My reflections on an interesting week from the weekend.

This past week was intense, and dense, and interesting. Like the way a good nutrition bar crams a random mix of natural ingredients into a an unnatural rectangle. From Monday morning, through the very end of the day on Friday, I binge-experienced new opportunities, new relationships, intense strategic sessions, and interesting creative explorations that suck you in like a black hole. Or maybe a Dyson vacuum. I forget which one is stronger.

This week I had video conferences with clients, or potential clients in Washington D.C., New York City, Atlanta, San Francisco, Denver, Portland and Minneapolis. I worked on plans for upcoming shoots in Houston, Cincinnati, Atlanta and India. We finalized contracts with 3 new clients. And we added new members to our team.

When I started my advertising and idea agency, The Weaponry, I had a vision of creating the perfect agency, the perfect place to work, and the perfect partner for clients. While we are not perfect, we are on the right path, and we are getting closer. The question is how close to perfection can we actually get. The other question, of course, is who put the bop in the bop shoo bop shoo bop?

On Friday afternoon, I locked up The Weaponry, walked to my car, and drove the 17 miles to my home in Mequon, Wisconsin. I parked my car in my driveway (not Harvard Yard). I sat there for a minute and reflected on my week with pride, gratefulness and satisfaction. I soaked up the wins of the week. I thought about all the new doors that are  opening. I wasn’t Thanking God it was Friday. I was thanking God for the entire week. And for my wife, daughter and two sons that I would now get to spend the weekend with.

Published by

Adam Albrecht

Adam Albrecht is the Founder and CEO of the advertising and idea agency, The Weaponry. He believes the most powerful weapon on Earth is the human mind. He is the author of the book, What Does Your Fortune Cookie Say? He also authors two blogs: the Adam Albrecht Blog and Dad Says. Daughter Says., a Daddy-Daughter blog he co-writes with his 16-year old daughter Ava. Adam can be reached at adam@theweaponry.com.

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