Between the sunrise and sunset lies the real magic.

This week I am on vacation at the beach. I’ve noticed that people at the beach love sunrises and sunsets. Shocker, I know.

Every morning vacationers and locals alike walk the beach at sunrise and take pictures of the sun coming up. The same think happens each night as the sun sets. It’s almost like a song from Fiddler On The Roof

But I notice that no one is taking pictures of the sun in the middle of the day when Earth’s favorite fire ball is in mid arc. But that is where the magic happens.

It is not the beginning or the end that makes the difference. It is the missable middle. When the work is performed. When actions are taken. When time and effort and attention are invested. That’s where the wow of the day lives. It is where the stories of our lives, careers and relationships are formed. Unless you are a lady of the night, or a cat burglar. In which case, I am impressed that you also read blogs. Who knew.

Highlighting the sunrise and sunset is like focusing on the bookends on a bookshelf.  They may be pretty. But they are not the value. The value is on all the pages in the books in between. Be sure not to miss them. They are full of gold.

Key Takeaway

Don’t forget the middle. It is where all the difference is made.

Published by

Adam Albrecht

Adam Albrecht is the Founder and CEO of the advertising and idea agency, The Weaponry. He believes the most powerful weapon on Earth is the human mind. He also authors two blogs: the Adam Albrecht Blog and Dad Says Daughter Says, a Daddy-Daughter blog he co-writes with his 14-year old daughter Ava. Adam can be reached at adam@theweaponry.com.

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