We all have daily drivers. They are the influencing forces that determine how we spend our time each day. They can be internal or external. Productive or not. (And if we are getting technical, the drivers could also be Donald, Minnie or a 1-wood.)
Your drivers, whatever they are, become your operating system, your scheduler and the determining factor of how you budget your most valuable resource — your time.
What drives your day?
A to-do list.
Your email inbox.
People who call and stop by to talk.
Your success list.
Addiction to cat videos and bargain yarn sites
Requests of family and coworkers.
There is no driver. Days are just giant improvisations.
To create each day for maximum success, my morning routine involves getting on top of my day before my day gets on top of me. To do this I start with a daily success list.
My Daily Success List
At the top of the page I write the major areas of my life (like my business The Weaponry, my health, my family, my writing etc.) and the related initiatives I am prioritizing.
Then I write a few motivating cues and phrases about making things happen at the top of the page. Like:
‘Move all trains forward’
‘Things do not happen. They are made to happen.’
‘Get sh!t done!’
‘More & Better!’
Or dollar values related to goals. (Like Dr. Evil’s $100 BILLION Dollars….)
I list my prioritized actions for the day.
I find time for each of the actions on my calendar.
Then I start attacking the list.
(Note: WordPress served up a number-on-number outline above, versus numbers-to-letters-to-Roman numerals, which would be clearer. I would try harder to fix it, but I have other things to do today if I want today to be a success.)
Know your goals and long-term priorities and let them drive your days. Start your morning thinking about them. Script action items that help you make progress towards them each day. Find time in your schedule for those actions to make sure you have time to get them done. And protect that time. It is the only way to assure you will make progress each day.
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We all have big things we want to do. Goals, dreams, and aspirations are easy to find. Just ask any waiter in Hollywood. What is harder to find is goals met, dreams realized and aspirations achieved.
You can spend a lot of time thinking about the great things you want to do. You can talk about your plans. You can write them down and sketch them out. You can listen to podcasts and read newsletters and books. You can go to seminars, workshops, and meet-ups. And all of those things will feel like progress
But Oklahoma sooner than later, planning and preparing simply turn into procrastination. Because there are only ever 3 things that matter in the achievement process.
The 3-Step Achievement Process
Where you are now.
Where you want to finish.
What you need to do next.
You already know where you are. (You do know where you are, right?) So once you know where you want to finish you have to quickly move your focus to what you need to next. That is the entire planning process.
The rest is doing.
If you want to start your own business, you should be working on your product or service, or finding customers.
If you want to write a book, movie, or play, sit down and start writing. (Unless you have a standing desk.)
If you want to become an investor in real estate or business, freaking buy something.
If you want to be an entertainer, start entertaining people.
If you want to travel the world, go somewhere you haven’t been.
If you want to be a nude model, lose the turtleneck sweater.
The difference between dreamers and doers is action. Once you know what you want to accomplish find the next step forward and take it. Once you start moving the next step always reveals itself. Gobble up those next actions like Pac-Man eats dots. Then keep going until you have cleared the board and you are ready for the next level. That’s what achievers do. And you will achieve by taking action.
*If you know someone who could benefit from this message, please share it with them.
When I first became a parent I was prepared to drop knowledge on my kids. I had prepared a syllabus of over 30 years worth of life lessons. They were sorted into 3 files. The first was labeled Smart Things I Did. The second was labeled Dumb Things I Did That You Should Avoid. And the third file was simply labeled Bill Cosby.
What I wasn’t prepared for were are all of the lessons that my children would teach me. My latest lessons have come from my 9-year old son Magnus. Magnus, has taught me a lot about socializing. He has a remarkable ability to make instantaneous friendships anywhere. His social intelligence is as good as the best adults I know. He’s like a little Dale Carnegie on the playground, just winning little friends and influencing little people.
But as impressive as Magnus is at socializing, he is world class at losing teeth. It’s an odd thing to be great at, I know. But lately Magnus has lost teeth at a meth addict rate. I think he has lost 8 teeth in the last 2 months. In fact, I don’t know how he actually chews anything anymore. #popsiclesfordinner
Talk Is Cheap
However, it is not his quantity of tooth loss that impresses me. It is the style. You know how I know when Magnus has a loose tooth? He puts the tooth in my hand. Before that he doesn’t talk about it, complain about it or brag about it. He says nothing until the tooth is out. Even then he doesn’t really talk about it. He just shows me the results, and smiles an ever toothlessier smile. And every time he surprises me (and the Tooth Fairy) with absolutely no advanced warning, I am more impressed by his ability to quietly take care of business.
I meet people all the time who go on and on, (like Steven Bishop, down in Jamaica, with lots of pretty women), about their big dreams, lofty goals and ambitious plans. But talk doesn’t bring a dream to life. Discussions don’t achieve goals. And ambition doesn’t execute a plan. Talk is the cheapest of all commodities. Action is the the most valuable. And it’s the only currency you can use to buy your goals and dreams.
Success requires action. To be successful do more. Talk less. Complain less. Analyze less. And focus on results. Don’t tell the world what you are going to do. Show them what you’ve done. Then, after the work is all done, you can sit back and enjoy the rewards. Just like my son Magnus does.
*If you know someone who could benefit from this story, please share it with them.
Every business starts off as an idea, dream, or vision. You probably have a great business idea lounging in your brain right now. Or maybe you have a conglomerate-worth of business ideas up in your noggin. What entrepreneurs know that others don’t is that businesses are just ideas that someone decided to make real by simply living into their dream.
In the summer of 2015 my cousin Brooks Albrecht and I started talking about opening our own advertising agency. And the first step was really fun. Because all we had to do was dre-E-E-E-eam, dream, dream, dream. There are absolutely no constraints, no budget limitations, and no reality check at all in this phase. Just ideas and fantasies.
Brooks and I bought and devoured copies of The E-Myth by Michael Gerber. (It was delicious). Then we followed the book’s advice. We wrote down all the details we dreamed up about the business, its processes, procedures and culture. We thought about all the crazy things our business would have. Like Thinking Showers and Thinking Beds, because those are where people come up with many of their best ideas. And I wanted my imaginary HR director to have something real to worry about. #AmIRight
The whole thing was just a dream. And totally impractical. I lived in Atlanta and Brooks lived in Seattle. Yet we kept calling each other late at night to talk more about our fake little advertising agency. We were playing business, like kids play house. Which is to say we were grown(ish) men, imagining and pretending. But through all that pretending we seemed to have envisioned and imagined everything. And this ad agency we were pretending we owned seemed totally real to us. Like realer than Real Deal Holyfield.
We could have stopped right there. We could have told our friends, family and professional network that we had thought of a great agency idea. Like so many of my coworkers had done. And we would have wondered for the rest of our lives what would have happened to that idea had we brought it to life, like Pinocchio, Frankenstein, or that hot chick from Weird Science.
Don’t Stop, Get it, Get it.
But we didn’t stop at the dream, the vision, or even the janky police sketches we made of the business. We took the next step. And we told people what we were trying to do. And we talked to potential clients as if the business really existed. Because in our heads it totally did.
Then, one day, we decided to go online and register The Weaponry LLC as a legal business entity for $120. And the business got realer.
Then we sent for a federal tax ID number. And it got realer.
Then we opened a bank account and transferred $16,000 into it. And it got realer.
Then I took the day off of work, and flew to Boston to spend the day working with our first customer, Global Rescue. And shit got really real. Because Dan Richards, Global Rescue’s CEO and one of my best friends in the world, told me he needed what The Weaponry offered.
It’s Getting Realer!
Throughout the fall of 2015 and the spring of 2016 my favorite line to Brooks was, ‘It’s getting realer!’ Because that is exactly what was happening. The business I dreamed up was becoming realer every day. Because Brooks and I believed it into being. And this little figment of my imagination literally became a business because we pretended it was a business. And like visionaries and people suffering from serious mental illness, we could no longer separate reality from fantasy.
Soon, perfectly sane humans started referring to The Weaponry as if it was a real thing. Or even better than the real thing. #U2 In meetings people introduced me as ‘Adam Albrecht, from The Weaponry.’ And suddenly real business were working with The Weaponry. And it just got realer and realer and realer.
It has been 4 years since Brooks and I started dreaming about our advertising agency. And things keep getting realer. We have offices in Milwaukee and Columbus. We have 17 clients from coast-to-coast. Yesterday I saw advertisements The Weaponry created on TV, on billboards, on my mobile device, and on my computer. I saw packaging we created at the grocery store last night. I saw a trade show booth we designed. And I saw logos we designed for our clients on Facebook and Instagram. And the dream felt realer than ever.
Don’t just dream your dreams. Make them real. Envision your vision. Then live into it. Don’t quit your job. Just take one step forward. Taking that first step makes it realer. Then take another step. And another. And another.
Before you know it other people will call your made up idea by name. Fiction will become reality. Because a business is just a made up idea that someone began treating as if it was real. That’s all it takes. If you have a dream to create a business, organization, event, product or service, all you need to do is live into it. And it will get realer than you ever imagined it could.
*If you know someone who could benefit from this story, please share it with them.
You have dreams. I know you do. You have visions of a future that is better than today. In your dream state you have a better job, a more exciting career or your own thriving business. You have lost weight, gained fame, made a fortune and crossed off everything on your bucket list. You, my friend, are Forrest Gumping.
Want To Do’s vs Have To Do’s
The hard part about making your dreams come true is that dreams are electives. They are not required. Which means that unlike taxes, you can put dreams off forever without getting into any trouble. The downside is that when you die your dreams die too. And as you are carried off to your final resting place your unrealized dreams will be left behind, still in their wrappers. Like sad little veal dreams.
Making Your Dreams Come True
The key to bringing your dreams to life is simple. You have to create fake deadlines. How do you do this? You just make them up. It’s the same way we created Leprechauns, Unicorns and the Backstreet Boys. You simply create your own fake timeline to make your dreams a reality. Then deadline your way forward.
My Entrepreneurship Deadline
On the eve of my 40th birthday I set a series of goals and fake deadlines for myself. One of my goals was to start my own advertising agency. Less than 3 years later I formed The Weaponry. A fake deadline gave my entrepreneurial dream urgency. Which made it a priority. Which gave it attention. Which created the action it required to meet the fake deadline. #3Whiches
Today The Weaponry sets quarterly rocks, or goals, that we must accomplish within 90 days. The 90-day deadline is completely made up. But it creates urgency and forces us into action. It gamifies our efforts and keeps us moving forward and improving as an organization.
My Blogging Deadlines
I publish 3 new posts to The Perfect Agency Project blog every week. I do this to share my experiences, insights and wisdom gained from building my own advertising agency. No one is making me write. No one else is telling me that a new post needs to go live every Tuesday, Thursday and Sunday. But that’s what my fake deadlines demand. So I deliver. As a result my readership steadily increases by 50% each year.
Fake deadlines make things happen. They are the true keys to progress. To accomplish something that is important to you start by setting a fake deadline to get started. Then set a fake deadline for completion. And set lots of fake deadlines to meet important and aggressive milestones along the way. Without fake deadlines dreams die. That’s just reality. But don’t let it happen to you. Instead, set your fake deadline today, by 10pm local time. Tick Tock. Tick Tock. Tick Tock.
If you know someone who could benefit from this post, please share it with them.
Everyone has a dream. Me. You. MLK Jr., Dorothy from The Wizard of Oz. Yet the number of people who do something to make their dreams a reality is really small. Like Pluto vs. Jupiter.
So what’s the difference between Dreamers and Doers? I’m glad you asked. Wait, I asked. Well, I’m glad I asked because you should know the answer.
A goal is a dream with a deadline. -Napoleon Hill
Time constraints motivate you to action. If you are serious about your dream, give yourself a deadline to make it a reality. Because a deadline tells you what you need to be doing now. (Hint: You can start by setting a deadline to take the first step. I do this a lot.)
When you were in school it was easy to set goals like these:
Make the varsity team.
Make first chair violin.
Get the lead part in the play.
Go to a party with cool kids.
Become an emcee of the Winter Carnival Talent Show and orchestrate a stunt to get the show shut down forever.
In school you have 4 (or 5) years to bring your dreams to life. That finite amount of time is a critical driver. Because you can’t stay in school forever (unless you were this guy named Brucey from my hometown).
But once you get past your schooling you start to float in an odd, timeless space. It’s like losing the effects of gravity once you leave Earth. Time is still slipping by. You just don’t notice it until it’s too late. Like alcohol in a really fruity drink.
We all need time to ground us.
Time scarcity is what tells us what we need to do NOW.
If you want to accomplish great things, travel exciting places, learn new skills or start a business, you need deadlines. The deadline creates the urgency to act today.
When I turned 40 I set a goal of starting my own ad agency by the time I was 42. I easily beat the deadline. The time limit forced me to start moving. And when I started moving things developed quickly. I set timelines for other business plans at the same time. Those plans are coming to life now too. On the other hand, I have a whole mess of dreams that I haven’t given deadlines. Those dreams are just floating out there, like Sandra Bullock, calling to George Clooney.
Dreaming is fun and easy. But it won’t translate to wealth, experience, accomplishment or pride without a deadline. Set one for yourself. Or set a lot of deadlines. Accomplish a lot. I’m giving you until midnight on Sunday to take the first step. You’re on the clock. Tick…Tick…Tick…