The first and most important goal to set for the new year.

We are 360 days into 2022. Which means the end of the year is near. For those who get the number of days in a year confused with the number of degrees in a circle, you may be thinking that tonight is New Year’s Eve. It is not.

However, within the next 5 days, we will ring in 2023. Which is exciting. It’s even more exciting to bust into the new year with a new set of annual goals. In fact, there is almost nothing more exciting than a new list of goals. Because those goals represent a new and better you. A you who is fitter, richer, happier, and maybe more sober or less cigarettey than the current you.

I am a huge fan of setting goals to become a better human. Setting goals has helped me Rumpelstiltskin my ambitions into accomplishments.

A few examples:

  • Goal setting is how I broke my high school, conference and state records in the discus.
  • Goal setting is how I became an entrepreneur and launched the advertising and idea agency The Weaponry. (Goal setting also helped my team launch our new agency website by the end of 2022. We haven’t announced it yet, but if you click the hyperlink above you will be the very first people to see it live.)
  • Goal setting is how I publish a new blog post at least 3 times every week.
  • Goal setting is how I wrote my first book, What Does Your Fortune Cookie Say? And my second book The Culture Turnaround, with Jeff Hilimire.
  • Goal setting is why today my weight is within 1 pound of what I weighed when I graduated from high school.
  • Goal setting has enabled me to steadily increase my net worth.
  • Goal setting drives me to read a whole mess of new books every year.
  • Goal setting has kept me off the pole. (That and a lack of requests to actually see me on a pole.)

Goal #1

All of my successful goal setting has taught me that there is one goal that you should set first. A goal that will make it easier to achieve all of your other goals. Here it is:

Surround yourself with people who are already doing what you want to do.

There is nothing more valuable to achieving your goals than to spend time with others who have already achieved that goal, or who are fully committed to doing it now.

The gravitational pull of humans on other humans is very strong. And like a Peleton in a bike race, the group will pull the individual along. (Which also means that if everyone else is wearing spandex and doping, you are highly likely to too. Right Lance?)

  • The best chance to keep your fitness goals is to surround yourself with fit and health-committed friends.
  • The best way to write a book is to surround yourself with published authors. (And pens.)
  • The best way to get rich is to spend time with rich people.
  • The best way to become more positive is to hang out with other positive people.
  • The best way to become a better spouse and parent is to spend time with great spouses and parents.
  • The best way to get rid of tan lines is to hang out at a nudist colony.

Key Takeaway

Peer groups are like trains. You are highly likely to go where those around you are going. So when you set your goals, make sure you get on the right train. Surround yourself with the right people. People who are committed to going where you want to go. It is the most important step on your journey. And it is the key to arriving at your chosen destination on time.

*If you know someone who could benefit from this message, please share it with them.

Published by

Adam Albrecht

Adam Albrecht is the Founder and CEO of the advertising and idea agency, The Weaponry. He believes the most powerful weapon on Earth is the human mind. He is the author of the book, What Does Your Fortune Cookie Say? He also authors two blogs: the Adam Albrecht Blog and Dad Says. Daughter Says., a Daddy-Daughter blog he co-writes with his 16-year old daughter Ava. Adam can be reached at adam@theweaponry.com.

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