When I was young I always loved editorial cartoons. They were like my favorite people, both funny and smart. I loved the very simple package they came in, which was usually just a frame or 2. But they packed a sharp commentary into a simple piece of intellectually humorous art. I felt like my brain was wired to enjoy those cartoons. The same way it is wired to enjoy chocolate milk, Zucker Brothers movies and videos of people falling down.
For many years I have thought about creating my own cartoon. I have had no shortage of ideas. It is time that I have been lacking. Then COVID-19 showed up on my doorstep, like Ed McMahon with a van, a bouquet of balloons and a mandate for us all to stay home. The lockdown caused by the corona cooties has enabled me to finally spend time exploring this passion project. #silverlining
On Friday I reached out to my great friend Dan Koel about the cartoon project. He was excited to explore it together. DK was my original art director partner at the ad agency Cramer Krasselt, where I first started my advertising career. Dan and I worked together for 10 years. And we have partnered on many side projects ever since, including the Adam & Sleeve t-shirt brand. Dan will drive the look for the project.
Dan and I have committed to making 66 Kirky Cartoons. Why 66? because behavioral research shows that by the time you have done something 66 times it becomes a habit. You are highly likely to perform a task automatically after that. So this will be an interesting creative experiment. As well as an experiment in human behavior.
When I wrote down the name The Weaponry as I was looking for a name for my advertising and idea agency, I instantly knew I had the name I was looking for. The same thing happened when I wrote down Kirky for this project. The name sound like a mix of kookie and quirky. Which are two of my favorite things.
But there is another reason for the name. Dan and I had a great friend named Kirk ‘Kirky’ McDonald. Spending time with Kirk was always a bright spot in the day. Kirk passed away in 2017 at the age of 43, after battling brain cancer for 2 decades. Now, Dan and I hope we can make Kirky a bright spot in the day for everyone who reads it.
Exploring like Dora
Below is an exploration Dan and I did for a March Madness idea. It seemed like we should get this one out while it is still March. We looked at this a few different ways.
Please help us with our research by letting us know which one you prefer: A, B, or C. This project will evolve and improve with your feedback. It take a village to raise an editorial cartoon. And we’ll take all the help we can get.
If you have a passion project you have always wanted to do, do it now. We all have a little additional time in our schedules. Take advantage of it. As Kirky taught me and Dan, life is short. Take advantage of the time you have. And make someone smile if you can.
*If you know someone who could benefit from this message, please share it with them.
A year and a half ago I had a very big lunch in a very small town. Johnson Creek, Wisconsin has a population of just 2,738. But Johnson Creek sits halfway between Milwaukee and Madison, Wisconsin. Which is why I met Anne Norman there for lunch at Hiway Harry’s. Conceptually and architecturally, the restaurant lies halfway between a Rain Forest Cafe and a Frank Loyd Wright-inspired supper club. Which is a very unique space to occupy.
Anne Norman had just recently been named Chief Marketing Officer of the University of Wisconsin Credit Union. She arrived at the credit union after crushing it for such great brands as Culver’s restaurants and American Family Insurance. Our mutual friend Sue Northey told us that we needed to meet each other, and helped arrange the Hiway Harry’s adventure.
When we met, Anne was looking for an agency to help her make the UW Credit Union marketing as great as the UWCU member experience. And members looooove the UW Credit Union. I know. I became a member my third day on campus as a student at The University of Wisconsin-Madison.
Anne and I had a great conversation. We found that we were totally aligned on our approach to strategy, creativity and process. We laughed a lot. And we left Hiway Harry’s excited to work together. #suewasright
Making It Happen
My advertising and idea agency, The Weaponry, quickly got to work on repositioning and rebranding the UW Credit Union. Then, on February 14th, 2019 we revealed the new look and the new work at the UWCU’s leadership conference at the beautiful, Frank Loyd Wright designed Monona Terrace Conference Center, in Madison. I wrote about the experience in A fresh new look for one of the most loved brands in Wisconsin.
Exactly 1 year and 1 day later, Anne and our teams were back at the Monona Terrace in Madison for the local Addy Awards. To be clear, I am not an advertising awards person. I prefer to avoid the conflict of interests between creating work to drive results for your clients and creating ads to win awards. I also prefer to avoid dressing up altogether.
But in this case, Anne Norman knew the work we created was really good. Our key performance indicators (KPIs) told us the campaign was working as anticipated for UW Credit Union. So Anne wanted to see how the creative stacked up against other work at the Addy Awards.
We entered a few billboards and a couple of radio spots in the awards show. Soon I was notified that we had won 5 awards. We were also strongly encouraged to attend the show. And to bring Anne Norman, her trusty sidekick Justine Kessler, and their husbands Devlin and Mike. So we did.
We knew which entries had won something. But we didn’t know what they had won. Kind of like when the Dad from A Christmas Story receives his fragile crate. Except when we busted our crate open we didn’t find a leg lamp.
The first entry to win an award was a radio commercial called Cool Mom. It won gold. Which apparently is good. It’s a cute spot that was fun to make. And always fun to hear on the radio.
The winning radio commercial
But wait! There’s more!
We also entered the 3 billboards above with the additional billboard below in an outdoor campaign entry called ‘Hello Milwaukee!’ It won a Judge’s Choice Award. Which meant that one of the 3 judges felt that this was the best thing in the entire show.
Here’s what Judge Carl (no relation to Judge Judy) had to say about our campaign. (My apologies if he is actually Judge Karl.)
I appreciate the fact that The Weaponry and UW Credit Union won these awards. But we didn’t need an awards show to know the work was good. We know that the ads work. They grab attention. They make people giggle. They are remembered. And they have helped the UW Credit Union quickly drive a XX% increase in awareness in Milwaukee. Which nailed our goal. (I put XX because I didn’t ask for permission to share the actual number. But notice that there are 2 Xs and not just one! Go UWCU!)
Roll The Credits!
Thanks to our Weapons Kristyn Lilley who designed the UW Credit Union brand look. And to Kevin Kayse, the writer who helped bring these adds to life. Thanks to Simon Harper for writing a great brief with a British accent. And thanks to Anne Norman for meeting me at Hiway Harry’s. For hiring The Weaponry. And for both demanding and approving great creative work.
Awards are nice. But they should never drive the work. In advertising the only thing that really matters is whether or not the work helps your clients grow. But if the work drives growth, like it has for the UW Credit Union, the awards are a nice cherry on top. Thank you to everyone at UW Credit Union for allowing us to join your team. We look forward to great things ahead!
I am a professional creative thinker. My job is to come up with ideas, and then bring those ideas to life. Which sounds easy, and fun. Which it is. But there is one major obstacle that often stands in the way of professional creatives: clients. You see, clients also have ideas. And their ideas are sometimes different than yours. And sometimes your clients’ ideas are good. Like, really good.
The Creative Conundrum
So what are you supposed to do when clients go all rogue on you and have their own ideas and opinions? After all, we are hired to be the idea people, right? Aren’t the clients supposed to listen to us? To trust us and our superior ideation abilities?
Learning From Experience
I have faced this issue a million brazilian fo-fillion times in my career. I have had to contend with client-generated ideas from the time I was a young copywriter until I opened The Weaponry, the advertising and idea agency I launched in 2016. With over 20 years of thinkering experience under my belt, I have found that there are 3 ways you can handle the client-creative idea clash.
The 3 Alternatives
1. Give Up. You don’t have to stand up for your ideas. In fact, agencies often surrender immediately when a client proclaims their own idea. Or asks for a change. Or sneezes. This is because there are a lot of people who don’t believe in their ideas enough to stand up for them.
I hate this. It devalues the original creative idea. Which should have been presented for a very good reason. (You did have a very good reason didn’t you?) By simply surrendering to your client’s idea you are suddenly just a production person on behalf of your client. Don’t be that guy. And don’t be that gal.
2. Don’t Budge. This is the option I encourage most professional creatives to choose. Stand your ground. Believe unwaveringly in your idea. Fall on your sword. In fact, I’ll throw you on your sword if you like.
The reason I want you to embrace this idea so strongly is because it is a fast way to lose clients. And I would love to slip in and pick up your clients as you are getting thrown out a second story window.
3. Find A New, Better Option. If the client isn’t fully satisfied with your idea or execution it is because they still have a perceived unmet need. They are offering an idea that helps meet that need or concern. Sometimes their suggestion will be perfect. And a good creative should recognize this. But if the solution isn’t perfect, keep exploring. The greatest creative solution is the one that accommodates for the dreams and desires of both the client and agency. (Dreams and Desires is also the title of the trashy romance novel I’m now inspired to write.)
Pushing for that perfect third option has 5 positive benefits.
1. It demonstrates that you want what is best for the project. And not just what the client requested.
2.It shows you are not simply married to your own idea. (Which also means no one gets to throw idea rice at your idea wedding.)
3. It certifies you as an avid problem solver. Clients love a partner who will push further to make everyone happy.
4.It strengthens your skills. It’s like adding more weight to the bar at the gym. Throw more challenges on the problem, add more constraints, and see if you can still Houdini out.
5.It reveals your work ethic. In the workplace your work ethic translates to character and trust and all manner of positive attributes.
Everyone loves a problem solver. This is true in business and in your personal life. But problem solving doesn’t mean giving up on your idea. And it doesn’t mean winning at all costs. It means finding a solution for every challenge. Always push for the win-win solution. Develop a reputation for helping everyone get to the best answer. It is the best way to get many more problems to solve.
If you know someone who could benefit from this message, please share it with them.
In 2015 my family and I spent Memorial Day weekend in Washington D.C. This is a must-do experience for all Americans. Spending Memorial Day at the famed Arlington National Cemetery, or exploring the war memorials, provides a profound perspective on this important American holiday. Because is shines a spotlight on the true cost of freedom. And there are more lives of American military personnel on the final invoice than you can fathom.
Ava’s Class Trip
My 13 year old daughter, Ava just returned from a 7th grade class trip to D.C. I wondered how much she would get out of this experience, because she had already been there twice with our family. When she got home I was eager to discuss her 4-day whirlwind tour, and hear about the new things she saw and learned. That’s when she shared an amazing story I hadn’t heard about the Vietnam Veterans Memorial.
Vietnam Veterans Memorial
One of the most challenging chapters in America’s military and political history was the Vietnam War. But the memorial honoring the fallen veterans of this war holds an important and inspiring story for us all.
The Young Designer
The Vietnam Veterans Memorial was not designed by a world renowned architect, but by a young college student. Maya Ying Lin was a 21 year old senior at Yale when her memorial design was chosen. She was studying architecture. But didn’t yet have her undergraduate or overgraduate degrees. She didn’t have an apprenticeship with Mike Brady. She simply had a good idea.
There were two unique elements of her design. Most of the memorials in Washington are white. But Lin’s memorial is black. Which sets a very different, and more somber tone. The other unique feature of her design are the names. The Wall, as it is known, includes the names of all the veterans who fell during the war, in chronological order. Which means the wall tells the story of the Vietnam War, from beginning to end, in human lives.
Lin created her design and submitted it to the national design competition as a part of a college class. In her class at Yale the design only earned Lin a B. Yet in the national competition her design stood out above all others. Which means that despite her age, her lack of experience and the fact that she only got a B on the class project, she beat out 1,420 other designers. The best part of the story is that Lin’s college professor also submitted a design in the competition.
There is no age requirement, degree or title required to have a great idea. Never be afraid to share, submit or advocate for your own ideas. Remember that judges, teachers, coaches and bosses don’t always know best. Don’t let the gatekeepers, rule makers and final sayers diminish the inherent value in your great idea, creation or performance.
Thank you to all who served our great country. To those who sacrificed their lives for our freedom, we owe more than we could ever repay. But the Vietnam Veterans Memorial comes the closest. By etching the names of all 58,318 fallen during the war in polished black granite it ensures that each and every one of them will play a permanent role in our nation’s story of freedom. Even a college student can see that.
If you like shopping for furniture you should become an entrepreneur. Because one of the by-products of owning a growing business is you need to buy products like chairs and table for your team. The Weaponry, my advertising and idea agency, now owns 14 comfortable chairs, a couch, several tables, and one custom-made lamp. The lamp is probably considered lighting. But this is my blog and I’m calling it furniture.
The Coffee Table Quest
We quickly found options we liked for most of our office furniture needs. But there was one piece that we just couldn’t find in stores or online. We wanted a statement-making coffee table. In full disclosure, I don’t drink coffee. So I think of it as a chocolate milk table. But because the rest of the world knows these types of drink-stabilizing platforms as coffee tables, I will give in to peer pressure and act like I will enjoy coffee on them like everyone else.
Our office space is very square. The furniture in our casual seating area is very square too. So we needed a long table with a curvy figure to round out the room. A surfboard-shaped table would be perfect.
After we had sufficient feedback from our social networks we ordered our custom designed table. Then we waited.
After about a month, and some unfortunate weather delays in the epoxification process and FedEx’s delivering-during-a-snowstorm process, our new table showed up yesterday.
The next step is for you to stop by to enjoy a tour of our office and a beverage on the board. Make The Weaponry part of your next swing through Wisconsin. If you live in Milwaukee, stop by and let’s have some chocolate milk, coffee, tea, beer or a juice box in our newly completed board room. We’re expecting you.
*To follow the good the bad and the gnarly of my entrepreneurial adventure please consider subscribing to this blog.
There are some business secrets they don’t teach you at Harvard Business School. Like the fact that every great business needs a great sticker. The Weaponry, my advertising and idea agency, now has a great sticker. It comes from Sticker Robot. Which I think is where The Jetsons and R2-D2 get their sticker supplies.
Sticker Robot makes the best silkscreened stickers in the business. But if you want some for your business you should order them the same day you establish your legal business entity. Because they take a loooong time to produce. We ordered ours back in November. They finally arrived on January 16th.
A video on how Sticker Robot make their world-famous stickers.
The Modern Branding Iron.
The whole concept of branding originated from ranchers who branded their livestock with a hot iron to identify their little dogies. Today I find very few people who will let me sear them with a red-hot iron. So we use these 2.5 inch X 2.5 inch vinyl stickers instead. I have already placed one on my computer, my Yeti tumbler, my car and all three of my children.
Check out that backside… (It’s stickerlicious!)
But what I really love about them is their backside. Sticker Robot allows you to print a message or design on the back of the sticker. So we added some of our philosophy. And some of our philosophy about our philosophy. And we added a call to confusion. Which is like a call to action, if the action actually leads to more confusion, like our website does. Visit theweaponry.com to see what I mean.
Then we also added a note about the importance of proofreading. See the *note below? I’ll wait while you review.
Did you find the typo? Did you look carefully?
If you didn’t find the typo it is probably because there is no typo. We just thought it was a funny addition. And perhaps it would increase engagement. Who reads the back of a sticker two or three times? Well, if it’s a sticker from The Weaponry, and you feel challenged, maybe you will. Then, maybe you walk away with a story about how you spent 60 seconds looking for a typo that wasn’t really there.
This sticker sums up The Weaponry pretty well.
We believe in the power of a consistent brand look.
Red reflects our enthusiasm.
We believe the most powerful weapon on Earth is the human mind.
We believe that business is war.
We believe we shouldn’t take ourselves too seriously.
And we believe in finding fun ways to increase engagement.
If you would like a sticker just ask (I now carry them with me everywhere). Or leave a request in the comment section below. You can also stop by The Weaponry to pick one up (1661 N. Water Street In Milwaukee). If you are looking for a job, an internship, a chance to network or just a good excuse to come for a grand tour of The Weaponry’s World Headquarters, a sticker request is a good in. And we have a sticker with your name on it. Well, actually our name is on it. That was just a figure or speech.
*If you would like to stick around to learn more about The Weaponry and my entrepreneurial journey please subscribe to this blog. You may even find some real typos.
I don’t have any tattoos. I probably never will. But I do have an advertising and idea agency called The Weaponry. And ever since we moved into our new office space I can understand the passion for tattoos. Because The Weaponry office now offers a blank canvas to adorn with meaningful words and images that are profound to us. I find myself giddy over the new ink we could apply to our empty spaces. Yet I don’t worry that my Mom and Dad will keel over dead, wondering where they went wrong as parents. #winwin
Our Latest Sign
Every time we personalize our new space it feels even more like The Weaponry. More like home. More like us. Yesterday was really fun for me because we had a new sign added to the wall behind my desk.
I love this statement. It is a constant reminder of the power of the human mind. It offers us the power to create anything. It can solve any problem. And it is the greatest resource any of us will ever possess.
Here is a time-lapse video of our new sign being applied.
If you find this statement as powerful as I do let me know. I would be happy to share an image you could use as a lock screen on your phone or a background image for your computer. Maybe we’ll even put it on a sticker, poster, button, t-shirt or temporary tattoo. But if you want to turn it into a permanent tattoo, not only will I send you the artwork, I may pay for it myself.
*If you want to see the other sign we installed yesterday consider subscribing to this blog. I’m sure there will be a post about that soon too.
The Weaponry is making a surfboard coffee table for our new office! We’ve looked at a variety of designs and would love your input.
In the comments section please list the number of your favorite design.
We plan to deliver our final design to Marker Six by the last day of business in 2017. We expect to have the coffee table by the end of January. And we plan to have an ocean installed sometime after that. But that will come out of the 2018 budget.
Your brain is the most powerful muscle in your body. Ok, your brain isn’t really a muscle. But it is so powerful it KNOWS that it’s not a muscle! Your most powerful muscles are actually your glutes or your quadriceps, depending on who you ask. And depending on whether or not you are keeping up with Kim Kardashian. You can strengthen these leg muscles doing squats, leg presses, lunges, deadlifts and by delivering refrigerators.
However, you should never perform these leg exercises without warming up first. For two reasons.
You could shred your muscles like pulled pork.
You will not perform at your best.
You should warm up your muscles to recruit as many fibers and synapses as possible for the mission. It also loosens the muscles, gets blood flowing through the area and prepares them for action.
Your brain works the same way. When your alarm clock detonates in the morning your brain is cold. That’s why so many people try to stoke some brainial heat with coffee or tea. But it takes actual mental activity to get your brain primed and ready for work.
I have a trick I use to get my brain ready to perform in the morning. It’s not a drink, a dish or a pill. It doesn’t make you sweaty, stinky or even raise your heart rate.
A great way to warm up you brain.
I am a professional creative thinker. I own an advertising and idea agency, called The Weaponry, where we try to stretch our thinking as far as possible every day. To prepare for creative thinking, I use several different techniques to get my brain warmed up. One of my favorite techniques is to spend a few minutes working on brain games.
I like a challenge that forces me to think through questions from multiple angles, spot interesting connections, or evaluate at a level that goes beyond the obvious. I do this in a variety of ways. Here are 5 options that you can try tomorrow morning before work.
5 Warm up techniques that recruit your brain cells.
Brain Challenges: My go-to morning stimuli are my Mensa Mind Challenge books. (I’m not a member of Mensa. I just play one at the bookstore.) They contain a range of
puzzles, math problems and brain teasers. Discovering the answers opens my mind and helps me view the problem, and thus the world, through a different lens.
Soduko Puzzles: These number sequencing puzzles are moronically simple, yet complex at the same time (like me). I really like the fact that I can keep switching my focus to get to the ultimate solve. I’ll hone in on a single number for a while. Then I might focus on a small box. Then a line. I like the fact that I never guess at Soduko. I focus on one small point until I know the answer with certainty before a I declare an answer. This works differently than the Mensa challenges because there is one simple, clear answer for each box, hiding in plain sight. I simply have to force it into focus.
Mazes: These were my childhood favorites. I love the fact that you can think you know where you are going and suddenly you come to a dead-end and have to look in another direction. Many of our life challenges are like this. We think we are on the right path until we know we are not. Then we have no choice but to reevaluate our choices and perspectives. Someone should write a book about this phenomenon. Oh wait they did. (Who moved my cheese?)
Crosswords: These classics are great because they force you to dig into your broad knowledge base. But they also enable you to employ strategy and technique to help you fill in your knowledge gaps, using what you know to offer clues about the things you don’t know. Here you can guess the answers without inducing catastrophic failure (see Soduko). I appreciate that they let you develop increasing levels of certainty on your hypothesis as you progress. They also reward you for knowing Tom Jones songs. So there’s that.
Memory Games: I have become increasingly interested in memory challenges. I come from long-lived people (I currently have 198 years worth of grandmothers). So maintaining my memory is going to be an important life skill. The power of the mind to develop visual codes to remember number sequences is fascinating to me. Over the coming years I expect memory games to become a larger part of my routine as I work to fight off dementia (I was born with as much dementia as I will ever need).
The benefit of a warm brain.
Puzzles in the morning get your brain firing. You will feel like you have recruited more brain cells. You will feel alert and ready to think better, faster, stronger, and probably for longer. It’s like Viagra for the brain. Kinda.
Even though I am a naturally creative thinker, these puzzles, games and challenges help me stimulate my brain in a way that reduces creative blind spots. It is easy to fall into a mental rut and use the same type of creative processes, tools and paths over and over again. The morning puzzles can be like opening a mental tool box of problem solving devices. When you see the tools you could use, the tools themselves reveal the paths to various solutions.
I like the way the puzzles stretch your thinking. They help you see different angles and perspectives. This pays off as you try to solve other business (or life) challenges the rest of the day. The puzzles and mind challenges ensure that your mind is alert, stretched, primed and fully powered to find new possibilities.
These puzzles are also fun. Starting your morning with a bit of fun and play makes your morning more enjoyable. That mood state alone contributes to more creative thinking.
If you are more math oriented consider this: if you could expand the power of your problem solving or creative thinking by just 10% by readying your mind, you will significantly expand the circle of solutions you can uncover.
Try warming up with some puzzles this week. Let me know how you feel afterwards. If you have a type of puzzle, quiz or test you use to keep yourself sharp please share it here. I could use all the help I can get. Especially in the morning, when I am delivering refrigerators.