It is easy to talk about starting your own business. I started talking about it within the first year of landing my first job in advertising. I have heard countless colleagues and friends dream about starting their own business over the years. But few have done it. Last year I started my own advertising and idea agency called The Weaponry. I also started this blog to share my learnings about the process.
So, what have I learned?
Most people think that starting a business is really hard. It is not. It is actually pretty easy. In fact, as the title of this post suggests, it is as easy to start a business as it is to get pregnant. And for many people it’s actually way easier.
How to get pregnant.
To get pregnant you simply need two people to agree to a somewhat awkward exchange. One time. That’s all. And boom, your pregnant! You don’t need foreplay or formality. You don’t need to be experienced or even be particularly good at it.
Starting a business works the exact same way. Two people agree to a very basic, if not awkward initial exchange. They connect a problem and a solution. And when the money changes hands you have a business transaction. Once you have created a business transaction, even a micro-transaction, you have started a business.
The rest of it is romance. Window dressing.
Congratulations, it’s a business! Now what?
Once you have made that exchange (become pregnant or started a business) you can figure out what to do next. In fact you don’t have to do much. You don’t have to be a good business owner, or parent. Certainly there are many parents who make their greatest, if not only contribution at conception.
You don’t have to get married to have children. And you are not required to make your business official by creating a separate business entity. It can remain a sole-proprietorship.
Income and losses are taxed on the individual’s personal income tax return. This is the simplest business form under which one can operate a business. It aint even a legal entity. It simply refers to a person who owns the business and is personally responsible for its debts. -Entrepreneur
Remember, the pass-fail question here is, ‘Did you exchange a product or service for money?’ Once you have done that, you have a business, whether you claim it or not. Putting a lot more energy into the business is up to you. You get to decide what kind of parent of owner you want to be.
Stop thinking it is so hard. Stop thinking you have all sorts of prerequisites to starting a business. You don’t. You don’t need any foreplay at all. You just need to play. And if you like it, the after-play is where you can develop the business further. You have time to figure all of that out as you go.
But if you really want to start a business just take that first small step. It’s really not that hard.
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