I like watching Wheel of Fortune. It’s not because of Pat Sajak’s perma-tan, perfect hair or witty commentary. And it’s not because of Vanna White and her seemingly irreplaceable skills at touching lighted rectangles. Although 30 years ago that was a compelling draw.
The best part about Wheel of Fortune is trying to solve the puzzles. In case you hadn’t noticed, life is one big puzzle. As the Founder of the advertising and idea agency, The Weaponry, I am constantly trying to solve client problems. That’s why I am hunting for world-class problem solvers the way Imelda Marcos hunted for footwear.
Lately I’ve been thinking about introducing WOF into the interview process. Because the game show offers valuable insights into a candidate’s approach to solving real world puzzles. Not only is this kind of problem solving valuable in marketing, it translates to success in business, finance, medicine, auto repair, courtship and just about every career Sally Struthers might mention.
The 3 kinds of contestants on The Wheel of Fortune.
My WOF heroes are the people who solve the puzzle in the least amount of time with the least amount of information. I’m always impressed by those who find the answer well before I do. They are the see-ers of the unseen. These people are clever, insightful and daring. You should hire as many of these types as you can get your hands on (in an HR appropriate way).
The majority of the puzzle solvers take a crack at the answer somewhere in the middle of the fill. They offer an answer once many letters are exposed, and the puzzle is relatively easy to solve. At this point the viewer at home either has the answer or has several of the words figured out, but still fails to see a couple of un-purchased vowels. These are your average people. If you fill your organization with these average people you can build an average company. I would rather go bankrupt.
At the tail end of the spectrum are the readers. These are the people who don’t attempt to solve the puzzle until every letter is filled in, and they can literally read the entire answer. These are the types that only bet on a sure thing. They are the belt and suspenders types. But Wheel Of Fortune favors the bold.
Please don’t be the reader. When you wait until the answer is obvious you have lost all competitive advantage. Because when there is no risk there is no reward.
The further upstream you can solve a problem the move valuable you are. There is a significant market for those who can see the unseen, forecast a trend, or alert a team to an opportunity or catastrophe hiding in the shadows.
In business development, you can’t wait until the account you want goes into review and invites you and every Tom, Dick and Mary to pitch. To offer value you have to be able to solve a problem before the answer is flashing in the middle of Times Square. Or before Vanna has flipped her final consonant.