Inc. Magazine is a great publication about entrepreneurship. I got a subscription to Inc. when I was in my early 20s. Every month I would devour the magazine. (To be clear, I did this with my mind, not my digestive system.)
From my readings I learned about every aspect of starting a business. I knew all the lingo. I knew the major influencers. I felt like I was part of the entrepreneurial tribe. I had everything I needed except my own business. Which is kind of like having everything a cowboy needs except the horse, ranch and loneliness.
I had been a subscriber to Inc. for nearly 2 decades before I became an actual entrepreneur when I opened The Weaponry, an advertising and idea agency. But when I did, I was well prepared. And it was well worth the wait.
It’s natural to give a lot of time, thought, and energy to a dream. By dream I mean things like the following:
- Starting your own business
- Hiking the Appalachian Trail
- Buying a vacation home
- Epic travel
- Running a marathon
- Learning to play an instrument
- A career change
- Taking on a major hobby
- Buying a motorcycle
- Starting a club, group or society
- Learning to dance properly
- Writing a book
- Streaking the Quad
Don’t get down on yourself for having a dream that you think about a lot but haven’t yet realized. Keep pouring your thoughts and energy into preparing for your dream to come true. Keep reading and studying. Learn all you can. Talk about it. Write your plans down. Know the next step you need to take to make it real.
The next steps could be saving money, finding resources, getting prices, or simply putting a date on the calendar. The key is to make directional progress instead of swirling. Because no one likes a swirly.
To boil a pot of water you have to light the burner, then just keep pouring on the heat. It won’t look like anything is happening for some time. But eventually, that water will boil. As long as you keep increasing the energy you invest in your goal and keep looking for the next step forward to take, you will make it happen.
Walt Disney didn’t start his epic journey by opening Disney World. He started by reading comics. Then he made drawings. Then he made up stories and put on plays for friends. All of these are easy, small steps in the right direction. Make sure to keep taking your easy small steps. Eventually, they lead to your goals.
Set your goals. Then read, learn and prepare yourself. It may take months, years, or decades to get where you want to go. Be patient, but persistent. And keep the heat on. It’s how you make the pot boil.
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