What really happens when you share your content.

Content is the marketing buzzword of the millennium. If Jan Brady was alive today, (and was a marketing expert), she would be exclaiming, ‘Content, content content!’ instead of, ‘Marsha, Marsha, Marsha!’

Experts say that both personal brands and business brands need to put out content to draw more attention. It’s easy to understand why Netflix, Hulu and HBO need content. It is the product they sell. But why do non-entertainment brands and individuals need content? Inquiring minds want to know.

Connect The Dots

Think of life like a giant game of connect-the-dots. When you share your content you are enabling others to connect to your dots. Your dots may be your ideas, products, services, advice, knowledge, experience, expertise or friendship. All of those things have value in this epic game of connect-the-dots we are all playing.

A Recent Example

Last weekend Angie Eger from Columbus, Ohio posted a picture of her son on Instagram. And when she did, a curious chain of events happened.

I thought about Angie for the first time in quite a while. Angie cut my hair from 2009 to 2014 when I lived in Columbus. Then I remembered that I have a problem. I need a haircut. However, I have a bigger problem, which is that my hair person in Milwaukee, Sara Holzem, moved to Naples during the pandemic. And I have only had my hair cut once since. The cranky woman who cut my hair did a good job, but the experience was poor. And by the looks of it, she has been fired by the hair place where I saw her. It’s likely because her cranky pants were a violation of the salon’s dress code.

As I read Angie’s Instagram post I realized that I would be in Columbus, Ohio the following Friday. So I sent Angie a note through Instagram asking her if she had any spare hair time on Friday. Luckily for me, she did.

This is Angie, with a mask, for safety.

So last Friday morning I got my hair cut by Angie for the first time in 7 years. It was a major win-win. Angie offered a great solution to a problem I was struggling to solve. My fresh new hairdo looks a lot better than my expired one. I got to start my Friday morning catching up with an old friend. And Angie increased her business last week, by re-attracting a lapsed customer. As a result, she made money doing something she loves.

Share Your Content

This transaction only happened because Angie posted a picture of her son on Instagram. I was connecting dots, and she put her dot right where I needed it. Which meant that I connected Angie’s Instagram-post dot to my hair-problem dot to my trip- to-Columbus dot. Problem solved.

This is the image of Angie’s son on Instagram that started it all. Happy Birthday Cole!

Key Takeaway

Keep sharing your world with others. Every piece of content you share has the potential to help someone. It makes you or your organization top of mind when others are trying to solve a problem. We are all playing a giant game of connect-the-dots every day. So add your dots. And help others win.

*If you know someone who could benefit from this message, please share it with them.

Be the best part of someone’s day today.

I have always wanted to try standup comedy.  I have written a fair amount of material. But I have never performed it. When I tell people this they usually encourage me to go to an open-mic night. But my plan is to start at nursing homes instead. Because residents in nursing homes are dying for some entertainment. And when the amusement bar is really low the chances of getting booed off stage are low too. Heck, I bet for safety reasons nursing homes don’t even have stages. Other than the basic stages of aging and atrophy.

COVID-19

Thanks to the COVID-19 craziness, today will be a small day for non-nursing home residents too. Most people will be confined by the walls, floor and ceiling of their own home. They are not likely to have meaningful interactions with humans beyond their housemates.

The Daily Highlight

This means that you have a great opportunity to be the highlight of someone’s day today. Expectations are really low. Which makes your chances of being the best part of a friend, family member, coworker, customer, or client’s day very high. Today, a nice conversation would be nice. Sharing something funny would be fun. And a friendly smile would go a mile.

Think about how you could brighten someone’s day today.

You can do this with humor.

With kindness.

With energy.

With craziness.

By sharing a memory, an old photo or video.

You could introduce a fun and exciting new idea to a client or co-worker.

You can add an interesting twist to your video calls. (banana costumes work great)

You can make someone’s day by simply playing host, and inviting others to an online anything.

You can provide a highlight today by sharing plans for something fun to happen after this passes. Which will give others something to look forward to tomorrow.

Key Takeaway

This is a great time to be a bright spot. It’s never been easier to shine. Share something fun. Make someone smile. Show someone you care. Unearth an old memory. Or create a new one. You may find it habit forming to become a highlight. I hope you do. Remember that all the good in the world starts with people being good, doing good, and sharing good. So make today a really good day, both for yourself and others.

*If you know someone who could benefit from this message, please share it with them.