Another birthday met means 11 new goals set.

Until yesterday it had been 366 days since I last had a cake under my candles. The 2019-2020 Adam Albrecht season saw many more wins than losses. I enjoyed serious adventures. I made new friends. I experienced my first global pandemic. Because local pandemics just aren’t pandemic-y enough for me. My pace of personal and professional growth for the year met my expectations. So I gave myself a passing grade.

Now I am excited to kickoff a great 2020-2021 Adam Albrecht season. Each year, on opening day, I like to establish new goals for the year. Here are the latest.

  1. Faith: Read The New Testament again.  I read a lot. But I haven’t dug into The Bible with purpose for a few seasons now.  So, I’m making this a New-Testy kind of year.
  2. Fitness: Drop My Covid Weight. Back in March, when we all boarded the CoronaCoaster, I felt healthy, fit and ready for spring break. Now I have 8 pounds worth of lockdown weight to burn off. I’m aiming to hit an even 210 pounds this summer. Which is less than I weighed when I graduated from both high school and college. Thankfully it’s finally warm enough in Wisconsin to get summer, summer, summertime fit, like Will Smith. Remember when he used to be a rapper?
  3. Marriage: 12 Dates Wih My Wife. If Dawn and I have a real date every month, all feels right with the world. Granted those dates may be curbside pick up at Culver’s. Or masked hikes through Costco. But I don’t care where we go. I don’t care what we do. I don’t care pretty baby. Just take me with you.
  4. Parenting: Meaningful Life Conversations With Each of My Children Every Week. My children are 14, Turning-13-This-Week, and 9. Which means they are in the thick of childhood changes, challenges and life lessons. I want to make sure that I am helpful during this time, and not just an annoying old guy who keeps telling them to hand over their electronics at night.
  5.  My Parents: Talk Every Week. My Mom used to call my Grammy every Saturday morning like clockwork. I want to develop a regular weekly check-in with my parents. Maybe during my commute. Assuming we will have commutes again.
  6. My Business: I want to add 3 great new people to The Weaponry, my advertising and idea agency.  Great people are the heart of a great business.  Finding great people to add is both important and challenging. So that’s what we’re going to do. If you are one of those people, or know someone who is, let’s talk!
  7. Finances:  Increase My Net Worth By 25%. Tracking your net worth is an import habit to help you understand, maintain and improve your financial health. I want to improve mine by 25% over the next 12 months. Much of that will be related to how the financial markets recover. But it also means acting on new opportunities that are available due to the financial cliff that we all just lemmingied off. Or hadn’t you noticed?
  8. Volunteering: Give Blood. I have some. Other people need it. Let’s make this happen. 10-4 Good Bloody.
  9. Relationships: Expand The Breakfast Meet Up Club. Earlier this year I started a breakfast meetup of really badass guys who live on Milwaukee’s North Shore. It’s comprised of entrepreneuers and highly successful businessmen who are also husbands and fathers. We meet once a month to trade ideas on how to be great, and talk about the important things that guys don’t always have a chance to talk about with other guys. I want to add 3 more impressive cats to the group this year to bring us to an even 10.
  10.  Book: Publish My First Book. Thanks to the COVID-19 lockdown I am much further along on this project than I expected to be at this time. Now I’d like to put the hammer down, get my Johannes Gutenberg on, and get this thing to a printing press.
  11. Home: Make A Home Base Improvement Decision. Dawn and I have been exploring the idea of some remodeling, buying a new home or building for years. But you can explore forever and never arrive anywhere. I would like to arrive somewhere in the next 12 months.

Key Takeaway

Birthday’s offer a great time to reevaluate your life. Each year on your birthday check your trajectory, your happiness meter and your contribution to others. Push yourself to do more each year. Life is like a soap opera. Which mean we only get one life to live. Take advantage of it. And make sure that each season of You is worth watching.

Published by

Adam Albrecht

Adam Albrecht is the Founder and CEO of the advertising and idea agency, The Weaponry. He believes the most powerful weapon on Earth is the human mind. He also authors two blogs: the Adam Albrecht Blog and Dad Says Daughter Says, a Daddy-Daughter blog he co-writes with his 14-year old daughter Ava. Adam can be reached at adam@theweaponry.com.

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