Last week I had a work trip to Columbus. People will often refer to the city as Columbus, Ohio. But because C-Bus is the 14th largest city in the U.S., I go first name only. Like LeBron. Or Covid.
On my flight back to Milwaukee I sat next to a real Yinzer from Pittsburgh named Nicole. (She was actually wearing a Yinzer t-shirt. That’s representing!)
Nicole Bakewell is an engineer and was traveling to Milwaukee for work, to meet with a client about some robotic warehouse improvements. That’s some cool stuff, Mrs. Roboto!
Nicole asked me what I did for work. I told her I led the advertising and ideas agency The Weaponry. Then she asked what I was doing in Columbus. Which was a fun question to be asked. Because I had a story.
I asked Nicole if she had heard of the new bar in Pittsburgh called Pins Mechanical. She replied, “I love that place!’
I continued, ‘Well, I am also an author, and wrote a book. (Which is required to be called an author.) And I was invited to be the keynote speaker at Pins Mechanical’s parent company’s annual meeting.’
She said that sounded cool. Then she asked what my book was about. But instead of telling her about it I pulled a copy of What Does Your Fortune Cookie Say? out of my backpack and handed it to her to see for herself.
She read the front and back covers. She said she thought it sounded really interesting. So I flipped the book open to chapter 12 and invited her to read that 4-page chapter, titled, Never Give Up.
A few minutes later she finished the chapter, turned to me, and said, ‘Wow, I feel really inspired!’ Can I buy this on Amazon? I said yes. But I can share a payment link to buy the copy in your hands right now.
She said, let’s do that!
She bought the copy and has emailed me that she has been reading and enjoying the book. And Nicole and I are friends now. Which is the real win.
But I also enjoyed the opportunity to share my book with her. I loved that I was able to serve up a small taste test of the book. One chapter. 4 pages. Make or break. Thumbs up or thumbs down. Win or lose. And 4 pages in, Nicole told me she felt inspired. That was extremely rewarding. Thanks for the feedback, Nicole.
When creating a product or service, make sure you create something so great that it performs well when sampled. If so, you have a winner. And you will sell as much of your offering as you can get people to try. If not, go back to the lab again and keep working until your taste test wins every time.
*If you know someone who could benefit from this message, please share it with them.
+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.