Welcome to Super Bowl Sunday! For American advertisers, this is the biggest opportunity of the year. Because Super Bowl viewers make up the biggest American audience advertisers can reach at one time without a white Ford Bronco.
Messages need eyeballs and earballs to be received. More receptors and detectors mean that your message can have a bigger impact, more influence, generate more demand, create more persuasion and generate more revenue. It’s all you need to know to understand the popularity of the lip-sync platform Tik Tok.
The cost of running a Super Bowl commercial is super high. Because a commercial that airs during the Super Bowl has super potential to generate sales. Like an army of Mary Kay saleswomen in pink Cadillac’s invading the suburbs.
Remember, it’s not about who you know. It’s who knows you. Your idea, brand, product, service, movement, cause, or candidate’s success is limited by the number of people who are aware you even exist.
The shortcut to marking success is to get yourself in front of the biggest audience you can find. It’s ok to start small, but don’t think small. Keep ratcheting up your reach. Converting your audience will always be a percentage game. The greater the audience the greater the opportunity. Just ask the NFL. Or Kris Jenner.
*If you know someone who could benefit from this message, please share it with them.