If you really want to be inspired look for these amazing people.

When you don’t perform well there are always excuses available. Something about the situation or the conditions can be called on to explain away your subpar results. And often times those excuses sound really good. Like Zooey Deschanel singing in the shower in Elf.

But there will also be people who could have used the same excuse but didn’t. People who could blame the weather, the short prep time, lack of sleep, the economy, or their plantar fasciitis. But the people in question didn’t need to use any of the available excuses. Because they performed at or above the expected standard anyway.

One of the best habits you can create is to surround yourself with the people who perform anyway.

The people who perform anyway are those who experienced challenges and setbacks, were thrown curveballs, had additional constraints, or deficiencies. They had all the same excuses that the excuse-makers had. Yet they performed anyway. They achieved anyway. They succeeded anyway. They finished the job. Even if they weren’t Finnish.

When you train yourself to see the people who performed anyway, you will find a winner’s mindset. You’ll discover people who rise to the occasion, not sink to the condition. These people are found in every area of life. In every corner of the globe, in every sport, business and school. They are found in every economic class. And they will inspire you to perform at your best despite the challenges you face.

Key Takeaway

Excuses are always available. But never necessary. Rise to the occasion. Don’t settle for the situation. Do what you set out to do, regardless of the challenges you face. You will not always be a person who performs anyway. But by looking for those who succeed despite their challenges you will change your view of what’s possible. It will raise your expectations. And you will dramatically increase the percentage of times you perform anyway. That shift will transform your life.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Here’s the most underrated influence on your growth and improvement.

Comfort vs Discomfort

It is one of the most interesting battles in the human experience.

We have an innate drive to seek comfort. To find safety. To avoid suffering, pain and awkwardness. Which is why we keep those pictures taken during puberty tucked safely away, only to resurface in wedding reception videos.

But if we give in to our desires for comfort our world shrinks. Our growth stops. And we squander our time on a couch, in bed, or on a lounger at the beach attempting to explain away our shrinkage.

But there is another epic force within all humans. The desire for growth. The yearning for self-improvement. The hunger for badassery. (Which science has proven to be even greater than the hunger for whatever you gave up for Lent. #peanutM&Ms)

The Power of Discomfort

Human growth is stimulated by discomfort.

That discomfort comes in many forms.

Putting yourself in new and novel situations.

Pushing your body physically to the bounds of your strength or stamina.

Trying new unnatural behaviors and responses.

Attempting techniques that feel foreign.

Applying the non-intuitive.

To become the best version of yourself, abandon the safe and face the threatening.

Because each time you do, you grow. You learn. You expand. You strengthen. You improve. And you increase in valuable ways.

Helen Keller, one of the greatest growth artists in human history (but a terrible driver) put it this way:

‘Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, ambition inspired, and success achieved.’ -Helen Keller

Question for you:

How much time, energy and thought do you put into making yourself comfortable? Compare that to how much you focus on creating personal discomfort. As you change that ratio you will change your life.

Key Takeaway

To become the best version of yourself it is important to get comfortable with discomfort. Seek it out. Create it. Embrace it. Because discomfort is the condition that precedes all growth and improvement.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

How to get a great book buzz from reading.

Earlier this week I started two new books. The physical book I cracked is Unreasonable Hospitality by Will Guidara. At The Weaponry, we know that excellent customer service is one of the 3 key ingredients of our success. (Along with great creative ideas and a fun experience for everyone involved.) So a book about the extremities of hospitality is a valuable, insightful and motivating read for me. Especially once I realized it wasn’t about being hospitalized for no reason.

The other book I began this week as an audiobook is The Obstacle Is The Way, by Ryan Holiday. The basic premise of this book is that the obstacles you face are the keys to your own greatness. They are motivating, instructional and strengthening stimuli. Like dumbells, barbells and unloading groceries from Costco.

My Book Buzz

With these two new books stimulating my brain this week, I found my internal fire burning hotter than usual. My energy and enthusiasm for my work, life and personal projects are elevated. Which is exciting for someone with a high baseline of enthusiasm.

Just as the world reaches for mugs of coffee, cups of tea and cans of Red Bull in the morning to kickstart the day, diving into a good book can elevate your energy for life. Reading the right books, articles and blog posts is like filling your car with fuel, charging your phone with electricity, and filling your body with good food. Reading can provide a great rush. Yet it’s much better for you than cocaine, heroin or ecstasy. Which is why librarians live so long.

Slam A Book When You Need A Boost

If you could use a kick of motivation, inspiration, or any other -ation, grab a book. It’s amazing how energizing they can be.

Biographies offer insights into the habits, actions and mindsets of highly successful people. They are like sitting down with successful people and having them share their secrets with you. What you’ll often find is that these people are much more like you than you thought. They just took more action, bigger risks or worked longer at their objective. Reading biographies inspires you to live a life that should be biographized. Or is it biographisized? (Or does that mean you are living a life that is the size of a bio graph?)

Business books offer insights into the processes, cultures, values and philosophies of great companies. These books are loaded with things you and your organization can adopt. Which is exciting and motivating. Because while it takes a lot of effort to be Apple, it’s easy to apply new ideas that help your business stop operating like a rotten tomato.

Self Improvement books share valuable techniques, mindsets and reminders that you can apply to your own life. Self-emprovement books are highly valuable because they help you become a better person today than you were yesterday. Which is the greatest aim in life. Plus, these books provide inspiring examples of those who have improved themselves and achieved great things using the golden advice found in the book. #Midas #Rumpelstiltskin #RayKroc

History books share the greatest success stories of humankind. They share how greatness was accomplished, how oppression was overcome, how ingenuity led to innovations and inventions that changed the world. Because humans are amazing creatures. So read your history. Or herstory. Or theirstory.

Fictional literature is full of inspirational stories of people who faced challenges, setbacks and difficult situations and overcame them. From boy wizards to old men and the sea, we can learn something empowering from them all. Plus, these books usually have a lot more dirty words and often contain descriptions of naughty acts. Both of which are more fun to read about than Six Sigma methodology.

Key Takeaway

Reading is a powerful and underrated source of inspiration, motivation and enthusiasm. Reading reminds you of the power of action. It reminds you that there are solutions to challenging problems. Books introduce you to mentors, coaches and cheerleaders in written form. So if you want to attack the day tomorrow with more zeal, read something great today.

If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

The resistance you are facing is a valuable gift.

Life isn’t easy. How could it be? You live on a planet with 8 billion people who are always getting in your way. Throw in gravity, the laws of physics and the constraints of time and space, and life on Earth becomes a gigantic obstacle course. It’s like Wipeout. Only everyone has to carry a coffee and a mobile phone.

But the obstacles are what make your adventure interesting. A video game is an intriguing challenge specifically because of the elements added to prevent you from reaching your goals. Your real life works the same way. Only here in the real world, when you die, you really die. Which means that we are all starring in our own horizontal version of Free Solo.

But don’t curse your challenges. They are a gift. The resistance makes the story. That injury you face is there for you to overcome and make your triumph even sweeter. The bad boss, the job you lost, the pitch you didn’t win, and the thing that broke are all setbacks that set you up for a great comeback.

It’s hard to look forward to adversity. We prefer smooth sailing. But when you reflect on your human experience, it’s easy to see that adversity creates advantages. The resistance builds strength. And friction summons resolve. Those are gifts that stay with you forever. Like luggage.

Key Takeaway

Resistance is a gift. It makes you stronger. More resourceful. More capable. And more confident. Right now, you are becoming a stronger machine. And your story keeps getting better.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

My important life lesson from a panicky train experience in Europe.

Last summer my family and I spent two weeks in Europe. We flew into London, then visited Paris, Bern, Switzerland and Munich via train. Exploring Europe by train is a fun experience. And not just if you see London and you see France.

However, making short connections in a foreign country where you don’t speak the language can raise your stress level like that recurring dream about missing your college final exams, while naked, and public speaking.

I’m not Zurich about this.

The most challenging part of our train travel was the leg from Bern to Munich. The issue was that we had to switch trains in Zurich and we only had 10 minutes to do it. We had never been to the station. And we had no idea where our connecting train platform was. I felt like Harry Potter the first time he had to find Platform 9 and 3/4.

To make matters worse, the train we were on was delayed. Which meant that our short 10-minute layover was cut in half. Gulp. We would only have 5 minutes to sprint to our next train in Zurich. But with 5 people hauling 10 overstuffed roller bags and duffles, sprinting does not look like sprinting. It’s more like waddling.

To further elevate our challenge, we were on the upper level of the inbound train and had to haul our massive bags down the train’s tight staircase just to begin the hunt for our next train. Plus, the train was completely packed. And while we were feeling urgent like Lou Gramm of Foreigner, we had to contend with other passengers who exhibited none of our need for speed.

Finally, as our train rolled to a stop at the Zurich train station we each grabbed our 2 bags, plus our backpacks, and clumsily navigated the stairs, trying not to fall or drop our bags on the other passengers. Then we wiggled our way off the train and onto the bustling platform. We hustled towards a monitor where we discovered that our train for Munich was on the other side of the platform we were standing on! It was the best possible scenario!

But now, we had only 3 minutes, and there was a large crowd of people trying to cram onto the train. Because everyone loves Munich. Kinda like Raymond. And bacon.

We got in line and waited for our time to board as the time ticked away. Slowly, we inched our way to the steps, and one by one, all 5 of us and our 10 bags boarded the crowded train car.

However, our progress promptly stopped. We found ourselves just inside the train door with nowhere to move. We had no idea if we were on the right car. We had no idea if we had assigned seats. And we had no idea where to store our 10 big bags because there didn’t appear to be any available space on this overstuffed train.

Then something wonderful happened. The train started to move. We were pulling out of the station. And a big smile spread across my face.

Yes, we were still lost, and confused. We were in a foreign country where we didn’t speak the language or understand the systems and processes. We didn’t know where to sit, where to put our bags, or how to get out of the way of the other passengers.

But we were on the train. And despite the confusion and chaos we were experiencing, we were headed to Munich.

My crew, happy to be rolling with the punches.

Key Takeaway

In life getting on the train is the main thing. You can figure out the rest from there. Just get yourself to the starting point. Get to the gym. Start the business. Open the blank document. Pick up the power tool. Land the job. Sit down with the instrument. Show up to the support group meeting. That is the first step. You’ll figure the rest out as you go.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

How do you compare to other successful people?

There are people who are doing life better than you. They are more successful than you. They are happier. They have better careers and better relationships. And they are more enlightened on their spiritual journeys. They even have better teeth than you. Not that there is anything really wrong with your teeth. Most of your teeth are good.

But you are also doing life better than a lot of other people. In fact, there are people who would trade places with you in a hummingbird’s heartbeat. They envy your success, happiness, career, and relationships. They are also jealous of your good teeth.

Perspective Calibration

It’s important to remember both of these groups. Those who are doing better than you give you something to strive for. They provide a higher standard for you to hit. They are valuable reminders that you can do better and be better. (You better, you better, you bet.)

Those ahead of you help spur your growth. Which is a valuable gift. Plus, when you catch up to these people, and then pass them, it makes for a great scene in the movie version of your life. Which can now be made thanks to the end of the Hollywood actors’ strike.

However, just as you look to those ahead of you, others look to you as a model to strive for. Yes, others aspire to be on your level. These people provide a valuable perspective on how much you have, how good you are, how far you have come, and how much you have to be grateful for. Remember this as you dig into your cranberries and yams.

Key Takeaway

Always look both ways. See those who are better than you, and let them inspire you to grow and improve. But also see those who are behind you on the continuum of growth and development. They help you recognize your own successes, accomplishments, and gifts. Appreciating your strengths and successes yet seeing all that is still possible ahead is the golden spot in life. That valuable real estate is available to everyone willing to recognize that they are already there.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

How to use the power of regret to live your best life today.

Imagine for a moment you got the news that you have one day to live. Just one. And it’s not Groundhog Day in Punxsutawney. (Nice try though.) You have enough time to say goodbye to your closest friends and family. But not enough time to add to your life resume in any meaningful way. I know this is a bummer. It’s supposed to be.

Now, take a moment to reflect.

What do you regret not doing during your time on the planet?

  • Travel?
  • Starting a business?
  • Writing your book?
  • The relationship you left unrelated?
  • Being scared?
  • Not giving back?
  • Not being your true self?
  • Too little time with loved ones?
  • That person you murdered?
  • Not buying life insurance?

The good news is, as far as I know, you have more than one day left.

The even better news is that you now know what to do with your time left. Do those things you would regret not doing now. Or stop doing the things you would regret not stopping now. That way, when you get to the real end of your story you will have more ‘I dids!’ and fewer ‘I wish I hads.’

The Proof

I gave myself this Regret Test on the eve of my 40th birthday. The regrets that surfaced inspired me to start my own business (The Weaponry), write a book (What Does Your Fortune Cookie Say?), travel more internationally, coach my kids’ sports teams, take redeye flights home from work trips to maximize time with my family and donate blood. The Regret Test offered the most important question I have ever asked myself. I encourage you to do the same.

Key Takeaway

Regret is a powerful tool. It helps you recognize the relative value of alternative outcomes. Tap into the power of regret to inspire your next actions. And start doing the things you wish you had done now, before it is too late.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Why it’s so important to have competition in your life.

When I was a kid I competed a lot. First on the playground and in the yard playing games with my friends and sisters. Then in school, I played football and a little basketball. (The amount was little, not the size of the ball.) I competed in 10 different track and field events in high school. And in college, I competed in 4 track & field events at the University of Wisconsin,

Those years of athletic competitions were not only great fun, they were motivating. When you are competing you are testing yourself. You are pushing yourself to improve. You are either getting better or getting worse. And when there is always a win or a loss in the balance your actions and your days have meaning. (Even without Webster.)

A common theme among athletes is that they feel lost and struggle with their identity after their athletic careers end. Because their field of competition was central to their self-identity. Their life was set to the seasons of competition and preparation. And the competition gave them purpose and direction.

But I never felt lost without athletic competition. Even before I had Waze and Google Maps on my phone.

After Athletics

Today, I am a long way past my college athletics. But I still experience that competitive drive every day. In fact, my life is filled with more motivating competition than ever before.

11 Ways I am competing and keeping score today:

The first thing I do when I get out of bed each morning is weigh myself. I track my weight every day. Knowing that I am competing with the scale each morning drives my exercise and eating behaviors every day. This morning I weighed exactly what I weighed when I graduated from college.

I compete in reading. I always try to read more this year than last. I am currently on pace to read 40 books this year, my best year ever. My reading also feels like I am winning my competition to get smarter. So every time I sit down to read a few pages (I never read standing up) I feel like I am winning.

I compete with my net worth. I track it, grow it, and set goals for it. I enjoy this personal competition and the positive returns it provides.

I compete in book sales. I track the sales of my book What Does Your Fortune Cookie Say? And I think about actions that help move more books. I get a score every month from my publisher. This is a fun competition with myself, and Dr. Suess.

I also compete as a speaker. Writing a book has created a lot of speaking opportunities. I try to speak to as many people each year as I can. I talk at schools, to companies, teams, conferences, trade shows, Rotary Clubs and Chambers of Commerce. (Which my son Magnus says sounds like a Harry Potter thing: Harry Potter and the Chamber of Commerce…)

I compete in the gym, lifting weights, trying to get stronger than yesterday. (Like the Beetles said.)

I compete in business at The Weaponry. Not only do I work to grow our business, but our team competes to help our clients grow and win in their industries too.

I compete as the coach of my son Magnus’ 7th grade football team. As the defensive coordinator, I compete each week to help our team stop our opponents. I spend a surprising amount of time in my late evenings watching game film of 7th graders playing football in order to win this competition.

I compete as the girl’s track team throwing coach at Homestead High School in Mequon, Wisconsin. My daughter Ava is on the team. I compete to help my girls set personal records, win meets, win championships, and rise on the school, state, and national rankings.

I compete for quality time spent with my family. Meal time, conversations in cars and kitchens, time coaching, helping with homework, watching movies, and taking walks. They all add up. And they are all valuable.

I compete to get this blog written and published 3 times per week. It is not easy to keep a blog going. You have to make it a competition. This is my 916 blog post.

But Why?

All of this competition gives me a competitive fire every morning when I get out of bed. The same kind of fire I had as an athlete. I look forward to each day, energized, like a drumming bunny toy. I take on each day with a scorecard for success that covers many areas of my life. And each night when I lay down to sleep I know whether or not I won the day.

Key Takeaway

If you want more meaning, more energy and more fire in your life, find areas to compete. Physical, business, reading, relationshipping, volunteering, coaching, playing, or weight loss. Anything that you want to do well and keep improving. Set benchmarks and keep raising them and pushing yourself. It’s an exciting way to feel like you are winning at life.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Here’s the very best way to get revenge on your enemies, legally.

I don’t need everyone to like me.

And neither do you.

When I was a kid I recognized that there were people with whom I got along well, and others who were like a downer to my upper. Or oil to my water. Or plumbers crack to my suspenders. In other words, we just couldn’t exist in the same space.

As an adult, I am fortunate to have a lot of friends. But I still have people that don’t like me. I bet you have people who don’t like you too. It’s a sign that you are doing things the right way. Or that you are a psychopath. (If you are a psychopath none of the rest of this lesson applies to you.)

I have found that the people that clearly don’t like me have a different value system than me. For example, I think people should be honest and kind. While I find that most people I don’t get along with don’t value honesty and kindness. And neither do their feral children.

While I tend to make friends quickly, I make enemies just as fast. I don’t attempt to convert my enemies into friends. Instead, I think about getting revenge. And the best way to get revenge on your enemies is to constantly disappoint them.

How I disappoint my enemies:

I disappoint my enemies with my successes.

I disappoint my enemies with my continuous improvement.

I disappoint my enemies with my resilience to setbacks.

I disappoint my enemies by not responding to their invitations to stoop to their level.

I disappoint my enemies by amassing more friends who align with my values.

I disappoint my enemies with my indifference to them.

I disappoint my enemies by smiling, laughing, and enjoying every day, especially in front of them and their feral children.

Key Takeaway

Use your enemies to your advantage. They are excellent sources of motivation. Disappoint your enemies with your successes. It’s the sweetest form of revenge.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

How to turn your social media feeds into powerful sources of good.

I am an unapologetic consumer of social media. I haven’t proven it with an egg timer, but I bet I spend more time on the socials than I do watching television. It’s a pretty easy bet. Because other than the political coverage last Tuesday night, I don’t think I have watched more than an hour of TV in the past week.

Social media gets a bad reputation. Like Joan Jett. But the social media you consume is a result of the choices you make, the feeds you follow and maybe the parental controls your caring Mom and Dad set. (Your welcome kids. And thanks for reading.)

I laugh when I hear how negative social media is. Because the social media feeds I follow are rich sources of positivity, creativity and humor. (Check out my Instagram story today at @adamalbrecht for a good giggle I found.)

I follow people and brands that share good with the world. I get inspiration, encouragement and awe from my social media. I use my accounts like magnets that attract the good, the beautiful and the motivational. And if the people or organizations I follow start sharing poo I delete them like a typo.

Mr. Goodbody said You are what you eat. Because the food you consume creates you. The same holds true of the content you consume. It creates your attitude, your energy, and your inspiration. Choose carefully and you can turn your social media into a perpetual force for good.

Key Takeaway

Don’t blame social media for being negative. You can find the negative if you want to. But you are the bouncer in your social mediaverse. You get to choose who gets in and who doesn’t. Think of your social media feeds as the people in your inner circle. Bring the uplifting, supportive and inspiring feeds in. Toss the negative, hateful and harmful elements out. You’ll be surprised to see how powerful and positive your social media force can be.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my new book, What Does Your Fortune Cookie Say? from Ripples Media.

For more, you can find me at @adamalbrecht on IG and Twitter. I’m active on LinkedIn, Facebook, and BeReal. I dabble on Snapchat and TikTok. And if you are a Badger athlete you’ll find me on Badger Connect.