While researching a longer post about key people who supported my entrepreneurial adventure I came across an email from my first boss in advertising, Neil Casey.
Neil was a partner at Cramer Krasselt and the Executive Creative Director. I started as a junior copywriter and thought I would get fired every day for the first 6 months. Neil and I were opposites in many ways. But I liked his style, and he tolerated mine. Neil is a really great swearer. I am not sure he knows this. He also taught me a lot about advertising, writing, strategy, creative thinking and how to stand up for your ideas.
The following email was from August 25, 2016. I had officially launched The Weaponry, an advertising and idea agency just a few months earlier. I was moving form Atlanta to Milwaukee for family reasons. Neil found out what I was doing and shared this note.
Hey Adam, Paul told me you were opening an ad agency in Milwaukee. ARE YOU NUTS?! Yeah, Paul had I went bonkers circa 1980 and opened Counsell & Casey. After melding back into C-K things turned out pretty well. Luck is always a component, bad or good. We were fortunate to have good luck.
Put yourself in situations and environments that foster good luck. Then add your unique talent and you’re on your way to fame and fortune. Oh yeah, I forgot about all the drudgery and long hours. Hang out with talented people. Keep the faith.
I always saw you as a Brand Enthusiast, Adam. Milk it for all you can.
Let’s have lunch sometime soon.
Support and encourage people whenever you can. Every bit helps.
Sidenote (actually below note): Neil hates the name The Weaponry. But I love it. And I have always enjoyed being the pea under Neil’s mattress.
*If you know someone who could benefit from this message please share it with them.