I have finally developed a skill I was never good at.

There are some things that I am good at. And other things I am not good at at all. (Like folding fitted sheets and stopping myself from thinking, ‘That’s what she said…’ a thousand times a day.)

One of the things I haven’t been good at at work is entering my time into our time-tracking software at the end of each day. (I also wasn’t good at avoiding that at-at thing in the previous sentence.)

To be clear, I keep a detailed to-do list each day that lists my activities. Plus, I schedule my daily activities on my calendar, which provides a detailed log of my time. So I have records of how I spent each day for great reference. In fact, when archaeologists someday discover my notebooks, they will have a strong understanding of how I spent my days and could enter my time for me. But I expect it will be too late for us to invoice that time.

Still, I have never liked walking away from the office without completing my time entry for that day. Yet the tight demands on my schedule often meant that I did anyway.

One of my goals for 2025 was to enter my detailed time each day on the day I did the work. So, I added something new and simple to my long list of habits.

On my daily Success List (what you might call a to-do list, and what Scooby Doo might call a Scooby To-Doo list), I have added a line that says, Enter Time in Harvest. Harvest is The Weaponry’s time-tracking software.

As we started February, I noticed something interesting. I entered my time each day for the entire month of January.

The key to my behavior change was simply writing Enter Time in Harvest on my daily Success List.

I love crossing things off my list. It makes me feel accomplished. Having a list keeps me productive and focuses my time on my most important activities throughout the day. Because I already had a strong list-making and list-crossing-off habit established, I simply utilized my habit of doing the things on my daily list daily to create this valuable new habit.

The key was right in front of me all along. Or should I say, write in front of me?

Bonus: Another valuable thing I added to my daily Success List last year was the line No Social Media Before Lunch. This prevented me from falling down social media rabbit holes and wasting precious time during the golden morning hours of productivity. Again, because I love crossing things off my list, I avoided the socials between 9 am and whenever I stopped for lunch. As a result, I got more important work done each day.

Key Takeaway

You are a product of your habits. If you use a daily to-do list or Success List, try adding the behaviors you want to modify to your list. Remember, those may be behaviors you want to add or eliminate. By writing them on your daily activity guide and crossing the actions off your list at the end of the day, you may discover the easiest way to get the results you want.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Are you as thankful as a farmer?

When I started my career in advertising my very first account was Case IH farm equipment. Case IH makes the red tractors, combines and implements that dot the American countryside. I was hired to work on the account because I have a farming background. In my job interview I shocked the ad agency leaders with my knowledge of PTOs, disk harrows and 12-row heads. I know these things because I come from a long line of farmers. My mom is one of nine farm kids. My dad is one of twelve.

As part of that first job I did a lot of research, talking to farmers about their wants and needs. In one of those conversations a farmer shared a quote with me that I will never forget. He said,

You will never find a farmer in Vegas. Because we are gambling out here every day.

A Farmer’s Reality

Farmers are gamblers who bet on themselves. They are the ultimate entrepreneurs.  They eat and breathe their work. Literally. They work from sun-up until sun-down. They reap what they sow. But to farmers, these are not clichés. These are the facts of life.

But here is the scariest reality of farming:  A farmer can work tirelessly every day, follow the best formula for success, never make the same mistake twice, and still go bust.

This is because a farmer does not control his or her own fate. They are at the complete mercy of Mother Nature. And Mother Nature doesn’t play fair. She doesn’t care how hard you work. Or that you’ve invested every dime you have into this year’s crop. And no one is immune to the whims of Mother Nature (except maybe the people who live in San Diego).

IMG_5731
Me and my kids visiting my Uncle Chuck and Aunt Karen’s dairy farm.

So the farmer can do everything in his or her power to grow a bumper crop, and then there is no rain. Or too much rain. Or a killing frost. Or flattening wind. Or hail. Or an eff-ing  grasshopper plague.

So this time of year, when the frost is on the pumpkin and the hay is in the barn, farmers are more thankful than you could ever imagine. While all Americans are thankful today, they are not as thankful as farmers.

IMG_7415
My Uncle Jerry’s farm, ready for the fall harvest.

Idea Farming

The moment I started planning to launch my advertising agency, I felt like I was getting back to my farming roots. Because I was betting everything on my ability to grow my own crops. But instead of producing corn, soybeans and milk, I would be growing creative ideas. And the hard thing about growing creative ideas is that you can’t buy the seeds from Monsanto.

Today, I am experiencing farmer-strength thankfulness. The Weaponry, the advertising and idea agency that I started in 2016, has transformed from a dream with a plan to a physical business with walls, doors and desks. We have world-class employees. We have great clients. And we are cranking out ideas like Iowa cranks out corn.

IMG_4523
My boys and my Uncle Jon, keeping things under control at my Uncle Randy’s farm.

6 things I’m thankful for this Thanksgiving.

  1. Today I’m thankful for my wife Dawn, who has demonstrated unwavering faith in my ability to feed, clothe and shelter our family.
  2. I’m thankful for my kids who share my love for ideas, adventure and creation.
  3. I’m thankful for my team of smart, self-driven creatives who produce valuable ideas every day.
  4. I’m thankful to my clients who have trusted The Weaponry to help them create the strategies and ideas they need to grow and thrive.
  5. I’m thankful for all of my friends. For handshakes and hugs. I’m thankful for those who will take my phone calls and reply to my texts. For the friends who have joined me this year for chocolate milk or a meal. And to those friends who like, comment or share something I post on social media.
  6. And on this day that we give thanks for the harvest I am especially thankful for my large farm family of Albrechts and Spraus. Our rich farming lineage has provided us all with a tremendous work ethic, a strong self-reliance, and a great appreciation for all that we have. Today we are working hard to pass the character traits that grow strong on farms on to our children. So that even though our offspring may never live on a farm, they will benefit from our family roots that reach deep into the rich black soil of Minnesota.

Summary

As you enjoy your Thanksgiving feast with friends and family take time to count your own blessings. As you pass the plates around the table remember where the food came from. And please say a little thank you for the farmer. Because surely they are saying thank you for you.

*If you decide to subscibe to this blog I woud be extremely thankful too.