When I was young I always loved editorial cartoons. They were like my favorite people, both funny and smart. I loved the very simple package they came in, which was usually just a frame or 2. But they packed a sharp commentary into a simple piece of intellectually humorous art. I felt like my brain was wired to enjoy those cartoons. The same way it is wired to enjoy chocolate milk, Zucker Brothers movies and videos of people falling down.
Finding Time
For many years I have thought about creating my own cartoon. I have had no shortage of ideas. It is time that I have been lacking. Then COVID-19 showed up on my doorstep, like Ed McMahon with a van, a bouquet of balloons and a mandate for us all to stay home. The lockdown caused by the corona cooties has enabled me to finally spend time exploring this passion project. #silverlining
Dan Koel
On Friday I reached out to my great friend Dan Koel about the cartoon project. He was excited to explore it together. DK was my original art director partner at the ad agency Cramer Krasselt, where I first started my advertising career. Dan and I worked together for 10 years. And we have partnered on many side projects ever since, including the Adam & Sleeve t-shirt brand. Dan will drive the look for the project.

Kirky Cartoons
Dan and I have committed to making 66 Kirky Cartoons. Why 66? because behavioral research shows that by the time you have done something 66 times it becomes a habit. You are highly likely to perform a task automatically after that. So this will be an interesting creative experiment. As well as an experiment in human behavior.
Why Kirky?
When I wrote down the name The Weaponry as I was looking for a name for my advertising and idea agency, I instantly knew I had the name I was looking for. The same thing happened when I wrote down Kirky for this project. The name sound like a mix of kookie and quirky. Which are two of my favorite things.
But there is another reason for the name. Dan and I had a great friend named Kirk ‘Kirky’ McDonald. Spending time with Kirk was always a bright spot in the day. Kirk passed away in 2017 at the age of 43, after battling brain cancer for 2 decades. Now, Dan and I hope we can make Kirky a bright spot in the day for everyone who reads it.

Exploring like Dora
Below is an exploration Dan and I did for a March Madness idea. It seemed like we should get this one out while it is still March. We looked at this a few different ways.



Please help us with our research by letting us know which one you prefer: A, B, or C. This project will evolve and improve with your feedback. It take a village to raise an editorial cartoon. And we’ll take all the help we can get.
Key Takeaway
If you have a passion project you have always wanted to do, do it now. We all have a little additional time in our schedules. Take advantage of it. As Kirky taught me and Dan, life is short. Take advantage of the time you have. And make someone smile if you can.
*If you know someone who could benefit from this message, please share it with them.
I prefer the simplicity of A.
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Thanks Rita! Good Choice!
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Love it. And C.
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Thanks Jeff! I love how you went all in!
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A followed closely by C
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Oooh Heather! Liking the bookends!!!
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Definitely A. I’m so excited to see this duo collaborating, my favorite creative team.
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Thanks Lisa! A is a strong choice! #caseihteamforlife!
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Hi Dan Koel 👋 I cant believe I knew you both when you had shirt hair! 😉 Fun project look forward to watching it come together! I like the simplicity of A but B evokes more anxiety for me as a reader.
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Thanks Leslie!!! You have put your finger on the challenge! All of them work in different ways. And yes, you knew us before we found our hair!
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Great passion project! I vote for A.
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Simple! I like it!
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Great to see this creativity exploding.
Luv it !!!
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Thanks Linda! We have now shared 5 cartoons. You can see them at @kirkycartoon on Instagram and Twitter. Only 61 left to meet our original commitment.
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I like cartoons without text so I prefer A but B probably is a good compromise.
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I like cartoons without text so I prefer A but B probably is a good compromise.
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Thanks Sarah!
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Thank you for the kick in the butt! I wanna draw more AND enjoy the process better.
Jonas from Gorilla Growth
https://www.youtube.com/channel/UCAJ5EzPH3EwVDdqKaiR_7dA
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