Do you have dreams? I do. I dream all the time. You could say I’m dreamy. And I wish more people did. But I also know how to bring my dreams to life. I don’t just blow out birthday candles or wish upon stars or listen to Hall & Oates. While all of those activities may help, I use a simple technique that has proven effective thousands of times.
You may ask yourself why a guy who works in Advertising! would know how to make dreams come true. Well, my job as a creative is to dream of new things and then bring them to life. My proven Adam Albrecht Approach To Creating Things (I just made that up) follows a simple 3 step process. And this process applies to anything you want to create. A commercial. A home. A business. An invention. A baby. Or even a commercial about a home business that invents babies.
Today, the Perfect Agency Project hopes to make the world a better place and help make more of your dreams come true by sharing our process. So without further ado, here is how you can create anything you want through Adam Albrecht’s 3 Steps of Non-Religious Creation (I just rebranded it).
Step 1. Envision The Dream.
This is as simple as it sounds. This step is about letting your brain run and play. It is about building castles in your head. It is dreaming up the perfect cookie or car wash or app. Picture your ideal fill-in-the-blank. Create a clear image in your head first. Get it in HD if it is available in your area. The more detail the better. This should be fun. And remember not to dream too small.
Step 2. Write it down.
This too is about as simple as it sounds. However, 99.9969% of dreams/ideas/visions never happen because they don’t make it to this step. They never get written down. They never get described. The never take any form in the physical world.
Simply talking about your dream doesn’t cut it. Talking is like dreaming aloud. So that still falls under Step 1. To make your dreams come true they have to make it to paper or pixels (this will now be known as The Paper or Pixel Principle). Writing the idea down creates the recipe, the blueprint, the formula, the instructions, the map. You get it.
I have notebooks throughout my home that are filled with dreams. I am certain that these notebooks are the most valuable items I own. Because in them are the descriptions, plans and sketches of great things just waiting for step 3!
But before we move on it is important to note that the more time your spend acting in step 2 the easier the final step is. In step 2 you can start small with a few notes and descriptions. But come back early and often to flesh out your idea (please don’t flush it out).
For example, if you’re making a recipe write down the ingredients and the place you plan to go shopping. If you’re building your dream home, sketch out a crude representation (not in oil). Write down the specialist you’ll need to help you. Write down the materials. And the resources you need to find in order to fill in the gaps in your knowledge or abilities. If you need help financing your dream this step is critical. Because it makes the dream real enough for others to see. This is the plan that others can support too. Which is what makes KickStarter work.
Step 3. Make it real.
Despite what you may think, this step is also easy when you follow the process. That is because your dream has already been created, twice. First, in your head when you created your vision. Then when you wrote it down and created the recipe. Now you simply start cooking. Or moving. Or building. You should see the steps and functions required to make progress from step 2. If not, bounce back to step 2 for a moment to write it out.
Keep moving. Dreams are like sharks: if they stop moving humans will make up sayings about them both. As long as you are working on one of the 3 steps you are making progress. Although the goal must always be to move forward to the next step in order to complete the process.
So there you have it. Whether your dream is to build a great BLT, create a hilarious video or put a human on Mars the steps are the same. See it. Write it down. Make it for realsies. So get started today. Keep Moving. Create something great. And then send me a note to tell me all about it.
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