How to take your good ideas from a lean to a run.

We all have aspirations of creating cool new things. Maybe there’s a company that you always wanted to start. There’s a t-shirt or hat you wish you had. Or a new product or service you know the world needs. Perhaps there is a meetup you wish existed. Maybe there is a regular get-together among friends. Or a new blog post that didn’t exist at 6:00 this morning. #ItsTimeToMakeTheDonuts

You wish that you actually started, did, or made those things that you think so much about. Right?

Well, you should.

What most people do when they have a great idea is fantasize about it for too long. Sometimes for years, or even decades. Unfortunately, the idea often dies when the person dies. Then the human and their unrealized dreams have a double funeral. It’s all so sad. (Tito, get me some tissue.)

At some point in the process, you lean forward on the idea. You start writing the idea down in your notebook or on your digital device. You sketch out details. You do some online searching on the topic. You talk to other people about it. Your Aunt Jan thinks it sounds fabulous.

Once you have leaned forward on your idea one of two things happens:

  1. You lean back to your normal resting position. At that point, the idea stops progressing into reality. Instead, it goes from a growing grape to wrinkly raisin.
  2. You transition from a lean to a run. You start taking bigger and faster steps. You quickly cover more ground. You start passing other people. Your hair blows back in the wind. You start hearing the theme song from Chariots of Fire.

Which of these do you think leads to real results, real businesses, and real products, services, and events that exist here in the real world, Alan Jackson?

Come on Eileen! It’s time to run.

Obviously, it is #2.

Transitioning from a lean to a run is the magic point when ideas get made. People who really create things don’t stop at the lean. They don’t simply fantasize. They don’t perform the minimum. They take additional steps. And those steps happen faster and faster.

What you’ll quickly find is that it only takes a few important steps in the right direction to build momentum. Once you have created momentum, the development process begins pulling you along, like a riptide. For those who create a lot, the process becomes like a black hole sucking you in until the idea is fully made. This is what you want. And it’s easier than you think.

Key Takeaway

Don’t just lean in on good ideas. Start to run. Rapid steps of progress get the job done. #RhymingReminder

*If you know someone who could benefit from this message, please share it with them.

Published by

Adam Albrecht

Adam Albrecht is the Founder and CEO of the advertising and idea agency, The Weaponry. He believes the most powerful weapon on Earth is the human mind. He is the author of the book, What Does Your Fortune Cookie Say? He also authors two blogs: the Adam Albrecht Blog and Dad Says. Daughter Says., a Daddy-Daughter blog he co-writes with his 16-year old daughter Ava. Adam can be reached at adam@theweaponry.com.

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