Become more focused and more productive by adding more pressure.

I recently moved into a new house. Moving is like putting your world into a blender. Or a tornado. Or a tornado full of blenders. You box up all of your belongings, move them into a foreign space, then you have to find spaces for everything in the new house. It creates chaos, disorganization and discomfort. It can be hard to know where to focus your efforts to make progress before a producer from the show Hoarders shows up on your front steps with a contract and and a pen.

Last Week

This past week I had a plan to help add focus to the chaos. I knew that Sunday night the Patriots were going to play Tom Brady and the Buccaneers for the first time since Brady left New England. #Boo

Under normal circumstances the game would have created a good opportunity for me to have some guys over to watch the game in the lower level of our new home. The problem was that the lower level was a high level disaster.

Despite the disaster, I invited some friends to come over for the game. #WAAZZZUP #ChillinHavinABud

Then I got to work. Like Daniel in a Karate Kid training montage.

I unpacked boxes, and put things in cabinets and drawers. I moved furniture. I organized the exercise room. I calibrated the downstairs refridgerator and filled it with a variety of beverages. (Ok, so my wife Dawn did that.) I set up the ping pong table, I mounted the downstairs TV and put the video game station together. I moved the piano into its new space. I organized the bar and pulled out the bottle opener. I made sure the downstairs bathroom was clean and ready. Then I stood in the middle of the basement and did The Crane Kick.

The result was that by Sunday night at 6:30 pm the lower level of our house was organized and ready for my friends. The false deadline gave me focus and motivation. It spurred me to action. And I checked a major to-do off my list.

You Can Too.

You can do the same thing. Invite guests over to force you to prepare your home. Sell a product, service, or event before it is ready. Then work like crazy to deliver it on time. Sign up for the race or competition to make yourself train. That pressure is great for you. It turns your electives into requirements. Which is where the magic happens.

Key Takeaway.

Force progress and growth by adding pressure to pressureless situations. It is a great way to create motivation and urgency. It’s a simple trick that makes you immensely more productive. And the rewards of the pressure often compound far into the future.

*If you know someone who could benefit from this message, please share it with them.

Published by

Adam Albrecht

Adam Albrecht is the Founder and CEO of the advertising and idea agency, The Weaponry. He believes the most powerful weapon on Earth is the human mind. He also authors two blogs: the Adam Albrecht Blog and Dad Says Daughter Says, a Daddy-Daughter blog he co-writes with his 14-year old daughter Ava. Adam can be reached at adam@theweaponry.com.

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