My best advice on how to enjoy a concert more.

This has been an amazing summer of music concerts for me. After covid cleared stages around the world in 2020 and left groupies fawning over grocery store stockboys with access to the new shipments of toilet paper, live music is thankfully back.

Here is the list of artists I have seen since Memorial Day weekend:

  • Eric Church (Milwaukee)
  • Brothers Osborne (Milwaukee)
  • Parker McCollum (Milwaukee)
  • Zac Brown Band (Atlanta)
  • Night Ranger (Mequon)
  • 38 Special (Mequon)
  • Poison (Boston)
  • Motley Crue (Boston, where I saw ladies do things they only do at rock shows and biker rallies)
  • Def Leoppard (Boston)

Tonight my family and I are closing out our Summer Concert Series by seeing Keith Urban and Ingred Andress at the Summerfest grounds in Milwaukee.

Seeing ZBB in ATL with my FMLY

Getting The Most From The Music

I am always looking for better strategies for success and happiness. And that applies to my concerting too.

Here are 3 of my favorite concert-going tips:

1. Bring Ear Plugs. Ear plugs are cheap and slip into your pocket. Use them as needed. But you hate to want them and not have them. The closer you are to the front, and the more tattoos the artists have on their face, the more likely you are to need them.

2. Live Nation’s Concert Week

Around Memorial Day Live Nation has a concert week promotion. During the promotion they sell tickets to shows for $25 all-in. That means that the tickets, including all the sneaky concerting fees, is just $25. I snagged 5 tix for the Eric Church, Zac Brown and Keith Urban shows. Which meant my family of 5 saw 3 major concerts for just $125 per show. When we saw Zac Brown Band as a family last year each ticket was nearly that price.

2. Set List Prep

A couple of weeks before I see a concert I look up the artist’s setlist online. The setlist is the list of songs the artist performs at a concert, in the order they perform them. I usually look up the setlist from their last few concerts to see if they are consistent or if they mix it up a bit. I like Setlist.fm, but there are others.

Then I take the setlist from the most recent concert, and the additional songs that pop up from the other shows I research, and I create a playlist of those songs, in order, on Spotify.

If there is an opening act, or multiple headliners I will also add their setlists to the playlist. Then I share that playlist with my family or friends with whom I will be Rock’n into the night, like 38 Special.

Then I listen to that playlist when I am driving, working or chillaxin over the next couple of weeks.

This approach has 3 major benefits:

  1. It gets me excited for the concert. (I am a naturally excitable boy, so it doesn’t take much.)
  2. It helps me freshen up on the lyrics of the songs I know, or know-ish, but haven’t heard or sung in a while.
  3. I learn the songs off the new album. Traditionally, the new songs played at a concert are a downer because even if they are good songs you don’t know the words. So when they are played, it’s like a participatory timeout for anyone who doesn’t know the lyrics.
  4. I know which cover songs to expect. Cover songs are songs by other popular artists. Zac Brown Band is the best at working in amazing cover songs into their setlist. By adding these songs to your prep playlist you will be able to sing along and sound like you know every song by every artist ever. Like ever, ever.

Key Takeaway

The best way to maximize success and happiness is through strategic preparation. Do your homework. Find great deals. And find great ideas that help you maximize results and enjoyment. Remember that when people show up and know every word to every song, there was probably a great deal of prep involved that you just didn’t see. It’s true at concerts. It’s true in sports. And it’s true at work. Spandau Ballet taught me that.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my new book, What Does Your Fortune Cookie Say? from Ripples Media.

Are you keeping your priorities straight?

Last night I was supposed to have a nice dinner at a nice restaurant in Minneapolis. I was supposed to stay at a great hotel too. And this morning I was going to have an easy start to the day before we rolled cameras on our video shoot at 10am.

Instead, I woke up in Milwaukee this morning at 4am. I quickly got ready and hurried off to the airport to catch a 6am flight to Minneapolis. But don’t cry for me, Argentina. The truth is I am living the dream. My dream. It’s that dream where you get to enjoy all the most important things in life.

Orchestral Maneuvers

I rearranged my travel plans and took the pre-dawn flight because my daughter Ava and son Johann had a school orchestra concert last night. And in my perfect life, I get to play creative advertising guy, entrepreneur, business traveler, AND, involved father and husband. I get to attend my children’s events in person, instead of seeing them on video, in photographs or while supervised in the prison visiting room. 

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That’s my daughter Ava, to the right of the violin in the middle of the photograph.

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My son Johann is the 3rd from the left.

The Talk

Last week I had a speaking engagement to over 120 marketers, sales people and small business owners. I was the 3rd of the 3 speakers to talk to the group about storytelling. Apparently they were saving the least for last. When my talk was finished it was time for food, beverages and networking. All of which I love.

But as soon as the applause quieted after my talk (which took seconds), I grabbed my work bag and Usain Bolted for the door. There would be no food, no drinks, no meeting of new people. No spoils of public speaking. No attaboys as I hurriedly exited the venue like the Von Trapp Family Singers.

Good Reasons 

Meeting new people is one of my favorite things. But my 9-year old son Magnus was performing in a school choral concert that night, honoring America’s Veterans. He had a speaking part, and I worked with him to prepare for his concert as I prepared for my own presentation. I wasn’t going to miss his concert for all the appetizers in Milwaukee. And Milwaukee knows how to appetizer. #CheesilyTheBest.

So I left the swanky downtown socializing event to race to the folding chairs of the Wilson Elementary school gym, 30 minutes away in Mequon. And I couldn’t have been happier.

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My little guy Magnus is the boy in the back row, in the white shirt, with the long blonde hair.

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My son Magnus is the 3rd from the right. His big line was, ‘N stands for Never Give Up!’

Today

This morning I was up at 4am. I will have a full day of filming on location in Minneapolis. And my plane will land back in Milwaukee tonight at midnight. It will be a long day. But it’s a small price to pay to get to maximize my time at home.

Key Takeaway

For working parents, and especially business owners, it is easy to feel like work is your most important priority. Because keeping the business in business and earning a living is also important to the rest of your family, whether they recognize it or not. But don’t miss your family events if you can possibly help it. Those concert years go by in a blink. The sports years sprint by. And the cats in the cradle and the silver spoon say we need to set great examples for our kids too. So get creative. Problem solve. And whenever possible, be there for the things that are meaningful to those who mean the most to you.

*If you know someone who could benefit from this story, please share it with them.