I have finally seen a digital copy of my book.

I am in the process of publishing my first book called, What Does Your Fortune Cookie Say? The book, which has been picked up by independent publisher Ripples Media, shares 80 important life lessons the universe is trying to share with you. Fortunately, the universe shared them with me first and asked me to share them in both hardcover and kindle form. (The universe can be very prescriptive.)

Today, I am far from the romantic notion of writing a book. The fun and fulfilling creative process, and storytelling part of book writing are done. Now I have plunged deep into the mechanics of publishing. We are kerning and leading and deligaturizing. It’s a real literary party up in here.

Learning

I am learning a lot. Including that I am not nearly as irritated by my proofreader as she thinks I have the right to be. I value her like a friend who tells you when you have spinach in your teeth. Or that your fly is open. Or that you have spinach in your fly.

The PDF

I met a fun milestone last weekend. I received a PDF of the fully typeset book on Saturday morning. It was incredible to see a digital copy of the book. It finally looks just like a book. Or at least a Flat Stanley version of a book.

What Does Your Fortune Cookie Say? is about 50,000 words, which I was told is a good number to hit for a full-fledged book. (And I don’t want to write an empty-fledged book.) However, I was surprised to discover that the book is 280 pages long. That seems like a lot to write. Which I guess I did.    

On Sunday, I sent a PDF of the full book to some trusted friends to provide a review for the book jacket and for Amazon. It marks the first time anyone but me, my editor, and my proofreader has been able to read the entire book. I felt like a chef at a restaurant sending a new dish out to the dining room for the first time. I hoped the dishes wouldn’t be hurled back at the kitchen door by an angry mob of tastebud-abused patrons. 

The Feedback

I have started to receive their reviews and I am blown away by the things they are saying about the book. They are digging it. They are finding valuable takeaways. They find it to be a quick, and enjoyable read. And I am relieved to not be ducking e-books hurled at my e-head.    

Key Takeaway 

Create that thing you always wanted to create. Share it with the world. Find your proofreader and editor types to help you focus and sharpen your ideas. Your trusted inner circle will provide feedback to help you strengthen and propel your work. The world will be better with your contribution. And you will be better for having shared it.

*If you know someone who would benefit from this message, please share it with them.

Help me pick a cover for my book from these 5 options.

This whole book-writing thing is getting realer every day. I am close to publishing my first book called What Does Your Fortune Cookie Say? with Ripples Media. And I am learning a lot in the process. It turns out that you can’t just throw 200 pieces of paper on a shelf and call it a book. To be ‘official’ you have to put a cover on it and bind the pages together. Rules…

So rather than try to disrupt the entire book publishing industry with an innovative loose-leaf style book, I have decided to cave in and create a cover for my book. Boring, I know. But you have to pick your battles.

Here are 5 book covers I am considering. Now, I’d love to have your help. Take a look and respond in the comments section with the book cover you prefer. You could either describe your favorite option in great detail, or simply use the letter that goes with the cover design. Your choice.

The Options:

A

A

B

B

C

C

D

D

E

E

Here they are at a glance.

What do you like?

Please share your favorite in the comments section. If your favorite cover gets chosen there is a big high five coming your way the next time I see you.

What would the author’s bio in your book say?

I am in the final strokes of writing a book called What Does Your Fortune Cookie Say? Today I have to write my author’s biography. It’s what people who only have time for 2 syllables call a bio. It’s a 150-200 word summation of why you should give a hoot about what this owl has to say.

It’s harder than it sounds.

This task didn’t sound that challenging to me until I sat down to write it. Sure I know who I am. I have been there for all of my major life events. I tell the short story of me frequently when I meet new people. And sometimes when I meet used people.

However, I am not often trying to convince strangers that I am an expert on self-improvement. What would I say? That I used to be a lot worse? That they should have seen how bad I started out? That in the very beginning I couldn’t even walk, talk, feed myself, or hold my bladder?

My Wife’s Formula

What credentializes me to share my self-improvement and personal growth tips? When I asked my wife Dawn this question she replied quickly with the following succinct summary:

Your Positive Attitude. + Perpetual Self-Education + Life Experience + Professional Success + Athletic Success + Degree in Psychology + Story Telling Skills = Credibility

I thought that was a pretty good summation. I also thought maybe she is the one that should be writing the book. Or at least my bio.

Positive Attitude

It is challenging to summarize my positive attitude, despite the fact that my personal buoyancy is likely one of my greatest and most distinguishing assets.

Perpetual Self-Education

This is also hard to summarize. There are no degrees, certifications, or student loan debt for self-education. Yet my self-education far exceeds my formal education in breadth, depth, and applicability.

Life Experience

This is super important. Yet impossible to summarize within a 200-word bio.

Professional Success

This is easier. I started my advertising career as a junior copywriter. I worked my way up the creative ranks until I became the Chief Creative Officer of a 275-person ad agency. I helped lead the sale of that agency to the giant advertising agency holding company, Publicis. Then I became the lead creative of the largest ad agency in Atlanta.

I have worked on iconic brands including Reddi-Wip, GNC, Nike, Coca Cola, Dasani, Nationwide Insurance, Wells Fargo, UPS, Hertz, Safelite, Mizuno, Bob Evans, Chick-fil-a, Universal Studios, AMC Theaters, Volvo, SeaDoo and Ski-Doo.

I became an entrepreneur in 2016 when I took a big bet on myself (and my amazing future teammates) by launching the advertising and idea agency The Weaponry. Today we have more than 25 clients across the United States, as well as in Canada and India.

Athletic Success

I was a 2-time New England high school track and field champion in the discus. The second time I won was just 8 months after having anterior cruciate ligament reconstruction surgery. I also broke the New Hampshire State record in that meet. I went on to throw the discus and the hammer at The University of Wisconsin, where I started as a walk-on and finished as a captain of a Big Ten Conference Champion team. I ended my career at UW as the #4 discus thrower in school history and #1 in the hammer. In fact, everything I know about self-improvement, goal achievement, and overcoming setbacks can be summarized in this section. 

Degree in Psychology

I have a Bachelor of Science degree from the University of Wisconsin. I learned a lot about the power of attitude, resilience, growth and happiness. In fact, Abraham Maslow, whose hierarchy of needs is foundational to modern psychology was also a product of the UW Madison Psychology program.

Storytelling Skills

I like to share stories. But I don’t know how to tell a story about telling stories. I am hoping the book will do this for me.

Key Takeaway

It’s valuable to think about what makes you worthy to write a book. Why should others turn to you as an authority? What makes you a trusted source? Perhaps we should all spend more time considering our credentials before we offer our advice and opinions. And maybe it’s not quite so simple. Because the world is full of wise souls who lack the proper credentials but are rich with the proper perspective. And maybe you are one of those people. So write and share anyway.

*If you have any good ideas on things I should include in my bio, please let me know. If your thoughts are simply intended to make me laugh, all the better.