I walked into my office on Monday morning at 7:30am. For many this would serve as a low point for the new week. But for me, in the quiet and calm, before the week roared to life, I could not have been happier. Because I was standing in the middle of the advertising agency I always dreamed of building.
It has been 13 months since The Weaponry moved into our office space. When we first signed the lease the space had less personality than an empty bucket. Which simply wouldn’t do for the agency I had founded 18 months earlier. Today, as we near the end of our initial lease, it looks as if The Weaponry has always been here. Here’s why:
We have real desks and Herman Miller Aeon chairs (which are AEON-MAZING!). We have comfortable guest chairs in my office that feel like you are getting a hug from a giant Teddy Bear. We have our loungey area couch and chairs that offer a casual place to stop, collaborate and listen. We have our custom designed surfboard coffee table. Because who doesn’t need one of those, right?
The Conference Room
Our conference room is home to our custom-built red, high top conference table. It has been as great as we thought it would be. It allows people to sit or stand and magically be at or near the same eye level. Which is great for staring contests.
The active sitting position of the high chairs means that you simply can’t relax for hours on end at this table. So we meet quickly, then get back to the work to be done. We also have a 55-inch TV mounted to the wall to share work, host video conference calls and watch Netflix at lunch.
We have a new map on the wall that will be the subject of future posts. But we also have important messages on the wall. Oh, and we painted all of the walls either Snowfall White or The Weaponry Red. So the space feels like us, and we feel like our space.
We have a refrigerator in The Weaponry Red too! It’s the hottest thing in cooling. It cost us twice as much as a black or white fridge. But the fact that it goes perfectly with our space makes it totally worth it. Because you gotta coordinate.
Now that we have imposed our vision on this space we are facing some interesting realities. We may not fit here for much longer. So we are working with our building’s management team to determine how we can expand over the course of the next year as we will most definitely outgrow this space. In fact, by December 31st I will sign a new lease. But I still haven’t decided which option I will choose.
- Add new space to our current office
- Move from the 2nd floor to the 3rd floor
- Move from the 2nd floor to the 5th floor
- Sign a 1, 3 or 5 year extension
- None of the above
- All of the above
- Let love lift us up where we belong
We have been very happy with the office. It has been a great asset to our team. These 1000 square feet transform The Weaponry from a business to a place. People drop by to see us all the time. I love that. Our clients come and work from our office. Students stop by to see what an agency looks like. Friends and family passing through Milwaukee schedule a stop into their travels (there is also a great beer tour a block away if you are planning your itinerary).
The day that we outgrow this space will be bitter-sweet for me. It will mean that we have grown beyond our starter office, which is the goal. But it also means leaving our first real home. A home that Kristyn Lilley and I painted and personalized. No matter what, 2019 will be an interesting year. At some point we will be moving on up like George and Weezy. I can’t wait to find out where and when. Thanks for following the journey. Because we’re in this blog together. And like berries on the vine, it gets sweeter all the time.
*If you want to know what happens next consider subscribing to this blog. And if you want to know more about how I did any of this, please let me know. I am happy to share.
7 thoughts on “We have come to the end of our first lease. So now what?”
Another great post. And that fridge, sorry, Perry, is freaking amazing! Oh, I get it, refrigerator Perry…
It’s been nothing short of incredible watching The Weaponry grow from a bunch of notes in your notebook, where you sat on the deck at my office and shared your grand vision with me, to the thriving, take-over-the-world next-great-agency that it’s becoming. Great job man, my only wish was that you were doing all this in Atlanta 😉
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Thanks Jeff! I appreciate all the support you’ve offered throughout the process. And we will be in Atlanta plenty. We worked with 6 different Georgia-based clients in 2018. From Athens to Atlanta to Albany!
Outstanding, Adam!! Kudos to you and your team – keep on killin’ it. That is what you do with your weapons, I presume.
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Yes! So much killing of it with weapons, Art!
Perhaps a few of these will do for the expansion:
Good luck with the selection, would love to stop by when I’m not building yurts.
On Fri, Dec 28, 2018 at 4:53 AM The Perfect Agency Project wrote:
> Adam Albrecht posted: “I walked into my office on Monday morning at > 7:30am. For many this would serve as a low point for the new week. But for > me, in the quiet and calm, before the week roared to life, I could not have > been happier. Because I was standing in the middle of the a” >
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Yurt is the word!!!