If you want to be an entrepreneur you have to be willing to eat the butt.

Yesterday I was making myself a sandwich for lunch. I have packed my own lunch for school or work nearly every day since I was 13 years old. The sandwich is always the star of the show, with pretzels and a banana typically playing Kramer and Costanza.

When I pulled out the bread to make my daily sandwich magic I realized I had come to the last 3 pieces of bread in the loaf. Two out of the 3 pieces were butts (meaning the end slices of the loaf). However, there was a fresh new loaf sitting on the counter right next to the sad bag of butts. (Which is what we called the math teachers at my high school.) Now I had to decide what kind of sandwich to make.

Would I…

A: Make a sandwich with 1 butt and 1 regular slice?

B: Open the new bag and make a sandwich with 2 regular slices?

C: Eat a 2 butt sandwich?

Moment of Profunditude

At that moment I realized that this wasn’t really about sandwiches. It was about life. It was about my choices, values, and philosophies. I could decide that life is too short to not eat great sandwiches. Or I could decide to suck it up and eat a 2-butt sandwich for lunch.

The Choice

The choice was clear and easy for me to make. Throughout my life, I have trained myself to do the harder things and take the harder path. It has helped me as an athlete. It has helped me as a parent. And I simply would not have succeeded as an entrepreneur if I wasn’t willing to take the more challenging path. Because as an entrepreneur, you have to be willing to do whatever it takes to make the business succeed. Failure is simply not an option. At least not if you want to keep putting sandwiches on the table.

Key Takeaway

Entrepreneurship is like eating a 2-butt sandwich. You have to take on whatever is in front of you. You use all of your resources. You don’t make excuses or avoid hard or unpleasant things. Train yourself to be comfortable with less than the ideal and success will come much easier. And it will be more enjoyable as a result.

*If you know someone who could benefit from this message, please share it with them.

Published by

Adam Albrecht

Adam Albrecht is the Founder and CEO of the advertising and idea agency, The Weaponry. He believes the most powerful weapon on Earth is the human mind. He also authors two blogs: the Adam Albrecht Blog and Dad Says Daughter Says, a Daddy-Daughter blog he co-writes with his 14-year old daughter Ava. Adam can be reached at adam@theweaponry.com.

2 thoughts on “If you want to be an entrepreneur you have to be willing to eat the butt.”

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