How to make magic with just 10 minutes.

It’s remarkable what you can do with just 10 minutes. In fact, it only takes 10 minutes to kickstart your biggest, wildest ambitions. You can sketch out an initial plan for anything. And in doing so, you perform the most important work of the entire process.

Things You Can Do With Just 10 Minutes:

  • Outline a vision for that business you want to start.
  • Begin researching a career change.
  • Start writing a book, blog, or screenplay. (Or get crazy and write a screenless play.)
  • Book travel to that destination you’ve always dreamed of visiting.
  • Create your bucket list.
  • Hit Zillow to look for a new home.
  • Find a class you want to take to expand your skillz. (Remember what Napoleon Dynamite said about skillz.)
  • Start reading that book you’ve always meant to read.
  • Sign up to volunteer your time.
  • Introduce yourself to someone you want to meet.
  • Listen to 5 Minutes of Funk by Whodini, twice. (That’s my jam!)
  • Book tickets to an experience.
  • Start learning an instrument.
  • Complete 8 Minute Abs. Then watch a Chuck Woolery commercial break.

Key Takeaway

You can always find 10 minutes. And in those 10 minutes, you can do the most important work of all. You can begin. You can plan. You can sketch. You can outline the process. You can unfold the roadmap and detail the journey. And once you do, you’re sure to find 10 more minutes to take the next step.

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How much turkey will you leave uneaten?

Life is like a whole roasted turkey. You know, like the one you ate yesterday for Thanksgiving. It’s up to you to decide how much meat you are willing to go after. And how much you are willing to leave. But make no mistake, there is far more available than most people are willing to extract.

We all start with the easy and obvious. The big hunks of opportunity and enjoyment that everyone focuses on. Those pieces are so easy to find that they can fool you into thinking that the big stuff is the only stuff. Like Oreo Double Stuf.

But then there is all the other less obvious meat that life offers us that is often even better than what typically steals the spotlight. It requires more work and exploration to find. It rewards the curious and open-minded. It rewards those willing to get messy. And it is well worth the effort. Just ask Andy Dufresne.

The act of exploring for more is rewarding in itself. Finding the hidden value is extremely satisfying. Adding it to your life creates endless advantages.

Key Takeaway

To get the most out of life dig deeper. Look closer. Find all that was served up for you to find. The return on the time you invest is well worth the energy. The greatest treasures are not sitting on the surface. They were saved to be enjoyed by the few willing to put in the work to seek them out.

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If you want to be an entrepreneur you have to be willing to eat the butt.

Yesterday I was making myself a sandwich for lunch. I have packed my own lunch for school or work nearly every day since I was 13 years old. The sandwich is always the star of the show, with pretzels and a banana typically playing Kramer and Costanza.

When I pulled out the bread to make my daily sandwich magic I realized I had come to the last 3 pieces of bread in the loaf. Two out of the 3 pieces were butts (meaning the end slices of the loaf). However, there was a fresh new loaf sitting on the counter right next to the sad bag of butts. (Which is what we called the math teachers at my high school.) Now I had to decide what kind of sandwich to make.

Would I…

A: Make a sandwich with 1 butt and 1 regular slice?

B: Open the new bag and make a sandwich with 2 regular slices?

C: Eat a 2 butt sandwich?

Moment of Profunditude

At that moment I realized that this wasn’t really about sandwiches. It was about life. It was about my choices, values, and philosophies. I could decide that life is too short to not eat great sandwiches. Or I could decide to suck it up and eat a 2-butt sandwich for lunch.

The Choice

The choice was clear and easy for me to make. Throughout my life, I have trained myself to do the harder things and take the harder path. It has helped me as an athlete. It has helped me as a parent. And I simply would not have succeeded as an entrepreneur if I wasn’t willing to take the more challenging path. Because as an entrepreneur, you have to be willing to do whatever it takes to make the business succeed. Failure is simply not an option. At least not if you want to keep putting sandwiches on the table.

Key Takeaway

Entrepreneurship is like eating a 2-butt sandwich. You have to take on whatever is in front of you. You use all of your resources. You don’t make excuses or avoid hard or unpleasant things. Train yourself to be comfortable with less than the ideal and success will come much easier. And it will be more enjoyable as a result.

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The end of daylight saving is a great time to start your next big thing.

In 2005 I went to Iceland during the summer solstice to film a TV show. It was an incredible experience. On the flight from Minneapolis to Reykjavik, I watched what should have been the sunset through my airplane window. But instead of setting, the sun bounced off the horizon and went back up. And I knew I wasn’t in Kansas anymore.

The sun never set the entire week I was in Iceland. It never got dark. And we never got tired. It was fun and energizing, like being in Vegas. Except the buffets were mostly fish, lamb, and rhubarb.

The atmosphere created a natural high. It was as if we were binging life through the nonstop outdoor activity. However, I couldn’t help but wonder what the counterbalance to this experience was.

I asked our producer Sven (of course his name was Sven) what people did during the winter in Iceland when it was cold and dark for long stretches. He told me that winter was wonderful because people spent a lot of time on their projects. On creativity, reading, art, and making things. And keeping each other warm (wink wink).

Now is a great time to get comfortable and create. But don’t think too much about the weird bird statue in the corner.

The End Of Daylight Savings

Today marks the end of daylight saving time in the United States. Which means it will now be dark by the end of the typical workday. Plus temperatures are dropping and in many parts of the country, snow could arrive any day now. That is unless global warming gives Mother Nature Alzheimers and she forgets.

The Indoor Season

Today we all transition to our indoor season. Which should be just as exciting and interesting as the warm and sunshiney months. Because now is the perfect time to start new projects, or resume those important projects you couldn’t carry while wearing flips flops and bikinis or board shorts.

Create

Now is the time to focus on creating businesses, writing books, reimagining your home, painting, and drawing. Now is the time for making music and playing instruments, even if you’ve never done it before. Because you can learn anything online.

The indoor season is the perfect time to plan your next vacation, your next adventures, or the next chapter of your life. Enjoy the time to think, and to do all the things that thinking inspires you to do.

Key Takeaway

Reframe the way you see the darker and colder part of the year as the exciting indoor season. Embrace and enjoy all of the additive elements it offers. Tap into your creativity and make new things. Think, read, write, and learn. Challenge yourself to make progress towards larger life goals that demand the type of focus the indoor season affords. And let the sunshine of spring find an even better, happier more fulfilled version of you.

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To make progress on your life goals, focus on them one at a time.

When you were little you started dreaming of all of the great things you would do in your lifetime. You thought of the great jobs you would have. You imagined the feats that would make you famous. You pictured the amazing things you would someday own. Like the pony, the monster truck, and the free candy vending machine in your bedroom closet that was also encrusted in candy. Because you were extra.

The Reality

As an adult, you have these ideas too. But you also have the ability to make these ideas a reality. You can start that business, take that epic trip, buy that vacation home, or create your own Hamilton. (By this I mean your own Lin-Manuel Miranda-type masterpiece. Not your own ill-fated duel to the death on the Jersey shore, Snooki.)

Dreaming Vs. Doing

My list of imagined successes is long like Duk Dong, and growing every day. The dreaming is easy. The doing is the hard part. But it’s not as hard as you might think.

To make progress towards your life goals approach them the way I approach writing this blog.

Blog Jam

Throughout each day I accumulate ideas to write about and I add them to my list of posts to create. Today, there are several hundred topics on the list.

Pick One

However, when I sit down each morning to write I have to pick one idea to focus on. That idea is in the spotlight. It gets all of my time and attention.

I do all of the work I need to do in order to transform that idea into a real post. I invest my time and my energy. I mind all the details.

I create a headline, write the body copy, and add a key takeaway. I tag the post, list a category, then add a cover photo. I proofread it. Then I hit the publish button. (Fun Fact: When proofreading this post I found that the word ‘proofread’ was misspelled.)

Another One (#DJKhaled)

Through this process, I convert ideas into real posts, one at a time. In fact, this will be my 657th post. Tomorrow morning at 6:10 am I will be writing number 658.

Key Takeaway

You can make each of your hopes, dreams, and wishes a reality by concentrating on them one at a time. Give one idea your total focus and energy. Sweat the details. Take it all the way to completion. Then take on the next idea. Don’t take on more than one thing at a time. But make sure you always have one of your goals in the spotlight. That way you are always making progress. And you are transforming the things you want to do into the things you did.

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Why it is so smart to get a little dumber every day.

‘You have probably heard the saying, ‘You learn something new every day.’ a bazillion times. It’s a great reminder that there is always new knowledge to be gained. In theory, this also means we get a little smarter every day. But if that were true you would also know how many zeros are in a bazillion by now.

Smarter is a relevant term. We become smarter based on the ratio of things we know compared to the things we don’t know.

A funny thing happens when you learn something new. You also realize how much more there is that you don’t know that you hadn’t realized before. This means the more you know, the more there is that you don’t know. Which is what Yoda and the dude in The Matrix were trying to teach us.

Whether you are accumulating knowledge related to your career, parenting, a hobby, sport, or specialized skill, consider your knowledge ratio. It is akin to comparing yourself to those further developed than you, rather than those you have already surpassed. (Which is a Judy Bloom mindset.)

You will quickly realize that the more you know, the more there is to know. That acknowledgment of the mounting body of unknown is one of the most powerful drivers of growth and self-improvement.

Key Takeaway

As you grow and learn, enjoy your newfound knowledge. But more importantly, profit from understanding how much more there is that you don’t know. It will help you maintain a growth mindset. You will learn more from the perspective and experience of others. You will operate more creatively. More empathetically. And ultimately, through acknowledging your own relative ignorance, you become more intelligent. At least I think so.

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The great value in taking a moment to reflect on your day.

This fall I have helped coach my 11-year old son Magnus’ football team. The experience has been extremely rewarding. It’s fun to get back involved in tackle football and all that it teaches players about teamwork, strategy, execution, brotherhood, and eye makeup.

It is fascinating to see how much our team is improving every week. Several parents came up to me after our game on Saturday to tell me that they are impressed by how much the team has grown over our first 5 games.

A significant part of our improvement plan is watching game film. We film each game and then use a platform called Hudl to share it with the players. We break each play down Clint Eastwood-style, noting the good, the bad, and the ugly. #DoodaloodalooWaaWaaWaaaa

We call out the good plays, the great tackles, the key blocks, the great hustle that made a difference. But perhaps more importantly, we call out where players did the wrong things, and what they should do differently next time. Sharing the example and the recipe for correction is a huge part of the learning experience.

When I see how much learning and improvement comes from studying our team game film I find myself wanting to rewatch my days and see my opportunities to get better.

  • I would look for wasted time and missed opportunities.
  • I want to look for better alternatives to the decisions I made.
  • I would want to review the times I could have accomplished more and been more productive. That is a frequent concern of mine at the end of each day.
  • I would like to study the cause and effect of my actions.
  • I would like to find opportunities to grow and learn.
  • I would like to find more ways to connect with my kids, my wife, my coworkers, and friends.
  • I would like to see the hilarious things that happened around me that I missed.

The Problem

Unless you Truman Show yourself, you are never likely to have a full game film of your day. Plus, it would take a full day to watch. Which is as practical as getting a life-size tattoo of yourself on yourself.

Journaling

However, at the end of each day, you can reflect on your day. You can watch the game film of your day in your head. You can keep a journal to help you grow. You can write down what went well, what you learned, and what you would do differently next time. The writing itself will help reinforce the lessons. But revisiting the journal later will be like a self improvement book you wrote for yourself.

Key Takeaway

Take 5 minutes at the end of your day to review the game film of the day in your head. Quickly step through your events, interactions, accomplishments, and misses. Capture the key wins, learnings and observations in a journal or an app. Consider what you should do differently and your corrected or improved behavior. And make yourself a little better every day.

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Become more focused and more productive by adding more pressure.

I recently moved into a new house. Moving is like putting your world into a blender. Or a tornado. Or a tornado full of blenders. You box up all of your belongings, move them into a foreign space, then you have to find spaces for everything in the new house. It creates chaos, disorganization and discomfort. It can be hard to know where to focus your efforts to make progress before a producer from the show Hoarders shows up on your front steps with a contract and and a pen.

Last Week

This past week I had a plan to help add focus to the chaos. I knew that Sunday night the Patriots were going to play Tom Brady and the Buccaneers for the first time since Brady left New England. #Boo

Under normal circumstances the game would have created a good opportunity for me to have some guys over to watch the game in the lower level of our new home. The problem was that the lower level was a high level disaster.

Despite the disaster, I invited some friends to come over for the game. #WAAZZZUP #ChillinHavinABud

Then I got to work. Like Daniel in a Karate Kid training montage.

I unpacked boxes, and put things in cabinets and drawers. I moved furniture. I organized the exercise room. I calibrated the downstairs refridgerator and filled it with a variety of beverages. (Ok, so my wife Dawn did that.) I set up the ping pong table, I mounted the downstairs TV and put the video game station together. I moved the piano into its new space. I organized the bar and pulled out the bottle opener. I made sure the downstairs bathroom was clean and ready. Then I stood in the middle of the basement and did The Crane Kick.

The result was that by Sunday night at 6:30 pm the lower level of our house was organized and ready for my friends. The false deadline gave me focus and motivation. It spurred me to action. And I checked a major to-do off my list.

You Can Too.

You can do the same thing. Invite guests over to force you to prepare your home. Sell a product, service, or event before it is ready. Then work like crazy to deliver it on time. Sign up for the race or competition to make yourself train. That pressure is great for you. It turns your electives into requirements. Which is where the magic happens.

Key Takeaway.

Force progress and growth by adding pressure to pressureless situations. It is a great way to create motivation and urgency. It’s a simple trick that makes you immensely more productive. And the rewards of the pressure often compound far into the future.

*If you know someone who could benefit from this message, please share it with them.

If you want your pot to boil just keep the heat on.

Inc. Magazine is a great publication about entrepreneurship. I got a subscription to Inc. when I was in my early 20s. Every month I would devour the magazine. (To be clear, I did this with my mind, not my digestive system.)

From my readings I learned about every aspect of starting a business. I knew all the lingo. I knew the major influencers. I felt like I was part of the entrepreneurial tribe. I had everything I needed except my own business. Which is kind of like having everything a cowboy needs except the horse, ranch and loneliness.

I had been a subscriber to Inc. for nearly 2 decades before I became an actual entrepreneur when I opened The Weaponry, an advertising and idea agency. But when I did, I was well prepared. And it was well worth the wait.

Preparing

It’s natural to give a lot of time, thought, and energy to a dream. By dream I mean things like the following:

  • Starting your own business
  • Hiking the Appalachian Trail
  • Buying a vacation home
  • Epic travel
  • Running a marathon
  • Learning to play an instrument
  • Moving
  • A career change
  • Taking on a major hobby
  • Buying a motorcycle
  • Starting a club, group or society
  • Learning to dance properly
  • Writing a book
  • Streaking the Quad

Don’t get down on yourself for having a dream that you think about a lot but haven’t yet realized. Keep pouring your thoughts and energy into preparing for your dream to come true. Keep reading and studying. Learn all you can. Talk about it. Write your plans down. Know the next step you need to take to make it real.

The next steps could be saving money, finding resources, getting prices, or simply putting a date on the calendar. The key is to make directional progress instead of swirling. Because no one likes a swirly.

To boil a pot of water you have to light the burner, then just keep pouring on the heat. It won’t look like anything is happening for some time. But eventually, that water will boil. As long as you keep increasing the energy you invest in your goal and keep looking for the next step forward to take, you will make it happen.

Walt Disney

Walt Disney didn’t start his epic journey by opening Disney World. He started by reading comics. Then he made drawings. Then he made up stories and put on plays for friends. All of these are easy, small steps in the right direction. Make sure to keep taking your easy small steps. Eventually, they lead to your goals.

Key Takeaway

Set your goals. Then read, learn and prepare yourself. It may take months, years, or decades to get where you want to go. Be patient, but persistent. And keep the heat on. It’s how you make the pot boil.

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Are you maintaining or progressing?

As you put in your work this week recognize how much of what you are doing is maintenance. How much of your work is done just to remain where you are? Cleaning. Fixing. Taking out the trash. Paying rent. Trimming your nose hairs.

This is work. And it needs to be done. But it is doggy paddle type of work. It keeps your head above water, which keeps you alive. But it won’t get you on a box of Wheaties.

Progressing

The valuable work creates progress, growth and improvement. Things like learning. Reading. Studying. Experimenting. Asking yourself big questions. Expanding your skills, social circle, or comfort zone.

Key Takeaway

Dedicate more of your time to progress. It is where the magic happens. It is what makes life fun, exciting and fulfilling. Do it day after day. That compounding effect transforms you and enables you to become the best version of yourself. And better every day.

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