How snowballs can help make your dreams come true.

Do you have big dreams? Do you have lofty goals and imagine yourself as a big success? Of course you do! You are full of ideas about the things you want to make and do. Which is a great start. But it is the same great start that everyone has.

There are amazing things happening in your head. But no one else can see them. Except maybe your radiologist, and that woman from Long Island Medium. To transform your dreams and ideas into reality you have to take action. You have to make, and do. You have to press your ideas into the world. Here’s how it works.

A Lesson In The Snow

A thought is like a field of freshly fallen snow. They are both full of potential. But to transform the field of snow into something of your own creation, you have to reach down and grab a handful of it. You have to pack it into a ball. By doing so you have begun to convert an idea into something tangible and real. Suddenly you have something of your own creation. You have built the initial unit. (snickering) This is the first visible product of your thoughts.

Step 2

From there, you decide the next step. You can grab another handful and pack a bigger ball. You can place the ball on the ground and create another one just like it. And another and another. You can create a small line of snowballs. Then start a second level. You can create a circle of snowballs like the foundation of your snow fort.

Or you can put that snowball on the ground and begin to roll it. You can watch it grow quickly with thick layers of compounding snow.

Keep Going. Keep Rolling. Keep Growing.

That snowball, gathered and rolled, will grow as long as you keep rolling it. Stop rolling and the progress stops too. #PleaseDontStopTheMusic

But if you keep pushing you will get to a point where you need more people to push it with you. (Like Salt N Peppa did.) Find yourself a hill and let the universe work its magic. Suddenly, growing bigger is easier. Before you know it you will have a giant snowball thanks to simple, steady effort multiplied over time.

Where It Started

Remember, it all began when you squeezed together that first small handful of snow. That was the step that mattered most. Without that, nothing else was possible. There was nothing to multiply. Nothing to add to.

My Snowballs

I dreamt of starting my own advertising agency. So I took on a project from a friend. Now The Weaponry is a multi-million dollar business with offices in 2 states.

I wish I had a blog. So I wrote one post in the fall of 2015. Now I have written over 530 posts. Today my blog has been read in 130 countries.

I always wanted a family. So I asked my co-worker to go see a movie. Now Dawn and I have been married for 18 years and have 3 crazy kids. (My youngest, Magnus, just popped his head into my office, and in his best narwhal voice said, ‘Bye Buddy. I hope you find your Dad.’

Key Takeaway

Make snowballs. They are the easiest thing to create. But they make all the difference.

*If you know someone who could benefit from this message, please share it with them.

Published by

Adam Albrecht

Adam Albrecht is the Founder and CEO of the advertising and idea agency, The Weaponry. He believes the most powerful weapon on Earth is the human mind. He also authors two blogs: the Adam Albrecht Blog and Dad Says Daughter Says, a Daddy-Daughter blog he co-writes with his 14-year old daughter Ava. Adam can be reached at adam@theweaponry.com.

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