My book is 25% off for 25 hours on May 25th!

My book is on sale until on May 25, 2022! You can get it here now. But if you want the backstory of this promotion read on!

Making Things Happen!

I am a huge believer in the power of false deadlines. Your hopes, dreams, and goals will just float in infinite space until you set a deadline to make them real. The false deadline is my secret weapon to achievement. I’ve used it for everything from starting businesses, to writing books, to having babies. Ok, so I have never actually had a baby myself. But I am a member of a 2-person Baby Cooperative. And the co-op has resulted in 3 babies thanks to false deadlines.

The Book

During the Covid Lockdown in 2020 I gave myself an aggressive false deadline. I told myself that I would finish the first full draft of my first book What Does Your Fortune Cookie Say? by May 25. The book is a collection of 80 life lessons that have had a significant impact on my happiness and success. And lookie here! Lesson 33 is The Path To Great Achievement Is Lined With False Deadlines.

Why May 25?

I chose May 25 as my deadline to complete the rough draft for 2 significant reasons.

  1. It was the last day of the Covid lockdown in Wisconsin.
  2. It was my birthday.

Then I got to work. And just as planned, by May 25, 2020, I had the first full draft of my book completed. Thanks to that false deadline, I pushed myself to create a 50,000-word manuscript in just 2 months.

I then put the manuscript away for a couple months, as I was instructed to do by Stephen King in his book On Writing. This helps you gain perspective and come back to the manuscript with fresh eyes and a fresh mind. (And I assume it helps Stephen King figure out who should die next.)

Then, I set a second false deadline to finish the second draft of my book by the end of 2020. And just as planned, I finished that draft by December 27th. (My parents’ 51st wedding anniversary.)

Finally, I set a 3rd false deadline to have my book published by the end of 2021. And I hit that too. But it all started with the first deadline of May 25th. Because it’s the first step that matters most. (That’s chapter 9.)

This was the first time I held my book. Or maybe this was when I accidentally squirted lemon juice in my eye.

25-Hour Sale!

Now, to help celebrate this significant book day, and my birthday, I am having a 25-hour sale. Starting at midnight on May 25th and running until 1am on May 26th, What Does Your Fortune Cookie Say? will be 25% off.

That means that paperback copies will be just $12 on Amazon. You can buy up to 25 copies at that price! (Just kidding. You can buy 25 million copies if you like.)

Even better, the hard-to-find hardcovers are just $19.50. However, you have to contact me directly for those at adam@theweaponry.com. (You can also get the 1-day discount price on paperbacks from me too if you are in the Milwaukee area. (Otherwise Amazon is just as good.)

Author Adam Albrecht and NFL running back Jonathan Taylor. Or what I like to call A couple of Badgers and a book.

What Does Your Fortune Cookie Say? is a great read of summer vacations. But it is also a great gift for graduates. So if you need to pick up something for that grad in your world, here’s a chance to do it for less.

Thank You!

Thank you for continuing to read my stories, ideas, articles and musings. Thank you for supporting my book and for helping share worthwhile ideas and inspiration. I hope you all have a Happy My Birthday!

Enjoy What Does Your Fortune Cookie Say? for 25% off on May 25th by clicking here.

I guest-hosted a TV show!

An interesting life is simply a collection of interesting experiences. This week I added to my collection by guest-hosting The Morning Blend on TMJ4 in Milwaukee.

It all started during the Covid Lockdown of 2020 when I decided to fill my newfound free time by writing a book. That book, What Does Your Fortune Cookie Say? was published by Ripples Media in December of 2021. A funny thing happens after you write a book. Not only are people interested in what you wrote, but suddenly people are interested in what have to say too.

My friend Mike ‘Borto’ Bortolotti (I have no idea where Borto’s nickname came from) introduced me to his friend Molly Fay, host of The Morning Blend on NBC in Milwaukee. Borto shared that I had recently written a book and that he thought I would be a great guest on the show.

Soon after that introduction, Molly’s co-host, Tiffany Ogle, posted a question on Instagram asking what new book she should read next. Over 20 people insisted that she read What Does Your Fortune Cookie Say? So she reached out to me too. That afternoon I delivered copies of my book to both Tiffany and Molly, and within a week I was a guest on the show via Zoom. You can watch the segment here.

The first time I was on The Morning Blend. I was the meat in a Lady in Red sandwich.

Then a couple of weeks ago, Molly called me to say that Tiffany was going to be on vacation at the end of April and that they had guest hosts lined up for all but one of the days she was going to be out. Then she popped the question. (When I typed the last sentence I initially typed a double O instead of a double P in popped...)

Molly asked if I was available and interested in guest hosting on April 27. I quickly checked my calendar to see if the current date was April 1. It was not. Which was crazy. So I checked April 27, and thankfully I was available. So I quickly agreed.

Then on Friday, April 15th I received another call from Molly, saying they just had a cancellation for the Tuesday, April 19th show. She wondered if I could pull together a segment in time. I said I would. And like a certified letter, 2 business days later I arrived on set, and talked to Molly and Tiffany about how to create Power Habits. You can see that segment here.

My second appearance on the show, talking about Power Habits and demonstrating the 2-handed hand gesture.

Guest Hosting

This Wednesday was my guest-hosting experience. I received a list of questions that Molly planned to ask me ahead of time. I received a rundown of the show segments that I would be involved in. This included the opening chitty chat, an interview with Tyler Mader, whom I was super impressed with, and the Sound Off Question of The Day responses.

I began Wednesday morning by putting on clothes because they have a dress code that requires it. I showed up at the studio 30 minutes before the show went live. I met with Molly and the producer, Katie Pinkowski. They gave me a few pointers and reminders. Like don’t chew tobacco on-set. Don’t say Let’s Go Brandon, even if Brandon calls in and asks for some encouragement. And resist the temptation to say Scotch, Scotch, Scotch, I love Scotch, or Stay Classy San Diego on air.

I skipped the makeup chair as part of my Men, You Are Beautiful without Blush campaign to empower guys to not feel pressured to wear makeup on camera, on stage or in the bedroom.

I got mic’d up by Dorraine. And I told her the next time I would wear a spandex shirt so she would really have to work to fish the wire up my shirt. Then, about 3 minutes before 9am CT Molly and I made our way to our chairs. Ben gave us our countdown, our camera cues, and pointed at us to get the party started. You can see the opening segment here.

Can you tell I was excited about the opportunity?

At 9am sharp cheddar (Wisconsin Time) we were off to the races. It was fun and fast. I never had time to get nervous. Mostly because Molly is a pro.

You can see my opening to a segment on farming and Culvers here.

You can see my interview with Tyler Mader here.

This was my favorite part of the show. It is the last few minutes of the show when Molly and I talked about fruit...

Tyler ‘The Smiler’ Mader, Molly ‘The Magic Maker’ Fay, and me.

Thanks for the opportunity Molly, Tiffany, Katie and Kim. Thanks for the on-air chat Tyler. Thanks to Ben for keeping things rolling. Thanks for the mickity-mic check Dorraine. And thank you to all of my friends and family for encouraging and supporting me before and after the show aired.

Key Takeaway

Write a book. It opens the door to amazing new opportunities. Then make sure you take advantage of your opportunities. Because as JFK said, ‘Things do not happen. They are made to happen.’ So make sure to make things happen for you.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my new book What Does Your Fortune Cookie Say?

The new place you can now find my new book.

During the Covid Lockdown of 2020, I had a lot of extra time on my hands. (And on the rest of my body too.) To take advantage of all that extra time I decided to write a book. I published my paper baby just days before Christmas of 2021. Which means that the past 4 months have been full of exciting new experiences.

My book What Does Your Fortune Cookie Say? from Ripples Media was uploaded to Amazon, on December 16th. It went live on December 18th. I ordered a copy and had the first physical copy of my book on December 19th. That Amazon is pretty amazing.

The moment this unassuming driver showed up with my first copy of my first book. (And I’m just assuming he was unassuming.)

As soon as I shared the news that my book was available I had friends and family members across the United States share that they had purchased the book. First, they sent me pictures of their orders or notes that they had bought the book. Then they started sending me pictures of their new books in hand. Which is mindblowing.

I have now seen pictures of my book in Canada, all across the US and in Mexico. (Keep the pictures coming!)

What Does Your Fortune Cookie Say? has now been featured on Television and podcasts. I have been in local newspapers too.

Molly, Me and Tiffany on The Morning Blend. They wore red to coordinate with the book. I didn’t get the memo.

Covid Strikes Again

Because of a massive spike of Covid cases due to the Omicron variant, my in-person speaking opportunities and book talks have been largely delayed. My talks begin in earnest in April. Which is exciting for me. (But less exciting for Earnest and April.) I already have speaking events scheduled through the fall. (And I would be thrilled to add more.)

Now At The Library

Last week I had another new first. I donated a copy of my book to my local public library. As a new author, I was very curious about how the process of donating a book to the library worked.

Here’s how it happened.

  1. I sent an email to my local library introducing myself as a resident of the community who had recently published a new book. I shared that the book contained 80 of the most valuable life lessons I have learned throughout my life. I also shared links to TV appearances, newspaper articles and Amazon reviews to prove that this book was legitimate and worthy of a little shelf space at the local library. As a bonus, I added that I hadn’t been shushed at a library for many months.

2. I got no response.

3. I stopped by the library unannounced with a copy of my book and told the person at the check-out desk that I was a local resident that would like to donate a new book I wrote. The young man told me that I should talk to the woman at the information desk.

4. I walked 50 feet to the information desk and told the woman at the desk the same thing I told the young man at the front desk. She told me that she could take the book. So I handed it to her. And that was pretty much it. She told me it would take about a week for it to be added to the system. But they would try to work on it between all the shushing they had to do.

There was no ceremony. No confetti. No certificate of literary citizenry. And I didn’t get to meet Dewey Decimal.

Donating my book to the library day!

A few days later my daughter Ava announced that she was looking on the library website and found What Does Your Fortune Cookie Say? available for checkout. I immediately logged in to see it too. Then I requested my own book from the library. Which was pretty cool. Yet also pretty dumb, since I have about 200 copies of the book at my house already. But I wanted the experience.

Stopping by to check out my book from the library. (Frank is never there.)

Yesterday I stopped by the library to pick up my own book. I entered the library and went into my semi-quiet mode (because I don’t have a Full Library internal setting. I walked to the area of the Frank C. Weyenberg library where they hold reserved books for pickup. And I found my book waiting for me.

Myself on a shelf!

It was interesting to see the book in library form. It looked like my book, but more official. It had a formal clear plastic protective jacket. I felt like my book had won the library equivalent of a Green Jacket for winning The Masters. Or a yellow jacket for induction into the NFL Hall Of Fame.

The book also had new markings. Including a couple of 14 Day Loan stickers, an official system sticker with the number 158.1 and the name Albrecht. Which seemed to be the equivalent to the Dewey Decimal system number, but perhaps newer and Deweyer.

My book, fresh from the library’s tattoo parlor sporting new ink.

The book also had an official barcode for checkout. This was my favorite part. It made it official. Seeing that barcode on my book let me know that my book, with my carefully collected and curated body of knowledge, was not just available on Amazon and at Winkie’s in Whitefish Bay, Wisconsin. But it was also now a part of the publicly available body of knowledge in Ozaukee County, Wisconsin. Anyone in Ozaukee County can now access the most important lesson I know for free by clicking this link.

That barcode makes it official. Even if it’s not at a bar.

While the donation process of the book was anticlimactic and unofficially, the book itself looks like it is part of a special club. Which offered a special and unexpected reward.

Me checking out my own book. I practiced catch and release and immediately returned the book for the next reader to enjoy.

Key Takeaway

Share what you know. Create value. Offer it to the world. It may be more valuable than you think. The process itself will help you learn and grow and have more to share with the world.

*If you know someone who could benefit from this message. please share it with them.

+If you’d like to learn more about the book you can visit fortunecookiebook.com. You can buy it on Amazon. And if you live in Ozaukee County Wisconsin you can check it out here.

10 Reasons to read my new book on Spring Break.

Let me be totally clear with you. As the author of What Does Your Fortune Cookie Say? I am totally biased towards this book. After all, I shared some of the best advice and nuggets of inspiration I have ever received in this book. Which is why I think What Does Your Fortune Cookie Say? from Ripples Media is the perfect Spring Break book.

So, what exactly makes this book so perfectly Spring Breaky? I’m glad you asked via that last sentence I wrote.

10 Reasons Why What Does Your Fortune Cookie Say? is the perfect Spring Break book.

  1. It contains 80 valuable life lessons the universe is trying to share with you. So if you are tired of books that only contain between 1 and 79 life lessons, this book will finally live up to your demanding expectations.
You can fill time waiting for the water show at the Bellagio with my bookagio. (Thanks for the pic Heather Scufsa!)

2. It was written to help readers learn a little, laugh a little, and lift a little. And who couldn’t use more L’s in their life?

3. The book fits easily into carry-on, checked, and road trip luggage. Best of all, this book is book-sized. So it is designed to fit easily anywhere books typically fit easily.

Whether you are traveling to Paris or Vegas this book wants in on your adventure.

4. It’s packed with inspirational quotes from such notable thinkers as JFK, Peter Druker, Lincoln, Annonymous and My Kids. (Who occasionally say really smart and profound things by accident.)

5. You can learn inspirational personal growth techniques in as little as 1 minute of reading. Because this book is like the Minute Rice of Inspirational Books. In fact, you can sneak in full chapters of WDYFCS between naps, kid interruptions, or the cabana boy coming to ask if you would like another pina colada. (Fun fact: Pina Colada literally translated means ‘Ef-yeah I want another pina colada!’)

All I do is Wynn, Wynn, Wynn, Wynn, Wynn when I read this book, book, book, book, book!

6. You can simply read the Last Bite summaries at the end of each chapter and get the gist of the book in about 25 minutes. However, the Last Bites are not funny. Because in the bare-bones summations of the Last Bites there was no room for the funny bone.

7. Each chapter provides an easy and actionable life lesson you can implement while still on vacation. Or as soon as you return to your regularly scheduled programming at home.

There is plenty of goofy stuff in the book too! (Thanks for the pic Jennifer Willeck!)

8. The book is funny. I sprinkled funnies throughout to keep people reading in the same way a spoonful of sugar helps the medicine go down. The humor and pop culture references will have you smiling and laughing. And they will have everyone else asking you ‘What’s so funny?’ If you don’t believe me read this.

9. The book features 82 easy-to-read chapters. So you can read a lot of pages quickly. Which will make you feel like you got something out of that Evelyn Wood speed-reading class.

Maybe you are heading somewhere cold but cozy for spring break, like my friend Sheila Konz. The words in the book are designed to hold up in both hot and cold conditions. Like the McDLT.

10. The book itself has a very high SPF rating. Holding it between the sun and your skin will augment your sun protection program. All without lotions, sprays or a zincy schnoz.

Bonus Round!

11. The book already has 38 5-star ratings on Amazon. Which is even more ratings and a better overall score than Sara Blakely’s book. And she’s a self-made billionaire. (You can check out Sara’s great book here: The Belly Art Project: Moms Supporting Moms.)

How fun is this pic of Liz Matkovic? She looks so happy! It’s lucky she had that book or she would have been miserable in that setting. Photo Credit to my man Victor (V-Babe) Matkovic.

Key Takeaway

Leaving for Spring break without a book is like taking a bath without a rubber ducky. Sure, you could do it. It just wouldn’t be as fun. And there would be no reason to sing that Rubber Ducky song from Burt and Ernie on Sesame Street. So pick up your copy of What Does Your Fortune Cookie Say? today. Or find out more about the book and the author at FortuneCookieBook.com.

*If you know someone who could use a good Spring Break book, please share this with them.

+If it is too late to order from Amazon before your spring break, and you are in the Milwaukee area, stop by Winkie’s in Whitefish Bay, or shoot me a message and I’ll get you a book for your trip. I’ll happily sign it for you too.

Need a great book for spring break?

It’s March. Which in the Northern Hemisphere means spring. It’s time for us Northern Hemis to get out of the cold and into some warmth and sunshine before we become the inspiration for the movie Frozen 3: Cold and Pasty.

Spring Break is the perfect time for a great book. The right book makes time fly on the airplane. (Ok, so technically everything flies on an airplane. But you know what I mean.) If you are road tripping, a great book pairs perfectly with Funyuns and a Squishy.

Books are great at the pool because they can make you feel like you are doing something productive while you lie in the sun, doing nothing productive. Books are magical because not only are they great conversation starters, they also help defend you from unwanted conversations. And a good spring break book will send you home smarter and more motivated than when you left.

Need A Good Book To Pack?

What Does Your Fortune Cookie Say? from Ripples Media is the perfect spring break book. It is a personal growth book that shares 80 valuable life lessons the universe is trying to teach you. Like the fortune cookies referenced in its title, the book offers a quick, positive and inspiring look at your future. The bite-sized and actionable insights will help you look at your life through a new lens of expanding possibilities. And you will be able to put the lessons you learn in the book to good use before you even have to reapply sunscreen.

Adam Emery enjoying What Does Your Fortune Cookie Say? in Saint Croix. (If someone saint me there I wouldn’t croix.)

But don’t just take my word for it. Here is what other readers are saying About What Does Your Fortune Cookie Say? I have linked the reviews below to the actual reviews on Amazon so you know they are totes legit.


Want to be motivated and inspired? Read this book!

‘How can I adequately describe this book other than I keep it with me at all times and send its special messages to friends and family. Adam’s gift of telling a story, making you laugh and possibly cry, but always encouraging you to be your best and do all you can to “win at life” is why this book is magical. Thank you, Adam!’ –Karri Schildmeyer

Karri took her book on a ski trip to West Virginia. Yes, that is really a thing.

 Brilliant!! A total game changer!!

‘If you’re looking for inspiration and humor, this book has it all! This will be my go-to gift for graduates! Relatable pearls of wisdom and funny anecdotes that will open your mind and your heart! Well done Adam Albrecht!’ –Amy Urowksy

Amy reading cuddled up with her book by Dam Albrecht! (Was that on purpose, Amy?)

 Great Self-Help Book Re: Moving Forward in Life.

‘I just finished reading this fantastic book written by Adam Albrecht, a local author near Milwaukee, Wisconsin. It is chock-full of excellent, thought-provoking, helpful, and inspiring, practical lessons for moving forward in life. It’s the best self-help type book I’ve read in a long time.’ –Heidi Hilby

Genie Sprau sent this picture of her book in Golden Canyon, Arizona. Which sounds like Golden Crayon to me.

 Thought-provoking, easily digestible

‘As an Olympian and Marriage and Family Therapist, this book checked all the boxes for me. Love the motivation and accountability this inspires, as well as the upbeat tone to the fortune cookie concept. Can be read straight through in the easy-to-absorb format, or flip through randomly for nuggets as you are able! Recommending to teammates, clients, and friends!’ –Kesley Card

2 time Olympian Kelsey Card with her book in Arizona by a non-Olympic sized pool.


 The new age Bible

‘I absolutely love this book. Funny, motivational, sensitive and grabs your attention from page one. A book you can open daily and reread to discover a deeper meaning of your life through your own interpretation of each chapter. You are able to rediscover your own connection to inner spirit through the messages. Canada truly needs this book in each home.’ -Rosie Patterson

Rose Patterson with her Canadian copy of What Does Your Fortune Cookie Say, Eh?

College Student Approved!

‘I’m currently reading What Does Your Fortune Cookie Say? and it’s really good! It’s the first book I’ve read that wasn’t required for school since 7th grade and as a college student I’ve found it inspirational’. – Abbie Ravanelli

That’s Abbie on the left, nailing the selfie, which is an essential spring break move.

Key Takeaway

Spring break is a great time to catch up on your personal reading with a great book. So pick up a copy of What Does Your Fortune Cookie Say? It will make you laugh. It will inspire you to do more with your free time. And the lessons learned from this book may be the most valuable souvenir from your vacation.

*If you know someone who could use a good spring break book, please share this with them.

+To order your copy today simply visit this Amazon link. If it is too late to order from Amazon before your spring break, and you are in the Milwaukee area, shoot me a message and I’ll get you a book for your trip.

A fun thing happened to me on a recent flight.

Last week I was on 8 different airplanes. Not at one time of course. On 7 of those 8 planes, I didn’t talk to my seatmate. But on my flight Wednesday evening from Detroit to Columbus I had a great conversation with a fun and friendly woman traveling from Greensboro, North Carolina. When she asked me where I was coming from I said Milwaukee. She replied that she was a traveling nurse and that she had recently traveled to nurse people in Milwaukee at Ascension St. Mary’s Hospital

I told the woman that one of my great friends was an emergency room doctor there named Dr. Michael Brin. She said, “Oh, yes, I definitely know his name.” She probably found it on a list of the smartest, funniest, and sexiest E.R. doctors in Milwaukee named Michael Brin. Because he would totally dominate that list.

After establishing that she lived in Worthington, Ohio (Which is Columbus for those of you not down with the 614) she asked me what I did for work. But as soon as I opened my mouth to answer, the flight attendant cockpit-blocked me by jumping on the mic to make her unnecessarily loud announcements.

So I waited a moment. And during a break in the announcements, I tried to respond to the question. But the flight attendant came right back with more announcements.

This pattern repeated comically for quite some time. It reminded me of that scene from Austin Powers when he goes to the bathroom for the first time after being frozen for 30 years. And he keeps interrupting the voice declaring ‘Evacuation Complete’ with more tinkle noise.

After awkwardly trying to share what I do for work for about 2 minutes with no success, I noticed the copy of my book, What Does Your Fortune Cookie Say? that I had tucked into the seatback pouch in front of me. I reached down, slid the book out of the pocket, opened it to the author bio page on the inside back cover and handed it to my seatmate. I said, ‘Read this.’

That’s my book on a plane. Which sounds much less ominous than snakes on a plane.

My seatmate questioned, ‘Is this your book?’ I nodded ‘yes’. Then she proceeded to read the efficiently crafted story of me on the About the Author page.

I quickly recognized that having my book bio handy was the most efficient and effective way to introduce myself to a seatmate. In fact, we should all write an airplane bio, and have it added to the airline’s app. It should be accessible to the people sitting adjacent to us on our flights so that we can know who we are sitting near, what we may have in common, and whether they are on the sex offender list.

My seatmate asked if she could read the reviews on the cover. Which of course I encouraged her to do. I said, ‘Read anything you want. In fact, flip to the table of contents, find a chapter title that interests you, and read that. It was a fun experiment for me to see what someone who stumbles upon my book may find interesting.

The first chapter she picked out was ‘Fill your attitude with helium.’ Which is a great chapter. Within 10 seconds of flipping to that page, she laughed out loud. I asked what made her laugh. It was the reference to all the painstaking research I had done to discover that life is hard. She LOLed several times during that chapter. Each time I asked what made her laugh. It was fun primary research for an author on what kind of humor works in a book.

The next chapter she explored was very important. Chapter 63, Everything changes when you exchange names. This chapter is about how we transform from strangers into friends when we exchange names. Which was odd, because we hadn’t yet exchanged names. But during the reading of this chapter, she stopped reading, and she told me her name. Suddenly, she was no longer my seatmate. She was my new friend, Leslie, from Worthington, Ohio.

Me and my new friend Leslie. And a very tiny woman over my shoulder.

Leslie and I spoke the rest of the flight. We talked about our shared experiences. Our travels and our spouses. We took a selfie, just in case I would need it for a blog post. Which of course I do.

After we deplaned like Tattoo from Fantasy Island we walked through the CMH terminal together and decided to take another selfie by a Columbus sign. She then shared, that she would like to buy a copy of the book, and asked if Amazon is the best way to do it. I said that was a good way (and for most people around the world Amazon is the best way to buy my book.

I then said, ‘But, if you are interested, I have a couple extra copies with me, and I have a QR code that you could scan to pay instantly.’ She said, ‘Yes! Let’s do that!’

Me and Leslie in Columbus. But you probably figured that out without the caption.

I handed her a new copy of my book. She scanned the QR code, which popped open a simple payment field. Then Leslie asked if it would be awkward to ask me to sign the book for her. I said, ‘That’s not awkward. Everybody asks that. It’s like signing a high school yearbook.’

So I pulled out my trusty non-smeary-smudgy Sharpie pen. Because I always carry one now for such occasions. I grabbed a nearby seat and signed my new friend Leslie’s book. After I handed her the book, we hugged. Then she headed to the baggage claim and I headed to the rental car shuttle.

As I sat on the shuttle bus, waiting to leave the terminal I was thinking about what a fun experience that was on a random Wednesday night flight to Columbus. Then I got an alert on my phone telling me that Quickbooks received payment for a book. Imediately after that, I heard a voice say, ‘Hey stranger!’ It was Leslie and her baggage claim bag. She once again sat next to me. This time it was by choice because we were friends. I took another pic to chronicle this chapter of the story.

Leslie and her new book. (Which sounds like a children’s book title.)

Apparently, the universe had us well magnetized that day. Because we ended up walking to the same rental car counter too. (I rent from Hertz, because of OJ). But soon, we were in our rental cars and separated for the first time since Detroit. And I was thankful for the whole experience.

Key Takeaway

The greatest thing about writing a book is the new people I have met as a result. From the people at Ripples Media to the people that I meet at book talks, signing events, or on planes. It is the people who reach out to me because they have read the book, or got it as a gift and plan to read it. Writing a blog a book or a good social post can help introduce you to more people around the world. And at the end of our days, the only thing that will matter is the impact we had on each other. So put more good into the world, and more good will come back to you. And much of that good is likely to be good people. People like my new friend Leslie. From Worthington.

*If you know someone who would benefit from this message, please share it with them.

+If you would like to check out my new book What Does Your Fortune Cookie Say? for yourself you can find it at FortuneCookieBook.com.

My talk show segment on the power of positive thinking.

I had a fun start to my day yesterday! I was a guest on The Morning Blend, a great morning talk show in Milwaukee hosted by Molly Fay and Tiffany Ogle. Although I admit, I thought the show would be about all kinds of blends, you know, like blended foods, blending into a crowd, and blended families. But it turns out the name is some kind of play on coffee. Who knew.

On the show we talked about the power of positive thinking and my new book, What Does Your Fortune Cookie Say?

My book comes in 3 flavors: paperback, hardcover and digital.

We discussed why positive thinking is so important, and how it contrasts with negative thinking. We talked about the first thing I put on in the morning. We cracked open some fortune cookies on air. And we discussed the mindset needed for entrepreneurship.

We also talked about the challenge of finding a venue big enough for my book signing. Which was meant to be a joke. Because when I had to fill out the guest information form for the show it asked if I had a book signing event that I wanted to promote. But thanks to the Covid spike, bookstores and libraries are holding off on hosting live book talks and signing events right now. So instead of simply saying ‘no’, I wrote, ‘We’re still trying to find an event large enough and the proper crowd control for a book signing.’ But I love that Molly and the producer, Katie ‘Guestinfo’ Pinkowski shared my silliness on air.

As a follow-up to this story, when my friend and next-door neighbor Michael Evans, President of Marcus Hotels and Resorts, saw the segment, he reassured me that Marcus has some really big ballrooms that could certainly accommodate my book signing.

But enough talk about the segment! You can watch the whole thing right here.

You can also learn more about the book at Fortunecookiebook.com. Or you can pick up a copy on Amazon, or locally in Milwaukee at Winkie’s Hallmark and Gifts in Whitefish Bay.

*Below I tried to embed the code to share the show here in my post. If it doesn’t work you will just see a bunch of naked code. But I assure you, I was not naked on the show.

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https://www.tmj4.com/shows/the-morning-blend/the-power-of-positive-thinking

What people have been saying about my book.

When I sat down to write my first book, I believed it would be pretty good. After all, I planned to fill it with some of the most valuable life lessons I have learned so far. I planned to make it positive. And I planned to sprinkle humor throughout the pages as a reward for readers who invested their time in my book. Because Bezos knows that readers have a lot of other options.

But now that the book is published, it doesn’t really matter what I think anymore. What matters now is whether or not the people who read the book like it. I first announced that my book What Does Your Fortune Cookie Say? was available on Amazon on December 20th, 2021, just days before Christmas.

The first time I ever held my book in my hand. (I still haven’t held it in my foot.)

Friends and family immediately began telling me they ordered the book. They sent me pics of their order confirmations from Amazon. Then, as the books were delivered, I started receiving pics from all over North America of people with their books in hand, ready to read.

The Anticipation

As people began reading the book I felt as if I was in that scene from the movie Ratatouille when the kitchen staff presses against the window to the dining room to watch the diners try the soup that the rat made. The staff all desperately wanted to know how the diners would react. Only in my case, the soup is a book. And I’m the rat.

Then the feedback started coming in. I received texts and emails, phone calls and DMs. Today, it has all become really real as reviews have begun popping up on Amazon and GoodReads. For authors, this is the moment of truth. (Or perhaps I should say the moment of non-fiction.)

The Response

I couldn’t be more pleased to know that people have been enjoying the book as much as I hoped they would. Which is really important. Because as the author you can’t possibly reach all the potential readers yourself. So you need readers to become advocates for your book. The reader-reviewers become the champions offering social proof to the rest of the world that they tried it and liked it. Like Mikey and his Life Cereal. Reader-endorsements give people confidence that others like them enjoyed reading your book. So it is highly likely that they will enjoy it too.

After reading the book this woman said, ‘I love it! Now take out the garbage. And put some salt in the water softener.’

Seeing these initial reviews gives me confidence that there are good things ahead for this book. But enough of me talking about people talking about the book! Here’s what real readers who have read What Does Your Fortune Cookie Say? are saying about the book.

Real Reviews on Amazon From Real Live Humans!

MichaelM

5.0 out of 5 stars 

Loved it!!

Read this book, then keep it handy because you’ll want to thumb through it again and again. Adam’s positivity jumps off the pages. It’s full of quick hits of goodness.


CMO

5.0 out of 5 stars 

Fortunate to have read this book!

Inspirational, easy read with practical motivating advice to change your perspective during these stressful times.


PT

5.0 out of 5 stars 

Keep this book close to you

An excellent job Adam. There are so many important nuggets (cookies) that show us how to focus our efforts and make use of our most valuable resource (time). This book will never be far from my desk and will be dog-eared in short order.



Jennifer J. Gabrio 5.0 out of 5 stars 

This book is great!

I highly recommend “What Does Your Fortune Cookie Say?”! I originally bought it for my Kindle, but am also going to buy the paper copy to fill with post-it notes and underlining. The life lessons Adam Albrecht passes on in this book are simple, doable, and applicable to people of all ages. As a 51-year-old mother in the twilight of my mothering career, I am eager to bring this information into the next chapter of my life – “Why Not Me? (Chapter 37)”. I am taking Adam’s advice and am going to “let my brain run and play” (Chapter 53), find the secret language that I was born with (Chapter 75), forget my limits like Phil Knight of Nike (Chapter 29), take action and apply The Paper Principle (Chapter 53). Thanks for sharing your wisdom, Adam! The ROI on this book is definitely worth it! (Chapter 70)


Allie Milbrath.

5.0 out of 5 stars 

Incredible book you will want to read over and over

Whether you are looking to reignite your fire, find motivation/hold on to motivation, find ways to improve (personally and professionally) or jumpstart your goals, this book will get you there.
It’s an easy/fun read where every chapter leaves you with actionable items that you can implement in your daily life.
The book is so well written and people of all ages will find value (currently reading out loud with my 10-year old!).
I’d give it 10 stars if Amazon would let me! Read it, then read it again!


Karen M Fitzgerald

5.0 out of 5 stars 

Little pearls of wisdom to take away

Saw this book posted on LinkedIn by a colleague. Ordered it on Amazon and read the entire book on January 2. A very motivational way to start off the new year. I would highly recommend picking up your copy today. No matter where you are in your career or life, there are tidbits, fresh insight, new perspectives and pearls of wisdom that either open your eyes, provide you with your own “aha” moment, or simply reaffirm your thoughts that need confirmation. #BadgerAlum


Steven S. Swanson

5.0 out of 5 stars 

Fast, fun and insightful. Great for anyone who wants (and who doesn’t?) to improve themselves.

Amazing insights told with great fun. Bite-sized chapters made the book digestible and fast.


Wiscobriski

5.0 out of 5 stars 

Loved it! Nuggets in here for anyone.

Quick read. Entertaining collection of life hacks that I need to incorporate into my life. Helpful tips for anyone. Well done!


Addison Scufsa

5.0 out of 5 stars 

Concise and surprisingly profound

Adam has written an amazing collection of stories and pieces of advice that can help anyone focus in on what they can improve about their careers, hobbies, and lives. From talking to strangers more to orienting your schedule to be more productive, you can find some aspect of your professional or personal life to change. Perfect for early-to-career people.

Showing my first book to my sons Magnus and Johann, who are founding members of the Long Hair Boys Club.

Key Takeaway

There is no better marketing for a product or service than the endorsement of a happy customer. I appreciate everyone who has taken the time to tell others about the book. It is a great reminder to share good news about good products, services and experiences. It helps put more good into the world. Which makes the world a better place.

*If you know someone who could benefit from this message, please share it with them.

If you would like to know more about my book check out fortunecookiebook.com.


I did my first podcast about my new book.

I dreamed about writing a book for a long time. But I never had the time or focus to make it happen. Then came Covid. I quickly recognized that the Covid lockdown, which began in March of 2020, was a golden opportunity to write something significant. So I did. I emerged from the lockdown with a 50,000 word first draft of a manuscript. And a Boo Radley-type of tan.

Today the book that only existed in the back of my mind before Covid is now all of the United States. Just as the baby bird learns to fly and leaves the nest, my paper baby has left the printer and learned to hitch a ride with an Amazon delivery driver.

I’ve seen pictures of What Does Your Fortune Cookie Say? in homes from California to New Hampshire, and from Florida to Oregon. It’s a pretty amazing feeling.

My little friend Drew Lowsley delivering a book in Dallas. If I could get him to deliver all of my books like this I’m sure I would top all the bestseller lists. #DarnChildLaborLaws

Now I have started interviews about the book. Which is an interesting process. It forces you to answer questions like:

  • Why did you write this book?
  • Who is the book for?
  • Why are you the perfect person to share this message?
  • What was the inspiration for chapter 56?
  • Why did you say that entrepreneurship is a game that is sometimes Monopoly, sometimes Go Fish! and sometimes The Running Man?
  • Why didn’t you prepare more for this interview?

My first interview on Jeff Hilimire’s Begin The Begin podcast is available here now. Or you can find it by visiting your favorite podcast dealer. But hitting that link above is pretty easy, so I would just do that.

Jeff and I had a really fun discussion about my book and his interesting role in bringing it to life.

I realized during the fun interview with podcast host and entrepreneur Jeff Hilimire that I hadn’t answered most of the questions he asked me before. No one had ever interviewed me as a published author before. No one had read my book and asked me about the details. No one cared about my inspiration, because they didn’t know I was inspired. And no one knew about chapter 56.

I am happy to have my first interview complete. But I recognize that I will become better at telling the story of my book and of me as an another as I do more interviews. I am preparing now. So if you know a podcaster, blogger, vlogger, reporter, or a student who needs to do an interview for a school project, send them my way. I’ll be ready.

Key Takeaway

Don’t worry about not being great when you start something new. Simply start. Learn. Then get better as you go. Each attempt will teach you how to prepare better for the next time. Stack your learnings. And let your accumulated experiences make you greater and greater as you grow.

*If you know someone who could benefit from this message, please share it with them. If you would like to read the first few pages of my book from Ripples Media you can do it here.

Writing a book is like running 3 different marathons.

This is a really exciting week for me. And not just because of Christmas and that Michael Buble Christmas Special/Bubly Sparkling water commerical on NBC last night.

This week I published my first book called What Does Your Fortune Cookie Say? It’s a project I have been working on for nearly 2 years. You may think that publishing a book is like running a marathon. It is not. It’s like running 3 different marathons. So you will want to carb up before hand.

The 1st Marathon

The first marathon starts with the idea for the book. It includes all of the researching, writing, and re-writing. It ends when you think you have something worth sharing. Sharing your manuscript is kinda like getting into good enough shape that you wouldn’t mind if someone saw you naked. It’s kinda awkward. You’re kinda proud and excited. But you don’t know how you stack up against the other people your publishing partner has seen naked. It’s fun and interesting. As long as they don’t pull out a laser pointer to point out your remaing flaws.

The first step to writing a book is to sit down and write. Or stand up and write if you have one of those stand-up desks. But that doesn’t sound as good. So sit down to start, just so that you can say you did.

The 2nd Marathon

The second marathon is getting the book published. Which includes researching your publishing options, deciding whether to self-publish, other-publish, or a hybrid option. (I published with the amazing team at Ripples Media.) Then you work to eliminate all of the flaws in your book and add anything that may be missing. And things will definitely be missing. This part is like preparing to go to the ball. You get a literary spray tan, botox, and mani-pedi. You get your eyebrows on fleek. You get your hair did. Then you are ready to jump in your carriage, which was recently a pumpkin, and head to the Amazon Ball.

There is my new baby book on Amazon! (I now keep this picture in my wallet.)

The 3rd Marathon

Today, I am at the very beginning of the third marathon. My book, What Does Your Fortune Cookie Say? is published and available on Amazon in both physical and digital form. It’s easy to assume that this is the finish line. It is not. It is critical to remember that getting your book published is simply the end of the second marathon. Now it is time to let the world know your book exists.

A beautiful finished book is a powerful thing. Perhaps the most powerful thing on Earth after the human mind. Because a great book can teach, inspire, entertain, and make you snort cofee out of your nose.

But people have to know about your book in order for it to do the job it was born to do. Others have to be aware that the book exists. They need to understand that there is real value in the book for the reader. They need to know that other people read the book and felt like it was worth their time and their money. Which is why you need to promote the book.

People will also want to know about you, the author. Who are you? Why did you write the book? What is your story? What is the story behind the story? Who have you seen naked? Did you use the laser pointer on them?

Me talking to a class at Marquette Univeristy. Letting people know what I know.

The author’s story is often the bridge to the book itself. This is why the big publishing companies would rather work with famous people. The public has already bought into them. So they will naturally buy their books too. I know it’s lazy, but it’s true.

Key Takeaway

When you commit to writing a book, commit to running all 3 marathons. Write a great manuscript that offers real value to others. Publish your book. Then promote it so that it can have the greatest positive impact on the world. And we all have a world-improving book in us. I hope you write yours.

*If you know someone who could benefit from this message, please share it with them.