The world is full of possibilities. There is no shortage of problems to solve and great new things to introduce. If you have an entrepreneurial mind you will find a never-ending parade of opportunities to convert into businesses.
This is a problem.
The infinite opportunities you see distract you from the one business you should start. Or should continue building.
Ideally, you should look for opportunities until you find one great one that fits you. Then you should wear blinders and block out all other possibilities. The same way you should scout for a mate until you find one. Then you should NOT scout for a mate anymore.
If you want to grow a gigantic pumpkin you start with a gigantic seed. Then, when the plant starts to grow, you snip off all the blossoms but one. That way all of the energy, nutrients and focus of the plant go into growing one huge fruit. Although if you can find seeds to grow just the pumpkin spice, do that. Pumpkin spice is where the real money is.
When I started The Weaponry, my advertising and idea agency, I became obsessed with it. I put all my energy into it. Which forced the business to grow. I have had a million other business ideas since then. I detail the ideas in my notebooks. But my focus remains on the one business I am committed to growing.
You need to do the same thing.
Find your giant seed. Plant it in good soil. Fertilize it with your energy. Water it with enough cash to keep it hydrated. Shine your light on it. And make sure to snip off all but one blossom to maximize your focus and growth.
To maximize your chances of creating a wildly successful business, find one opportunity and go all in on it. Don’t dabble. Don’t sample. Don’t put 1% into 100 things. Put 100% into one thing. Until it soars. Then you can sell it, or have someone else run it for you. At that point, go find another opportunity to make fly.
*If you know someone who could benefit from this message, please share it with them.