we call her at our house, because her husband Crain is an Oncologist, paints a lot. Her home is full of beautiful paintings she has created of scenes she has witnessed around the world. But she paints so much that I expect she has a secret self-storage space stuffed full of paintings that she doesn’t have wall space for in her home. Betty is an amazing painter. But she rarely paints for money. Because it removes the joy of creating. Which is why she does it.

However, I have recognized that some people simply don’t know that they can think and act creatively when they aren’t asked to. They don’t realize that they can create their own assignments and deliver their own ideas.

So here is your reminder to create. Write, paint, photograph, draw, bake, cook, brew, garden, dance, make music, design, develop a business idea, host, decorate, or whatever you like to do to tap into and express your own ideas. Do it even if no one asks you to. Even if no one is watching. Even if you are not getting paid. Even if you are not great at it at first. Because it is great for your brain and your mental health.

Key Takeaway

When I visited Iceland several years ago I met a man named Sven (of course), who told me that Icelanders embrace the short and dark days of winter to engage in their creative activities. Now that we are to our short days and long nights in the Northern Hemisphere, I encourage you to do as the Icelanders do. And make the darkest days of the year the brightest days for thinking and creating.

*If you know someone who could benefit from this message, please share it with them.